bet365 Football Betting Guide: Offers, Odds, Features – UK Guide for 2025

If you’re thinking of betting on football at bet365, then you’ve come to the right place. Our expert reviewers have turned the sportsbook inside out, finding all the important details you need to know about placing footy wagers on the site. This includes a deep dive into the available markets, betting features, football-related promos and where to find the best value in odds! 

If you’re interested in finding out more then read through our full bet365 Football Betting guide below.

* Offer T&Cs – #ad. 18+. New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

18+ | Gamble Responsibly | Terms and Conditions apply

Betting on Football at bet365

Football betting in the UK is deeply ingrained into the sporting culture, accounting for a multi-billion-pound industry each year. Online sports betting in particular has become increasingly widespread, giving punters the opportunity to place wagers conveniently from anywhere they may be.

bet365 has built a reputation of being one of top online bookmakers in the world, renowned for offering customers a comprehensive and immersive betting experience. Football betting at bet365 is especially popular amongst UK bettors, with extensive market coverage and an array of specialized football betting features.

If you’d like to learn more about the operator, our bet365 Football Betting Guide attempts to give you a complete overview of what you can expect from the sportsbook. This includes details about the football market coverage, live betting/streaming, top betting features and available promotions and bonuses. So without any ado, let’s get started.

bet365 Football Betting Markets

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

Based on our experience, we found bet365 to offer virtually every major football league in the world. This includes everything from top-tier competitions like the English Premier League, La Liga, Champions League and FIFA World Cup, to lower-division leagues from across the globe.

It’s not just the match coverage either, bet365 also has a huge collection of betting markets to choose from. Punters can find everything from match winners and 1X2 wagers to Outrights, Goalscorers, Handicaps and Prop Bets. 

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

Both pre-match and live in-play betting is available for football, allowing for wagers to be placed on matches which are already in progress. Live odds fluctuate based on the state of play at the time of betting. Popular bet365 in-play football betting markets include Match Winner, Over/Under, Next To Score and Both Teams To Score.

bet365 Football Tips

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

The bet365 Football Tips section provides the latest news and analysis, along with betting tips & predictions, for a number of different top leagues. The insights and predictions come from leading football analysts and experts and can be a very useful resource when researching for your bets. We recommend checking out the tips by visiting the ‘bet365 Soccer’ section and clicking on the ‘Tips’ tab.

Note that the bet635 Football Tips section tends to focus heavily on Premier League and Champions League fixtures, catering specifically to UK-based punters.

Live Streaming Football on bet365

One of the major perks of betting at bet365 is the ability to catch live streams of thousands of football matches each year. Live streams are ideal for punters who want to follow along with all the action while they place their bets.

We noticed that live streaming of English Premier League fixtures is quite rare on bet365 due to domestic blackout restrictions. Some other popular tournaments which are heavily featured for bet365 football live streaming include: La Liga, Serie A, Champions League, Bundesliga and Ligue 1. 

Look for the live streaming icon in the in-player betting section to find out which matches are available to watch.

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

In order to access bet365 football live streams you will need to have a funded account or have placed a bet within the last 24 hours. For some football matches, you may need to have placed a specific bet on the event to unlock the stream.

Full Screen Viewing

bet365 has a built-in full screen viewing option which can be used for their live streaming service that allows punters to expand the video feed to fill your entire screen. The feature is available on both desktop and the bet365 App.

In full screen mode, punters will still be able to access their betting slips and placed live bets without having to minimize their screen. You can exit out of full screen mode with just one-tap, returning to the operator’s full betting interface.

Video Wall

bet365 also offers what is known as a ‘Video Wall’ feature, which allows punters to watch multiple sporting events simultaneously using a multi-screen layout. You can switch from the multi-screen view to an individual stream by simply clicking on the stream.

What we found noteworthy about the video wall was the ability to customize by adding your preferred Live Streaming events to your ‘Favourites’ list. It makes finding streams to your favourite teams and sports much easier and saves time sifting through matches.

bet365 Football Promotions & Offers

One of the key selling points at bet365 is the wide range of promotional offers available to its customers, specifically for football betting. Most football promos give customers the chance to pick up Free Bets, Bet Insurances, Odds Boosts and Early Payouts on select markets. Listed below are some of our picks for the top football promos currently available on the site.

bet365 Welcome Offer

Advertising | Image captured on 22-July-2025, for illustrative purposes. Subject to change.

The bet365 Welcome Offers is an introductory bonus that is only available to new customers from the UK. The bonus offer gives a 300% bonus on a new customer’s first deposit, worth up to £30 in Free Bet Credits. The minimum deposit required to qualify for this bonus is £5. You can use the TOFFEE365 bet365 bonus code to claim the bookmaker’s welcome offer (the code won’t alter the final amount of Free Bets you can receive).

bet365

5/5

£30

Bet £10 & Get £30 in Free Bets

Click To Copy Copied TOFFEE365

Claim Bonus!

See pros

Read review

Pros

• Premium Mobile App
• Comprehensive Streaming
• Market leading all customer offers across all sports

Cons

• Lack of mobile-specific promotions

#ad. 18+. New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Before new customers can release the Free Bet Credits, they will be required to place bets to the value of their qualifying deposit. So for example, if you deposited £10, you must make 

£10 in qualifying wagers. Each qualifying wager must have at least one selection at odds of 1/5 (1.20) or greater and be settled within 30 days of claiming the offer.

We found the Welcome Bonus to be perfect for new customers looking to make some risk-free football wagers and get a head start. You can use the Free Bet Credits from the promo on pretty much every football market excluding Tote (including other pool betting), Colossus bets, Lotto markets and Fantasy Sports.

Football Early Payout Offer

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

The Early Payout Offer gives you the chance to get paid even if your team loses. If the team you back to win goes 2 goals ahead at any stage during the match, bet365 will pay out your bet in full even if the match ends in a draw or loss.

Note that this offer is only available for pre-match single and multiple bets on the standard Full Time Result market. The promo can now be claimed for over 80 leagues, including EPL, English Championship, Bundesliga, Italian Serie A and UEFA Champions League (from League Phase onwards).

Soccer ACCA Boost

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

The ACCA Boost offer provides the opportunity to get your bet365 football odds increased on accumulator bets with two or more selections. The odds boost can range between an additional 2.5-100% based on the number of selections in your accumulator. 

Keep in mind that the boost will not apply for accumulators which contain any selection at odds of less than 1/10.

Sub On Play On

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

The Sub On Play On promo lets your wagers on select player markets roll on, even if the player you bet on is subbed out. The wager will pass on to their replacement instead. 

For example, let’s say you bet on Erling Haaland to score a goal but he is subbed out late for Omar Marmoush. If Marmoush scores a goal after being subbed in, your bet will still be a winner. 

Sub On Play On is available on a variety of markets including: First Goalscorer, Last Goalscorer, Player Assists, Player Shots on Target and Score with a Header.

bet365 Football Free Bets

bet365 consistently offers football free bet offers throughout the year, giving existing customers the chance to pick up free wagers. Free bet promos generally are provided seasonally or on a specific tournament or competition. We recommend signing up for the bet365 newsletter or turning your notifications on with the app to keep up with new offers.

Top Football Leagues & Events To Bet on With bet365

As mentioned above, bet365 offers coverage of virtually every major football betting league and competition in the world. This includes all top English Leagues like the Premier League, Champions League and Europa League.

bet365 Premier League Bets

Bet365 Premier League bets are amongst the most popular markets for UK customers at the bookmaker, with every single match covered. We found that a vast majority of EPL matches are available for live betting on top of the pre-match odds, so punters can bet while they watch their favourite teams play.

All of the typical football markets are available for Premier League betting, including Full Time Results, Double Chance, Both Teams To Score, Over/Unders, Correct Score, Corners and a Player/Team Props. You can also bet on Outrights, months in advance of the actual start of the competition.

bet365 Champions League Bet

Similar to the Premier League, bet365 Champions League bets can be placed on all of the competition’s matches both via pre-match and live in-play bets. Markets available include Full Time Results, Double Chance, Over/Unders, Player To Score and Handicaps. We also came across a number of Bet Builders and Boosted Odds coupons which are ideal for making Champions League accumulators.

Live streaming can be found on many Champions League fixtures, generally reserved for matchups between top teams.

bet365 Europa League Bet

Some of the most popular markets that punters will have the opportunity to place their bet365 Europa League bets on are: Full Time Results, Total Goals, Both Teams to Score, Double Chance, Players Shots on Target, Goal scorers, Correct Score and Asian Handicaps.

A useful news feature is incorporated into the betting section, allowing you to keep track of the latest news, results and injuries. You will also get a full schedule of upcoming matches along with the complete Europa League table standings.

bet365 Football Odds

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

The football odds at bet365 were found to be one par, if not slightly higher, than other top bookmakers in the UK. Where the bookmaker excels is through the use of football betting boosts which juice up the odds on select markets and matches, like the Super Boost, Bet Boost and ACCA Boost.

We found the Bet Boost to be particularly juicy for football wagering, with a special section of boosted odds wagers available on most popular football matches. You can check out the enhanced odds by clicking on the ‘Bet Boost’ tab after finding a league or competition you’d like to wager on.

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

bet365 Football Betting Features

We encountered a number of useful football betting features available to UK-based customers, aimed at enhancing user experience. Almost all of the features can be accessed both via desktop and mobile app. Listed below are our picks for the best football betting features available at bet365.

Cash Out Button

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

The Cash Out Button at bet365 gives punters the ability to buy out of wagers before they come to a natural conclusion. The amount which your cashed out bet will pay out will be determined by the live odds at the time of buying out. Partial cash outs are also available, allowing punters to buy out of wagers for a selected amount and keep the rest of their bet running.

Note that while not every single football market can be cashed out of, bet365 does offer a wide range of Cash Out markets, both pre-match and in-play, on single and multiple bets. 

Cash Outs can be great for hedging your bets by taking profits when you’re ahead and mitigating losses when you bet is behind. 

Bet Builder+

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

Bet Builder+ is a unique betting feature which allows punters to combine multiple markets from selected events into one bet. The big difference between the Bet Builder+ and Bet Builders from other popular bookmakers is that you are not limited to combining markets from just one single match or event. You can even select markets from sports other than football and combine them with your football selections forming a single accumulator.

Edit Bet Feature

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

The Edit Bet Feature gives you the capability to add, swap or remove selections from an unsettled football wager, both pre-match or in-play. You will also have the ability to increase the stake of an unsettled bet. 

Edit Bet can only be used when the Cash Out feature is available for unsettled selections within a wager and when the outcome of the bet has not already been resolved.

In our experience, the Edit Bet feature is extremely helpful when you accidentally forget a selection or want to swap a team or player into your already placed wager. Increasing the amount of your wager is also very useful, without having to place a completely new wager.

Live Match Alerts

Advertising | Image captured on 02-Dec-2025, for illustrative purposes. Subject to change.

You can switch on bet365’s Live Match Alerts service to keep up-to-date with your selected football wagers, providing alerts for a variety of different prompts like Kick Off, Goals, Corners, Substitutions, Yellow and Red Cards, Half Time Result, Full Time.

Alerts are available on the bet365 website via Chrome browser only and the bet365 app (iOS, Android and Windows). The notifications you wish to receive are fully customizable, giving you control over exactly which events within the match will set off alerts.

How to Bet on Everton FC at bet365

Betting on Everton at bet365 is quick, with full Premier League and cup coverage plus a wide range of markets.

How to place an Everton bet

1. Log in on the bet365 app or site and go to Sports → Football.
2. Open England → Premier League (or FA Cup / EFL Cup when relevant).
3. Select the Everton fixture you want.
4. Choose a market, add your pick to the betslip, enter your stake, and confirm.

Best Everton markets to use

• Match Result (1X2) and Double Chance for straightforward game bets.
• Over/Under Goals and BTTS to target match tempo and scoring patterns.
• Correct Score for higher-odds predictions.
• Anytime Goalscorer / Player Props for striker or key-creator angles.
• Corners & Cards, often popular in physical or set-piece heavy Everton matches.
• Outrights for season-long bets (finish position, relegation, cup runs).

Useful bet365 features for Everton bets

• Bet Builder+ lets you combine multiple Everton picks (e.g., Everton Double Chance + Under 3.5 Goals) into one bet.
• ACCA Boost can increase odds if Everton is part of a 2+ leg accumulator.
• Early Payout (when available) pays win bets if Everton go 2 goals up.
• Cash Out / Partial Cash Out gives flexibility to lock profit or reduce losses in-play.
• Live Match Alerts help you react to goals, cards, or corners while betting live.

Always check lineups and team news before betting, and gamble responsibly.

Our Conclusion on bet365 Football Betting

Based on our experience, we conclude that bet365 is one of the best football betting sites available in the UK. Not only does the sportsbook offer comprehensive coverage of dozens of football leagues and competitions from around the world but also some of the best soccer promos and betting features you can find anywhere.

Football leagues available include major European competitions, like the English Premier League, La Liga, Bundesliga, Ligue 1 and Series A, along with a number of lower-tier domestic leagues. We found virtually every single popular football betting market, including Lines, 1X2 Outrights, Props, Over/Unders and Handicaps.

In terms of betting features, the site hosts a variety of useful tools which can be used to enhance your football betting experience. Some of the best tools include the Cash Out Button, Edit Bet Feature, Live Streaming, Bet Builder+ and Live Match Alerts. All of these features are available on the bet365 App, which can be downloaded for free on both iOS and Android devices.

Overall, bet365 gets our stamp of approval for football betting and should be considered a top contender in the UK sports betting scene. If you do decide to join bet365, don’t forget to claim their Welcome Bonus to get up to £30 in Free Bet Credits and start your football betting run with a head start!

How We Reviewed bet365 Football

This bet365 Review took into account a variety of different important criteria when evaluating the bookmaker to ensure you come out with a full picture of exactly what to expect when placing football bets. Listed below are some of the key factors taken into consideration:

1. Market Coverage – The number and quality of the football market covered at the bookmaker.
2. Live Betting – An analysis of the live in-play betting section of the sportsbook and available features like live streaming and gamecast.
3. Football Promos – The quality of available football promotions for both new and existing customers.
4. Betting Features – Examining the available betting features at bet365 and how useful they are when betting on football.
5. Mobile Compatibility – A look at the ability to access the sportsbook via mobile on both the mobile site and bet365 App.
6. Customer Support – Checking out the available customer support channels and how effective and timely the service provided is.

LEARN MORE ABOUT OUR STANDARDS

We believe in transparency. That’s why we’ve created dedicated pages detailing our review and work frameworks:

• UK Responsible Gambling – How we ensure our betting content promotes safe and sustainable play.
• How We Rate Bookmakers in the UK – A deep dive into our scoring methodology and criteria.
• UK Payment Methods – A clear analysis of how we review and use payments methods in relation to bookmakers in the UK.

And you can always check the UK Gambling Commission for more information about betting.

More Betting Information and Guidance

If you like to get as much information as possible before starting your betting journey (a behaviour that we encourage a lot!), you’ll find plenty of information about betting in the UK in our guides:

• Best British Betting Sites
• Best Free Bets & Betting Offers in the UK

bet365 Soccer Betting FAQ