Having read all the comments on the difficulty buying merchandise from the existing megastore, and the lack of a city centre store, I emailed Everton, and refered them to some threads in the mailbag. To be fair I did get a reply and the guy had read the mailbag links as he copied them on the bottom of his email:
Thank you for your e-mail. We are launching our new kit on July 10th, and as a result we will have a greater presence in all JJB stores around that time, plus the club Megastore at the stadium, supported by all Replica Kit items including Goalkeeper kits, Training Range and related Accessories. This launch will be supported by outdoor media, press, radio and striking imagery outside the Megastore, including the Super Lamb Banana which is currently next to the Dixie Dean statue. The Megastore will also open early on launch day to service supporters on their way to work and school etc. JJB will also have additional window graphics and internal signage in their local stores to highlight kit launch. I am sure JJB will do everything they can to help promote Everton sales in their stores on July 10th and beyond.
We have increasing shirt sales year on year, and already pre-orders for the new shirt are higher than last season. We are very happy with the designs we have chosen this season, and all 3 kits are very strong, and we expect to have record sales again as a result.
We are looking at our options for a store in Liverpool City Centre, but we have no plans to open anything in the immediate future. This forms part of the review of our long term retail strategy.
I appreciate you taking time to contact me with your thoughts.
Dan Sedlak, Posted 25/06/2008 at 12:38:27
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1 Posted 25/06/2008 at 13:47:21
The visibility of Everton in Liverpool cty centre is nil,
The 1st sight that greets you at our "retail partners" city centre store is a 15 ft tall Stevie G la as you go up the stairs followed by a large array of LFC merchandise 3 paces inside the door...
Our megastore near the ground is fine...but its virtually in the ground itself..we have no identity in the city..the train stations, billboards, Liverpool 1..are all cover massively by LFC..and not at all in any way by EFC... This is negligence bordering on criminal...
I would guess that should I go shopping in the Trafford centre or anywhere else in Manchester you would see a fair balance of City vs UTD merchandise...but in Liverpool more EFC "goods" are sold by street traders than the clubs official partner.
2 Posted 25/06/2008 at 13:54:05
3 Posted 25/06/2008 at 14:02:02
4 Posted 25/06/2008 at 14:20:46
5 Posted 25/06/2008 at 14:26:30
6 Posted 25/06/2008 at 14:47:39
7 Posted 25/06/2008 at 14:30:55
I’m so glad that I haven’t bought a shirt since the long sleeved blue umbro sort of EFC like shirt in 1969. Wouldn’t want to be thought of as a halfwit !!
8 Posted 25/06/2008 at 14:54:16
As one of the earlier guys said ’ its 6 yerars since this City Centre ’strategy’ was considered. Will it be another 6 years?
They take our money then take us for mugs.
9 Posted 25/06/2008 at 15:03:26
10 Posted 25/06/2008 at 14:59:00
The store is crap, cant believe you cant even buy a kit wyness your the big boss pull your finger out
11 Posted 25/06/2008 at 15:04:04
12 Posted 25/06/2008 at 15:07:53
13 Posted 25/06/2008 at 15:13:07
Sold like hot cakes.
Why aren’t there more ?
14 Posted 25/06/2008 at 15:12:03
After reading the email sent by the club it quotes:
"We have increasing shirt sales year on year, and already pre-orders for the new shirt are higher than last season"
So if the club feel that if they are doing enough to increase sales through the marketing they already have in place - maybe it suggests that further coverage would not be cost effective.
Why are people so bothered that everton shirts are not worn in the city centre by fans in the middle of close season?
Off-field media coverage and jamming new shirts down throats does not increase support. Success on the pitch does. The only way for EFC to increase profile in the uk is by success on the pitch.
15 Posted 25/06/2008 at 15:21:33
Too right they wont be planning to get an ’Everton’ store in the city centre, why should they pay massive extra rent when they have a superstore in Williamson Square? I went to JJB a week after the home kit was launced last year and a lot of product, was sold out and was virtually never replaced. As time went on and the stock dwindled ’our’ section became increasingly smaller and extremely tatty.
I suppose what Im trying to say, is that if JJB cant get it right when it comes to stocking, marketing and merchandising our product, then it is time for the club to buy back the rights (which should never have been relinquished in the first place) get a prime city centre location and employ the ’top’ people in that field. Lets take the club forward in all areas.
16 Posted 25/06/2008 at 16:02:45
figure prominently in city center advertising when the majority of you voted for us to leave Liverpool.You cant have it both ways,Either we are a team that hails from the Great City of Liverpool or we are a club that comes from a retail park in Kirkby.<
>If any of you lot out there voted yes to Knowslwy then you have no right complaining about lack of profile in this city
17 Posted 25/06/2008 at 16:16:30
18 Posted 25/06/2008 at 16:23:00
19 Posted 25/06/2008 at 16:34:16
20 Posted 25/06/2008 at 16:50:58
The lady smirked and said this is all we have , she pointed to a display trolley thet revolved. THAT WAS IT.
What a fucking joke ,they didnt even have last years shirts.
meanwhile the shites products were plastered all over the front windows.
Wyness and co just fuck off
21 Posted 25/06/2008 at 16:53:44
Stop supporting them.
Feckin bunch of moans lately on this website.
If its not kirby its DM or transfer funds or now its such a non point about marketing.
FFS I hear Tranmere and the shite could do with help filling seats
Or better yet do what one guy suggested start your own team. So you could have the likes of Tony Marsh on your board or better yet he could be your manager
22 Posted 25/06/2008 at 17:02:00
23 Posted 25/06/2008 at 17:15:05
24 Posted 25/06/2008 at 17:26:25
I have nothing against this site infact i thinks its the best site their is.
The problem is theres nothing wrong with negativity and concern for your club but it gets to the point were people nit pick for the sake of it.
Lately there have been quite a few of people who just want to deconstruct good points and comments for their own agenda.
As for those goody goody site. I don’t think theres many of them left. I would have no reason to go to the official site as there really isn’t anything good on it.
And by the way is there a need for the swearing tosser
25 Posted 25/06/2008 at 17:44:02
26 Posted 25/06/2008 at 17:40:13
27 Posted 25/06/2008 at 17:56:35
28 Posted 25/06/2008 at 18:08:22
It would be a waste of more money to open a shop in the city centre that wouldnt make any money.
And speaking of being 2 faced, most people slate Tony Marsh for his over the top generally stupid and useless comments. Why kiss his arse on this issue. He is never right so think about it.
29 Posted 25/06/2008 at 18:27:18
30 Posted 25/06/2008 at 18:26:52
31 Posted 25/06/2008 at 19:29:15
32 Posted 25/06/2008 at 19:40:00
The tens of thousands of people in the city who support the club?
The city council that bent over backwards to try and give us the most prime spot in the city possible, do you think they want a multi million pound business to leave?
Yes they are not innocent in this, farce but they are certainly less guilty than Mr Wyness.
And as for other sites, Everton Football Club had that stupid agreement that stated they could not speak to anyone and quite clearly did not want to either, them pair of liars shit bricks at what the Rs are doing and decided a new identity away from them is what we need, in a small town out of site of the business hub of the fastest growing city in Europe, commercial suicide and even worse given the economic climate and as for sucking up to Tony, yes he is a downer at times and gets stick for it, however quite a few times he speaks sense and telling a yes voter to stop moaning because we dont exist commercially in the city is a very good and honest shout.
And finally if a shop in little old Birkenhead Pyramids can make money, then dont come out with crap, that one in the city centre would not, provided it was run correctly.
33 Posted 25/06/2008 at 20:46:06
Then you read comments like the ones on this thred
I feel sick to my stomach that so many people could show so little pride
"no identity in the City" ?
Try hanging a white flag out of your front window
34 Posted 25/06/2008 at 21:39:33
35 Posted 25/06/2008 at 23:23:14
36 Posted 25/06/2008 at 23:52:45
37 Posted 26/06/2008 at 07:25:40
I went in a few months ago to try and buy a sticker for my car and a little scarf to hang in the back window of my car.
Guess what - out of stock - no new ones til the ’new’ stock arrives in July!!
why is there none in stock when even tho the Everton shirt may change, the badge itslef wont!
38 Posted 26/06/2008 at 09:20:32
I just think that everything posted on her recently ends up getting turned into the stadium debate.
We undoubtedly want what we all think is best for the club.
Personal apology to Tony, as is always stressed on this site, it is your personal opinion, and you are entitled to it.
My personal opinion is that the council could have tried harder. Of course us fans want Everton in the city. My no identity comment stems from the early post noting that redshite is posted all over the city in train station even in JJB (our retail partner). Why is the bias so large. What I mean is our identity isnt as big as redshites.
39 Posted 26/06/2008 at 09:32:16
You also said twelve months ago that we wouldn’t sign Yakubu!
40 Posted 26/06/2008 at 10:21:32
I usally buy my stuff direct from the club because I believe finacially Everton benifit 100%, but the one time I tryed to get some gear locally there was not a sign of any Everton merchandise in the store.
So much for the national network.
41 Posted 26/06/2008 at 11:44:22
42 Posted 26/06/2008 at 12:47:00
The Everton Shop in Birkenhead Pyramids closed down mate.....
And PLEASE, tell me what "most prime spot" in the City did LCC "bend over backwards" to give us???
43 Posted 26/06/2008 at 13:06:52
44 Posted 26/06/2008 at 14:24:57
Not a sign of anything to do with us.
How much does it cost to have just a couple of shirts in there ?? We’re no longer perceived as a "big" club because we don’t try to portray ourselves as one.
As my Dad always says "We couldn’t organise a lucky dip !!" And he’s right.
45 Posted 26/06/2008 at 16:51:08
EFC ’no we have never sold them’.
Say no more