Billionaire in Everton deal to satisfy rules

Monday 9 January 2017  14 Comments  [Jump to last]
Clever footwork sees billionaire Alisher Usmanov's holding company become the Liverpool-based team's first training ground partner and will gain certain marketing rights, write Tariq Panja and David Hellier.

» Read the full article at Business Day

Reader Comments (14)

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Anthony Dwyer
1 Posted 09/01/2017 at 08:25:31
Usmanov and Everton mentioned in the same paragraph... Wow!
Kieran Kinsella
2 Posted 09/01/2017 at 17:16:40
Seems to me that Usmanov is the new Philip Green. He's involved in a North London club but effectively bank rolling a buddy who owns the club.

The new deal sounded good at first but I was assuming it was a legit deal involving an independent party who had been sold on the club by our commercial team. Now it seems more like a shady bail out between buddies.

Is it too much to ask for us to seek out competitive deals from conventional businesses? This sponsorship is a farce. What benefit does Usmanov get from this? Will Liverpudlians be dazzled by the brand recognition and head to Russia next time their car needs an oil change?

At least the Emirates deal involved an airline that could conceivably attract new clients on the basis of advertising.

Liam Reilly
3 Posted 09/01/2017 at 17:24:06
The last paragraph is a little alarming:

Paraphrasing but: "Should Everton qualify for European club competition, the deal is likely to face scrutiny from regional governing body Uefa; who could sanction the club should it determine that USM has paid above fair market value."

Would be just like Everton to cement a Champions League place only to be booted out and allow the 5th place team to enter instead. And no bets on who that would be.

Still; what am I even saying? More chance of Donald Trump and Meryl Streep hooking up than that happening.

Gordon Crawford
4 Posted 09/01/2017 at 17:32:45
There is a rumour going around that Meryl Streep and Donald Trump have just got together. Lol

Liam, this is Everton, anything could happen with us. And I don't mean that in a good way. 😮

Eric Myles
5 Posted 09/01/2017 at 21:24:00
Kiaran & Liam, Man City and Liverpool are doing exactly the same thing.
Stan Schofield
6 Posted 09/01/2017 at 21:44:19
Strikes me that deals like this go on all the time, par for the course. And even if rules are bent or broken, I can imagine the likes of Uefa applying sanctions only if the situation is high profile and they feel a need to be seen to be following due process.
Ian Campbell
7 Posted 09/01/2017 at 22:46:26
This is good news, the FInancial Fair Play thing is a load of nonsense and just served to make it a closed shop once Man City and Chelsea had already spent themselves into turning a profit/mitigate losses.

Hopefully this indicates a genuine desire from Moshiri to spend as what would be the point of all this effort otherwise?

Drew O'Neall
8 Posted 10/01/2017 at 07:02:56
I agree with, Ian.

Certain arrangements needed to be in place before Moshiri could open the chequebook including satisfying Financial Fair Play and his taking over the club's debt liability as was announced recently.

While it might be frustrating that we have to wait to see the talent provided to Ronald Koeman, all the signs are there that Moshiri, or possibly even his partner Usmanov, are getting the club ready for major investment.

It would be nice if Ronald could do something with the current playing staff in the meantime but I expect to see changes over the next two windows – exciting times.

Andrew Heffernan
9 Posted 10/01/2017 at 11:46:32
I agree with the latter postings; I can see how exposure of Usmanov's company and sub-brands can be enhanced by sponsoring a EPL team, not withstanding any of their own plans to expand into the West. Also a win win for Everton in balancing books for FFP, for what its worth, and increasing the Everton brand in new markets.

This will take a number of years to bed in; Man City didn't change overnight, and I don't see us making significant progress until a stadium has been built and the current or future manager has had the opportunity to turn over an ageing and inadequate squad.

As it stands, we a streets behind the current top six both on and off the pitch so frustration aside, I'm not sure what Koeman doubters expect to achieve in calling for his removal...

Pat Waine
10 Posted 11/01/2017 at 10:02:30
Do you think that Koeman was right telling the media that Niasse had no place at Everton and should move? Surely this is bad business if you want to sell the player.

Its like a fruit seller chanting "Please buy our rotten fruit – it gets more rotten by the day". Not a very good sales technique by Koeman.

Ian Campbell
11 Posted 11/01/2017 at 17:28:16
Pat, I think it depends on the situation. I recall Souness said something similar about Bellamy never playing for the club again and at the time he would have been in demand elsewhere so that was probably an error.

In this case, Niasse was an unknown at Premier League level so Koeman's actions of leaving him out would essentially provide the same message to any would-be suitors.

David Ellis
12 Posted 16/01/2017 at 11:21:33
USM is a holding company. It's not a brand. Why does it need marketing rights? (Ah... it doesn't).

So it looks like its just a way of funnelling Usmanov's money into Everton FC. Is this a good or a bad thing? I think we should take the money.

Alexander Murphy
13 Posted 16/01/2017 at 17:07:59
Some clubs have sponsors for all kinds of stuff. Stuff that hardly makes sense. We never have. Why should we be fearful because of just one deal.

We are competing against these sneaky buffers. For heavens sake loads of our troops have said for years that the reds had some deal with Satan. This is closer to the mark. We aren't a smaller club. We just been to naieve.

Bob Parrington
14 Posted 17/01/2017 at 11:27:20
If Mr Usmanov wants to team up with Mr Moshiri at Everton then, why not? Everton has a rich heritage and fan base that goes back "deca" generations.

The pure Everton spirit is something very special indeed. Opposing teams/players reflect on their visits to the Old Lady and this is evidence to the spirit of the club.

Now the conundrum – can we make the Bramley-Moore Dock stadium a modern design and still retain the special atmosphere of Goodison Park?

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