
Everton's owners, The Friedkin Group, has officially pulled the plug on a deal that would have sold 19-year-old midfielder Harrison Armstrong to Nottingham Forest, supposedly following a massive wave of fan opposition.
According to reports from The Athletic, Nottingham Forest had advanced to late-stage discussions over a transfer package worth £40M plus a future sell-on clause. However, Everton’s board — led by Dan Friedkin and The Friedkin Group — made a unanimous decision over the weekend to keep the academy graduate on Merseyside, viewing him as a vital piece of the club's long-term project.
The Transfer Saga and Fan Reaction
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Advanced Talks: According to David Ornstein, Forest had emerged as serious suitors on Saturday morning, bidding to make a shock permanent move for the England youth international midfielder.
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Supporter Backlash: News of the potential departure triggered immediate and vocal anger across the Everton fanbase. Travelling Blues at the Vitality Stadium chanted Armstrong's name continuously throughout Saturday's 1-1 draw against Bournemouth, explicitly demanding the hierarchy refuse any deal.
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Ownership Intervention: David Ornstien now claims the fan reaction served as a major factor in the decision to U-turn on the deal. Talks held late into Saturday resulted in The Friedkin Group pulling out of negotiations and reaffirming Armstrong's status as a core homegrown asset.
David Moyes on Matchday
Manager David Moyes addressed the situation after Saturday's match at Bournemouth, reiterating his desire to retain the squad's best talents and acknowledging the voice of the supporters:
"You always have to consider supporters; supporters aren't always wrong... I don't think we can afford to lose any players, certainly not our better ones."
Despite the off-pitch noise, it seemed a very deliberate act under the circumstances for David Moyes to select Armstrong in midfield against Bournemouth, despite Ornstein himself saying earlier that Armstrong would not be in the Everton squad. Armstrong put in an energetic 87-minute shift before James Tarkowski bagged a late stoppage-time equalizer to rescue a point for Everton.
Reality Bites for TFG?
The decision to retain Armstrong marks an important moment for The Friedkin Group early in their custodianship of Everton Football Club. The prospect that they would even consider selling one of Everton's brightest homegrown talents only intensified a deep distrust that has been building for a long time among many in the fanbase.
The Friedkin Group has been noticeable in its perplexing absence from any Everton game since the financially critical takeover from Farhad Moshiri's disastrous regime.
By finally rejecting Forest's £40M proposal, the board may be hoping to send a message that elite academy progression takes priority over short-term financial gains as the club builds towards its future. But the very thought that such a move was seriously considered in any event will remain a serious concern for many Evertonians.
Quotes sourced from The Athletic [£]
Reader Comments (49)
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2 Posted 30/08/2026 at 09:40:12
Everton are set to pull out of the deal with Nottingham Forest for Harrison Armstrong. The 19-year-old's preference is to stay at the Toffees. 🔵
3 Posted 30/08/2026 at 09:47:50
Nottingham Forest deal for 19-year-old reached advanced stage but after deliberations (including chairman Dan Friedkin personally) unanimously opted to keep midfielder.
4 Posted 30/08/2026 at 09:52:52
5 Posted 30/08/2026 at 09:55:31
At least we now know with this and Tete show Kinnear and the owners are not too interested in us ever competing for silverware, just maximising profits.
6 Posted 30/08/2026 at 09:59:29
More of the same required.
7 Posted 30/08/2026 at 10:08:22
8 Posted 30/08/2026 at 10:10:33
The Bobble.
Fan power, pure and simple.
The Yanks had better wise up quick about this club and its supporters. Visiting the city and watching a game would be a good start.
They have burned a lot of bridges over the last 48 hours. Stupid and unnecessary.
9 Posted 30/08/2026 at 10:14:45
But let's not forget if the press hadn't broken this story before our game, Kinnear would have agreed this sale before we could make our feelings known to stop it.
DONT EVER TRUST THIS BOARD AGAIN.
10 Posted 30/08/2026 at 10:18:34
Nottingham Forest's proposed move for Harrison Armstrong from Everton has broken down.
After receiving an approach from Forest, Sky Sports News understands the board is unanimous in its decision to not sell the player.
11 Posted 30/08/2026 at 10:20:37
Fair play to Moyes he made his feelings clear when interviewed, saying what he thought about the proposed Harrison transfer and the lack of signings. He has looked unhappy for a while now, for those that want him gone, I think saying what he did will not go down well with the owners and I cant see them giving him another contract now.
12 Posted 30/08/2026 at 10:48:13
13 Posted 30/08/2026 at 10:57:21
I am not a fan of Moyes but I also have to thank him for standing with us and showing his clear frustration when answering the questions at his post-match press conference. It was clear that he was standing over his sword when he made his comments and I felt that he was about to distance himself from the hierarchy.
Maybe I've read it wrong but I think they were definitely going to sanction Harrison's departure... but our fans, at the 11th hour, changed our board's minds by making their point heard.
Kinnear is clearly out if step with Moyes and I suspect we have not heard the last of this. Chuffed to bits Harrison Armstrong is staying. A future captain of the club in the making. Feels like a watershed. UTFTs
14 Posted 30/08/2026 at 10:58:08
He should have just had a nice season bedding in to life as a Premier League footballer now... unless he turns out to be the next Messi -- God help him!
15 Posted 30/08/2026 at 11:13:11
As for Tete he knocked us back last season, so why go for him again, he is another year older and injury prone
16 Posted 30/08/2026 at 11:17:24
17 Posted 30/08/2026 at 11:20:50
Admittedly every player in every Club has a price but unless we are close to falling foul again financially we have to do everything we can to keep our better present and future players
Might be the right time to put young Armstrong on a deal more in line with other team mates.
I suspect hes a long way below Hackney, George, Dibbling, Rohl and Johnstone
18 Posted 30/08/2026 at 11:48:22
The fact the Armstrong sale was even being considered by them has left a toxic atmosphere with the fans. Dan Friedman needs to stand up and be recorded saying we will not be selling our best talent... but they won't give guarantees.
The great thing about this sorry episode is that the Evertonians have stood up to the owners and made their feelings clear -- no fan support, no club! is something TFG need to understand and quickly. Well done to the supporters, the new owners are going to be scrutinised very closely and be kept in close sight.
19 Posted 30/08/2026 at 12:41:18
20 Posted 30/08/2026 at 12:45:39
They didn't view him as a vital piece of a long term project until the fan backlash yesterday.
Bollocks, they caved under pressure
21 Posted 30/08/2026 at 13:03:24
Sods Law says that Armstrong gets crocked against United and doesnt play again til March!
22 Posted 30/08/2026 at 13:04:44
Selling Ndiaye today shows they have no ambition in moving us forward, and reportedly trying to sign the Fulham reserve, says everything about Kinnear.
23 Posted 30/08/2026 at 13:14:26
24 Posted 30/08/2026 at 13:26:50
Theyve shown that they just dont understand the fundamental basics of Everton Football Club. Theyve shown that theyre nowhere near as intelligent or competent as wed hoped. Theyve shown that they have no real plan and seem to have a ‘club policy completely at odds with the manager's skill-set.
Morale has been low all summer and is getting worse.
25 Posted 30/08/2026 at 13:40:02
Well done to the away fans yesterday who played a huge part in preventing our brightest prospect from being sold. I would also like to acknowledge the influential role played by journalists like Phil McNulty and others.
Not sure if Moyes deserves any credit here, because he seemed to be on the wall, but his obvious displeasure at losing players maybe tilted the balance in favour of keeping Armstrong.
26 Posted 30/08/2026 at 13:40:50
Wanted to take the money for Armstrong, now looking to move Ndiaye on, why after barely spending a penny do we have to sell anyone?
We should be buying Richalison, keeping all our best players, and cashing in on fringe players like Keane, Patterson and Beto in order to compete.
Unfortunately, the owners do not give a fuck about us... much more interested in Roma.
27 Posted 30/08/2026 at 13:50:18
Don't be slagging off TFG though. I can think of plenty of club ownerships who would not have done this U-turn. And maybe Moyes had a hand in the machinations behind closed doors last night, so don't presume he had nothing to do with it.
Question marks still over Kinnear though. Would he really have done the deed? Let's just hope the financial situation isn't as bleak as some have said or we may just have postponed the inevitable, albeit not for a handful of beans to Forest.
28 Posted 30/08/2026 at 13:53:56
"By finally rejecting Forest's £40M proposal, the board may be hoping to send a message that elite academy progression takes priority over short-term financial gains as the club builds towards its future."
Bollocks they do, if he was a vital piece of the jigsaw they wouldn't have gotten anywhere near advanced talks, they'd have laughed down the 'phone at the first call and hung up.
He's just another asset on the spreadsheet.
29 Posted 30/08/2026 at 13:54:30
But look what fans can do, pressure owners into making the right decision. As far as I am concerned, it's a big win, we beat them. It's our club, they are just custodians and nothing else.
30 Posted 30/08/2026 at 13:56:33
Somebody help me out here. Whom does Forest contact first when tabling a bid? I assume its not TFG. Lost in some of this, as much as we dont want to acknowledge it, is that Armstrong and his agent had to sign off on this. Maybe thats left for another discussion, and maybe hes been rejecting improved contract offers, or asking for improved terms and not getting them. Or maybe he just wasnt willing to turn down £100,000/week at his age, playing for a basket case of a club (and was willing to leave for another one). But back to the bid.
I would think Kinnear and his team get word of the bid, then bring it to ownership, since theyre the football men, ownership the money men. Their recommendation to TFG shouldve been to tell Forest to fuck off. Unless of course were so hard up for money that they were recommending the move, say, to allow for us to bring in a not-Kenny Tete RB, plus Balogun or a not-aging Richy forward, plus Grealish, plus LB. Which on the face of it is still madness from a club perspective, but from a footballing perspective might make sense to aim for Europe this season, given how many central midfielders we already have and how much we need to improve in other areas, especially knowing were losing Ndiaye.
TFG Im guessing dont know much about our squad, our fan base, our culture. They dont seem to give a shit about our club besides making money. Thats probably true of a good number of owners, and wed be careful to wish for otherwise, especially given what we went through with our last ownership group. Thats not an defenss of them, but just the sad truth. All of which makes me wonder whether weve been totally bullshitted about our finances.
Because the alternative to me is that Kinnear and the recruitment team, who at least understand English football, thought selling our best young local player in a generation, was a good idea that wouldnt generate immense backlash. And I shudder to think our leadership team, or whatever the fuck were calling them, are that fucking stupid.
31 Posted 30/08/2026 at 13:58:44
Patterson may move on because Moyes obviously doesn't fancy him. Keto, is an unknown, let's see how he fares.
Strange times but they may be thinking that Moyes contract will not be renewed so won't back him with big money, I don't know, I'm guessing.
32 Posted 30/08/2026 at 14:22:39
33 Posted 30/08/2026 at 14:24:21
He's not put in a request, he has 3 years on his deal, he gave 100% yesterday so why sell him ?
Piss weak ownership.
34 Posted 30/08/2026 at 14:24:46
Forest have every right to make an offer 1000%. The arseholes running the Club should have immediately rejected the bid and made it known
I do not know how much influence this CEO has in decisions but obviously he has very little or is a complete non entity
Get this kid signed up on a decent contract and tell everyone hes ours. Similarly Illy.
Tell City to F off or match what the paid for Grealish
35 Posted 30/08/2026 at 14:42:54
36 Posted 30/08/2026 at 15:03:59
After this fiasco, he is obviously only in it for the money... make no mistake. Fool -- we are not Leeds... Wake Up!!!
37 Posted 30/08/2026 at 15:05:14
If rumours are correct and we get Richie/Grealish/Tete in and Illy out thats 3 30ish year olds with no sell on value and big wages, this is what we did years ago it should not be what were doing now.
Id accept Grealish as the one but the other 2 no thanks we should be investing in younger talent with sell on values. I never rated Richarlison in the 1st place, is he better than Barry and Beto yes, but the fact that the younger generation rate him amongst Everton greats makes me really sad, he is no where near an Everton great.
It shouldnt shock me after all my years as an Evertonian as this is the usual crap we are served up with, but the fact that we dont have a plan to go an recruit decent young players off the back of an Illy sale is disgraceful. The entire scouting network should be sacked if this is the best they can do.
Pay any one of us money to go and watch football games for a living and we could all come up with better prospects than this. Its an absolute joke.
38 Posted 30/08/2026 at 15:08:47
39 Posted 30/08/2026 at 15:13:35
‘Get this kid signed up on a decent contract and tell everyone hes ours.
Absolutely John, what are we doing leaving people on tiny contracts when they have broken into the first team, it should trigger an automatic discussion.
Its the Premier League, we are just inviting their agents to get in their heads over a move.
40 Posted 30/08/2026 at 15:21:39
Anyone thinking that is £40m on Harrison Armstrong should be nowhere near professional football.
41 Posted 30/08/2026 at 15:37:13
Surely theres better suited billionaires out there who give a shit about the club.
These pricks in charge certainly dont.
Sell up and fuck off.
Take the shambles recruitment team with you.
Bunch of weak, useless wankers.
42 Posted 30/08/2026 at 16:05:19
He should be standing 10 feet tall after all this. Blue love -- nothing like it.
43 Posted 30/08/2026 at 16:08:07
44 Posted 30/08/2026 at 16:20:04
Why do Forest want him for £40M? Ask yourself that!
The reason, much like the reason they paid over £35M for Anderson: they see the huge potential, even at £40M. In 1 or 2 years, Armstrong could be £100M, the way the fees are going, it could be £150M in 2 years.
You have to assess every concrete bid for any player, but it should have been thrown out immediately.
45 Posted 30/08/2026 at 16:28:41
46 Posted 30/08/2026 at 18:21:53
47 Posted 30/08/2026 at 22:44:29
Can anyone explain why they sell the best player, who should have commanded a fee of nearer £100+mill, for £60mill to a club who are a potentially direct rivals for league position at the end of the season. TFG seem to be showing themselves as completely inept in selling and buying players. Not only are they trying to buy on the cheap they are selling on the cheap. Nottingham forest get £115million for a player with far less ability than NDiaye who is regarded by most pundits and clubs as the hottest property in the PL today. TFG have no ambition for Everton as a football team just Everton as a business that they probably intend to sell when the price is right. TFG are certainly not the owners Everton fans hoped they were getting. The future of the club is not as bright as first appeared when TFG came in which is very demoralising AGAIN.
48 Posted 30/08/2026 at 00:40:34
Is it as simple as the club will listen to good offers for any players? That doesnt seem right at this stage of the window when it cant simply come down to receiving an offer around the price that the club think is reasonable for the player.
So what was the plan? Does the plug being pulled on this move mean a whole chain collapses?
Surely the club didnt think the fan base would be so excited over Grealish and Richarlison that they wouldnt care who had to be sacrificed to make it happen?
49 Posted 30/08/2026 at 01:08:05
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1 Posted 30/08/2026 at 09:33:31