ToffeeWeb - Season 2008-09

The Mail Bag

The “I”s have it!

Our long & miserable history of poor marketing & merchandising is the stuff of legend. One would think that, in 2008, we would have more of a clue. Hmm....

My cousin Steve made a trip to the megastore last week to buy 2 new kits for his nephews. Upon requesting the names of Jagielka and Arteta for the backs of the shirts he was asked would he mind if they missed the "I" off Jagielka. The reason is that Everton's megastore had earlier run out of "I"s.

Now is this nit-picking or just a further example of crass ineptitude? To run out of shirt letters 10 days before Christmas, by far the busiest buying time of the year, is mind-boggling. Worse still, "I"s will not be back in stock until after Christmas... You couldn't make it up.

Smelly Christmas to all, especially if your favourite player has an "I" in his name.
Alan Kirwin, Arundel, West Sussex Posted 22/12/2008 at 07:40:53

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Comments

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Tom Emanuel
1 Posted 22/12/2008 at 14:41:58

If it was any other club I would find this very funny! But it’s not. It’s my club. It’s always my club!

Steven Hemson
2 Posted 22/12/2008 at 14:42:54

This is worse still when you look at the current form of our squad.
No Fellaini, Jagielka or Pienaar shirts for the young ’uns?
They’ll all have to make do with Lescott’s and Osman’s the poor things.

Martin Cutler
3 Posted 22/12/2008 at 14:30:28

Irresponsiible idiots!
It’s incredulous isn’t it? Irritating, I-popping, insane, in-store ineptitude!

Imagine........
No Lous Saha - njured? No Anchebe - njured?
Lne-up (?):
Howard, Nevlle, Jagelka, Yobo ,Lescott, Fellan, Arteta, Castllo, Osman, Penaar, Cahll
Substtutes:
Nash, Hbbert, Banes, Rodwell, Goslng, Van der Meyde, Jutkewcz.
’nevtably....Tm Cahll, advsed by Davd Moyes, to score the wnnng goal ths evenng! Cheered on nstantly by mllons of dolzng fans worldwde!!!
wsh!

Everton, Everton, Everton ... I I I !!!

James Marshall
4 Posted 22/12/2008 at 14:49:19

Just ask them to leave a gap, then go back in the new year and have the ’i’ put on.

H bbert
Ba nes
Jag elka
Nev lle
Cah ll
Cast llo
P enaar
Fella n
An chebe

They all look fine to me!

Alan Kirwin
5 Posted 22/12/2008 at 14:55:07

James, love it.

Dan Brierley
6 Posted 22/12/2008 at 15:27:26

Would the kids notice if you used ’y’ instead?

Fellayny
Cahyll
Pyenaar

Sounds almost old english! Circa 1800’s. You could use that slant ’we are going to back to our roots son’ if they complain about it.

Tom Campbell
7 Posted 22/12/2008 at 15:50:02

That is a complete joke

patty
8 Posted 22/12/2008 at 15:50:40

I know I shouldn’t, but I had to laugh..only Everton would ask if you minded them missing the "i" out - that is unbelievable!!

Shaun Sparke
9 Posted 22/12/2008 at 15:55:54

Ok, we have covered this one. Now what else shall we effing moan about?

Steve Williams
10 Posted 22/12/2008 at 16:08:08

Now this is just getting boring!

How many of these posts are going to put up and commented on before the penny finally drops!

This is NOT EFC’s fault! The Megastore is operated by JJB not EFC. EFC have no control over what JJB, buy, sell or how they manage it. And before some idiot says that they should - the credit crunch was not even a blip on the horizon when the club enterted into the arrangement. Hand on heart, hands up anyone who projected that the CC would happen? Who thought that JJB would be as close to financial meltdown as it is today?

Believe me, I know that EFC are as upset as anyone that this hasn’t worked out, but it really should be JJB that is taking the brick bats, not EFC.

Shaun Brennan
11 Posted 22/12/2008 at 16:40:03

Steve, everton were incompotent enough to sign up to JJB. It’s there fault too.

Happy Chr stmas everyone.

Robb e Muldoon
12 Posted 22/12/2008 at 16:44:16

don’t bel eve t!

Steve Hopkins
13 Posted 22/12/2008 at 16:48:59

Kevn Ratclffe has been pronouncng Jagelka’s name wthout the letter that comes after H but before J for ages anyway

James Marshall
14 Posted 22/12/2008 at 17:02:48

Much as I loved him as a player, Kevin Ratcliffe has the brains of a rocking horse.

Martin Cutler
15 Posted 22/12/2008 at 17:23:39

To all the complaners above, t’s chrstmas, chll!

John Cats
16 Posted 22/12/2008 at 17:25:24

A b t of chalk for the m ss ng " " would be suff c ent surely?

Chris McGrath
17 Posted 22/12/2008 at 17:39:48

This kind of thing comes as no surprise to me. The whole retail and merchandising side of EFC’s operation is a joke. I recently brought 4 friends from Slovakia over to watch the Reds playing at Anfield. Although I couldnt bring myself to actually set foot inside Anfield I did however go with them to both of the Official LFC clubshops in town.

I would rather pick the peanuts out of Peter Johnsons poo than admit what I’m about to say but BOTH of the LFC shops, especially the new one in the L1 shopping centre are excellent.

The way they are designed and set out is brilliant and I was gutted at how Everton didnt have anything similar. Both shops were absolutely packed (and this was months before the xmas rush)

We entrusted JJB to look after our retail and merchandising.... have you seen the EFC section of the JJB in town???? Its a joke and extremely embarrasing!!! All of the kits and souvenirs are just thrown together and dont stand out at all!

We want to challenge the big 4 and we are looking at ways of generating more income... and (apart from the tiny clubshop at the ground) we dont even have our own flagship city centre store?? Im sure that Everton FC could have taken one of the new units in or around the L1 development and really given us an attractive and enticing focal point for selling our kits and merchandise to all the new shoppers coming to the city.

Yet again..... another opportunity missed!

Anthony Dyer
18 Posted 22/12/2008 at 17:44:19

Now now people, remember the most used phrase these days ’There is no I in TEAM’ so therefore no need for that letter is there?

Alex Transit
19 Posted 22/12/2008 at 18:13:14

It happens - shops run out of stock.
Happened to me once when I was getting an England shirt no O’s (Scholes) so I just got Beckham instead. No sweat.
I suggest getting Yobo far cheaper.

Ray Burn
20 Posted 22/12/2008 at 19:37:55

"when I was getting an England shirt no O?s (Scholes) so I just got Beckham instead"

What the...?!?

Gavin Harris
21 Posted 22/12/2008 at 20:13:33

Even game so far...

Stephen Stuart
22 Posted 22/12/2008 at 20:53:24

Everton were lookng for a manager and got David Moyes instead.

Rich Jones
23 Posted 22/12/2008 at 23:23:37

But guys Bk has magnificant team doing a sterling job and all headed up by him.

Jon Field
24 Posted 23/12/2008 at 13:29:28

Pure comedy!

Steve, Spot on About Ratcliffe mate! ha ha! I can?t understand why he can?t say it.

Jags is the best centre half we?ve had for years. He is absolute quality.

Neil Eccles
25 Posted 23/12/2008 at 18:06:14

Picture the scene, 1st.January, Bill, with hands behind back, fingers crossed, "David the club shop has run out of all vowels, so we are unable to present any new signings. But the good news is they will be back in stock on the 31st. ..... so if you could just wait till then". Moyes, raising eyes to the sky, "Whatever Bill" !!