In short, the site needs regular writers, a news reporter and, probably, a comments moderator but do read on…

Content is the lifeblood of any publication or website. It's been the driving force of my involvement on the Everton-related Web ever since Evertonia.com really got going in the late 1990s and it has under-pinned the best of ToffeeWeb.com since the sites merged in 2001.

In recent years, I've watched with curiosity as initiative after initiative has struggled to make a lasting success of what should be an attractive proposition — i.e. informed, considered, analytical football content — and I'm now following with interest as The Athletic appears well positioned to finally make a good fist of providing football-related journalism on a well-designed, accessible format, free of ads and dependent on reader subscriptions.

It's something I tried to do with the 1878 Magazine digital mag initiative I launched in 2014 but eventually had to shelve, partly because of costs but largely because I couldn't develop both that and run ToffeeWeb without a band of committed writers behind me. Writing consistently is time- and energy-consuming so it's understandably difficult to find people to do it on an ongoing basis. (The Athletic will be able to afford to have just a couple of “beat” reporters for each club because of the aggregate heft of its coverage across all sport on both sides of The Pond; single-club operations need larger pools of contributors.)

Obviously, I haven't given up on the format of longer-form Toffee-centric writing as 1878 Magazine lives on with periodic pieces as part of ToffeeWeb but for it and TW to grow further, they need more content than we've been able to provide, not only from the practical standpoint of time but also from the need for breadth of opinion from a number of different Evertonian voices.

I am indebted to the likes of Rob Sawyer who provide this site with a stream of wonderful articles that allow us to revel in Everton's rich history but TW is missing more regular contributors from the online fanbase, some fresh blood. It's not a problem unique to TW, of course; other sites regularly pitch for columnists and writers while others have fallen by the wayside as a consequence of the realities of running something like this that requires constant updating, year-round.

It's a question of time, obviously (and energy, to a large degree!), and time is money, which is also what this partly boils down to. If there was enough money in this content lark, the drive to create more of it would be all the greater, but for ToffeeWeb it's a bit of a vicious circle: in order to subsidise writers, the site would need a revenue stream, which would come from those willing to pay for content… which can't really be sustained on a long-term basis without money! That needs to be the goal, though, which is the reason for this open pitch for more contributors to the site.

If you've been looking for a reason to write more about the Blues, you don't need an invitation to become a regular contributor to ToffeeWeb, just a passion and the ability to write coherently about this club we all love. Send us some words and we'll see if they can have a place on the site.

Are you an Everton blogger? Why not make the ToffeeWeb the home for your musings or, at the least, cross-post your articles here? This site can provide you with thousands of readers and, if you want it, active discussion of your pieces. Eventually, it would be nice to be able to send a little financial reward your way — some beer money on matchdays; some coin to cover your travel expenses; maybe one day TW could pay for your season ticket!

Are you a news hound who has your eye on the latest happenings at the club? Would you be interested in covering news for ToffeeWeb on a regular basis? Get in touch.

Also, if you're a regular poster on the site and feel as though you have a good feel for how comments on ToffeeWeb should be moderated and order maintained on the site, feel free also to drop us a line. To be honest, it's not a taxing gig — we have established a community that is mostly civil and respectful of fellow Blues and it doesn't require a lot of nannying!

Finally, if writing for an Everton site is something you would be really keen to do but feel as though ToffeeWeb isn't the place for you to do so, for whatever reason, I'd be interested in your brutally honest feedback.

Thanks for reading and COYB!