Season › 2017-18 › News
Everton release new home kit
The club made the revelation today with a marketing campaign entitled Go On which "celebrates the Club, its fans and the dynamic City of Liverpool.
The new kit, which is rounded out by white shorts and white socks with blue turnovers, is available to pre-order now and will be on sale from Saturday 5th May 2018 from EvertonDirect.com.
It will also be worn for the first time by the players on Saturday when the Blues face Southampton at Goodison Park.
Reader Comments (69)
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2 Posted 30/04/2018 at 15:46:24
3 Posted 30/04/2018 at 15:55:32
4 Posted 30/04/2018 at 15:56:22
5 Posted 30/04/2018 at 16:04:20
I don't know how they do it but their experts at cheap and tacky.
If they can't afford to imbed a subtle print or picture then please just keep it plain blue.
Enough of the patched up nonsense, (leave that for the first team.. couldn't resist).
The 3rd kits have been my favourite kits for the last 5 years or so and I'm hoping that trend continues. Loved the dark green and this years purple striped tops.
Away kit should be white or black and experiment with 3rd kit. Winners so far. But please no Russian retro monstrosities.
6 Posted 30/04/2018 at 16:04:40
Conversely, I have always thought that the Toffees look like a team of pygmies with the white shorts and white socks. Not so imposing, more weak and puny looking.
7 Posted 30/04/2018 at 16:16:30
8 Posted 30/04/2018 at 16:20:20
A while since I've bought one, or any merchandise from Everton. The lack of commercial acumen is appalling.
They have ranges which are staid and are always on sale come seasons end. They have learned nothing from better organizations.
Tie this into a season ticket plan with no flexibility how many new match goers have there been in the last decade?
New match goers far more likely to purchase than STHs who are fed up with a club that gives us little succor.
The kit and clothing range needs to be short lived and dynamic, it creates scarcity and a unique feel.
In stead we have blue hoards in nearly identical blue jerseys trudging down Goodison road.
Just another part of the club failing to deliver.
9 Posted 30/04/2018 at 16:20:31
10 Posted 30/04/2018 at 16:31:03
11 Posted 30/04/2018 at 16:31:56
I also dislike white shorts & pure white socks. I much prefer it when we go with dark socks, preferably of the blue/black variety which was originally from the 1920's/30's, I think.
12 Posted 30/04/2018 at 16:37:21
I know it upsets traditionalists but I also prefer Everton in all blue, looks more imposing and intimidating.
13 Posted 30/04/2018 at 16:46:04
14 Posted 30/04/2018 at 16:46:37
15 Posted 30/04/2018 at 16:52:53
I guess we just have to get used to wearing Angry Birds, it's not exactly attractive but it's otherwise a really really smart new shirt .
16 Posted 30/04/2018 at 16:55:50
Classy kit though- best in many years. I too would prefer all blue- much smarter than plain white but please no black striped sicks!
Just shows it's all about personal preference!!
17 Posted 30/04/2018 at 16:58:20
18 Posted 30/04/2018 at 17:16:12
All blue my arse. Let's have all red as a second strip,eh? Let's copy the other shower. I despair.
19 Posted 30/04/2018 at 17:20:23
20 Posted 30/04/2018 at 17:22:02
21 Posted 30/04/2018 at 17:22:51
Disagree re all blue kit, it's worn far too commonly by other clubs. If there is a good reason for switching from white shorts then I'd prefer to switch to black rather than blue.
22 Posted 30/04/2018 at 17:27:23
Ha – you probably gather it's a Monday!
24 Posted 30/04/2018 at 17:36:17
25 Posted 30/04/2018 at 17:36:49
26 Posted 30/04/2018 at 17:39:50
27 Posted 30/04/2018 at 18:18:06
28 Posted 30/04/2018 at 18:26:46
But it is blue and has a badge. All I care is that some people will bother to play for it.
29 Posted 30/04/2018 at 18:37:25
30 Posted 30/04/2018 at 18:51:17
I have a horrible feeling that somebody has fucked up badly.
Unless I am going senile the short black and white 1960's section outside the ground showing a black cab going from left to right across the screen is one of Anfield. Kemlyn Road/Kop corner.
I rewound it and froze it to check it. I am sure we vacated those premises in 1892 .
I think someone senior at our club needs to look at this and if I'm correct, arses need kicking.
I'm in my 60's so am very familiar with how both the grounds used to look then.
31 Posted 30/04/2018 at 18:53:48
Having said that, I do like this one and would be tempted to buy if it didn't have that ridiculous sleeve sponsor!
32 Posted 30/04/2018 at 18:53:49
33 Posted 30/04/2018 at 19:04:08
34 Posted 30/04/2018 at 19:09:11
I think you're spot on, however, I don't think it's a huge cock-up given the theme of the video e.g "Go on Everton" or "Everton Go on" so it's a gentle reminder that the location you mention was our home ground once upon a time - or you may be right and they've included that footage inadvertently.
35 Posted 30/04/2018 at 19:34:38
36 Posted 30/04/2018 at 19:37:07
A solid 1/5 effort.
37 Posted 30/04/2018 at 19:43:16
38 Posted 30/04/2018 at 19:51:54
39 Posted 30/04/2018 at 19:57:25
40 Posted 30/04/2018 at 20:46:58
42 Posted 30/04/2018 at 21:41:52
43 Posted 30/04/2018 at 21:50:49
44 Posted 30/04/2018 at 21:51:36
45 Posted 30/04/2018 at 22:13:43
Yes Dave, and my personal preference is steering clear of anything that that shower and Shanks thought a great idea.
46 Posted 30/04/2018 at 22:29:36
47 Posted 30/04/2018 at 22:38:38
But, they could go out in pink stripes for all I care, we need to get things sorted on the pitch and in the dugout. It's one hell of a contrast to how I felt this time last year.
48 Posted 30/04/2018 at 22:50:23
49 Posted 30/04/2018 at 23:09:22
50 Posted 30/04/2018 at 23:23:19
Moshiri must surely ask himself whether having a chairman with no idea of Everton's long and illustrious history, but with the energy and know-how to get things right, would be such a bad idea.
51 Posted 01/05/2018 at 01:20:39
I'm buying one.
52 Posted 01/05/2018 at 06:08:16
53 Posted 01/05/2018 at 06:24:40
54 Posted 01/05/2018 at 07:02:01
As for Angry Birds, that will bring the kids in. Creating a new generation of Everton fans is a good thing. Buy em for yer kids cos they'll wear them. We adults probably won't.
55 Posted 01/05/2018 at 07:02:44
56 Posted 01/05/2018 at 08:14:44
The quality of these Umbro kits is poor an£ compared to others they aren't built to last more than a couple of games. I picked my lad up from a practice game last season, and basically the bottom half of his shirt had unravelled. That's the 2nd time that ps happened. The staff in the club shop even say they are poorly made..no doubt he'll be egging me on for the new shirt though.
He's still got his other Bayern, Real kits and aside from the normal wear and tear they are still good to wear. It's the difference between buying a decent cotton shirt and a cheap synthetic shirt.
That's my view and I hope the club does change kit supplier but there's far bigger fish to fry at the moment.
57 Posted 01/05/2018 at 09:25:19
58 Posted 01/05/2018 at 09:59:51
My 9-year-old son has very little interest in football but when he saw this season's shirt with Angry Birds on the sleeve he wanted one. He didn't take it off for days when it arrived and now he probably is an Everton fan for life.
59 Posted 01/05/2018 at 10:24:35
60 Posted 01/05/2018 at 11:21:01
Buttons, for crying out loud😩😤😡
61 Posted 01/05/2018 at 13:22:28
all umbro kits are shite
Honestly though, who among you buys a shirt every year?
62 Posted 01/05/2018 at 13:25:50
63 Posted 01/05/2018 at 13:32:53
64 Posted 01/05/2018 at 13:42:57
65 Posted 01/05/2018 at 13:58:26
The 1970s shirt...Home.
The '72-75 shirt...Away.
The '58-60 shirt...Third shirt.
All the above should be our new shirts for next season & for me would be NEVER changed,as new kits every season just rip-off fans.
66 Posted 01/05/2018 at 14:12:33
67 Posted 01/05/2018 at 14:14:24
68 Posted 01/05/2018 at 16:00:01
My youngest son is 2 and half and half and know's the word's to the 1984 fa cup wnning here we go song and the sixty grand seamus coleman one aswel!
It's our job to blood the next generation that lot of glory hunter's across the park are breeding like mice!
69 Posted 01/05/2018 at 17:05:53
70 Posted 01/05/2018 at 23:20:36
I haven't bought a shirt for over 20 years anyway – let the players wear them, not the supporters.
71 Posted 03/05/2018 at 14:39:42
No long sleeve version though...typical Everton...sigh.
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1 Posted 30/04/2018 at 15:38:01