Season › 2013-14 › News

Everton begin crest consultation

Questionnaire launches today at evertonfc.com/crest

Everton launch the consultation process today that will give supporters the chance to help shape and select the new official crest.

From today, Evertonians can complete an online questionnaire to provide their thoughts on how they want the new crest to look and also apply to join one of a series of focus groups taking place at Goodison Park.

Plans for how the next crest will be designed and selected were announced last week with the extensive consultation process allowing every supporter the chance to have their say.

In what is a first for the club and a move that is illustrative of Everton's commitment to embracing feedback from its fanbase, supporters will also be able to choose the final design that will be used from the 2014/15 season onwards through an online vote.

Director of Communications Alan Myers, alongside the Club's Senior Executive Team will oversee the entire process with key independent support from Liverpool-based agency Kenyon Fraser.

There are various ways that supporters can get involved in helping to shape the new crest design. They are:

• Online — Supporters can complete a questionnaire at evertonfc.com/crest from today to provide their feedback on how they want the new crest to look and the importance of the individual elements from previous crests. There will also be an option for fans to upload their own designs or sketches.

• Focus groups — A series of focus groups will be set up with representative supporter groups such as Supporters' Clubs, Shareholders, the Fans' Forum, the new Junior Fans' Forum, the Everton Heritage Society and the Everton Former Players' Foundation. Supporters can also register an interest to join a focus group about the new crest at evertonfc.com/crest.

Evertonians will have the chance to submit feedback until Sunday 15 September. Independent of the Club, Kenyon Fraser will collate all the suggestions, ideas and feedback from supporters. They will review, interpret and then create design options for the fanbase to vote on.

Supporters will then have the power to make the final decision when the newly designed crests are presented alongside a detailed explanation of how each one has been developed.

Every Evertonian with a registered customer number, based on ticket purchasing or membership — an estimated 300,000 fans — will be asked to select their favourite design at evertonfc.com/crest.

The results of the vote will be revealed on Thursday 3 October and the new Club crest, shaped and chosen by Evertonians, will appear on all media, buildings, merchandise and, of course, the famous Royal Blue jersey from the 2014/15 season.

Myers said of the process: “I know the fans have been awaiting details of the process to choose the new crest and from listening to them it is clear that they have many ideas on what they want. We will consult with all Evertonians and the crest will be the fans' choice.

“The process allows fans to tell us what they want in their new crest so that a number of options can be created and they can select the best one.

“The 2014/15 crest will be the people's crest, make no mistake about that. All I ask is that the fans trust me, as an Evertonian, to deliver it to them. Every single supporter may not get exactly what they want but they will have the chance to give their input and shape the crest. We will do this together because ‘We are Everton',” he added.

Quotes or other material sourced from Everton FC

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