Everton Through & Through: Denise Barrett-Baxendale interview

, 18 August, 5comments | Jump to most recent

Everton's deputy CEO, newest board member and the energy behind much of the success of Everton In The Community is on the cover and features in the main interview of the latest issue of fcbusiness.

She discusses her values and philosophy and Everton's place in and responsibility for the local community.

» Read the full article at fcbusiness

Reader Comments (5)

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Peter Mills
1 Posted 18/08/2016 at 20:19:44

It's a shame the interview is a bit of a fiddle to read because it's worth the effort, and Denise is very clearly passionate about the club.

I have only ever heard positive words about her.

Dave Abrahams
2 Posted 18/08/2016 at 20:35:01

Denise might be very good for Everton in the Community but I fail to see what she can bring to Everton FC that will improve the team; maybe some one with more insight than me can enlighten me.

Michael Kenrick
3 Posted 18/08/2016 at 20:53:34

Dave, I suspect that at Board level, it's more about making high-level strategic business decisions regarding their fiduciary oversight of the long term prospects of the business that is Everton FC Co Ltd.

Forgive me if I'm wrong, but seems you're thinking in purely football terms. I'm sure they feel bringing on people like Koeman (x 2), Walsh, the slew of coaches, and the myriad of other support staff should take care of the footy side.

My impression is that she's an excellent administrator and business woman. It's the kind of corporate professionalism that has seemingly been lacking from our Board of Directors for many many years...

Terence Leong
4 Posted 19/08/2016 at 08:31:12

To add on to what #3 Michael is saying - in a time and age where footy is already seen as disconnected from the fans, having someone with a sense of perspective from the community is valuable.

Also, she could very well be brought in, with a view to be the next CEO.

Given Elstone's standing amongst the fans, and how it seems that very myopic in his leadership, that could very well be the next critical change.

We certainly don't need people with lots of corporate experience, but little of the other critical people-person skills.
Woodward from Man Utd comes to mind, as an example of the leadership that we don't need to have.

William Cartwright
5 Posted 19/08/2016 at 10:38:46

A pain in the arse to read as the controls are all over the place. But an excellent read non the less. The people's club concept, emphasizing the role of the club in the community, and a community within the community is unique in the premier league. Many clubs have communal activities but none embrace it as fervently as Everton. An excellent article, not just PR sales bumpf.

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