This rollover of the existing TV contract was mooted a couple of weeks ago and now has been firmed up.
Paul the Esk has been a bit Doomsday on this, harnessed to the very brief threat of the ESL breakaway, as being potentially terminal for many clubs, including Everton.
I've always taken a more upbeat view. Taking Sky as an example in their early days it was total crap. Awful content, re-runs of 1960s US sit-coms and not a lot else besides.
It was floundering and in danger of going under.
Then they found the magic ingredient. Live sport, accessible by subscription only. Satellite broadcasters the world over follow the same formula and have built up multi-channel stations kept fed by live sport, replays of recent live sport and discussion forums.
They need the subscriptions. They need the paid advertising even more. Without both, their model fails.
Without live sport, they have a helluva lot of hours to fill, 'cos nobody is going to subscribe to and advertise on a channel churning out endless replays of historic sporting events.
It's a symbiotic relationship and, in the main, fans are happy with it because they can access top-quality sports coverage as well as seeing their clubs bring in top dollar, which they wouldn't otherwise have, to purchase new players.
That's why I never feared the leaving of the Soiled Six if it came to it. Be it live match spectators or sofa spectators, football retains a huge following in the UK. The 14 minus the Soiled Six would still be a huge draw.
Even the Championship attracts the 3rd highest aggregate match attending fans in the whole of Europe, behind only the Premier League and the Bundesliga, outperforming the likes of Spain, Italy and France year on year.
Look how quickly the Soiled Six came to heel following the adverse reaction to their intentions. Look how Uefa are considering further punishment to Real Madrid, Barcelona and Juventus for their refusal to renounce the ESL. Look how Juventus are in very real danger of being excluded from Serie A next month if they continue to refuse to renounce ESL. Like Juve, the finances of the two Spanish giants are screwed.
The Dirty Dozen wanted to instigate a seismic shift in the football pyramid. They may well have achieved it, but not in the way they envisaged.
1 Posted 13/05/2021 at 13:12:54
It also must mean that, once we are hopefully past Covid, the unique period of blanket TV coverage we are now 'enjoying' will end, and fans wanting to watch the excluded games will once again be reduced to illegal streams from dubious and often malicious internet purveyors.
Presumably, this TV deal contains no provision for clubs to broadcast games to their own fans, via closed subscription services, which should really be the way forward for clubs to make money from this illicit drug, as well as to stamp out the pedallers and their incredibly irritating websites.
Yes, I'm talking mainly from self-interest here as I rely heavily on the live domestic TV coverage of games and – although it will be fantastic to have the fans back inside the grounds once again – the reversion to crappy streams for the majority of Everton games will be a problem for me.