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John Otway
1 Posted 28/12/2020 at 18:00:10
Thank you Paul, as always, a fascinating if buttock clenching overview of our Club's financial matters. Here's wishing you and all TWers but given your piece, especially Farhad, a happy, peaceful and, above all, healthy 2021.
Dave Williams
2 Posted 28/12/2020 at 19:30:32
Moshiri can’t afford all this on a mere £2bn of wealth. His mate must surely be working with him.
Dave Williams
3 Posted 28/12/2020 at 19:31:51
I should add: What a great article, Paul. Complex stuff explained in simple terms – top class!!
Bob Kerr
4 Posted 28/12/2020 at 20:17:56
Paul.

Many thanks for your analysis. Your last paragraph is absolutely crucial – but alas unanswered. How on earth can an enterprise in this state take on an additional debt of £500m+?

Okay, the seating capacity will increase by one-third but, since cash at the turnstiles only represents about 15% of income, it is simply impossible to see how this equation was ever meant to balance. Unless the season tickets go up by 2 or 3 times and mortgage repayments are non-existent.

And oh, I forgot, the city loses its UNESCO World Heritage Waterfront status. Let's hope the Planning Committee turns it down and Everton are saved from bankruptcy.

John Pendleton
5 Posted 28/12/2020 at 21:45:50
Thanks Paul. Just goes to show how much our cash flow, capital and future ownership appears to be reliant on one man.

We need Moshiri to reach Champions League and we need Champions League to repay Moshiri. And we certainly need both to pay for Bradley Moore in a reasonable timeframe.

What would be most illuminating is to see other club’s positions side by side. Are we all walking such a tightrope?

Jerome Shields
6 Posted 29/12/2020 at 01:09:29
It a bit like taking money out of your savings. It is very difficult to pay it back, if it ever it is paid back.

It really is a high-risk stategy, without changes in Management effectiveness. I always heard warning bells when dealing with a business that was undertaking a big project to pull its cash flow round.

Not comfortable with any of this.

Mike Corcoran
7 Posted 29/12/2020 at 02:13:28
Bob, no offence. Given that I stare at the scrap metal pile about 400yrds north of BDM from my window in New Brighton, I think the UNESCO heritage award holds up large areas of the docks that no-one has been interested in in my lifetime. If there’s something under there then expose it, restore it, attract people to it or get out of town.
Michael Boardman
8 Posted 29/12/2020 at 12:29:54
Thanks Paul. I'm an accountant but the way you dissect and explain this is fantastic (I wish I had you to bounce off when I was studying). Ultimately, there is a fortune waiting to transpire here, with Euro qualification and a new ground, we seem to be moving in the right direction: just hope we don't come unstuck in the meantime
Paul [The Esk]
9 Posted 29/12/2020 at 14:20:21
Thanks for all your kind comments, much appreciated. #4 Bob I will be returning to the business case for Bramley Moore in the next week or so, before the AGM. #5 John I will pull together some peer analysis (won't make pleasant reading) #6 Jerome this is high risk, I totally agree. The proposed price of the placement underlines the very poor financial performance in the last 6 years IMO. #8 thanks Michael, I am self taught when it comes to analysing accounts, experience built up over several decades, not sure that helps in an academic setting :) I but appreciate the comments
Will Mabon
10 Posted 29/12/2020 at 15:15:59
Thanks, Paul, great stuff.

Moshiri F.C. or bust.

John Zapa
11 Posted 29/12/2020 at 15:41:06
Great analysis as always Paul. The years of mismanagement and poor recruitment has meant that Moshiri is highly unlikely to recover the losses. Since the start of Moshiri's reign, there has not been any clear direction or strategy. Its fluctuated with many different managers with very different styles and philosophies.

I worry about the day that Moshiri is unable or unwilling to continue funding the club.

Joe McMahon
12 Posted 29/12/2020 at 15:52:09
Paul, a superb article. But this is eye wateringley scary. CL football is essential to start repaying Moshiri, and yes the stadium is a must (was 15 years ago) but its bloody expensive, and we cannot carry on at Goodison. I don't know how Bill got Farhad on board, and the only conclusion I can think of he must be clinically insane.
Bobby Mallon
13 Posted 29/12/2020 at 22:29:23
We will be ok
Andy Crooks
14 Posted 29/12/2020 at 22:55:35
Will@ 10. Pretty much summed up.
Dominic Bradley
15 Posted 30/12/2020 at 13:36:34
Paul thanks again for you're excellent analysis, albeit its quite alarming in parts. I wonder if you have any further thoughts on FFP? I'm aware that in effect its suspended due to the covid situation. But imagine the uproar (i know this is a long shot) if we made the top 4 this season, we would be well short of what's required from an FFP point of view should the world return to some sort of normality. Its all very confusing!

In short our board lacks commercial acumen despite the good will and deeds from them in recent years, and we are wholly reliant on FM bankrolling us. Until we address that fundamental point it will be a slog for us and the new stadium adding a new commercial dimension on the horizon!

Kevin Molloy
16 Posted 30/12/2020 at 15:05:23
Paul,

If Bramley-Moore Dock had never been mentioned, but somebody said to you now, 'Is there any chance we can stay within FFP and then raise £500m (or whatever the final figure will be) for a new stadium', what would your reaction have been, do you think?

Paul [The Esk]
17 Posted 30/12/2020 at 15:30:38
#16 Kevin, we are not compliant with the Premier League profit and sustainability rules (allowing cumulative losses of £105 million over 3 years) nor UEFA FFP (max loss of 30 million Euros over 3 years).

Some leeway for the Covid losses and monies spent on the stadium, women and academy, but with the last three years showing losses of £13m, £112m and £140m you can see how far away we are. I estimate if you deduct losses for Covid, stadium, women and academy our cumulative losses are still around £135 million for the period 2018-19-20.

The stadium costs, as I say above, are not included in the FFP/PL calculations.

Kevin Molloy
18 Posted 30/12/2020 at 15:36:16
Thanks, Paul. So if we already have that albatross around our neck, how do we then raise another £500m? And even if we do, surely we will be in dire breach and all hell will rain down on us?
Paul [The Esk]
19 Posted 30/12/2020 at 17:04:07
The plan is to borrow £300-350 million. Naming rights to contribute upto £100million. Moshiri to contribute an additional £100m. The funds raised will sit in the stadium development company and are not for any purpose other than the stadium build.

The lenders will hold the stadium and all the income generated by it as security. However, the lenders will also want the club to become more sustainable.

Kevin Molloy
20 Posted 30/12/2020 at 19:53:12
Thanks again, Paul, that's very helpful.

The elephants in the room for me are:

1) If Usmanov comes up with £100M for the privilege of naming rights, he really is a True Blue.

2) How are we going to service the debt with our fanbase? The good citizens of L4 just don't have the disposable cash to start lashing out on blue bubbly etc on matchday. Everton must currently have one of the lowest matchday incomes in the country. That's not going to change when we move, it seems to me.

I don't think the new stadium will be a huge attraction to the commercial sector either, cos we've got bloody Liverpool with their six Champions Leagues, and Man City and Man Utd 20 miles away, we'll be a poor fourth whatever happens.

I think there is a real risk FFP will knobble us in the medium term, we won't have much for players cos the stadium won't generate the anticipated income to pay for itself.

3) Moshiri's £100M will need to be paid back when he sells. So, for him to make a profit, he's going to need someone to hand him what, half a billion pounds for the privilege of owning Everton. I just don't see how that is ever an attractive proposition.

Tony Abrahams
21 Posted 30/12/2020 at 21:03:05
Half a billion pounds will only be pocket money to Moshiri and Usmanov, when you consider the scale of the land to be developed over the next 10 to 40 years, Kevin.

Just as long as they've got themselves a good deal off Peel holdings for helping to kickstart the whole scheme...

Kevin Molloy
22 Posted 30/12/2020 at 21:22:47
Tony, yes, that's a fair point. Let's hope that it is part of a plan to become part of developing the whole of the dock area.

I think that's what concerns me, from the information I have in front of me; if it was my money there is no way I would be spending it on this. But there may well be parts of this deal which are just below the surface at the moment.

Of course, if that is the plan, there is also the danger that we become like the fatted calf, an entry into unlocking that whole area, but that once that is achieved we become surplus to requirements, and they then turn the taps off.

It's worth bearing in mind that, if he did decide to cut his losses, a fire sale would enable him to get back his investment, so the risk for him may not be high. He may not be bothered if he saddles the club with an enormous debt and lets it buckle under it once he's made his money.

Tony Abrahams
23 Posted 30/12/2020 at 21:38:04
I look at the purchase of the liver building, as somebody who is here for the very long term, and not just because they are building a football stadium on the waterfront Kevin, (which could surely incorporate enough offices for their football club?) but because of the scale of the whole project, and the hugh amount of work it guarantees?

Paul [The Esk]
24 Posted 30/12/2020 at 23:42:24
Just on the Liver Building, Corestate (a German investment company that predominantly invests in real estate) is the major investor in the RLB. Moshiri has a minority interest in a leveraged deal. The RLB cost £48 million of which £30 million was debt financed through Barings Bank.

Whilst it represents a commitment and is exceptionally good PR it does not represent a major investment by Moshiri.

Mike Owen
25 Posted 31/12/2020 at 10:58:39
When talking about a placement of new shares in Everton and an issue of new shares, I think there should be a laudable mention of Peter Johnson.

Many will remember the issue of new shares, underwritten I believe by Johnson, which raised a then substantial sum for the club.

From memory, I think it was £15million or £20million, which may not seem much now, but I think I am right in saying this was in those days three, four or five times the cost of building the Park End stand.

This shares issue came AFTER Johnson's purchase of John Moores' stake, which gave him control of the club, and - someone please correct me if I'm wrong - this deal involved a placement of new shares.

I think it was 2,500 new shares (I may be wrong about that figure) but I believe I am correct in saying that deal took the total number of shares in the club to 5,000.

A year or so later came the issue of new shares, I think 30,000 new ones were issued, with each shareholder being offered the chance to buy six for every one held, taking the total of new shares up to 35,000.

This was underwritten by Johnson so, I think I am right in saying, if a shareholder did not take up the offer, Johnson bought the extra shares.

Johnson gets criticised a lot. I know that I was quizzical at the time, as I tried to get my head around Everton finances.

But I think he should at least be given credit for putting money into Everton. Technically, isn't he still the only person to do so?

Finally, I must say thanks for an excellent article, Paul.

Bob Kerr
26 Posted 04/01/2021 at 01:18:23
Paul,

I thought that it might be instructive to look at a similar recent stadium build in a city, viz Spurs' new ground.

1) The original estimate for the total cost was £400M. It is generally thought to have finished up costing £1,200M. It might, therefore, be very useful to us all if you presented a sensitivity analysis with a cost of £500M (the official estimate) vs £1,000M (rough approx. based on different capacities at Spurs and Bramley-Moore Dock.

2) Daniel Levy is reported to have secured a package of loans of £525M at an unbelievable 2.66% APR, or £37M pa over 23 years. I wonder whether USM can match this?

3) I think that you assumed that future ground receipts would pay off the annual mortgage repayments. However, Spurs' season tickets range from £795 to £1,995 whereas Everton's are presently from £420 to £565. So football is approximately 2.8 times more expensive to watch at Spurs' new ground. Could Everton fill the ground every week (as at present) at these prices?

4) Spurs produce matchday revenue of £100M pa at these prices.

5) I think that USM have already bought (or have an option to buy) the naming rights at £200M for 10 years.

6) As someone rightly pointed out earlier, "losing" the matchday revenue puts a tremendous burden on the club to fund wages and transfers without regular Champions League participation. Huge amounts already spent (thanks to your superb analysis) have completely failed to achieve this nirvana. What hope for the future?

7) From where I am, an improved Stanley Park end and moved church could push the capacity of Goodison Park to ~45k and keep our most illustrious ground at a fraction of the cost of the dock option.

Man Utd and Liverpool improved by evolution and have enjoyed fantastic periods of European football. Food for thought...??

John Pendleton
27 Posted 04/01/2021 at 20:54:59
Paul, just read your Guardian Fans piece – spot on and I second your honourable mention of Marcus Rashford. Classy touch.

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