The Mail Bag
Uefa Cup ? Waste of effort?
Comments (54)
My article is triggered by an article in today's Guardian. The article highlights the financial rewards the English clubs made from last seasons Champions League. The list excluded gate takings and Man Utd topped the list with £33.9 Million. Chelsea made £28.7 M, LFC made £21.1M and Arsenal made £18.3 M.
Nice rewards if you can get them! So, what you may be asking yourself , did EFC make from our UEFA Cup run? £400k !! Yes, you read it right, £400K! It highlights the financial gap starkly as Arsenal spend their C League wad and announce the signing of Samir Nasri, the 'New Zidane', and we await with bated breath the signing of the 'New Carsley'.
I recall Tony Marsh being slated on this site for posting that the Uefa Cup is a waste of time and we should bail out as soon as possible.
I agree with Tony on quite a few things and hope this short atricle will bring a few people round to the idea that we should play our weakest team and bail out of this Mickey Mouse competition and concentrate everything on getting that C League spot and join the gravy train.
Ray Said, Posted 23/06/2008 at 18:04:42
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2 Posted 24/06/2008 at 08:08:20
One plus of last season’s UEFA Cup run was the enhancement of our coefficient ? which ultimately means that should we get to the CL qualifiers at the end of next season we would get a much more favourable draw than Villareal, which would mean us being able to join the ’gravy train’.
If we add the return of a number of European nights at Goodison, then I would gladly have Everton play in the UEFA Cup.
3 Posted 24/06/2008 at 08:03:24
Second of all, since when was it only about the money? Why do we play in the League cup and FA cup if the money that can be earned is the sole rule of judgement? You don’t fancy decent cup runs I reckon?
and thirdly - we also got gate receipts. These are NOT counted into this £400k number. About 180000 people payed to watch us play home games in Europe last season. Now I’m not really sure how these things work in Europe, if you’re obliged to give the opponent part of the ticket income, but surely we made a few millions on that, just multiply it with what you think is the average ticket price... I know it’s not a figure of Champions League proportions but it can buy you a Pienaar each season.
4 Posted 24/06/2008 at 08:04:34
It gives them a chance to get out to some excellent stadiums abroad like the San Siro, Ajax Amsterdam, Estádio da Luz etc. We could have a chance of visiting these stadiums next season and competing with some excellent sides. Personally as a fan that excites me, I’d rather do that than go to 38 english games a season and fail trying to reach the Champions League.
Tony Marsh always goes on about past glories and winning things and at the moment the Uefa cup is probably the most glorious and high profile cup we can win. If we win that we’d get respect in Europe and add to our shite tally of only one European trophy in a 100 odd years.
Personally I enjoy the Uefa. Alot of current Champions League teams have grown after winning the Uefa cup. Liverpool for example. They won it along with alot of other mickey mouse trophies and its was a springboard for bigger and better things. Hopefully the same will happen for us.
Playing our weakest team and disrespecting the fans and the compeition itself isn’t the way to go. Thats not our style, thats not Moyes’s style and I doubt the players would want that.
5 Posted 24/06/2008 at 08:03:25
Why is this? Both are televised! Both are composed of the best teams in Europe! Sure, sure.....the precious Sky Four and all that BS but clearly the money available is bias towards those that "usually" make up the Top Four ....... but exactly how do teams outside the top four fucking well compete?
I’m more and more leaning towards the opinion that Moyes hasn’t got a fucking chance to succeed................he has done a fantastic job at EFC....it’s taken time for sure but just how on earth can he compete? He can’t keep competing at the top level with a small squad, injured players, not being able to afford the players he wants, it must be so frustrating for the poor guy...............whereas he appears to be learning the arts and skills of his trade (again slowly and with defensive tendencies in mind) but he IS learning.............FFS will somebody give him some money so we can compete!
The size of the squad and the depth of talent at the likes of Chelski and Manyoo and The RS is not because of talent & ability (okay, in part it is), it’s because they just earn so much more money because of the Champions League, their final position in the Prem, their advertising/merchandise....................kudos to Moyes for doing so well given that the LESSER clubs like Spurs and Newcastle etc have money to burn but he’s still done better than them!
Just look at Manyoo’’s home attendance......they earn so much more money from each and every home game!
Blahhhhhhhhhhhhhhh...............whatever happens, roll on the first game of the season.........back to reality, kind of!
6 Posted 24/06/2008 at 08:37:45
7 Posted 24/06/2008 at 08:48:40
Basically If the numbers are right their seems to be no benefit in either competition and that the real money is in merchandising and the support from wealthy individuals.
8 Posted 24/06/2008 at 08:59:17
NO !
We would be rubbing it the faces of the rednoses BIG TIME !
Gravy trains, big money, expensive signings etc.............
Footys gone money mad. Nobody seems to care about trophys anymore, unless it’s the CL or the prem.
I dispair, i really do.
9 Posted 24/06/2008 at 09:03:16
10 Posted 24/06/2008 at 09:01:15
Thanks to what ? UEFA Cup.
The problem is with UEFA’s prize money distribution.
We ain’t in it for the money, just the glory !
PS I love that final rumour about Moyes and Arshavin’s contract joint announcement !
11 Posted 24/06/2008 at 09:10:36
I agree the the CL is what everyone strives to, but as we don;t have the cash of the ’big-4’ then we will have to scratch around for 5th / league cup / uefa cup won;t we.
Get used to it.
12 Posted 24/06/2008 at 09:13:42
If people don’t want to enjoy the European experience,start supporting Stoke or someone...
13 Posted 24/06/2008 at 09:13:52
Society today has bred people to concentrate solely on the financial gain to be had from every given opportunity and its this attitude that leaves the western worl in the state we see it - that said, you can apply the same token to the entire planet and you won’t be far off the mark. The US has the highest rate of depression in the world, yet they are viewed as being the richest and most ’succesful’ nation due to their so called wealth - sorry to harp on about this subject but I get really wound up by this attitude being applied to sport. Sport was always about endeavour and never about money - you dont give a kid a football and say, ’go on son, out you go and earn loads of cash’. You do it for the pleasure of playing.
I wish people would get back to that, because its that very same attitude thats destroying the planet thats destroying sport and especially football.
Afluenza is what you have my friend.
14 Posted 24/06/2008 at 09:16:53
Whilst I can understand your thinking in view of the drop in form post-Fiorentina I don’t believe that we are in a position to pick and choose which trophies we go for, we have to keep trying on all fronts in the hope that with a bit of luck with injuries we can break our duck and bring some much needed success back to Goodison. Don’t forget that we lost Cahill for a large chunk of last season and Arteta played most of the campaign with an injury and therefore was under par, then there was the loss of players to the ANC and their loss of form on their return to the club. If we can avoid these problems this season and bring in a few more players to strengthen the squad then hopefully we can go the extra step further this season.
15 Posted 24/06/2008 at 09:20:23
When we started our run, I didn’t think we were going to win it, but I wanted to go to all the away trips.
Because of work I couldn’t get to Mental, but got to Nuremberg, Alkmaar and Fiorentina.
They’re now all great memories (yes even Florence, I spent 5 days there!)
I suggest (with or without tickets) anyone who couldn’t go last season, gets abroad this year.
It can’t be bettered.
The laughs, the beer and the wins, all somehow taste sweeter when you’re there.
Worth the ’effort’?
Absolutely!
16 Posted 24/06/2008 at 10:44:14
17 Posted 24/06/2008 at 10:44:23
Plus think about the merchandise sales and club exposure.
Added to the fact of bring buisness ti Walton
18 Posted 24/06/2008 at 10:59:50
Plus, if we are going to attract good European players, then we must get our name seen in Europe. If not, we’ll end up reverting to the "Dogs of War" style that has tended to dominate since the ’90s.
19 Posted 24/06/2008 at 11:07:07
You can add about 3 to 4 million tops for the extra games.
So maximum 5 million, nothing to turn your nose up at thats about 7% growth based on EFC turnover.
But the point is I suppose is that to be in the champions league and stay in it you have to spend as much as you earn.
Thats why you need the investor to support the rest.
20 Posted 24/06/2008 at 11:11:54
I agree with both you and Rays assessment of all things Eufa cup.
We had the first sightings, of Arshavin. last year, but it never pushed us into any
early action, but the RS moved in and took the Zenith centre half.
21 Posted 24/06/2008 at 11:26:15
Rome wasn’t built in a day.
22 Posted 24/06/2008 at 11:27:00
23 Posted 24/06/2008 at 11:38:54
24 Posted 24/06/2008 at 12:02:43
25 Posted 24/06/2008 at 12:11:07
The key question is Financially is it worth it the answer is from that point of view only just, the 5 million evertom may have made would have netted about 3 million in pure profit, so to me thats well worth it.
From a profile point of view, no question at all that it is not worth it, from a player point of view it is also great for development.
If we had not been in we would not have even had a sniff of Arshavin so again worth it.
Also gives us something to play for .
Champions league is about investment, have you enough money to pay to get into it and stay in it, in Evertons case sadly the answer is no.
United spent 50 million on players at the beginning of last season and with gate money added to their figure plus merchanding I would estimate they got about 60 million.
Thats revenue not profit, player costs and bonuses and staff costs would probably wipe out the 10 million profit.
Liverpool and Chelea would be no doubt the same relatively.
So is the UEFA cup worth it ,answer yes because its all we can afford.
26 Posted 24/06/2008 at 12:12:18
2) I read on teletext that Rangers made about £7m in the CL but that was boosted by £4M from the UEFA Cup.
3) Clubs that qualify for the UEFA Cup tend to have a better chance of landing the good players.
4) As regards the efforts vs Fiorentina affecting our league run in - who know’s? It wasn’t playing in th UEFA Cup that cuased Cahill to get injured was it ?
5) If you follow the line that the UEFA Cup damaged our Prem League effort - you could say playing in the Cup Winners Cup Final in 1985 damaged our chances in the FA Cup Final and therefore our hopes of winning the double.
In my opinion the UEFA Cup is good for Everton.The lack of opportunity for European football led to the break up of a great Everton team in the the 1980’s.For goodness sake we even lost a couple of our best players to Glasgow Rangers, because they could offer the chance of European competition and we could not !!!! Do we want to return to those days ? I think not.
Brian Clough - one of the greatest managers of the modern era - and one who deserved a knighthood far more than Ferguson - once stated that as far as he was concerned winning matches and challenging for Cups, whether League Cup or even the Texaco Cup was what football was all about. A pretty good principle if you ask me.
As was stated above - thanks to the UEFA Cup Zenit are now a household name. Even if they lose Arashavin they will probably be able to go for some top names to replace him.
To conclude as it seems likely that we will miss out on Arashavin - and I am sure DM,BK etc will get the blame, it would be as well to remember we will not be the only club he will have turned down. There are probably at least a dozen clubs who would love to sign him. I write this mainly because I am fed up with the slagging off Moyes has been getting from some for missing out on Ramsay.In signing for Arsenal he not only turned down Everton - he also turned down Man Utd.
Let’s put things into perspective - we haven’t signed anyone yet - that precisely the same as most of the PL clubs.
27 Posted 24/06/2008 at 12:51:27
A squad as small as ours was bound to burn out at the 3/4 mark of the campagain playing twice a week and thats exactly what happened.For me its Champions League or nothing.<
Theres no kudos for players playing Polish Waiters or Russian Tram Drivers and no money to be made by the club so whats the point? PLEASE dont say experiance because comparing the Uefa Cup to the CLs is like comparing the Premier League to the Vauxhall Conference.
The figures out to day only prove what I said a few months back.£400 poxy grand wont even cover the travelling expenses we incurred playing in these poxy games.
28 Posted 24/06/2008 at 12:14:31
29 Posted 24/06/2008 at 13:24:37
If we get to the UEFA final - another poxy game - I presume you will give up any chance of a ticket and let those of us who would really value it to have a chance to go ?? Thought not - join the ranks of the hypocrites.
30 Posted 24/06/2008 at 13:46:16
"Polish Waiters or Russian Tram Drivers" Didn’t see many of them against the Russian and Norweigan Champions, or against Fiorintina.
You repeatedly say that we get no prize for finishing 6/5th yet you try and belittle the only European cup that we realistically have a chance of winning.
You want to win the league but turn your nose up at a European Cup, you dive into a tirade of abuse against our "gutless" manager when we lose in the Carling Cup, which is again seen as a Mickey Mouse Cup by others.
Who’s to say that if we beat Fiorintina on pens we would have continued on with an unbeaten run until the end of the season and snatched 4th place?
Winning breeds confidence and we were winning, usually comfortably. in the Cup, which must have had a positive effect on our league form...then again for less than half a million lets put our the reserve and concentrate on the league, you know the one we have a realistic chance of winning...hmmmm, maybe not!
31 Posted 24/06/2008 at 14:08:36
32 Posted 24/06/2008 at 14:23:01
The mind boggles.
33 Posted 24/06/2008 at 14:34:04
34 Posted 24/06/2008 at 14:40:41
Russian Tram Drivers 5 Bayern Munich 1.
Suggest you leave football to those who know what they are talking about.
35 Posted 24/06/2008 at 15:07:35
I’m looking forward to it. I’d love to visit the San Siro, if we draw them in the competition I’ll definatly be going.
Nuremburg last season was one of the best trips I’ve been on. Somewhere like Ajax or AC Milan would just be an amazing experience.
36 Posted 24/06/2008 at 15:30:48
Did Aston Villa make the UEFA cup Connor?
37 Posted 24/06/2008 at 15:35:02
38 Posted 24/06/2008 at 15:36:40
39 Posted 24/06/2008 at 15:29:03
Therefore max abot 6.5 million turning after related costs I would say maximum 4 Million.
Good money and it all helps.
But the champions league it is not and to reiterate United spent as much on new players to achieve about 60 million.
We spent approximately 20 million at the beginning of the season and it netted us 4 million.
Plus a few million quid more for finishing 5th.
In basic terms we would be about 10 million worse off based on our numbers and Utd would be about 5 to 10 million better off.
My point spending 50 million to get 10 million and your initial 50 million back is not a bad bet.
Spending 20 million and getting 10 million back only is in most business,s commercial suicide.
Thats the difference between us and them they can outlay the money in the first instance because they have the backing.
We cant afford it so we have to settle for the next best thing, UEFA cup.
40 Posted 24/06/2008 at 15:27:14
41 Posted 24/06/2008 at 15:48:22
There is no doubt that the UEFA Cup pales in comparison with the CL, but most fans will not accept the attitude that it’s not worth bothering unless it’s the very best. The UEFA Cup is exactly what teams like us, trying to bridge the gap, feed off.
Let’s just cancel all leagues apart from the top filight in every country, do away with the best knock out cup tournament in the world, the FA Cup, and of course the Mickey Mouse Carling Cup. Forget the Copa del Rey and whatever the Italian version’s called. Blah, Blah, Blah. Fuck it, it’s easier if we all just support Man U, seeing as we only want the best.
As far as I’m concerned, you don’t have the full picture, yet you are making huge assumptions about what it cost us and what we made from it. You’ve lost sight of the only valid point you ever had, which is the gulf in prize money.
"We spent approximately 20 million at the beginning of the season and it netted us 4 million.
Plus a few million quid more for finishing 5th.
In basic terms we would be about 10 million worse off based on our numbers and Utd would be about 5 to 10 million better off.
My point spending 50 million to get 10 million and your initial 50 million back is not a bad bet.
Spending 20 million and getting 10 million back only is in most business,s commercial suicide."
What are you talking about Paul? That is the most simplistic financial evaluation of a club I have ever seen.
42 Posted 24/06/2008 at 16:12:36
My point is ,relating to what you plan to spend at the beginning of a budgetary process versus what you would bring in.
Undoutedly you will come up with different answers depending on where you look.
But believe me if everything remained equal from one season to the next and Everton are a casing point.
Attendances premier league- not much increase year on year.
Merchandising - appalling relationship with JJB, marketing poor- so not really to much benefit there.
we can get 5th so lets plan for 7th and take the benefit- 2/3 million benefit.
Lets progress in UEFA and get as high up the league as we can, we need to spend on players to which we did approx 20 miilion.
I know this is the basics but believe you me it wont be far off.
We focussed on UEFA and the league and that benefitted us, a maximum of 10 million excluding costs and player wages.
so we made in my opinion no more than 5 million.
I will be proven wrong or right in the accounts,.
Niel, my overall point is to achieve champions league status it will cost around 40 to 50 million in spend every season to start achieving a profit on that outlay, for us we have to spend as much as we can to achieve this but it will result in nett loss if we dont achieve it.
It will be wrapped up in long term payments of interest and loan notes but it all ends up costing us at the end of the day.
I am not complaining though I am delighted with David and the team and playing in Europe.
Off the pitch it is the most difficult job in business managing a Football club and the aspirations of paasionate fans, In my opinion Bill Kenwright has done wonders in a very difficult situation and we should be thankful.
I just believe our position is realistic based on our available funds.
If you want an indepth financial debate about it though believe you me I can give you one, but that is not for this site or any other its for Bill and his team to do.
43 Posted 24/06/2008 at 16:37:17
400 grand is ludicrous, no doubt..but we are in it now so there you are. No point in discussing the in and outs.
Any one fancy an arm wrestle?
44 Posted 24/06/2008 at 16:49:41
No, in the short term, UEFA cup isn’t financially "worth it". However, in the long term it is, and non-financially it is.
45 Posted 24/06/2008 at 17:09:38
Plus a few million quid more for finishing 5th.
In basic terms we would be about 10 million worse off based on our numbers and Utd would be about 5 to 10 million better off.
My point spending 50 million to get 10 million and your initial 50 million back is not a bad bet.
Spending 20 million and getting 10 million back only is in most business,s commercial suicide".
Eh?
So that £20 million spent was just for the Wafer Cup? The 19 League games and 2 English Cup games are not added then?
That few million quid for finishing 5th was actually a bit more than "a few".
I am pretty sure that our income is based on more than what we get in the Wafer Cup, so your figures don’t make sense.
46 Posted 24/06/2008 at 17:27:58
47 Posted 24/06/2008 at 17:35:30
The budget process would have lokked a bit like this.
Target 7th in league - 6 million achieve 5th extra 2 million.
UEFA cup- what ever we can get they would have not budgetted for more than say a couple of million so to achieve 4 million is great.
League attendance over the 19 games really did not bring in much more than the season before and corporatll I would sugggest less as we had no match sponsor for 50% of games.
No extra income from the FA cup and a small amount for the carling cup.
Therefore we spent 20 million on players and recouped through performance circa 10 million less costs of player wages and staffing with some bunce from merchandising.
The figures relate to this and this alone.
48 Posted 24/06/2008 at 19:27:26
"We spent approximately £20 million at the beginning of the season and it netted us £4 million.
Plus a few million quid more for finishing 5th.
In basic terms we would be about 10 million worse off based on our numbers and Utd would be about £5 to £10 million better off."
The £20 million will last more than 1 season so it is ridiculous to claim £20 million only got us an extra £4 to £5 million.
Plus the value of those players is likely to at least remain the same if not increase especially with European exposure.
49 Posted 24/06/2008 at 20:27:26
Criminal.
50 Posted 24/06/2008 at 22:03:55
Or put us another £15 million in debt or it was mortgaged from the season's tv money.
Yakubu: £11 million will never be worth more than that.
Jags: £4 milllon - will be worth more no doubt.
But the bottom they are only worth more if you sell them.
The Sky 3 plus 1 will pay twice the amount we pay every season to hold onto the Champions League and ensure that they do turn a profit per season.
We cannot afford the £40 million a season even if we do get into the top 4 again it would take 5 seasons at least to benefit fully from the Champions League and about £200 million in outllay.
51 Posted 25/06/2008 at 08:55:13
38 games for the league, 19 at home so we get the biggest slice of the pie, 19 away so we get a smaller percentage. At home all the money spent on the warm ale and cold pies etc, I have a feeling it all adds up way passed your conservative view on our finances.
What about the money made from selling players?
That £20 million spent is for the whole length of the players conetract, not just this financial year
52 Posted 25/06/2008 at 10:49:39
The 4/5 million extra profit after all costs including higher wages of the palyers brought in, the bonus payments for winning in europe and finishing 5th and the extra staffing costs for the additional games.
All I am saying is that to get into the champions league consistantly you would need to spend 40 million a season to attain profitabity or in another way a return on that single investment, spending 20 million to get into the UEFA cup and finishing 5th is fantastic for Everton but does not bring a return against the 20 million spent.
You will only get the return on the outlay of players by getting into the champions league.
The 5 million Everton may have made for 5th and UEFA last season is a return against the 20 million spent on players as all other revenue from a premiership perspective in my opinion would be flat year on year or show a small increase.
Shows you though how difficult it is to make logical decisions running a football club.
Which is why Bill and the guys deserve all the credit you can give them in the running of the club.
Kirkby aside that is!!!
Happy to do your accounts though?
53 Posted 25/06/2008 at 13:22:04
what ever happened to the notion of going to the games entering all the cup competions, hoping we will win a trophy any trophy, in any competition? We are supporters, we are not finiancial advisors (bean counters); we go the games because we all want to win trophies don't we? So why on earth should we consider pulling out of such a big competion, second only to the Champions League, because we as a club only earn. a small amount of PROFIT. Get real will yeah, focus on supporting the team, in the ground and let Bully and his cronies concentrate on the money side of things,
54 Posted 26/06/2008 at 14:47:34
If the order changes for us I?m off and will be supporting Barclays from now on.


1 Posted 24/06/2008 at 07:53:32
The immediate effort and reward certainly appears disproportionate but theres always the bigger picture.
Sometimes, just sometimes, money isn’t everything - but it does help!