The followng quote has been lifted from the BBC website:
"Wigan manager Roberto Martinez has identified the reason for the Latics' dismal away form last season, putting it down to a fashion faux-pas. "We always blame the orange kit for our away performances last season," he said. "We never won a game with that kit."
Some may say Martinez is on the final chapter of his "Why Wigan are Crap" excuse book, or maybe this highlights the need for a player to feel comfortable and confident in what they are wearing.
When the Pink kit was released, I just couldn't believe it. What was the thinking behind it? Show me a man who would feel comfortable going out on the town wearing a shirt that colour.
An easy away kit colour for us has always been a safe White or Yellow. So why automatically put the team on the backfoot at an away game in a bloody fluorescent pink kit?
Some may say, "Shut up, these are professional footballers and it shouldn't matter what kit they are wearing". But given the sports psychology of wearing something that bloody bad, coupled with the hostile ridicule the player will ednure at away grounds, surely Le Coq Sport should be made to question the logic of such a bad design decision.
I just can't bloody understand it!
Daniel Johnson, Posted 28/08/2010 at 15:37:45
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1 Posted 28/08/2010 at 16:30:39
2 Posted 28/08/2010 at 16:43:48
3 Posted 28/08/2010 at 16:43:24
We are Everton: the second strip should only ever be amber shirts and dark blue shorts.
4 Posted 28/08/2010 at 17:00:11
Robert Warzycha certainly cut a dash in that one.
5 Posted 28/08/2010 at 17:10:34
The new away kit is another Everton marketing disaster. A lot of supporters just won't buy it.
6 Posted 28/08/2010 at 17:10:51
7 Posted 28/08/2010 at 17:35:08
8 Posted 28/08/2010 at 18:16:48
9 Posted 28/08/2010 at 18:28:28
Have you seen the colour of some of their boots? This place gets more like an episode of "Grumpy Old Men" by the day. I'm 47, married, 4 kids and happily wear the pink kit out. Why would the players give a toss? Won't it make it easier to pick each other out a la Croatia's blond hair thing? Didn't Chelsea win the league in lime green away shirts? Why is it people complain about a lack of commercial savvy then moan when someone tries something different? Look around and see how many pink shirts have been sold and are being worn, not everyone wants traditional!
10 Posted 28/08/2010 at 18:38:20
11 Posted 28/08/2010 at 18:40:31
12 Posted 28/08/2010 at 18:38:59
I'd rather have amber, but I hardly think footballers a going to be mentally at a disadvantage playing in colour because society says its for girls. Some people have closed minds.
Stade de France play in pink and are one of the most successful French rugby sides. They don't start crying when they have to go in for a scrum because of the colour of their jersey.
13 Posted 28/08/2010 at 18:21:05
One of the great stories in American college football is how the former University of Iowa football coach, Hayden Fry, had the visitors' locker room painted pink because he thought it would put his opponents in a "passive mood" as it is "considered by some to be a sissy color".
Of course Fry was coaching Iowa during the uber-conservative 80s, so he was pretty old school and hardcore. But Iowa was always tough to beat at home. Anyone who saw us against Blackburn would have to agree that we seemed a little to "blah" emotionally in that game. Not saying it's the reason, just adding to the convo...
14 Posted 28/08/2010 at 19:06:14
The only way we will know if it was a terrible idea is during the close season of 2011-12 when the new away kit is launched. If there are no shades of pink on it, we will know this has been a commercial disaster.
What is the gross profit margin per unit? I'd say about £36 per shirt.
So for the colour pink in lost revenue, could be £36 x 10,000 = £360,000 or thereabouts.
15 Posted 28/08/2010 at 19:16:17
16 Posted 28/08/2010 at 19:15:47
17 Posted 28/08/2010 at 19:08:07
18 Posted 28/08/2010 at 19:28:01
Definitely. Something else we agree on Michael.
19 Posted 28/08/2010 at 19:30:55
Come on, Bill, you've got enough disasters on your hands ... pull the plug on this awful kit before it's too late.
20 Posted 28/08/2010 at 19:28:12
I think the club have yet again made a marketing error with this pink monstrosity. Saying that, they may make a giant killing if Kitbag decide to setup stands at gay parades and Mr Blobby/Barney The Dinosaur conventions.
21 Posted 28/08/2010 at 19:39:45
Here's an idea, why don't the club when looking into possible designs put forward 3 examples of what they are looking at in terms of designs and post them on the official site and then invite us blues to vote on our favourite; that way they can get a feel for what will sell and give something back to the fans, simple really!
22 Posted 28/08/2010 at 19:54:21
Henry Ford once said, "They can have any colour they want, so long as its black".
23 Posted 28/08/2010 at 19:03:58
Le Coq are a good make and so far they have made three good kits out of four (I'm discounting last years home kit) and last year's away kit was one of my favourite all-time Everton kits (a classic), even a lot of my friends who support other teams admitted that it was a nice kit.
If I had to pick my favourite colours for an Everton away kit then It would be amber shirts, royal blue shorts and amber socks. For second colours they would be white shirts, royal blue shorts and white socks but every so often I want something different which is what we have now and I like It.
24 Posted 28/08/2010 at 19:47:10
And it's pink, big fucking deal.
25 Posted 28/08/2010 at 20:08:41
The decision to get sponsorship by Danka years ago was the piece de resistance. Did no-one on the Board spot the bleedin? obvious? A five-year old child wouldn?t have got that decision wrong. There was no way I was going to have my kids running around the streets of Middlesex with Danka written across their chests. Result? Lost sales.
It?s like the poor bastards who are currently sponsored by Jobsite. Now what does that make you think of?
26 Posted 28/08/2010 at 20:37:26
27 Posted 28/08/2010 at 20:35:26
Amber shirts, preferably with black shorts & amber socks ? would be a winner. Spot on Michael & Brendan.
28 Posted 28/08/2010 at 21:12:14
29 Posted 28/08/2010 at 20:57:14
What about the great Everton home kit that guys like Joe Royle, Jimmy Husband, Alex Young used to wear with the white round neck and white cuffs? Now that was a kit. With of course white shorts and white socks.
Also, I said it last season and I'm going to say it again: The blue nets at the old lady are shite. White nets please. I know it's trivial and everyone will make make me get up half-an-hour before I go to bed but white nets just stand out and anyone for us who can shoot outside the box this must be a better colour than the invisible blue.
30 Posted 28/08/2010 at 21:22:38
31 Posted 28/08/2010 at 21:33:34
Cheers ^^ Due to boredom, here's the home version :P
32 Posted 28/08/2010 at 22:09:46
I live in Manchester and have seen about 25-30 people in the new home shirt in and around the city (yes, there are a few of us blues living here!), compared with literally none in the pink one. Exactly zero. Nilch. Nil points. I have yet to spot a single one.
How's THAT for a statistic!?
33 Posted 28/08/2010 at 22:25:48
34 Posted 28/08/2010 at 22:35:26
As for the women, every Everton kit I saw was pink, and there was more of them on show than the men in blue.
35 Posted 28/08/2010 at 22:40:49
Keep going mate, hassle, be a twit with an "a" but remember oak trees only happen with an acorn.
Good on yer pal. Everton football club needs guys like you.
36 Posted 28/08/2010 at 23:45:25
37 Posted 29/08/2010 at 00:09:10
38 Posted 29/08/2010 at 02:42:20
Have to say though I agree with Michael, amber and dark blue all the way for me although I did like the all black Puma strip a few years back.
39 Posted 29/08/2010 at 06:04:39
'I wish Everton's market research team would petition it's season ticket holders, to gauge our preference. '
You mean we actually have a marketing research team?!
40 Posted 29/08/2010 at 08:02:15
41 Posted 29/08/2010 at 09:22:48
But for Christ's sake, amber and blue, please!
42 Posted 29/08/2010 at 09:52:46
I am all for trying something different and loved last year's away kit design but this year's is weak.
I am an LQS hater but have to admit the quality of the kit has improved this year over last.
43 Posted 29/08/2010 at 10:00:35
44 Posted 29/08/2010 at 10:34:53
45 Posted 29/08/2010 at 10:52:00
46 Posted 29/08/2010 at 10:57:12
47 Posted 29/08/2010 at 15:18:30
48 Posted 29/08/2010 at 15:46:08
Selective blindness on the part of fans who just like whatever has an Everton badge on I think...
49 Posted 29/08/2010 at 15:44:29
Apparently, pre the Kitbag deal, the players, manager and chairman traditionally always had some say in the style and design with the kit, and they would work with the manufacturer in producing them. Since the Kitbag deal, though, this has stopped and it's all changed. It's now solely a commercial decision made between commercial directors, Kitbag and Le Coq Sportif as to what will bring in the most revenue etc.
We were told the players aren't too keen (they did like the black one from last season though). The guide also said that they have now discovered that it clashes with some of the home kits we will come up against when we have to wear it so a cream coloured third kit was in development (not heard anything about this in the 3 weeks or so that have passed since), also the fan reaction had a slight factor in this.
For me, it should always be amber.
3 points today please lads COYB!
50 Posted 29/08/2010 at 16:52:43
51 Posted 30/08/2010 at 09:37:28
What a load of bollocks!!
52 Posted 30/08/2010 at 12:46:59
1. Give us the amber and blue strip we all claim to crave for our away strip
2. Make at least 20-30,000 of the pink girls shirts the club has intermittently issued over the last few years for female Evertonians ? those of us with daughters who support Everton would have been grateful ? trying to get those limited editions was a nightmare
3. It is one more example of our club not listening to the supporters. I am sure a sample of our fan base could let the club and its kit manufacturers know what would be popular and therefore sell generating revenue. I know many prestigious technology companies ?test? and peer review their products in advance of general release to the public. It appears beyond the marketing department?s capacity to engage in a similar venture.
If the club already do this the ?focus group? needs shooting!
53 Posted 31/08/2010 at 12:48:50
"If Everton were playing well, then it wouldn't matter what colour shirts they were wearing. Pink is a change and, if male fans have a problem, then that says more about them..."
Does it really?
WHAT exactly does it say?
They're not in touch with their feminine side?
Could you be more specific?
For the record, it WOULD matter if Everton were playing well, because playing well or not, the shirt/kit would still be a total fucking disgrace.
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