Everton have agreed a multi-year partnership with Castore that will see the Wirral-founded sportswear brand produce the Club’s new playing strips, training and travel wear for the Men’s and Women’s teams from the 2024-25 season.
Castore will also become the first Founding Partner of the Blues’ new Everton Stadium which will give them access to enhanced commercial opportunities and media rights at Bramley-Moore Dock when it opens in summer 2025.
The deal sees the Blues added to an established and growing portfolio of top sporting names partnered with Castore that includes England and Wales Cricket, McLaren F1 and Oracle Red Bull Racing, tennis legend Andy Murray and Olympic athlete Adam Peaty.
Castore’s Everton range will see adult supporters have the option of purchasing a ‘Pro’ playing kit or ‘Replica’ kit, in line with their offerings to other top clubs. The ‘Pro Kit’, which will be available in men’s and women’s sizes, will introduce laser-cut detailing to enhance breathability and comfort on the pitch, alongside high-tech features that support performance on the field.
The move to a new Technical Partner sees Everton’s four-year association with Danish brand hummel come to an end. Like hummel, Castore will work alongside Everton’s Official Retail Partner, Fanatics – a global leader in licensed sports merchandise – to deliver official products to Everton fans, wherever they are in the world.
Richard Kenyon, Chief Commercial and Communications Officer at Everton, said: “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium.
“The agreement – another record deal for the Club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.
“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.
“It was also really pleasing that Castore could see the commercial opportunities in becoming a Founding Partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”