I have just sent an email to the marketing department at Everton. Thought I would post it on here for all to read. I think the moe pressure we put on them, the better! Let's see if they actually reply.
My name is Graham Duffy. I have been an Everton supporter all of my life. I have a Season Ticket in the Park End.
My concern is that on numerous occasions I have been to the Club Megastore in an attempt to purchase some Everton merchandise, and the vast majority of times I have been told that the items I want to buy are out of stock.
Most recently, last month, I went in to the Megastore to try and buy a car sticker and a scarf for the back window of my car. I was told that there was none in stock and that there would be no more until the new stock arrives in July.
Can you please explain to me why there was neither of said items in stock? I appreciate that the new home shirt is not out until July, but why, when the sticker and scarf show the Club Badge, and this is not changing, is there none in stock?
This poses another question as to why is the new shirt not available until July, when other Premier League teams wore their new shirts for the last game of the season?
Furthermore, please can you please explain why we have no Club Shop in city centre Liverpool, yet there is one in Birkenhead?
Given that this is the Capital of Culture year and as the Liverpool One shopping centre has recently opened, thus attracting thousands of visitors to the city, can you explain to me why we have no visible presence in our city centre?
JJB are supposed to be our ?retail partner?, but if you have actually set foot in their shops, you will know that their stock of Everton merchandise is an absolute joke. I was in JJB recently and all that was on show were Liverpool, Man U, Arsenal and Chelsea gear. When I asked for directions to their Everton merchandise, their employee pointed me to a discount bin which contained only xl Everton shirts and socks - Is this good enough for Everton??
Surely the club are missing out on a great deal of money when us fans are willing to pay our money for Everton merchandise, but the stock is not available.
Ian Ross said recently in defence of the relationship between Everton and JJB that shirt sales have increased since they took over. This is to be expected because we have been doing better on the pitch, however, I believe, along with many, many fellow Evertonians that we are completely neglecting the retail element of our football club. If we had our own Club Shop in city centre Liverpool, stocking wall to wall Everton merchandise, I believe that we would significantly nearer fulfilling our retail potential.
I look forward to your response to each of my concerns outlined above.
Graham Duffy, Posted 26/06/2008 at 10:33:33
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1 Posted 26/06/2008 at 15:12:31
2 Posted 26/06/2008 at 15:13:18
Went to JJB in the strand Bootle and the store attendant giggled as she pointed to a revolving display.
Fucking disgrace, but this is not something new.
Our club has been run by fucking idiots for years now and the penny will never drop with these halfwits.
Wyness AND kenwright fuck off somewhere else you pair of clowns
3 Posted 26/06/2008 at 15:05:57
4 Posted 26/06/2008 at 15:13:51
5 Posted 26/06/2008 at 15:23:14
6 Posted 26/06/2008 at 15:48:01
Not a sign of anything to do with us.
How much does it cost to have just a couple of shirts in there ?? We?re no longer perceived as a "big" club because we don?t try to portray ourselves as one.
As my Dad always says "We couldn?t organise a lucky dip !!" And he?s right.
7 Posted 26/06/2008 at 15:49:41
8 Posted 26/06/2008 at 15:49:41
9 Posted 26/06/2008 at 15:49:41
10 Posted 26/06/2008 at 15:56:25
11 Posted 26/06/2008 at 16:17:13
12 Posted 26/06/2008 at 16:47:55
JJB run the club shop indpendently and are responsible for ALL items of club merchandise etc Car stickers, mugs, pens and pencils. Why they don't ever have adequate stocks levels of anything is baffling.
The Marketing of Everton produce through their organisation is a disgrace. It baffles me why the club would want to lose all of its merchandising potential in return for a ?fee? off JJB. With correct management and organisation the potential of the retail side of the club is endless.
JJB have totally fucked things up and the sooner it is back in the clubs hands and run properly the better!!!!!!!!!!!!!
13 Posted 26/06/2008 at 17:03:49
14 Posted 26/06/2008 at 17:28:10
15 Posted 26/06/2008 at 17:41:46
16 Posted 26/06/2008 at 17:36:08
17 Posted 26/06/2008 at 17:50:49
"Our merchandising has been a farce for years now so to place the blame squarely at Fat Keith?s door is not really fair"
The reason we employed the fat hopeless dolt, surely wasn’t to make sure things STAYED shite.
Those who were there before him were to blame then.
He’s to blame now.
(I’m genuinely curious - at what point do people stop making excuses, and point the finger at those who ARE to blame?).
18 Posted 26/06/2008 at 18:03:15
19 Posted 26/06/2008 at 18:13:27
EFC ?no we have never sold them?.
Say no more
20 Posted 26/06/2008 at 18:29:50
21 Posted 26/06/2008 at 19:22:47
22 Posted 26/06/2008 at 19:20:38
I have a list as long as your arm of fuck ups like this. Take a tip from me. Avoid paying £20 plus £5 p+p for the 07/08 DVD from the Club shop. You can get it from PLAY.COM for around £12 POST FREE.
Call me disloyal if you like, but I’m fed up with the service, the limited range of goods, dubious quality, inflated prices and out of stocks at Everton. Vote with your wallets... it’s the only language clowns like Wyness seem to understand.
I work in Retail and I know you can’t please eveybody all of the time, but at Everton we’re just taken for granted.
23 Posted 26/06/2008 at 19:24:14
How wrong I was.....when I enquired about this deal I was told by the JJB store manager that "there was no such deal with EFC". I enquired further to be told that "there is a deal but it does not extend beyond the UK". From what I?m seeing in reader comments above it does not even extend within the UK. As far as the club megastore at Goodison goes it pains me greatly to say but it does seem as though it is very poorly run. Just a few examples from seasons gone by when I have visited:
1. Opening day season before last when we played Watford. Bought the home shirt and asked to have "Arteta" put on the back. They had run out of pre-ready "Arteta" and "Johnson" labels! Queues a mile long as young lads behind the counter (who looked as though they were on school holidays) struggled to piece together the A-R-T-E-T-A and J-O-H-N-S-O-N for a lot of shirts. Many punters were so disgruntled with the time wait (between queuing to purchase the shirt, pay for the name, and get the name put on I waited over 1 hour) that they simply left.
2. Saw a pair of Puma Everton trainers in the club catalogue and fancied picking them up. Couldn?t see them in the megastore until I spotted them on a dummy/model. Asked a young lad if he could check for a size 8, he told me that they were not available to buy but for display purposes only. I told him I had seen them in the catalogue and they were priced, etc. He said he?ll "go and check", lo and behold he found a pair for sale.....
3. Last day of the season trying to buy a pair away shorts, told that there was none available in my size (medium) anymore, only XL or XXL!
4. Bought the official club magazine "The Evertonian" in Easons Dublin one particular week and the following weekend was at Goodison for a game. Popped into the megastore to see the previous month?s Evertonian on sale, no sign of the new issue which I had bought 3 days previously in Dublin....it was clearly printed and available so why not sell it???
5. Passed the megastore after the Newcastle game in May at circa 17h45 having gone for a beer after the game. Doors closed and completely locked up. Plenty of like-minded punters peering through the glass pondering the fact that the opportunity to spend a few quid on Everton merchandise was being denied them.
Graham, would be extremely interested in hearing what kind of a reply you get from the club, hopefully it won?t be one excuse after another. Incidentally, does anyone know why the Everton club shop that was in the city was closed down? I know this coincided with the JJB deal but nonetheless.... I?m always saddened when I see our neighbour?s flagship store gleaming in the city and we have a few paultry rails of gear next door in JJB... surely something has to change for the better? Nil Satis......
24 Posted 26/06/2008 at 21:09:50
25 Posted 26/06/2008 at 21:38:47
26 Posted 27/06/2008 at 08:12:03
27 Posted 27/06/2008 at 09:24:17
28 Posted 27/06/2008 at 11:02:04
29 Posted 07/07/2008 at 12:00:26
Before I send it to the Echo, does anybody have any suggestions as to what course of action to take?