Bill Kenwright’s decision-making business acumen — and record for that matter — is debatable to say the least but in his time at Everton he made one very good acquisition, which bailed him out on more than one occasion – David Moyes. I just hope that Bill consult’s him in appointing Everton’s next manager and pray he can pick the right one, as we are one step from disaster. One last signing by Mr Moyes.... let’s all hope this is your best, because financially we are in dire need.

If you have a look at Everton’s accounts for 2011-12, from the first glance you will notice few things – the unaccounted “Other Operating Costs” were £21mil and the club is losing money on its commercial activities – including Sponsorship and Advertising, Merchandising and Catering and Other Commercial Activities also fell by £689k from £11.65M to £10.96M. The most idiotic notion I have ever come across is that Moyes had the easiest job in the world and was riding the club of £4M a year... bottom line is Everton didn’t pay Moyes a single penny, he earned money for Everton and was the only money-making entity at the club.

The striking effect of Moyes’s achievement and the daunting task he was facing can be best illustrated by the Sunderland example and a comparison of Broadcasting Payments over the last five seasons:: 

Everton:	£13,803,038	£7,697,488	  £11,338,215	£18,931,726	£51,770,467
Sunderland:	£13,803,038	£7,697,488	£3,023,524	£18,931,726	£43,455,776

• £78.0 – 43.5M TV revenue = £34.5M Club-generated turnover for Sunderland

• £80,5 – £51,8 TV Revenue = £28.7M Club-generated turnover for Everton

Sunderland as a business is generating more income and is outperforming Everton, yet our turnover is greater than theirs. What is the reason? Well, this is only down to our on-the-pitch performance and league placing, producing the additional £8.3M generated by Moyes. We need only one bad season and our turnover will be down more than $10M and from then on it’s a downward spiral...

Moreover, Moyes not only improved our on-the-pitch performance, he contributed also to our off-the-pitch performance. The average attendance before Moyes took over was roughly 34,000; since he took over, it is close to 36,500 that’s a difference of 2,500 per game. Multiply that by 19 games per season by 10 years by £40 per ticket and you come to exactly £19M additional revenue earned for the club by Moyes — and I haven’t included the cup games and the European endeavours ... these £18M plus is his “net-spend”, which in fact is again money he has generated

Now Moyes is gone and we probably will be faced with the scenario of Fellaini and maybe Baines being sold, which in turn will lead to a loss in league places and revenue. There is no doubt on my mind that, within 3 years, we will be involved in a relegation battle.

I just hope that Moyes can put up one last signing and we can avoid it...

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