All I have heard on Radio Merseyside today is the new Liverpool One shopping centre. I haven't been there and won't be in a hurry to see it but I understand that LFC have a big store there. There's no equivalent EFC store which makes me ask:
- Is this because the market simply isn't there for EFC? or
- Were we not astute enough at the planning stage to get our foot in the door?
I'm anti-Kirkby but it appears that we're getting edged out of our city day by day. Or am I just having a bad day? The greatest asset we have in my opinion is David Moyes (apart from our fan base) and I believe that the next couple of months are going to be pivotal for the club with the ground move issue coming to a head and funding for DM to propel us to the next level all imminent.
I hate to use the Shankly comparison but, on a hopeful (deluded?) note I feel that DM could truly be a similar figure for EFC given more backing and more time. Let's hope the right decisions are made to take us out of the shadows. (Apologies for the downbeat / anxious tone after a pretty good season).
Mike Hughes, Posted 29/05/2008 at 18:39:27
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1 Posted 30/05/2008 at 07:46:59
2 Posted 30/05/2008 at 08:19:25
3 Posted 30/05/2008 at 08:29:08
New kit not out for summer, traditionally last game of the season worn by players.
It is shocking and in another industry the person responsible would be sacked.
4 Posted 30/05/2008 at 08:31:37
Being involved with the retail sector and travelling the uk extensively, I can assure you JJB hardly stock any Everton shirts let alone other merchandise.Another great ’deal’ by Wyness - who could not negotiate his way out of a paper bag.
5 Posted 30/05/2008 at 08:37:31
6 Posted 30/05/2008 at 08:45:49
Also, as we have outsourced our merchandising I don’t think we are allowed to have a shop in competition with our chosen partners are we?
7 Posted 30/05/2008 at 08:45:52
I’ve walked past the LFC store a bunch of times and the adverts in the window show some rather well designed clothes that could be worn by everyone, and some neat keyrings etc.
The EFC range on the other hand is a shockingly designed chav-tastic mess of ’graffiti-look’ hoodies and cheap polo shirts.
On top of that, the non-clothing merchandise is equally bad, with cheap looking neon clocks, pennants etc whose ’design’ seems to consist of cramming the badge onto the item as many times as possible. It just looks tacky, making the entire range is more befitting of the MK Dons than our Grand Old Team.
If the stuff on offer was good, I’m sure people would have bought it, but there’s no way I would wear 90% of the clothing, or give house-space to the rest of the merchandise. A huge missed opportunity considering our loyal fan base, who deserve better.
8 Posted 30/05/2008 at 08:58:10
9 Posted 30/05/2008 at 09:02:50
Untill this club is Revamped from head to toe which in my opinion includes the fools who serve and provide food on matchdays then we will go round in circles
10 Posted 30/05/2008 at 09:03:24
11 Posted 30/05/2008 at 09:17:36
12 Posted 30/05/2008 at 09:26:22
I think we have missed a fantastic opportunity to push our club forward, have we not got a marketing manager, i would say sack the fat ceo. the buck should stop with him. first time on toffeweb, sorry about the rant.
13 Posted 30/05/2008 at 09:26:55
The JJB in Widnes is awful, the Liverpool section is alot bigger then the Everton section. (Although it has to be said there is many more Liverpool fans in Widnes than Everton fans)
The sooner this JJB deal ends the better.
14 Posted 30/05/2008 at 09:38:56
The whole area is far, far more impressive than I ever could have imagined. In fact it’s downright superb and like a lot of people I felt somewhat overwhelmed by it all and had to keep reminding myself that I was in Liverpool.
Unfortunately slap-bang in the middle of it all is a certain shop. And whilst anywhere in Liverpool One would be a good location, it has to be conceded that the spec they have bagged is Grade A. On the main walkway half-way between the new Debenhams (stunning) and the new John Lewis (majestic) which are the crown jewels at either end of the whole presentation.
You can see the edifice of their store the moment you leave Debenhams which is a smart piece of work, too. Not that you needed to, anyway, because yesterday they had an army of worker-bees clad in red polo-shirts (badge etc) buzzing around the whole Liverpool One gaff handing out leaflets, vouchers, tickets for raffles etc.
Some of the female worker bees, not surprisingly, were very easy on the eye and it was to one of these honies that I, to my shame, vented a little bit of Blue frustration as she handed me a prize draw leaflet "to win a meeting with Fernando Torres".
"Do I look like I’ve had a lobotomy?" I said. The l’il beauty didn’t miss a beat and calmly replied "enjoy your day, sir" and it was clear that they’d obviously been trained to deal with "problem customers" like me.
I really should have gone back, apologised, and said "look, I really haven’t had a lobotomy but for some reason I support another team who were the first to hail from these parts who for some lobotomised reason are completely absent from all of today’s proceedings and are, as we speak, making plans to try and hide away even further out-of-sight."
The way the whole Liverpool One area links up with the Albert Dock is quite clever and it’s no longer a choice to be "here" or "there" because it all seamlessly merges into one and I couldn’t help but think about when the first cruise ships start to appear later this year for 36-hour shore leave stop-overs.
They’ll head straight from ship right into Liverpool One and they won’t be disappointed and within minutes they’ll see their store and all that red-liverbird connectivity. We won’t stand a chance.
Between that at Liverpool One and that huge advertising awning covering the whole edifice of St George’s Tower which dominates the eyeline right down Lime Street and Renshaw Street, the city centre is a pretty depressing place to be for any Blue right now.
I would hope, seeing as though he attended the premiere of his Evita at the Empire on Wednesday night, that Bill Kenwright stuck around for Thursday morning to witness the opening of Liverpool One and finally, finally, the penny might have dropped with him that the very last thing Everton need right now is to be removed even further out of sight.
15 Posted 30/05/2008 at 10:08:44
I’ve had e-mails with the club about this very subject before, and I’m normally given the response that the club is "actively looking at sites". Well, if they can’t find one now, they never will...
16 Posted 30/05/2008 at 10:14:43
Everton who? indeed !!
17 Posted 30/05/2008 at 10:30:34
Hopefully have to cut the end off if that little girl up front leaves too
18 Posted 30/05/2008 at 10:47:17
Other web sites show an unlimited number of photos of fans, from babys to geriatrics, wearing Blue stuff.
My own collection of shirts and all manner of paperphanalia keeps on growing and I am 12.000 miles from merseyside.
19 Posted 30/05/2008 at 10:57:13
They had Newcastle shirts tho. And plenty of Man U, Chelsea, Arsenal and Red Shite merchandise.
What the fuck is this retail partnership? An absolute joke if you ask me.
20 Posted 30/05/2008 at 11:04:27
Oh fair enough, I thought, it’s their kit launch. Have a walk around but can’t find anything of ours. A few dozen Chelsea shirts though.
I look for a member of staff. I am told the store’s Everton stock had had to be sent to the club shop because it had run out.
I am directed to some Everton shirts - about 30 white away ones selling at £15 and a handful of blue ones, but not as many as there were blue Chelsea ones. There were also two small stands of Everton beer glasses etc.
I agree with comments about some of the LFC stock being more stylish.
I’ve believed for a year or two that there are more people walking round town with LFC shirts than EFC.
This trend is going to get worse, if only because it’s much easier for a red to buy their stuff than it is for a Blue to buy ours.
Situation is sad, very sad, and must change.
21 Posted 30/05/2008 at 11:30:11
22 Posted 30/05/2008 at 12:28:38
"I hate to use the Shankly comparison but, on a hopeful (deluded?) note I feel that DM could truly be a similar figure for EFC given more backing and more time."
Shankly was a great man IMHO who loved football. After LFC gave him the could shoulder he’d spend many an hour at Bellfield. And let’s not forget he once said this of a certain W.R. Dean esq. ...
He "? was the greatest centre-forward there will ever be ? He belongs to the company of the supremely great . . . like Beethoven, Shakespeare and Rembrandt"
23 Posted 30/05/2008 at 12:44:12
My point was that Shankly was something else that the reds got right. Of course he was a great footballing man and no disrespect was intended - hence my hope that DM does the same for EFC.
Regarding the Shakespeare, Rembrandt quote, I use this at work in an internal advertisement for my own department with a picture of Dixie Dean beside it!
24 Posted 30/05/2008 at 11:58:12
As for JJB - as an exiled Evertonian I now live in Carmarthen, South Wales and not only do we have a JJB store in this town, I also quite frequently visit the Swansea and Cardiff Stores. Apart from Cardiff and Swansea AFC shirts, the only other shirts on show are Arsenal, Chelsea, Man U and the Shite. As the Assistant in all of these Stores explains :
Its the kids that get their Mums and Dad to buy the gear and they are only interested in the Big 4 - we don?t stock anything else
So what do you resort to if you live away from Mecca. Visit the Club Shop when attending matches or use the Website facilities.
We really do need some more publicity.... I am sick of being told, upon hearing my accent, "Your team?s doing well" - "Oh aye whose that then?" I reply, everyone says Liverpool and are soon put in their place.
25 Posted 30/05/2008 at 12:46:59
I don’t know what the deal with JJB proved to offer, as every time I go in to a JJB, they only have very few kits left (in which the sizes are either XX Small or XXXX Large - for fuck’s sake!), and in terms of training gear, they have nigh on fuck all in. The same applies to the Megastore and the website - either silly sizes left in stock or next to fuck all.
And with regards to the new kit, Everton have always had a habit of bringing the kit out late. Does anyone remember 02/03 where the kit was brought out AFTER the season started?? Fucking ridiculous.
I also thought it was a disgrace with last season’s kits. Although smart, they were near enough exactly the fucking same as the year before, just with a wierd pattern under the arms and the yellow thing on the collar. I just hope this season’s kits are easily recognisable from last years, as if not, they must clearly take us all for a gang of gobshites.
Why we haven’t got a store in the new shopping part of town, I don’t know. Regardless of worries over whether we’ll make enough business or not, we should have a megastore in the city centre.
26 Posted 30/05/2008 at 13:03:30
27 Posted 30/05/2008 at 13:13:28
Also may I just add I think that it’s bad marketing on BK and KW part leaving it so long for the kit to come out, the longer you leave it the less you will sell before the start of the season.
28 Posted 30/05/2008 at 13:25:49
Why the club hasn’t got a store in the new liverpool one al never know, surely having a store in europes biggest retail development would increase are revenue?? The idiots shouls pull there fingers out and do domething.
The partnership with JJb is a joke, apart from the JJB in town, most the other stores around merseyside stock more Liverpool merchandise than everton, & most the stuff they do stock has to be transfered to the megastore because they’ve sold out.
The megastore in waltons out the way, apart from matchdays, it would be so much easier if there was a store in town which you could go in whilst doing your normal shopping, & whats going to happen to the walton megastore when we move to Kirby?? - we’ll be left we a poor retail outlefts and a dowt there a sote involved in tesco’s plans.
Maybe teso might become are new retail partners!
How are we ment to try and compete withthe top 4 with sh*te like this? Keith Wyness is alrite sayin the Kirby move is "the deal of the century" & moyes will have so much more to spend, if he sorted out the clubs merchandise he could have abit more aswell
29 Posted 30/05/2008 at 14:57:45
30 Posted 30/05/2008 at 16:16:48
you mention (probably jokingly) that tesco might be our new merchandisding partner but that might not be a bad idea. Comercial oportunities around Europe and pretty much on every high street in the UK and lets be honest if they can’t sell everton gear who the hell can.
In response to above would just like to add that it is an absolute joke that we haven’t got a place in the new development and I wouldn’t be suprised if the Mancs put their own in there before we bother to catch on that it might be a good idea to sell stuff to our own supporters. I doubt that it is part of the ’move us out of liverpool conspiracy’ that many of the writers on this site subscribe to though. It’s more likely to just be typical poor management at exec level or because of the already discussed outsourcing of the merchandise.
31 Posted 30/05/2008 at 17:48:10
32 Posted 30/05/2008 at 18:10:28
You have missed the point, EFC should have a store in liverpool one,if only to advertise the fact that there are 2 teams in our city. Tourism will play a major part in the finances of Liverpool (Capitol of Culture, new liners docking) and as such, we should be ramming in down visitors throats that WE EXIST!!!
33 Posted 30/05/2008 at 18:44:25
I work in Derby and the sports shops there don’t have any Derby stuff either.
Most shops are national chains and don’t do regional variations its the ’big 4’ or non-existent generally!
34 Posted 30/05/2008 at 19:15:32
expect a new distributer soon........