Everton's good start pleases Moshiri

Farhad Moshiri obviously wants to bypass the need for consulting with anyone from the club's media and PR department but why? Why isn't he making these type of statements via the club website? They would still get picked up by SKY and the rest of the circus.

You do it by getting your chairman to "adopt" someone within that organisation and make them feel they have a special relationship with the de facto owner of the club.

When the big news for Everton starts to break (and it will as time goes on e.g. new ground secured, high profile signings etc) Jim White will be able to say "You heard it here first", after Mr Moshiri has fed him the latest titbit.

I believe it's all part of a new strategy to raise the media profile of the club.

He got rid of Martinez and replaced him with Koeman; he's spent some cash and clearly was happy to spend a lot more. So give him a break. Don't patronise him with who he can't talk to and let's watch his master plan unfold.

Happy days are ahead, I feel.

Send White a few titbits... Get him on side... then boom!

Just a thought.

Ideally, we all would like the 411 to come directly via the Club website and/or ToffeeWeb but a strong linkup with Sky isn't a bad asset.

Personally, as long as Everton carry on playing so well, and the new stadium stays on track, I don't mind how Mr Moshiri makes his views known.

And we'd all better hope he continues to be "pleased". Wouldn't want to go back to what to it was like before him.

By the way, being in with Jim with Sky can't be bad for our profile and increase sponsors coming forward.

So until Moshiri makes an official statement via the EFC home page, I'll assume it's all the usual bollocks by not-good-enough wanna-be journos...

Sadly this statement was not revealed by Jim White on Sky Sports but on his TalkSport morning show, which in my view comes with much less exposure and less gravitas.

Seconds after Jim White read the message, Dean Saunders then laid into Koeman claiming that he had been disrespectful to Martinez by saying that the squad was unfit when he took charge.

He claimed that this could not be true because Martinez had a full team of coaching staff whose job it was to keep the players fit and that it was unfair of Koeman to slight them in this way, Honestly you had to hear it to believe it.

He also put the current form down to players simply upping their game to impress the new manager (a kind of honeymoon period) not to a higher level of fitness.

It seems that whenever we do to get a bit of good publicity, there is always some gobshite RS waiting to cover it with negativity.

Let's give the guy a bit of credit and allow him the freedom to express his feelings how he sees fit.

(sorry, I missed the start, what's this about?)

I find it hard to see a decent match report in any of the papers after one of our games, they would rather print half a page about Klops glasses than a 3-0 win for Everton.

I mean, if John Aldridge, Owen and Carra can do it, why can't our boys?

I am still inclined to believe this is an impostor winding up Jim White. Either way I will not be losing sleep over it.

I've always been under the impression that chairmen (or majority shareholders) should be seen and not heard. The more this fella opens his mouth, the more I'm cringing – ffs, put a sock in it and leave Koeman and his staff to get on with it!

This latest comment comes across as an owner who is sending a very positive message out to the football world that he is pleased with the new manager (leader) and his team's performance on the pitch.

For me there is a big difference.

Colin, Hibbert can't be a pundit cause he has only recently learned to talk. Tim Howard does a lot of punditry here in the US along with Landon. They've ditched red Steve Nichol for braniac Warren Barton and fellow Don Robbie Earle. So we are red free except for the occasional Macca. That said, I'm surprised Brian McBride isn't a pundit.

I've no idea why the first Liverpool generation to fail – the spice boy crowd – all get media gig. Redknapp, Owen, Macca, Carra, McAllister, James, Fowler, Murphy. They're a disgrace compared to their forbears.

So I'll stolidly keep believing what I read at the OS, and keep the rest as ammunition if the need arises... :P

I'm still in two minds though because of the Sissoko text... I mean what the hell was that all about? When we all know that we pulled out of the deal because he choose Spurs and not us! But it must be him because surely the club would clarify that this is all BS if it wasn't... I'm confused.

That said, I've never been one of these Blues paranoid about so-called 'RS pundits'. I'd have Hansen back on MotD anytime, certainly ahead of some of the jokers we've had on there since he packed it in.

All good publicity that widens awareness of Everton FC.

I groaned given the fallout from TDD but it looks like the theories above might have something in them. Maybe this is how the media savvy roll.....

I think this latest text lacks the patronising bullshit of TDD so maybe our utterances have resonated somehow.

I was gobsmacked at first to think our majority shareholder was texting Jim White but, if it's to traverse the gap between ourselves and the Sky darlings and then try and bridge it, then bring it on.

It's a weird way to communicate with the fans, but it was the mysterioso ramblings about McCarthy that really had me scratching my head.

Talks about us a fair amount on Twitter too.

He's a Leicester fan through and through, though. And I have no qualms with that considering he's from there and a boyhood fan.

Talk to us, Mr Moshiri – we don't bite, honestly; we are intelligent and we are one big family, remember. Have you adpoted Jim White into the family and not thought to tell us?

He quotes: "I was only on Merseyside a short time, nine or 10 months in total really, but it was still a happy time personally, while professionally it was one of the most successful periods of my career," he says. "I still have an affinity towards Everton."

Why? Every other bugger in football uses the media at large to get a message across, so why not Farhad Moshiri? Seems quite a unique way to me to gate crash the Sky 4 plus City & Spurs love-in.

I agree the McCarthy stuff was odd; he was trying to save face after we were humiliated – hindsight says he should have said nothing, but there you go.

Maybe he should just communicate with ToffeeWeb or how about texting us all individually???! There's a big wide World out there, the EPL is global, and he's getting us into it, even though some of the more parochial want it kept to L4 only.

If he wants to get Jim White in his pocket, do some exclusive interviews for him. Smacks of unprofessionalism, but then he's a successful billionaire and I'm not...

It may also be worth considering that, as Sky are a Murdoch, News International, Sun company, then no RS fans will ever want anything to do with them.

Alan Hansen was a very good pundit, just because he played for Liverpool doesn't prejudice any view. I would love to see a higher profile of Everton in the media, that's all.

Maybe he's just following Moshiri's twitter account, getting updated by the Echo and NSNO, as they both offer this service and he's got a Twitter comment and an email or two... instant headlines!!!

Don't get me wrong, I can't stand any of them, but I'd be fully behind befriending the enemy!

Perhaps Moshiri is trying to prove that the Club's bloated communication department is unnecessary?!

It's not exactly breaking news anyways, he's only expressing the fact he's pleased with the way we have begun the campaign under Ronald Koeman. I am pleased too, but I'm not as pleased with Moshiri as I thought I might be; I'd like him to loosen the purse strings a little more.

I like Jim White. I think he's funny, intelligent, and anyone who can sit next to Natalie Sawyer without popping a raging boner has my undying respect.

God, she's hotter than doughnut grease!

He hadn't a clue about PR, however... banning cameras from Goodison, allowing Big Gob from across the park to become a media darling etc. Being a thoroughly miserable bastard, in fact. This allowed the RS to "steal" the sixties.

So anyone who is prepared to fight our corner and get us in the public eye gets my approval. That business on TDD? I couldn't give a flying fuck.