The Dutchman's existing deal was set to expire this summer and privately it was always expected that he would stay on. The new contract should see him remain at Everton for a further 3 years, ending speculation that he could be moving away.
Brands has been in the post since the spring of 2018, coming on board as Everton were putting the final touches on a contract for team manager, Marco Silva, to form what was hoped would be the foundation of a new era at Goodison Park after the recruitment failings under their respective predecessors, Steve Walsh and Ronald Koeman.
Silva's tenure only lasted 18 months but Brands earned a place on Everton's Board of Directors and has overseen a gradual cull of unwanted players from the squad as well as a modified transfer strategy since Carlo Ancelotti took the reins as manager in December 2019.
Brands said: “Everton is a very special football club and a club with clear and exciting ambitions. We are making good progress and I believe we have everything in place for us to be successful.
“I am delighted to continue to work alongside such supportive and ambitious colleagues on our Board and Executive team and this, together with such a talented manager and supportive owner and Chairman, puts us in a really strong position for the future.”
Bill Kenwright, meanwhile, expressed his satisfaction saying:
“There hasn't really been any doubt for some time that Marcel and I would sit down and agree a new contract. With Farhad's blessing it took us around about one play of Z Cars to reach an agreement.
“As well as being terrific at his job, Marcel has an excellent working relationship with Carlo and with our CEO, Denise and myself and it was important to maintain the structure and stability we have put in place over recent years.
"Farhad and I both wish our leadership team success and happiness as we all work together to build an exciting future for our great club.”
Reader Comments (66)
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1 Posted 21/04/2021 at 13:12:25
2 Posted 21/04/2021 at 13:25:27
3 Posted 21/04/2021 at 13:30:34
4 Posted 21/04/2021 at 13:33:07
5 Posted 21/04/2021 at 13:35:01
Hand on heart I don't think he earned the three year extension, however, I wish him all the luck in the world and hope he can help push us into the Champions League during the period of his contract extension.
6 Posted 21/04/2021 at 13:37:42
7 Posted 21/04/2021 at 13:44:31
8 Posted 21/04/2021 at 13:58:34
Think it's a good thing.
9 Posted 21/04/2021 at 14:35:52
Brands came to us with a reputation for finding such gems - so hopefully the above named two are the start, not the end.
Meanwhile, I thing Carlo will be looking to get in some "older" players in key positions to consolidate the progress we made this season and give us a platform to grow on with the younger players that we also bring in.
That is my hope - anyway.
10 Posted 21/04/2021 at 14:42:24
I like him. I think he's had a lot of shit to sort out from that scattergun approach of his predecessors. And once he got a manager who gave him clear direction, we actually went out and got 4 very good signings last summer; ones the manager wanted. Be they the type of player or actual individuals.
The Josh King one in January still confuses me thought. Whose idea was that and why? Seems the manager doesn't rate or want him.
11 Posted 21/04/2021 at 15:02:01
12 Posted 21/04/2021 at 15:02:16
13 Posted 21/04/2021 at 15:06:39
You can equally rattle off many top quality Dutch players who have graced these shores and those across the continent.
14 Posted 21/04/2021 at 15:23:36
15 Posted 21/04/2021 at 15:26:30
16 Posted 21/04/2021 at 15:46:13
I dont care who he signs as long as his name isnt Iwobi.
17 Posted 21/04/2021 at 15:52:42
18 Posted 21/04/2021 at 15:55:56
I'd rather see a quick right sided player that isn't Iwobi and Rodrigues play the advanced midfield no. 10 role ahead of Allan and Doucoure.
19 Posted 21/04/2021 at 16:12:13
Walcott, Bolasie and Besic all end their contracts. It seems that Kean will be sold for a healthy profit, Kenny will be sold and Bernard will be transferred too. That is a lot of spondulix off the books before there is any investment from the Chairman.
Since Ancelotti and Brands have worked together, Everton have brought in Branthwaite, Nkounkou, Allan, Rodriguez, Godfrey, Doucoure, Olsen on loan, and King on loan. So far, for me anyway, King has been the only suspect signing, albeit only a loan. He may prove valuable yet in the last 7 games or so.
I for one think that the partnership has delivered so far. There is still a long way to go, but cause for optimism it seems.
The inherited players that have attracted mixed responses/criticisms have either come good - Davies when played with Allan, Sigurdsson in his proper position, or improved after injury - Gomes, or (I wait to be shot at here - and maybe rightly so) could offer something in the likes of Iwobi/Delph. Iwobi at times looks like he has just stepped onto a pitch not knowing his team mates, but has looked reasonably effective as a wingback - where he has the space to run at people, or more central - he always comes inside anyway when playing as a winger: he isn't a winger in my reckoning. Delph, well if we actually get hi fit, he can provide decent cover in midfield and at left back - big if I know.
Tosun - well he is out injured, so he will not be moving anywhere for a while.
Well, that seems better than going back to the days of Koeman and Walsh, which did not seem a partnership whatsoever. It ain't that long ago either!
Anyways, let's wait and see!
20 Posted 21/04/2021 at 16:41:36
I really like the way he conducts his business, I think the only mistake was Iwobi (that seems to be more of a last minute panic buy) Delph seemed like a good fit at the time (good leader and good experience) and Gomes was fairly impressive during his loan spell. Every other buy will improve the squad or make a profit.
As a 33 year old, I genuinely think the club is in its best position (on and off the field) in my lifetime. Once we are allowed back in the Old Lady, our home form will improve dramatically!!
21 Posted 21/04/2021 at 16:57:39
22 Posted 21/04/2021 at 17:01:40
And an impact player. Seems he doesn't start regular for Wolves and has his best games when he comes on for the last 20 minutes.
No stats to back that up, just a hunch from what I've seen.
23 Posted 21/04/2021 at 17:15:49
I have to slightly disagree about Brands shifting the deadwood, the players who will leave at the end of the season are players whose contracts are finishing. The fact is that Brands cant do a dam thing about moving a player on if that player doesn't want to move. That's why players who might be surplus to requirements like Iwobi will be here till the end of his contract unless he stands to make more money by leaving.
Brands should be judged on the players he brings to the club, and I think Carlo has said that Godfrey wasn't on his list so that is a massive plus for Brands. I also give brands great credit in setting up a South American network as a lot of the best players in Europe emanated from that part of the world so lets hope we can pick up some gems before they attract the attention of the bigger clubs.
24 Posted 21/04/2021 at 17:22:56
25 Posted 21/04/2021 at 17:30:31
We can look at Iwobe, Bernard, to name a couple who are just not of any use and then the players we have who are never in the squad, Besic and the likes plus the sick notes guys The only ones we have are the young ones who haven't really been assessed much thanks to Carlo continually persisting with under achievers.
The brass really need to have a purge soon otherwise we will continue to be a mid-table team.
26 Posted 21/04/2021 at 17:40:27
Once listed, take away young prospects who anyone could have got a buyer for, take away those whose contracts ran out and take away anyone who we lost more than £20m on. Ive not looked myself but Id be curious to see whats left
27 Posted 21/04/2021 at 17:47:35
And whilst I am happy with Moshri's direction for Everton, I really do question what some fans want...
Like, how do the transfers work? Surely Moshri says to Carlo, come to Everton, you'll have £100M to spend each season. Brands mean while has also been told the same thing, and whilst Brands would have signed potential with that £100 Carlo wants proven winners (and can attract them).
Carlo then brings in his players - Rodriguez, Allan, etc. and Brands is left with £20M to go and make some gambles on. His gamble last season paid off massively, and from the season before (Kean) he's going to double his money.
But the idea that he's going to go out, spend all 100M on five unknown world beaters is fanciful and best. He'll get scraps after Carlo has attracted Kabouli for 35M.
And Kabouli like Allan and Rodriguez will make us so much better, and without Carlo we could never get them, but in five years time they have no resale value and where are we then?
My question is can two opposing strategies work simultaneously, or is it ultimately going to be our undoing like when Walsh, Koeman, Kenwright each signed a number 10?
28 Posted 21/04/2021 at 17:47:57
29 Posted 21/04/2021 at 17:57:29
30 Posted 21/04/2021 at 18:01:41
Go and get this actual player (James, Allan) and this type of player (Doucoure, Godfrey). And the beauty of that is a blend of ready made experience with future potential. If that is the model moving forward, I'm happy with 3 more years of building on that.
Yes, that year when our transfer strategy was Koeman, Kenwright and Walsh all going out to the shops without consulting each other and bringing back their own new toys!!
31 Posted 21/04/2021 at 18:09:53
32 Posted 21/04/2021 at 19:08:37
33 Posted 21/04/2021 at 19:11:29
Last summer we brought in Allan who is a fine player but has become worryingly dogged by injury, James who is a world class player but again dogged by injury, Doucoure who is proven at Premier League level and is the only midfielder we have with energy and of course Ben Godfrey who reminds me of a modern Joleon Lescott.
I'm still fuming we missed out on the players that West Ham and Leicester poached, Tielemans and Soucek should have been wearing Everton shirts if we had enough about us and the fans would have loved them.
Brands and Carlo need to strengthen us in summer to avoid yet another missed opportunity next season.
34 Posted 21/04/2021 at 19:43:19
I am really looking forward to the summer and our transfers as I believe we are not far off being contenders.
What I like about Marcel and Carlo is that they are clandestine operators and hit far more of their targets than previous regimes, we are definitely operating to a different level now.
35 Posted 21/04/2021 at 19:46:13
36 Posted 21/04/2021 at 20:21:14
Has he really taken us forward, hes had three years, where have we finished, 8th, 12th and where will we finish this season?
Bernard through to Iwobi, bloody embarrassing!
37 Posted 21/04/2021 at 20:27:29
I don't remember him singing " Strengthen the right side of the team and another attacker and thats a start." How did that go ? 😜💙
38 Posted 21/04/2021 at 20:31:15
11th this season I'd make a fair guess at.
39 Posted 21/04/2021 at 20:52:44
40 Posted 21/04/2021 at 20:54:22
Scouting players is one thing. Getting them in an Everton jersey is another.
They are both incredibly difficult. The former is a skill in being able to spot talent. The latter is based entirely upon network and relationships.
What strikes me with Brands is when a player is identified to him, he is very good at getting his man. Clearly Carlo had a big say in the identification of Allan and James Rodriguez. Brands brought them to Everton Football Club.
Recommendations for Godfrey and Doucoure by Carlos admission came from elsewhere. Brands got these deals done.
I dont think theres too many he hasnt tied up since being here. Zaha seems the obvious one and fair play to Brands on this one too, he wouldnt held to ransom.
Iwobi leaves question marks but there are other people in the equation identifying the players.
The key will be in the identification of talent as if this is done successfully then Brands track record tells me that hell get the deal over the line.
41 Posted 21/04/2021 at 20:56:30
42 Posted 21/04/2021 at 21:20:20
Yes us critics... I totally understand Brands job, to drive this club forward, has he done that, are we actually any closer to the top teams, Id say we're not, you?!
43 Posted 21/04/2021 at 21:36:34
In 2018 we had finished 8th. With a -14 goal difference and 49 points.
We had been in relation danger earlier in the season.
We finished the season with a manager who has never won a major trophy.
2021 and less than 3 years later. We have one of the most decorated managers of the modern game as our manager. A World Class player in our starting XI (most weeks). We are on 49 points with 21 left to play for and we have a positive goal difference. Weve won a Merseyside derby at Anfield for the first time in 21.5 years.
So whilst we may not be ‘close to the top teams. Id say we are considerably ‘closer than the final day of the 2017/2018 before Marcel Brands joined Everton.
44 Posted 21/04/2021 at 22:02:36
Hopefully we will finish a bit higher than 8th over the next three years, then us critics can petition for a statue of The Architect outside BMD to honour him for taking us foward!
45 Posted 21/04/2021 at 22:07:30
I said we are closer.
But not close.
So closer. But still far.
A bit like getting the train from Southport to Hunts Cross.
When you stop at Birkdale. Youre not that close to Hunts Cross. But you are closer than when you were in Southport.
46 Posted 21/04/2021 at 22:31:39
That train you are on from Southport, stop at Kirkdale for a detour to salute that statue of Brands at BMD, then walk the rest of the way to Huntscross, its a little bit closer but still not that close...
47 Posted 21/04/2021 at 22:53:44
If he buys another Iwobi I'll want him out the gates a Finch Farm pronto, without even a taxi and jogging his merry way down Speke Boulevard to the airport.
48 Posted 21/04/2021 at 23:11:56
Delph, Bernard, Davies, Holgate. To name a few.
If Moshiri has ambitions and trusts Brands, and we have aspirations for top four, we must rebuild our midfield and have more options up front.
49 Posted 21/04/2021 at 23:37:40
Recent injuries hasn't helped but most clubs have suffered on that issue also.
Taking 4 points off RS was a pleasure although the Goodison game left a sour taste and after that some of the performances were awful.
Surely the club will finally get rid of all the players who just don't cut it anymore and don't show any consistency.
I cannot see the point of bringing any loanees back such as Walcott and Kean. If Carlo didn't feel they would fit in this season then they won't fit in next season.
We are woefully short of another class striker and midfielder and if that doesn't change then next season will be just as disappointing.
50 Posted 22/04/2021 at 04:58:16
51 Posted 22/04/2021 at 07:38:21
I agree Iwobi was a panic buy when we probably thought we were quite close to sealing the Zaha deal, but we stupidly paid over the odds.
Even when Iwobi has played in the middle he's shown nothing, he's not as technically accomplished as Sigurdsson and he's not on the same planet as James Rodriguez (who I still think is at his best in the middle).
To think we handed Arsenal £50 million for Iwobi and Walcott combined is mind boggling.
52 Posted 22/04/2021 at 08:04:36
53 Posted 22/04/2021 at 11:43:29
Tommy Carter, I love an analogy so like your train one. If Southport is the end of the line (the bottom), then surely we're at Brunswick, approaching St Michael's?!!
54 Posted 22/04/2021 at 12:13:53
I thought Marcel Brands came over quite well on the USA Live forum and I believe a further three years, now having his feet under the table knowing what the fans demand, is better than starting again with a new appointment.
If I have one gripe, Godfrey apart, we haven't picked up players from the lower divisions, who will make the grade. Surely there is a wealth of young talent (Ollie Watkins for example), on whom we can take a chance?
The South American market might also prove to be a profitable hunting ground - anyway that's for Mr Brands to sort, starting this summer.
55 Posted 22/04/2021 at 12:27:46
There is some truth in what you say.
56 Posted 22/04/2021 at 13:36:07
Brands is a total fraud. And the fact that Kenwright has announced the deal tells you everything you need to know. Ludicrous.
57 Posted 22/04/2021 at 17:09:12
Slightly ironic to throw out the term 'deluded', don't you think?
58 Posted 22/04/2021 at 17:23:34
59 Posted 22/04/2021 at 17:25:46
60 Posted 22/04/2021 at 17:27:10
61 Posted 22/04/2021 at 17:32:48
62 Posted 22/04/2021 at 17:50:10
63 Posted 22/04/2021 at 17:51:06
When he says "Me and Carlo will sort it so you guys on the web can fuck right off and, if you want a grovelling John Henry apology about it, you can do one!" – I will know we have turned the corner.
64 Posted 23/04/2021 at 07:11:59
4 first team players this summer, maybe one or two younger gems that Ive never heard of with potential too. Would love, Aarrons, Koulibally, Bissouma and Neto.
65 Posted 23/04/2021 at 07:45:58
This coming transfer window will determine things to a large degree, I have faith in Ancelotti and Brands to get it right.
66 Posted 24/04/2021 at 07:47:08
We can nit pick about players but they need to fit in with the manager's system, tactics, work rates etc.
Stable manager, stable player recruitment.
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