Best British Betting Sites – Top Bookmakers in November 2025
Searching for the best UK betting sites? You’re in the right place. Our expert has rounded up the top-rated bookmakers for 2025 – featuring trusted names like bet365, NetBet, and Betfred. Keep reading to explore the full list of recommended bookmakers and the latest welcome offers!
Pros
- Premium Mobile App
- Comprehensive Streaming
- Market leading all customer offers across all sports
Cons
- Lack of mobile-specific promotions
Pros
- Huge in-play channel with live streaming
- Detailed betting offering with more than 35 sports covered
- Early and partial cashout available
- Wide range of payment methods accepted
Cons
- Lower-than-average deposit limits
- Visa and Mastercard withdrawals can take up to four business days
Pros
- Multiple offers for new players, such as “Triple 3x Returns on Any Sport” and “Up To £50 in New Bets”
- Mobile app available
- More than 1,000 different sports betting markets
- Diligent customer service: Live chat, email, callback, social media
- Special focus on football games
Cons
- Withdrawals can take up to 3 to 5 days
- Relatively new entrant, so their reputation is still being developed
Pros
- Welcome bonus with low minimum stake
- Rewarding loyalty programme
- Unique betting markets
- Special offers such as extra places paid on some horse races
Cons
- Live streaming not as comprehensive as other sites
- Cash out not available on all markets and bet types
Pros
- Equivalent of a 400% welcome bonus
- Free-to-play games with cash prizes
- Comprehensive live streaming
- More than 120 markets for some football games
Cons
- Debit card withdrawals can take up to three business days
- Not always the most competitive odds compared to other sites
Pros
- Generous welcome package for sports and casino
- New Power Price boosts every hour
- Free-to-play games with real prizes
- Live streaming available
Cons
- No telephone or email support
- Can take up to three business days for debit card withdrawals
Pros
- Ultra-competitive odds
- Lots of promotions and price boosts
- Free-to-spin guaranteed prize wheel
- Clear commitment to responsible gambling
Cons
- Website could use an overhaul in design and layout
- PayPal not accepted
Pros
- Big bonus percentages across all products.
- Sport, Casino, Games, Poker and Bingo promotions.
- Comp Points and High Roller casino bonuses.
- Large progressive jackpots.
Cons
- In-Play betting options don’t stand up to those offered by competitors.
- Live streaming is only available to those with an account balance.
- Betfred apps are not available for android via the Google Play store.
Betfair
Pros
- Terrific variety of markets
- World-leading betting exchange
- Daily odds boosts on popular sports
- Great payment options
Cons
- Bank transfer withdrawals can come with a fee
- Commission taken on exchange transactions
Pros
- Diverse array of promotions
- Comprehensive live streaming feed
- User friendly website and app
- Uniboosts updated every hour
Cons
- Limited payment methods accepted
- No phone or email support
Pros
- Bet £5, Get £20 in free bets welcome bonus
- Plenty of value-adding promotions
- Considerable in-play betting and live streaming
- £5 minimum deposit is more affordable
Cons
- Sluggish debit card and bank transfer withdrawals
- Share similar odds to Coral – rarely the industry best for key markets
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
Welcome to our guide on the best British betting sites in 2025!
our Selection of best betting sites for November 2025
Please find below our selection of the best betting sites and welcome bonus in UK right now:
| Operator | Bonus Code | Welcome Bonus (Sports) |
|---|---|---|
| Bet365 | TOFFEE365 | Bet £10, get £30 in free bets * |
| Netbet | Go to NetBet | £20 free bet & 25 free spins * |
| Betfred | Go to Betfred | Bet £10, get £50 in free bets * |
| TalkSport Bet | Go to TalkSport Bet | Get up to £40 in Footy Free Bets * |
* bet365 T&Cs – #ad. +18. For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
* NetBet T&Cs – New players only. Bet £10 min. odds 1/1 (2.00). No cash-out. Free Bets split into 4 x £5 and are available on 1 x Football Bet Builder, 1 x Acca Bet, 1 x Horse Racing & 1 x UFC. 25 Free Spins on Big Bass Splash, each valued at 10p without wagering requirement. Credited within 72 hours. Terms apply.
* Betfred T&Cs – 18+ New customers only. Certain deposit methods & bet types excluded. 1st deposit & bet £/€5+ at min odds 1/2 (1.50) on Sports within 14 days of registration. Get 4 x £/€5 Free Bets (selected sportsbook markets only, valid 7 days). Free Bet stakes not returned. Restrictions & T&Cs apply.
* TalkSport Bet T&Cs – 18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly.
18+ | BeGambleAware.org | Terms and Conditions apply.
🥇Best Betting Sites in the UK – Our Top Selection for players
Here’s our rundown of the ten best British betting sites that we have tested and verified. We rate these bookmakers using a number of different factors and criteria, with user experience as a key indicator to our recommendations.
🏆 Bet365 – Our Review
Bet365 was founded back in the year 2001 by the Coates family in Stoke-on-Trent. The operator started out life as a high street bookmaker, but they were quick to capitalise on the boom in online sports betting.
Fully licensed and approved by the UK Gambling Commission, Bet365 offers pre-event and live betting on a huge range of sports and markets.
New customers can claim a welcome bonus worth £30 in free bets when they deposit and bet £10, while new casino players can access the ‘ten days of free spins’ promo.
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our bet365 Open Account Offer guide.
Advertising | Image captured on 22-July-2025, for illustrative purposes. Subject to change.
Pros
- Premium Mobile App
- Comprehensive Streaming
- Market leading all customer offers across all sports
Cons
- Lack of mobile-specific promotions
Bet365 offers live streaming on a wide range of sports, including key European football leagues, leading UK and Irish horse racing and the tennis majors. One of their unique selling points is their low margins, particularly for the English Premier League – this often translates as better odds for their customers.
What could be improved?
One of the areas in which Bet365 could improve is their customer support, with no telephone helpline available.
Pros
- Generous Welcome Offer
- Regular odds boosts
- Low margins and competitive odds
- Huge range of sports available
Cons
- No telephone support
- No loyalty bonuses for regular customers
🏆 NetBet – Our Review
Founded in 2001, NetBet has emerged as one of the key bookmakers in the UK. Apart from an overall great experience, they bring one of the best new betting apps that you can download today.
Pros
- Huge in-play channel with live streaming
- Detailed betting offering with more than 35 sports covered
- Early and partial cashout available
- Wide range of payment methods accepted
Cons
- Lower-than-average deposit limits
- Visa and Mastercard withdrawals can take up to four business days
Having secured a UK operating licence, NetBet has built a solid following on British soil thanks to its mammoth betting coverage, with hundreds of markets and bet types available for many events.
That depth also extends to NetBet’s live betting, with all of the key sports catered for alongside some more niche interests.
NetBet supplies Asian handicap odds – not always the case with UK bookmakers, alongside other value-adding features such as live streaming and full/partial cashout.
What could be improved?
The only slight red flag about NetBet will be for high rollers, with lower-than-expected maximum deposit amounts allowed – for Visa and Mastercard, for example, this sits at just £900.
Pros
- Huge in-play betting with live streaming
- More than 35 sports covered
- Wide range of payment methods accepted
Cons
- Lower-than-average deposit limits
- Visa and Mastercard withdrawals can take up to four business days
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our NetBet Bonus Code guide.
🏆 SkyBet – Our Review
Back in the year 2000, BSkyB acquired a number of betting platforms, including Planet Football, OPTA Index and Surrey Sports. They were combined to create the SkyBet platform that we know today.
The SkyBet platform sits alongside Sky Casino, Sky Vegas and other brands in the network, with each accessible from a single account and bankroll.
Licensed by the UK Gambling Commission, SkyBet has a unique welcome bonus for sports bettors: place any bet – the minimum stake is just five pence – and get £30 worth of free bet credits. This is one of the best free bets offers available today.
Pros
- Welcome bonus with low minimum stake
- Rewarding loyalty programme
- Unique betting markets
- Special offers such as extra places paid on some horse races
Cons
- Live streaming not as comprehensive as other sites
- Cash out not available on all markets and bet types
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our SkyBet New Customer Offer guide.
SkyBet customers can access a range of pre-event and live betting markets, with streaming available for a number of different sports. They also provide a unique array of odds, particularly in football with their player prop prices.
What could be improved?
However, the streaming channel isn’t as comprehensive as some of their competitors, while our research confirmed that the cash out feature is only available for a handful of selected markets.
Pros
- Welcome bonus with low minimum stake
- Rewarding loyalty program
- Unique betting markets
- Special offers such as extra places paid on some horse races
Cons
- Live streaming not as comprehensive as other sites
- Cash out not available on all markets and bet types
🏆 William Hill – Our Review
One of the oldest chain of bookmakers in the UK, William Hill has been a regular fixture in British betting since the 1930s and has been licensed by the UK Gambling Commission for decades.
They made the move online in the early 2000s, tweaking their website and launching their app in the years that followed.
Today, William Hill is established as one of the most generous British betting sites in terms of their welcome bonus for both sports and casino customers: bet £10, get £40 in Free Bets!
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our William Hill Promo Code guide.
What could be improved?
The William Hill website features a sizable 35 different sports to bet on and has many of the features you’d expect, but the site isn’t always easy to navigate around – the design is perhaps not as coherent as others.
Pros
- Huge welcome bonus for Sports & Casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- BOG available
Cons
- Cluttered website lacking clarity
- Customer support available via live chat
🏆 Betfred – Our Review
You have to go back to the 1960s for the establishment of Betfred, which partly takes its name from its founder, Fred Done.
Betfred today offers customers a warm welcome: bet £10, get £50 in free bets is a 500% bonus. Players will also find famous promotions like Double Delight and Hat-Trick Heaven, which pay out enhanced winnings on goalscorer bets if the player scores two or more.
Pros
- Big bonus percentages across all products.
- Sport, Casino, Games, Poker and Bingo promotions.
- Comp Points and High Roller casino bonuses.
- Large progressive jackpots.
Cons
- In-Play betting options don’t stand up to those offered by competitors.
- Live streaming is only available to those with an account balance.
- Betfred apps are not available for android via the Google Play store.
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our Betfred Promo Code guide.
They also pay out bonuses on winning accumulators and multiple bets like Lucky 15 and Yankee.
What could be improved?
Unfortunately, there’s no telephone support – that can be a great help for many, while their A-Z of sports is quite limited compared to many of their rivals.
Pros
- Great Welcome Offer value
- Exclusive promotions unique to Betfred
- Bonuses on ACCA and multiples
- Betfred Insights offer unique stats, trends & tips
Cons
- No telephone support
- Small selection of sports
- No E-sports
🏆 Coral – Our Review
Officially one of the oldest UK gambling sites still in existence, with its foundations going all the way back to the 1920s, Coral is today part of the Entain stable alongside Ladbrokes.
Licensed to operate by the UK Gambling Commission for a number of years, Coral are today known as a bookmaker that gives plenty back to their players.
Alongside the equivalent of a 400% welcome bonus, Coral offers a Rewards Shaker – every player gets a prize every single day, as well as free-to-play games like the Racing and Football Super Series, in which cash prizes and free bets can be won.
Pros
- Equivalent of a 400% welcome bonus
- Free-to-play games with cash prizes
- Comprehensive live streaming
- More than 120 markets for some football games
Cons
- Debit card withdrawals can take up to three business days
- Not always the most competitive odds compared to other sites
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our Coral Bonus Code guide.
Pros
- Equivalent of a 400% welcome bonus
- Free-to-play games with cash prizes and free bets
- Great live streaming – dozens of events available every day
- More than 120 markets for some football games
Cons
- Debit card withdrawals can take up to three business days
- Not always the most competitive odds
🏆 Ladbrokes – Our Review
No other British betting sites can match Ladbrokes for longevity; this operator started taking bets back in the 1800s!
Although now part of the same chain as Coral, Ladbrokes still do their own thing – aside from the bet £5, get £20 welcome bonus that they share with Coral.
Pros
- Bet £5, Get £20 in free bets welcome bonus
- Plenty of value-adding promotions
- Considerable in-play betting and live streaming
- £5 minimum deposit is more affordable
Cons
- Sluggish debit card and bank transfer withdrawals
- Share similar odds to Coral – rarely the industry best for key markets
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our Ladbrokes Bonus Code guide.
They boost the user experience with features like Acca Insurance, Lucky Dip boosted odds and Best Odds Guaranteed, alongside Bet Builder price boosts and early payouts if your team goes two goals up.
What could be improved?
But, as is the case with Coral, they’re not the quickest when it comes to withdrawals. Transactions with some of the most popular payment types can take up to three days to be completed.
Pros
- Great Bet £5 Get £20 Free Bets welcome bonus
- Considerable in-play betting and live streaming
- £5 minimum deposits is more affordable for many
Cons
- Sluggish debit card and bank transfers withdrawals
- Share similar odds to Coral – rarely the best for key markets
🏆 BetVictor – Our Review
BetVictor was founded by William Chandler in 1931, although the operator has undergone a contemporary rebrand to reflect ownership changing to William’s grandson, Victor.
Although it’s not the most aesthetically pleasing of our recommended betting sites, BetVictor still packs a punch with detailed sports coverage and low margins; which typically means more generous odds in football and horse racing.
Pros
- Ultra-competitive odds
- Lots of promotions and price boosts
- Free-to-spin guaranteed prize wheel
- Clear commitment to responsible gambling
Cons
- Website could use an overhaul in design and layout
- PayPal not accepted
What could be improved?
There’s an in-depth live betting channel too, although the limited number of streaming events will be a disappointment to some.
BetVictor is a trusted and reliable name in sports betting, having been licensed by the UK gambling Commission for many years.
Pros
- Ultra-competitive odds
- Lots of promotions and price boosts
- Free-to-spin guaranteed prize wheel
- Clear commitment to responsible gambling
Cons
- Website could use an overhaul in design and layout
- PayPal not accepted
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our BetVictor Bonus Code guide.
🏆 Paddy Power – Our Review
Known for its cheeky marketing and player-focused approach, Paddy Power has become one of the most popular UK gambling sites from its base in Ireland.
New customers secure an attractive welcome bonus worth the equivalent of 600%, while new casino players are able to enjoy a rare no deposit bonus of 60 free spins.
Pros
- Generous welcome package for sports and casino
- New Power Price boosts every hour
- Free-to-play games with real prizes
- Live streaming available
Cons
- No telephone or email support
- Can take up to three business days for debit card withdrawals
Licensed by a number of different regulators, including the UK Gambling Commission, Paddy Power was founded in 1988 and operates under the Flutter Entertainment banner.
They are known for their Power Price boosts, free-to-play games with cash prizes and free bets (Wonder Wheel, Beat the Drop, Eliminator) and Paddy’s Rewards Club, alongside a comprehensive betting platform boasting a range of sports and markets.
What could be improved?
The downside to Paddy Power is that support is only available via live chat, which can be a source of frustration.
Pros
- Generous welcome packing for sports & casino
- New Power Price boosts every hour
- Free-to-play games with real prizes
Cons
- No telephone or email support
- Can take up to 3 business days for debit card withdrawals
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our Paddy Power Sign Up Offer guide.
🏆 TalkSport Bet – Our Review
Launched as the betting arm of the famous Talksport media brand, Talksport Bet combines expert sports coverage with an engaging sportsbook platform. Backed by years of broadcasting experience, it offers a football-focused betting experience that caters perfectly to UK punters.
Licensed by the UK Gambling Commission, Talksport Bet’s welcome bonus is tailored for football fans: opt in and place a qualifying bet via mobile or app to receive up to £40 in Footy Free Bets.
Pros
- Multiple offers for new players, such as “Triple 3x Returns on Any Sport” and “Up To £50 in New Bets”
- Mobile app available
- More than 1,000 different sports betting markets
- Diligent customer service: Live chat, email, callback, social media
- Special focus on football games
Cons
- Withdrawals can take up to 3 to 5 days
- Relatively new entrant, so their reputation is still being developed
What could be improved?
While football coverage is top-notch, the range of non-football markets is more limited compared to some larger all-round bookmakers. Additionally, payment method options are fewer than some competitors.
Pros
- Generous football-focused welcome bonus
- Strong-in play football betting offering
- Backed by trusted Talksport brand
Cons
- Fewer markets outside of football
- Limited payments method options
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our TalkSPORT Bet Sign Up Offer guide.
🏆 Unibet – Our Review
Although a European operator, Unibet is trusted in the UK thanks to its Gambling Commission licence, while horse racing bettors in particular are well treated thanks to promotions such as Uniboost enhanced odds, plus extra places paid and money back specials on selected races.
Pros
- Diverse array of promotions
- Comprehensive live streaming feed
- User friendly website and app
- Uniboosts updated every hour
Cons
- Limited payment methods accepted
- No phone or email support
The clever use of colour makes the Unibet site one of the easiest to use and navigate around, with added features – like cash out and a vast live streaming service – adding to the user experience.
What could be improved?
The main gripe comes from a payment perspective. Unibet only accepts a handful of withdrawal options compared to their competitors.
Pros
- Diverse array of promotions
- User friendly website and app
- Uniboosts updated every hour
Cons
- Limited payment methods accepted
- No phone or email support
- If you’re interested in this bookmaker and its welcome offer, you can learn more about it in our Unibet Sign Up Offer guide.
Comparing The Best Bookmakers Welcome Bonuses
Welcome bonuses are an important factor when it comes to choosing a betting platform. Therefore, we’ve built the table below, so that you can compare which bookmaker offers the best sign-up offer for you!
| Bookmaker | Bonus Amount | Qualifying Bet | Min Odds |
|---|---|---|---|
| bet365 | £30 in Bet Credits * | £10 | N/A |
| Netbet | £20 Free Bet + 25 Free Spins * | £10 | 1/1 |
| Betfred | £50 in Free Bets * | £10 | EVS (2.0) |
| TalkSPORT bet | £40 Football Free Bets * | £10 | 1/2 |
- bet365 Open Account OfferT&Cs – #ad. New Customers only. Bet £10 and get £30 in Free Bets when you join bet365. Sign up, deposit between £5 and £10 to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value settle. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required.
- NetBet Welcome Offer T&Cs – New players only. Bet £10 min. odds 1/1 (2.00). No cash-out. Free Bets split into 4 x £5 and are available on 1 x Football Bet Builder, 1 x Acca Bet, 1 x Horse Racing & 1 x UFC. 25 Free Spins on Big Bass Splash, each valued at 10p without wagering requirement. Credited within 72 hours. Terms apply.
- Betfred Welcome Offer T&Cs – 18+ New customers only. Certain deposit methods & bet types excluded. 1st deposit & bet £/€5+ at min odds 1/2 (1.50) on Sports within 14 days of registration. Get 4 x £/€5 Free Bets (selected sportsbook markets only, valid 7 days). Free Bet stakes not returned. Restrictions & T&Cs apply.
- TalkSport Bet Welcome Offer T&Cs – 18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly.
Each welcome bonus has its perks, depending on your betting style.
- bet365 offers a straightforward deal: £30 in Bet Credits for a £10 stake, with minimal fuss and flexible use — great for newcomers wanting simplicity and versatility.
- NetBet stands out with its mix of sports and casino rewards — £20 in Free Bets across four categories plus 25 Free Spins, perfect for punters who like variety.
- Betfred lives up to its reputation with a generous £50 in Free Bets from just a £10 qualifying bet, ideal if you’re mainly focused on sports betting.
- Lastly, TalkSPORT Bet gives up to £40 in football-specific Free Bets, appealing to fans who primarily bet on football and are comfortable using mobile.
Whether you’re into multi-sport, casino, or football-only betting, there’s an offer tailored to you.
And the crown for the best welcome bonus goes to…
Betfred! And its Bet £10 Get £50 welcome bonus!
When we’re looking to try a new betting site, the sign-up bonus is a very important factor in the decision. Betfred has understood that, and the amount of their welcome offer clearly demonstrates that. £50 is the best amount for a welcome offer you’ll find in UK.
N.B – Betfair has released a Bet £10 Get £50 welcome offer as well. However, the whole offer is conditioned to Bet Builders, and high-risk bets, while with Befred, the first £30 Free Bets are usual Free bets that you can use on any sports bets you want. That’s why, to us, Betfred is the best Bet £10 Get £50 offer.
Why Betfred wins
- Highest total value (£50), beating out most of the other competitors.
- Reasonable qualifying bet (£10) – same as most.
- Fair expiry (7 days) – the average time to claim.
You can learn more about the high bonus amounts offers in our Bet £10 Get £50 Offers Guide for UK.
Pros
- Big bonus percentages across all products.
- Sport, Casino, Games, Poker and Bingo promotions.
- Comp Points and High Roller casino bonuses.
- Large progressive jackpots.
Cons
- In-Play betting options don’t stand up to those offered by competitors.
- Live streaming is only available to those with an account balance.
- Betfred apps are not available for android via the Google Play store.
Compare the Best British Betting Sites By Features
Want a quick and easy way to compare and contrast top betting websites in the UK? Because some users are looking for something other than a bonus comparison. For these users, we’ve created the board below. It compares each bookmaker’s particular strengths and awards.
| Operators | Awards Won | Best In? |
|---|---|---|
| Bet365 | Operator of the Year (SBC) | Football |
| SkyBet | Innovation in Sports Betting (EGR) | Golf |
| William Hill | Horse Racing Operator of the Year (EGR) | Horse Racing |
| Betfred | / | Tennis Football promos |
| Coral | / | Free-to-play games Live streaming |
| Ladbrokes | Football Sportsbook of the Year (SBC) | Football In-play betting |
| BetVictor | / | Football Horse racing |
| Paddy Power | / | Esports Niche sports |
| Unibet | Sports Betting Operator (EGR) | Horse racing Live streaming |
| NetBet | Sports Betting Operator (CEEGA) | Football Tennis Basketball |
Top Blues Betting Picks on Trusted UK Sites
When you’re backing the Toffees, you want a bookmaker that delivers – just like Jarrad Branthwaite in a crunch tackle. The best British betting sites for Everton fans combine sharp odds, quick payouts, and full coverage of Premier League and domestic cup action. Whether you fancy a flutter on Dwight McNeil to bag first at Goodison or you’re building a Saturday acca with Everton as your underdog shout, look for UK-licensed operators offering Bet Builder features, in-play markets, and solid promos around Merseyside derbies or relegation dogfights (hopefully not next season!).
Sites like bet365, Betfred and William Hill regularly feature Everton-specific boosts and price enhancements. And don’t forget – checking line-ups before kick-off can be as crucial to your bet as Sean Dyche’s pre-match plan.
Best Betting Sites Per Sports
Do you prefer to place your bets on a specific sport?
In this section, we reveal the results of our investigations into the best British betting sites – which bookmaker excels in each sport?
Best Football Betting Sites
For a combination of competitive odds and great market depth, our analysis points to Bet365 as the leader of the betting sites in the UK for football.
You can explore hundreds of bet types for each match, as well as a huge range of pre-game and in-play betting markets for action around the world.
Bet365 offers live streaming of some of Europe’s top leagues, too, as well as handy promos like Acca Boosts and Early Payout when your team goes two goals up.
Pros
- Premium Mobile App
- Comprehensive Streaming
- Market leading all customer offers across all sports
Cons
- Lack of mobile-specific promotions
Best Horse Racing Betting Sites
William Hill has been awarded the Horse Racing Operator of the Year trophy in the past… and it’s not hard to see why.
The operator offers Best Odds Guaranteed on all UK and Irish racing from 08:00 on race day, as well as other promotions including extra paid places and boosted prices – typically on a race favourite.
With live streaming of racing around the world, William Hill earns its place as the best of the British betting sites for horse racing.
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
Best Tennis Betting Sites
A special mention should go to Betfred here, who offer tennis promotions even outside of the grand slam events.
But our pick of the best British betting sites for tennis is Unibet, who provide detailed coverage of the majors, ATP and WTA tours, but also lower-ranked events from the Challenger and ITF tours as well.
There’s hours of live streaming available every day too, plus highly competitive odds.
Pros
- Big bonus percentages across all products.
- Sport, Casino, Games, Poker and Bingo promotions.
- Comp Points and High Roller casino bonuses.
- Large progressive jackpots.
Cons
- In-Play betting options don’t stand up to those offered by competitors.
- Live streaming is only available to those with an account balance.
- Betfred apps are not available for android via the Google Play store.
Best Golf Betting Sites
When betting on a sport like golf, punters need plenty of market depth so that they can wager in ways beyond simply tournament winner.
And this is where SkyBet thrives, as they enable their customers to pick how many paid places they want across a variety of events and tours.
They offer so many more markets too, from round leader and top finishes to leading nationalities, match-ups, 2 and 3-balls and more besides.
Pros
- Welcome bonus with low minimum stake
- Rewarding loyalty programme
- Unique betting markets
- Special offers such as extra places paid on some horse races
Cons
- Live streaming not as comprehensive as other sites
- Cash out not available on all markets and bet types
Best F1 & Motor Racing Betting Sites
Few of our recommended betting sites can match Bet365 for market depth when it comes to F1 and other motorsports.
They were the first bookmaker to offer an F1 bet builder tool, while their race presentation is perfect for fans that can’t watch the action live – it’s very handy for in-play betting as well.
Advertising | Image captured on 22-July-2025, for illustrative purposes. Subject to change.
Bet365 covers all of the leading motorsport disciplines in the UK and overseas… they are the whole pack!
Pros
- Premium Mobile App
- Comprehensive Streaming
- Market leading all customer offers across all sports
Cons
- Lack of mobile-specific promotions
Best Rugby Betting Sites
Few British betting sites are as steeped in rugby history as Betfred, who have long been a sponsor of Rugby League in the UK.
They even offer their popular Double Delight promotion, best known in football, for selected rugby matches too, while covering all of the key competitions around the world.
Pros
- Big bonus percentages across all products.
- Sport, Casino, Games, Poker and Bingo promotions.
- Comp Points and High Roller casino bonuses.
- Large progressive jackpots.
Cons
- In-Play betting options don’t stand up to those offered by competitors.
- Live streaming is only available to those with an account balance.
- Betfred apps are not available for android via the Google Play store.
Betting Sites Per Features
Want to know which betting sites in the UK offer the best features? Read on…
Best Betting Exchanges
The best betting exchange in the UK belongs to Betfair, whose platform offers the deepest coverage of world sport and, as crucially, the most liquidity – meaning the spread between back and lay prices for the leading events is typically low.
Betfair
Pros
- Terrific variety of markets
- World-leading betting exchange
- Daily odds boosts on popular sports
- Great payment options
Cons
- Bank transfer withdrawals can come with a fee
- Commission taken on exchange transactions
Best Bet Builders
The leading bet builder bookmaker in the UK is Bet365, for a handful of simple reasons.
They offer more betting options in their bet builder tool than most other bookmakers, while allowing their customers to build their own bets in a wider range of sports – which includes American football and basketball.
Pros
- Premium Mobile App
- Comprehensive Streaming
- Market leading all customer offers across all sports
Cons
- Lack of mobile-specific promotions
Best No Deposit Bonus
You’ll do well to find a sports betting site that offers a no deposit bonus, but for casino gamers Paddy Power is the way to go.
Their current casino welcome bonus offers new customers 60 free spins just for registering. If you choose to make a deposit, another 100 free spins could be yours.
Pros
- Generous welcome package for sports and casino
- New Power Price boosts every hour
- Free-to-play games with real prizes
- Live streaming available
Cons
- No telephone or email support
- Can take up to three business days for debit card withdrawals
Best Live Streaming Features
In terms of sheer volume, Coral offers a mammoth live streaming channel.
There’s hundreds of live events broadcast across a wide range of sports, with handy buttons on screen enabling you to place bets without having to close the streaming feed.
Pros
- Equivalent of a 400% welcome bonus
- Free-to-play games with cash prizes
- Comprehensive live streaming
- More than 120 markets for some football games
Cons
- Debit card withdrawals can take up to three business days
- Not always the most competitive odds compared to other sites
Best Odds Guaranteed
Many of the top betting websites in the UK offer Best Odds Guaranteed, but only a handful – William Hill and Betfred chief among them – make it available from 08:00 on race day.
That way, you can place your bets early to perhaps lock in better value.c
Best App Experience
While the BetVictor website isn’t as neatly designed as some, the BetVictor app is amongst the best betting apps around.
You get their full market depth, the ability to use bet builder and watch live streams with just a few taps of your screen. A real must-try if you’re a mobile bettor!
Pros
- Ultra-competitive odds
- Lots of promotions and price boosts
- Free-to-spin guaranteed prize wheel
- Clear commitment to responsible gambling
Cons
- Website could use an overhaul in design and layout
- PayPal not accepted
Variety of Betting Markets
In terms of sheer betting depth, you can’t beat Bet365.
They offer more sports than many of their rivals – almost 40, in fact – as well as incredible coverage of leagues and competitions in far-flung corners of the globe.
Pros
- Premium Mobile App
- Comprehensive Streaming
- Market leading all customer offers across all sports
Cons
- Lack of mobile-specific promotions
Best Customer Support
One of the best betting sites for customer support is SkyBet, for one major reason.
They offer telephone support, which is a great way to get an instant response – also, it helps you to explain complex situations more easily.
Pros
- Welcome bonus with low minimum stake
- Rewarding loyalty programme
- Unique betting markets
- Special offers such as extra places paid on some horse races
Cons
- Live streaming not as comprehensive as other sites
- Cash out not available on all markets and bet types
Fastest Payouts
When combining quality and quantity of promotions, William Hill leads the top betting websites in the UK.
From the most generous welcome bonus around, to daily odds boosts, winnings boosts, free games and money back offers, William Hill has got you covered.
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
Best Promotions for Existing Users
From the most generous welcome bonus around, to daily odds boosts, winnings boosts, free games and money back offers, William Hill has got you covered.
Pros
- One of the UK’s oldest bookmakers
- Significant welcome bonus for sports and casino
- Stacks of daily promotions and odds boosts
- Comprehensive live streaming
- (BOG) Best Odds Guaranteed available
Cons
- Cluttered website lacking clarity
- Customer support only available via live chat
Best for International Sports Events
In terms of coverage of international sporting events, NetBet leads the way.
They operate extensively across Europe, which perhaps helps to explain why they are so many different sports, leagues and competitions on their site.
Pros
- Huge in-play channel with live streaming
- Detailed betting offering with more than 35 sports covered
- Early and partial cashout available
- Wide range of payment methods accepted
Cons
- Lower-than-average deposit limits
- Visa and Mastercard withdrawals can take up to four business days
Top User Reviews and Ratings
Trust Pilot is a good authority to use when seeking user reviews, with the betting community installing Betfred as one of the best rated bookmaker sites in the UK.
Pros
- Big bonus percentages across all products.
- Sport, Casino, Games, Poker and Bingo promotions.
- Comp Points and High Roller casino bonuses.
- Large progressive jackpots.
Cons
- In-Play betting options don’t stand up to those offered by competitors.
- Live streaming is only available to those with an account balance.
- Betfred apps are not available for android via the Google Play store.
How to Choose Your Betting Site?
If you’re new to sports betting, it’s vital that you use the right betting platform for your needs.
You can use the table below as a quick checklist of the best betting sites in the UK and what they offer.
| Choose the Best Betting Site | Pros ✅ | Cons ❌ |
|---|---|---|
| Bet365 | Great promos, live streaming, in-play betting. | No phone support, No loyalty programme. |
| NetBet | 35+ sports, strong Euro coverage, great features. | Slow withdrawals, low deposit limits. |
| SkyBet | Loyalty club, strong promos, solid support. | Limited cash out and streaming. |
| William Hill | Top welcome bonus, regular promos, Best Odds Guaranteed. | No phone support, clunky site design. |
| Betfred | Fast payouts, exclusive promos, highly rated. | Some major sports missing, no phone support. |
| Coral | Massive in-play and streaming options, free cash games. | Slow debit card payouts, average odds. |
| Ladbrokes | £5 min deposit, strong promos, great in-play tools. | Slower withdrawals, similar to Coral. |
| BetVictor | Sleek app, sharp odds, guaranteed prize wheel. | Clunky site, no PayPal. |
| Paddy Power | Big welcome bonus, hourly boosts, free games. | Live chat only support, slow debit payouts. |
| Unibet | Unique promos, global sports coverage, user-friendly site. | Limited support, fewer payment options. |
Payments Methods in the UK
We’ve already been through everything you need to know about payment methods available on the betting sites in our UK Payment Methods guide. Nonetheless, here are a few facts that punters can always keep in mind when looking for a betting site, and wondering about payment methods:
- Many bookmakers exclude certain payment methods from qualifying for welcome bonuses and promotions.
- Many bookmakers have set withdrawal limits that may apply depending on the payment method used.
- Bank transfers are a safe but slower option for funding betting accounts, often taking several days.
- Paysafecard is a prepaid card option favored by those who prefer not sharing banking details.
- Skrill and Neteller are commonly accepted e-wallets among online bookmakers, offering fast deposits.
- Debit cards like Visa and Mastercard are the most common payment methods for online betting.
- E-wallets may incur small transaction fees for transfers, usually between 1% to 3% depending on settings.
- Withdrawal requests often need to comply with money laundering laws, requiring documentation for larger transactions.
Is It Legal to Bet in the UK?
Betting on sports and online casino games is completely legal in the UK.
You will not face punishment for betting while on UK soil, with betting sites licensed by the UK Gambling Commission also adhering to the highest standards of conduct and security to keep your money and personal details safe.
You should never bet with a bookmaker without a UK licence… there are no guarantees that your money and personal information will be secured and not sold on.
How We Review the Best Betting Sites in the UK
At our core, we’re all about fair play and honest reviews. Our UK team of betting experts dives deep into every bookmaker, from bet365 and Betfair to Sky Bet and TalkSPORT Bet, using a method built on transparency, testing, and trust.
We don’t rely on hype. Each site is reviewed for odds quality, bonuses, market depth, user experience, and safety standards – ensuring that when we say a bookmaker is one of the best in the UK, it truly earns that title.
Learn More About Our Standards
We believe in transparency. That’s why we’ve created dedicated pages detailing our review and work frameworks:
- UK Responsible Gambling – How we ensure our betting content promotes safe and sustainable play.
- How We Rate Bookmakers in the UK – A deep dive into our scoring methodology and criteria.
And you always check the UK Gambling Commission for some first-hand information.
More Betting Information and guides
If you liked this article, but are looking for more information before deciding which bonus is the best for you, our betting experts have also worked on guides for you:
- Best Free Bets Offer in the UK
- Best Football Betting Sites – UK Edition
- Best Sports Betting Apps in the UK
Most Popular FAQs for Best Betting Sites in the UK
What Are The Best Online Betting Platforms in the UK?
Each brand has its own strengths and weaknesses. However, based on all the reviews we’ve done, we can say without taking much risk that bet365 offers one of the best betting experience you can find in the United Kingdom.
Is Online Sports Betting Legal in the UK?
Sports betting has been legal in the UK since 1960, with online betting governed by the revised UK Gambling Act 2005.
What Are The Most Secure and Convenient Payment Methods for Online Betting?
The most popular payment methods, chosen for their security and convenience, are generally considered to be Visa and Mastercard debit cards, PayPal, Apple Pay, Google Pay and bank transfer.
Can I Use Paypal on Betting Sites?
Most UK betting sites now accept PayPal as a payment method, along with a selection of other e-wallets. However, several betting sites do not allow PayPal transfers when it comes to qualifying for their sign up offer. Check the accepted payment methods for any welcome offer before going ahead if you want to use PayPal.
Which Betting Sites Accept Credits Cards?
As of April 14, 2020, UK betting sites and online casinos are banned from accepting payments made via credit card. The UKGC also encourages betting sites to prevent e-wallet payments where the funds have been transferred from a credit card.
How Can I Practice Responsible Gambling While Betting?
It’s important to gamble responsibly, which means only betting what you can afford to lose. You should never chase your losses and consult professional assistance if your gambling has become out of control. If you want to learn more about responsible gambling in UK, you can check the page we have created: “Responsible Gambling & Licensing in UK“.
