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Just finished reading this piece by Mike Hornby in tonights Liverpool Echo:
EVERTON and Liverpool football clubs could be hit by new rules preventing replica shirts emblazoned with alcohol sponsors being sold to children.Drinks firms sponsoring sports teams have agreed a voluntary scheme to remove alcohol brands from children?s sized-shirts.
Merseyside?s two Premiership teams are among the football clubs that could be hit by the regulations, which were announced yesterday by Britain?s drinks industry?s representative body, the Portman Group.
The ban will apply to all sponsorship contracts signed from January next year, which could mean that Liverpool and its sponsor Carlsberg escape the clampdown. It is thought the beer brand and the club have agreed a new £20m three-year deal within the past few days.
The Portman Group wrote to sports associations informing them of the change last week. Everton are sponsored by Chang, a Thai beer. The agreement is to be included in the industry?s code of conduct.
How come our deal will come under the code of conduct and their's won't, or am I reading the article wrong?
Also in tonight's Echo is a picture of next season's LFC victory parade vehicle, oh sorry! I was confused by the colour, it is in actual fact the unbiased Echo's TV Taxi.
John Partick McFarlane, Posted 04/06/2007 at 21:21:02
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As for the Carlsberg deal with the guys over the road, we can’t piss off the G14 now can we?!
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1 Posted 05/06/2007 at 09:55:52
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