Everton have signed a shirt sleeve partnership agreement with online streaming platform, KICK, the club announced today.
The deal replaces the previous arrangement with BOXT that concluded at the end of last season, is believed to be worth significantly more, and will see the streaming platform become the Official Sleeve Partner and the Official Streaming Partner of Everton.
According to the club's press release, KICK, founded in October 2022, is reinventing live streaming based on a creator-first model, with creators receiving a favourable 95-5 split of subscription revenue generated on their channel.
The KICK logo will debut on the shirt sleeves of the Toffees' senior men’s team for the pre-season friendly against Sporting CP this weekend that kicks off at 3pm on Saturday 5 August.
To mark the new partnership, the Blues and KICK will enhance the matchday experience going forward with a range of exciting activities and innovations that will bring fans closer to the Club. Everton Women and Everton Under-21s will also sport the KICK brand on their sleeves for the 2023/24 season.
The agreement will see Everton step into KICK’s world of global streaming and esports by collaborating with some of the world’s most recognised content creators – on a platform that has 15 million registered accounts. KICK has more than 80 million site visits per month – with June 2023 seeing more than 82 million hours of streams viewed cumulatively.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “We’re really pleased to announce and launch this innovative partnership with KICK.
“Working with KICK provides us with some fantastic opportunities to reach and engage with new audiences over the course of the coming season and we already have some exciting plans for matchday experiences, starting this week with our fixture against Sporting CP.
“We look forward to working with KICK and presenting new opportunities for our supporters, while providing valuable global exposure for KICK as they continue their impressive growth.”
Reader Comments (14)
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2 Posted 01/08/2023 at 17:33:27
We cannot be choosers alas. This is a new outfit but at least not pushing anything unpalatable, it seems. Will have a look into them further now - which is the whole point, I guess!
3 Posted 01/08/2023 at 17:55:35
Had to laugh at that. Are they giving out binoculars so the gulf looks slightly less wide than it actually is?
4 Posted 01/08/2023 at 18:52:58
5 Posted 01/08/2023 at 19:24:22
Probably won't cover Gomes' wages.
6 Posted 01/08/2023 at 20:30:10
7 Posted 01/08/2023 at 21:54:46
Here's Why Everyone Hates Kick Streaming
Can't comment on the source as I've never used it, but it appears balanced.
8 Posted 01/08/2023 at 22:02:02
I wouldn't be using Kick at all, it's an age thang! However, the sums of money cited given to the streamers or whatever they're called is unbelievable.
I must admit, I like cold hard cash, and any attempt to digitize money is to my mind a dangerous thing, but I'm sure some will disagree with me.
9 Posted 01/08/2023 at 22:33:26
Perhaps we could have "TACKLE" written on the defender's shirts, "PASS" for the midfielders, and "SHOOT" for the forwards?
10 Posted 01/08/2023 at 22:54:31
11 Posted 01/08/2023 at 23:02:41
12 Posted 01/08/2023 at 23:45:24
Some wag on Grand Old Team posted this picture earlier:
13 Posted 03/08/2023 at 07:00:45
14 Posted 04/08/2023 at 08:09:44
Fucking gobbledegook if you ask me.
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1 Posted 01/08/2023 at 17:24:18
He says there is a clear strategy being implemented with the aim of maintaining that position and capitalising on the new stadium for a step-change in revenue to close the relative gap on teams above them.
He said: “Our current commercial performance is in a good place. We benchmark well when we compare like-for-like with other clubs. Some clubs will have all their retail and catering revenues in their numbers, whereas ours, due to our long-standing outsourced arrangements, are accounted for differently. Typically, we have benchmarked seventh in the league, which is the highest outside of those clubs regularly competing in European football.
Everton Commercial Update
There was a time during my life, that Everton often aimed to be number one, on and off the pitch, however, we all realise that was eons ago, and that it's unlikely we'll ever get in the top-six income bracket ever again. One deal by United this week, for one of the ten years, will probably dwarf half-a-decade of total income for us.