Inside Everton's efforts to become a Premier League giant

Please come back to the USA on a tour, instead of just sending the youngsters to Texas. FFS, I have seen Stoke and Burnley as many times as I have seen Everton over here.

For what it's worth, there is a picture of Dixie (with two unnamed team mates) in baseball gear on page 64 of Ken Rogers' book "One Hundred Years of Goodison Glory".

I agree 100% with your comments. I watched an Everton v Man Utd game in Orlando with an Irish Man Utd supporter who asked me the same question. If people from a country a few hundred miles away don't know where Everton play, the club needs to ask if it is doing enough to promote itself.

Kenwright and his cohorts show too much political correctness to our nasty neighbors and are afraid of offending them. Kenwright reminds me of the family dog that prefers to roll over and have its belly stroked instead of biting the postman.

There is a lot to be done globally to raise our profile but articles like this can only help.

This appears to me as another example of the wider, more active and constructive mindset of Farhad Moshiri.

Did this bunch just pop round to Goodison Park & USM Finch Farm?
Very much doubt that, far more likely that they were sold the idea from our end. I most certainly hope that is the case, because it would be far more encouraging to see us being the instigators.

As to the issue of city of origin. If Everton were to become widely supported throughout the USA then it wouldn't matter which city people there thought we were from.

Given a map of the British Isles, many couldn't show you whereabouts our capital city is, let alone Liverpool.

We are Everton. Once people discover us then our true locality will become second nature to them. All the more so with our iconic waterfront football ground (not stadium) and the Royal Blue Liver Building.

More such efforts required in the USA, enlist our ex-players NOW and initiate momentum.

And London doesn't have a team?

Obviously, we wouldn't put the city's name on it (for obvious reasons) and there will probably be some sort of deal done with regards to naming rights, but it could help with regards to raising the club's profile.

The point I was making was regarding profile rather location name which in we have some way to go to match Juventus. The Premier League is watched all over the world so every team's name and location is well broadcast.

I watch from the Middle East where every game is broadcast live, stadium locations are given a "Google Earth" type zoom. So, interest in a team can be escalated via results and broadcast on the main channels, panel analysis etc on separate English and Arabic, even French and Spanish channels. Burnley are highlighted as much as any other team outside the media darlings. Brighton will be next season.

But then midweek comes around and the usual suspects from England are joined by the other Champions League teams and more international exposure.

There's the trick – getting on the Champions League gravy train

Our need, surely is to become known for being Everton?
An article such as the headliner here where USA Premier League fans of no particular allegiance are virtually encouraged to follow Everton for NOT being the favoured few is exactly the route for the club.

Forgive my repetition here, but whilst Howard & Donovan are both fresh in the memory and much respected plus Moore & McBride frequently broadcast as experts on the English game, then surely EFC should have these guys involved as US Ambassadors on our behalf ?

No other Premier League club has as many US internationals of such note.

Link

Aside from the main theme, interesting to see acknowledged how openly framed and manipulated was the sports media back then in the US, with at the time a huge socio-economic influence that should leave few in doubt about the links between sport and governance; this essentially a century ago. Wise to bear in mind.

A great read though, with no romantic tales disproved, just as it should be!