There was a message posted on here not so recently asking, following LFC?s club shop opening in Liverpool 1, why there is no presence of EFC in the city centre. Well, another cruise-liner has entered the River Mersey today (it?s right outside where I work and it?s bloody massive!), so there?s another influx of visitors to the city to be bombarded by billboards advertising all things LFC with not a single advertisement of EFC in sight (apart from that bus!)
It has got me thinking ? what is the job description for the members of staff in our so-called Marketing Department? It seems to me that they spend their days sitting on their arses doing absolutely fuck all!
Now I don?t like to see people lose their jobs, but if I spent my day in work doing nothing I?d get the sack pretty quickly (and before you start I?m writing this during my lunch break!) so why are they still in jobs? Have they been told by someone above them not to do any advertising work in the city centre? Are they in the process of launching some sort of amazing advertisement campaign that?ll turn everyone into blues?
I feel something needs to be done regarding the marketing team as it is just shambolic that there isn?t a single billboard in Liverpool City Centre with the Everton badge on it, which means a number of foreign visitors probably won?t know we exist!
Adam Bennett, Posted 11/06/2008 at 13:19:34
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1 Posted 11/06/2008 at 13:53:36
Everything is seemingly tinternet based nowadays and to be honest if these tourists don’t know about us before they come I doubt a poster will give them pause and consider buying something with Everton on it.
I am still laughing at the poster near Rice Lane station telling people to get in early for teh Season Ticket waiting list. Wishful thinking methinks
2 Posted 11/06/2008 at 13:56:25
It is sheer incompetence. Imagine what a fantastic job that must be, to be marketing director of an institution like EFC, yet whoever has it, just (as you say) sits on their arse and lets us fester in the face of Capital of Culture, an event bringing more visitors to the city then ever before.
Remember JJB? Nothing "Everton" in any of their outlets.
If it wasn’t such a shame it would be funny.
3 Posted 11/06/2008 at 14:12:33
When I was there Michael Dunford was referred to as Mr Dunford. I?ve never come across another organisation that still does that.
I?m afraid it?s indicative of the club and the culture. It?s living in the past and innovation is, sadly, not its forte.
4 Posted 11/06/2008 at 14:26:46
Think on, if the ground goes and the club shop at Goodison goes, then what trace of the club is left in the city? The use of Rupert's Tower on the crest would to me be insulting the heritage of Everton FC.
5 Posted 11/06/2008 at 14:43:08
The point of a marketing department is to make money not to throw it away for the sake of it.
6 Posted 11/06/2008 at 14:43:48
This is the start of EFC being overlooked and forgotten but still even as I write this there are Evertonians who think the Kirkby /Tesco move is a wonderfull opportunity.
It makes me laugh and makes me sick to the stomach what our own fans and board have done to us.Its easy to push the blame on to the LCC or even the staff at Goodison Park but at the end of the day its our own fans who voted to desert
7 Posted 11/06/2008 at 14:53:16
Did we ignore them because we are leaving or are we leaving because they didn?t give us any assistance.
I personally believe the latter as the only time LCC have made any attempt to help is when it became apparent we were considering going to Kirkby.
Look around you EFC have been overlooked in Liverpool for a long time now its not a recent thing
8 Posted 11/06/2008 at 15:19:08
Genuine question, you have not been on this site for a while now. In fact I can’t remember anything from you since we convincingly beat Newcastle and claimed 5th until a few days ago when negative Everton related stories started being commented on again.
Do you seriously just sit there waiting for your moment to mouth off? And I don’t care what anyone says about freedom of speech, right of opinion and all that, it is obvious to most sane posters that you talk absolute self indulgent pizzle mixed in with rare moments of reason every time you comment.
9 Posted 11/06/2008 at 15:39:33
10 Posted 11/06/2008 at 15:38:36
St Helens Rugby club may as well start saying they are from Liverpool as well because Knowsley Road is only a mile from Kirkby. What the fuck is wrong with you lot. Can't you se what's happening?
We are being pushed and pulled by a couple of conmen from our rightful place in the city. The place of our birth is being taken away and our place in the culture and history of Liverpool is being ripped up and flushed down the Khazi but muppets like you think it ok to make light of it.
It's people like you that are ruining whats left of Everton FC with you gormless sycophantic approach to what ever the club throws at you. You believe all the bullshit you like and follow the club in to oblivion if you must. Some of us are not blind sheep though and that's were you have a problem... BAH.. BAH.. BAH
11 Posted 11/06/2008 at 15:49:30
That is a very scary thought........
12 Posted 11/06/2008 at 16:06:53
’If Kenwright (etc) get their way EFC will cease to be a football club that can claim to be from the city of Liverpool. ’
How can anyone stomach that thought !? I’m from Cardiff and have no connections to Liverpool but it even rips ME up to think about it. My love for Everton has become a love for the city of Liverpool, it is intertwined. Take Liverpool away and its just not Everton anymore.
13 Posted 11/06/2008 at 16:15:45
When we had rooney we brought out a load of "Rooney 18" tat, we had them silly wrist bands when we got into the CL qualifiers and we all know what happened then. We even brought out a DVD of the 7-1 thrashing of Sunderland.
The club is hell bent on moving to Kirkby and this 50,000 seat stadium to increase revenue but in order to increase revenue you also need to increase spend across the match day support and the casual fan. A club shop in the city centre, proper corporate facilities, not a tend in the car park, Increase the number of sponsors, affinity deals, a catalogue of merchandise, the whole lot.
I’ve been to ManU on a corporate day and they know what to do, we need to learn from those around us and evolve in how we operate not be dependant on next years sky money and loans.
Other than maybe a football top, what was the last thing you bought from Everton?
Fuck, even Sky news has pictures of the LA Lakers v Boston Celtics match showing every celeb and his mate.
14 Posted 11/06/2008 at 16:32:31
Tony Marsh nail on the head.
Yes voters, you have had your ballot, which you keep quoting was fair and a mandate.( I was entitled to 2 votes in my household and did not receive ballot papers). Plus you have the EFC marketing machine on your side.
So no problem then.
To EVERYONE who believes Kirkby is a very, very bad decision then please find email info.
Send to as many people as you can so that our voice is heard.
Below is the list of e-mails I have sent the template from KEIOC to ( I simply opened up the template then copied and pasted into an email -
email@example.com firstname.lastname@example.org email@example.com
I could not find Andy Burnham?s email but his assistant is -
?GET UP, STAND UP ! STAND UP FOR YOUR RIGHT ! DON?T GIVE UP THE FIGHT !?
15 Posted 11/06/2008 at 16:45:50
I see that the on topic post by Chris Briddon was completely overlooked.
The Mega Store next to Central station was losing money so why would Everton want to spend more money building a new store when the previous one had already failed?
16 Posted 11/06/2008 at 17:16:01
17 Posted 11/06/2008 at 15:52:03
18 Posted 11/06/2008 at 18:05:59
19 Posted 11/06/2008 at 18:26:12
20 Posted 11/06/2008 at 18:37:22
(and I... albeit regrettably now in hindsight... voted Yes).
I think someone with some experience and nouse needs to arrange an unoffical pole, based on... "if asked the question now (based on the information that is now available and not what was available at the time of the official vote), would you vote for or against a move to Kirkby?"
I am also certain a new poll would see a majority ruling against the move and perhaps this information can then be forwarded to the relevant authorities and the board.
Just an idea.
By the way... Moyes on ITV now watching Portugal, is it worth reading into considering the recent links to Moutinho and Veloso???
21 Posted 11/06/2008 at 18:56:40
22 Posted 11/06/2008 at 19:00:06
I know it's not the theme of the post but... whats your thoughts on these two. I can't really comment on Moutinho but he seems like another small player that we don't need, whereas Veloso is a strong, combative midfielder who can play as well.
In all honesty, can't see us getting either with the big boys being linked.
23 Posted 11/06/2008 at 19:31:13
Chris, can you advise if have you written to the people you have mentioned for an explanation? It would be interesting to see what they said, however it would probably be along the lines of what was mentioned earlier.
The demand for goods from the megastore by Central Station wasn’t enough so they closed it and got JJB to sell.....in the loosest sense of the word... our gear for us.
24 Posted 11/06/2008 at 19:39:09
It DOES matter. Where are Everton featured? Oh I forgot, we’re sponsoring a bloody miniature super lamb banana!
25 Posted 11/06/2008 at 19:44:17
Put it simply the stuff they sell is crap and mostly out of stock, the club is run by clueless fools with a history of cock ups and the biggest one is just on the horizon.
26 Posted 11/06/2008 at 20:34:49
27 Posted 11/06/2008 at 21:05:00
Each time I went into it it was fully stocked and the cothing merchandise was of a good standard.
I bought many a training top there.
28 Posted 11/06/2008 at 21:12:12
29 Posted 11/06/2008 at 22:27:26
Abusive content removed by moderators
30 Posted 11/06/2008 at 23:22:44
31 Posted 11/06/2008 at 23:41:45
hope that makes you feel proud of yourself.
FYI and some of the other "GP can't be redeveloped" brigade read the article on the home page on TW clearly detailing how GP can be redeveloped and the cost in 2000.
Now if that useless smoke and mirrors Guy had got off his arse then the revelopment would be paid for now.
As regards marketing which this thread was supposed to be about how come Spurs with a capacity of only 36000 and nothing like our history get almost £40 million from marketing whereas we get about £8 million from all commercial activities.
How the fuck can we get more marketing income when KW sells our stores off because they were losing money?
He might as well sell EFC off because they?re losing money too!
The art of good management is to MANAGE not shut your eyes and hope for the best.
"People?s Club" & Capital of Culture don't make me laugh.
32 Posted 12/06/2008 at 07:04:49
So if there really is a massive opposition for the move then KEIOC should get themesleves organised and make this happen.
However if in trying to organise a protest on this level and 36,000 supporters show up... then end of story/rants/arguments
33 Posted 12/06/2008 at 07:37:50
34 Posted 12/06/2008 at 08:54:53
Exactly the cost in 2000
35 Posted 12/06/2008 at 09:10:44
36 Posted 12/06/2008 at 09:16:56
37 Posted 12/06/2008 at 09:19:19
"I once applied for a Job at Everton in the Marketing dept and skills that have been good enough for Carphone Warehouse & Dixons were put aside because I was a fan of the club and deemed not to be subjective"
Theres probably a few LFC fans in our Marketing suite laughing there tits off.
38 Posted 12/06/2008 at 11:28:26
Why should all get behind a move that many of us totally disagree with, the People Club don?t make me fucking laugh. When you are throwing your numbers around i.e. the on-line petition try to remember that over 10,000 did vote against it even with the misleading propaganda the club produced. If the vote was held today do you envisage a similar result?
Wyness is nothing more than an asset stripper rather like your beloved Mrs Thatcher. The clubs marketing has been an absolute joke and Wyness is responsible for this. He is meant to be in charge isn?t? The clubs indifference to its core support (within the City) you would probably call them clients being a business man Alan, is nothing short of disgusting. To play little or no part in the Capital of Culture or the Liverpool One development is poor business management. As for your comments about Liverpool 8 is that some kind of racist inference? Otherwise why make it? I would not be surprised after your comments about being happy to read the Sun after their coverage of Hillsborough. It was tasteless at best perhaps you could explain your rationale for buying that rag to some Liverpool fans that were there?
39 Posted 12/06/2008 at 12:06:41
Might be of interest to a few people, and maybe some more could put pressure on the club to do something positive about the situation.
--- Gary Wilton
> I am fully aware of the points you raise and
> continue to work with our Retail partner to address
> Thanks for your input...
> -----Original Message-----
> From: Paul Burdett
> Thanks for your reply.
> I am aware that there is some kind of retail
> partnership with JJB, and that they do have a store
> in the city centre. However, I believe that this is
> inadequate as a means of selling the Everton
> "Product". Imagine a visitor to the city, trying to
> find some EFC merchandise, I find it very difficult
> to believe that they are going to wander into JJB
> and then try and locate the EFC goods, as opposed to
> passing a (or maybe 2) dedicated store for all
> things, Everton. Liverpool FC certainly seem to
> think so, and so do other clubs in their respective
> locations around the country...
> I for one, am a decicated Everton fan, who would
> like nothing more than to be able to point to an EFC
> store in the city centre, it’s a source of pride, it
> would give us a presence there, something that is
> sorely lacking currently. Go into the city centre
> now, and where’s the presence, besides some
> floorspace in a JJB store ? Hardly setting the bar
> very high. Seems to me, an opportunity lost, and
> more than that potential fans, pride and income.
> Paul Burdett
> --- Gary Wilton
> > Paul
> > Thank you for your e-mail. Apologies for the delay
> in replying but I
> > have just returned from holiday...
> > JJB Sports currently operate our retail business,
> and have a store in
> > Williamson Square which is where they have chosen
> to run their Everton
> > city centre presence out of. We jointly have no
> plans to open a
> > dedicated city centre store at this stage, but
> reserve the option to
> > address this in the future.
> > I can assure you that we are very keen to have a
> visible city centre
> > presence, and will continue to look at our
> > Regards
> > Gary Wilton
> > -----Original Message-----
> > From: Graeme Sharp
> > Sent: 21 May 2008 11:30
> > To: Gary Wilton
> > Subject: FW: City Centre Store
> > -----Original Message-----
> > From: Paul Burdett
> > To: Graeme Sharp
> > Subject: RE: City Centre Store
> > Hello Graeme
> > I’ve had some correspondence with yourself about a
> city centre store
> > before, and not much progress appears to have
> happened, despite the
> > fact one of Europe’s largest retail developments
> is about to open in
> > the centre of Liverpool.
> > It looks like a golden opportunity to increase
> revenue streams that
> > EFC are about to pass up, while LFC take full
> advantage (see below for
> > details, which have come from today’s Daily Post).
> > Could you please pass this onto the club’s
> commercial or retail
> > manager and see what they can do, or what opinion
> they have.
> > I’d be very interested to know their response.
> > Thanks for your help,
> > Paul
40 Posted 12/06/2008 at 13:11:36
I would hope that if the final decision is made to approve the Kirkby development, then ALL supporters would get behind the club as wherever they play they will still be EFC and once the approval has been given and the site under construction no amount of arguing and protesting will stop it.
41 Posted 12/06/2008 at 15:00:01
Please don’t patronise me. I have been a season ticket holder for thirty five years and my lad has had one for nineteen years. I think I am entitled to say enough is enough after watching the antics of KW and BK making the club a laughing stock.
IMO and I am not the only one as various posters on this site state clearly we will not be going to Destination Kirkby as I believe the club has sold its soul cheaply. Peoples reasons for not going will be complex and diverse, how many stop going is open to debate but for me it will be the end.
You are of course are entitled to your opinion as are all yes voters. But telling people who voted no and whose intentions are to jack it in, or at least not buy season tickets to get behind the club smacks of desperation.
42 Posted 12/06/2008 at 17:50:18
43 Posted 12/06/2008 at 18:23:53
The title suggests that you would all love to move to Speke Industrial Estate or even Liverpool 8???? Well I think the objections would be far higher than the 1500 signatories in the current petition.
Let?s face it Alan WE have a reputation for having racist fans deserved or otherwise and the Sun is not renowned for its liberal treatment of ethnic minorities.
Give yourself a pat on the back Alan, you have got off your arse and worked, hey join the rest of us. I personally could not care less about your politics but once again it is you that trumpets ?I have worked hard and I have a business and I am a Tory from L4 ?etc in a variety of posts.
If you had one jot of sensitivity you would understand the damage to the people and the city the negative reporting of the Sun caused. Most Liverpool fans are no different to Everton fans (shock horror) most are decent people who equally revile what happened at Heysel as they do the lies that the Sun reported about Hillsborough. I would agree that the conduct of the club LFC is open to some scrutiny. Yes they have scum bag supporters just like we do.
As for the argument, let?s wait and see.
If you write something offensive expect a strong response.
44 Posted 13/06/2008 at 07:45:07