The Mail Bag
In the shadows of the media
Comments (26)
I work in London and am used to getting all kinds of abuse off a Spurs fan especially. (Although he doesn't have an answer to the fact Spurs last won the league in black & white) but this morning they were all raving about our players with Cahill, Jags and Baines all getting special praise.
This was nice but can you spot the problem? We had to beat City away on Sky as the only game of note of the weekend due to the weather to get this exposure and credit. These lads might not have usually watched the game but needed their footie fix.
Baines and Cahill have been absolutely wonderful this campaign but have received no credit in the media. The same happened last year and the two before. When we finished fourth we got a tenth of the credit Spurs did last season. Why is this? The following reasons might explain it.
- We aren't a Soap Opera, more a play about existentialism... therefore the media love focusing on the ridiculous dramas played out Hollyoaks style at Eastlands or St James' Park.
- We aren't monied. It's more headline-grabbing to tell people Spurs bought David Bentley for a stupid amount whilst we brought the infinitely more successful Steven Pienaar in on loan.
- The more corporate grounds wine and dine the media better?
I suspect it might be a mixture of the above. The decent pundits usually give us the credit we deserve but most don't as they are seduced by the Premier League brand ? which we are not at the front of.
What do we all reckon?
Andrew James, Posted 21/12/2010 at 21:18:40
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http://www.dailymail.co.uk/sport/football/article-1340652/Tim-Cahill-Evertons-pocket-assassin.html
http://www.dailymail.co.uk/sport/football/article-1340621/Martin-Keown-Everton-star-Tim-Cahill-small-explosive-aggression.html
On a side note, I live in London too and all the lads I works with, Arsenal, Spurs and Chelsea fans have nothing but admiration & respect for Everton.
The media are full of Liverpool supporters because when they were growing up they were the dominant team and all these people from all over the country adopted them as their team. Give it 15-20 years and most of the media will be United fans or Chelsea fans because they have grown up with those clubs dominating.
Amazing, Andrew!!!!!
What d'yer reckon, are we The Plague or The Outsider?
Now I have long had a theorey that you can tell how big a club is by the support you see away from the area the club is based.
Obvilusy you go anywhere in the world you will see Man Utd, Barcelona, Real Madrid etc Sadly, to be fair you also see a shed load of Liverpool Shirts in the London area, in fact (& sadly again) most supported team amongst my mates is Liverpool.
However, as frustrating as our media coverage is, and I know its bad cause even my none football loving girlfriend say, "they never talk about Everton", you DO see a heathy amount of Everton Shirt outside of Liverpool. The fact the Andrew from North London and me from Essex are posting on this site bears testiment to that!
Two points:
1) The Club, like Man Utd, needs to make the most of this and think nation / international not just L7.
2)a worrying thing is I'm not seeing many none Liverpool inhabiting Everton Supporters under 30, most, like me, are in their 30's minimum - which means in years to come Everton we will only be a locally support club and that will have finacial implications for sure.
While banging on one thing which has been up setting me. After all the shouting about our "national" Deal with JJB (I think it was them), I could never get any Everton stuff in my local store - but there was plenty of Man Utd, Barcelona, Real Madrid Liverpool etc.
While we are nationally supported, there is clearly not the money both in merchandise to pedal or soap opera to report and therefore we will alway remain un-interesting and until that changes Andrew and I will just have to get used to it!
Since the premierl league started, we have been a mid table club, only in the last 5 years has this changed and we have become a consistent top 8 finisher. Prior to that we were languishing in the lower half of the league and not really threatening to win anything - so surprisingly the media isn't interested in us.
I have been an Everton supporter for over 30 years, but some people on here seem to have an over inflated opinion of where Everton FC are nationally & internationally. Yes we have a good history, but since the inception of the PL, that counts for nothing anymore, its what you have acheived since 1992 that conuts!
We can hardly expect to monopolise the headlines on the back of 4 wins all season, though, can we?
If we were newsworthy we'd be in the news, if we played in exciting games we would'nt be last on MOTD.
Chris @ 7, sorry to disagree mate.
I moved to the midlands in the early eighties, when Kendal had us doing the biz the papers and TV were full of us.
Subbuteo had us as the default picture on their box (I've still got it), the bookies had action shots of Sharpie in the windows.
Should'nt whine, don't want to be classed as koppites.
I wonder why the nationals don?t come calling for the Echo?s Everton correspondents?
On Sunday night, after a severely depleted football programme over the weekend, the "sports" reporter on Sky News (not Sky Sports News) was excited by the fact that the game at Eastlands on Monday night was likely to still go ahead. He then went on to comment upon how Man City WILL reach the "top of the tree" at Christmas for the first time in 30 odd years and that the fans will therefore have a lovely Christmas. It was a done deal in the way he said it and not one mention of the fact that Everton would actually be there trying to win the game as well. He had such a smug grin on his face as he presented this "fact" that City would be in top spot that I just wanted to kick the tele in. This is typical of the southern media reporting shites who basically know fuk all about football. On Monday night after the game I quickly turned over to Sky News to see if this prick was still smiling but unfortunately it was someone else in his place who spend about 10 seconds talking about the game and result followed by about three minutes of how Carlos Tezes had retracted his transfer request.
When you're up against this type of bias reporting you know it's an uphill struggle to get parity.
I actually read in the Mirror that "Everton were there for the taking"....errr why?
Doesn't bother me much, as the press has always been crap with us.
laughable.
Money has turned them from nobodies to rich nobodies.
Newspaper editors have one aim only: to shift as many papers as possible.
TV producers have one aim only: to attract as many viewers as possible.
Advertising executives have one aim only: to flog as many products as possible.
the reason we don't get as much publicity as City or Spurs or Bloody Newcastle or whoever is because your average Joe, be he from London or ANYWHERE, wants to read about those teams, and the crazy shenanigans which constantly surround them. its that simple.
Why would a fleet street journalist want to write an article about Everton, when there's nothing of any genuine interest to write about? It is Everton's fault, not the entire worldwide media.
Surely "Waiting for Godot"?...and watching for him 24/7. Theatre of the Absurd is more apt.
We occupy the same city as the most successful team in this country's history and therefore are bound to be overlooked. We are not a crazy gung-ho team that attract the casual viewer with our carefree attacking play (also see stupid, naive, Sunday League play). I see no reason why we should get any attention because, think about it before you start slagging me, what do we actually offer people who have no love for the club?
Spurs have always been thought of as an attacking team even way back to when I started watching football in '89. They had Lineker and Gazza. These days they get players like Van der Vaart who carry big reputations so fans of other clubs will tune in to see how they get on. Obviously Bale will attract attention with his superb games against Milan.
Like it or not, Newcastle will live off their "entertainers" tag for a long while yet. Manure and the Shite have won many trophies and have the famous, dramatic, late, jammy, stuffy, fucking lucky comebacks in Champions League finals to boast about. Arsenal play the best "carpet" football. Man City are the new "story" due to unprecedented investment. Chelsea are the current champs of England. Blackpool are the underdogs striking a blow for the working man!
If you had to write a story about any team in the Premier League based on what they have done in the last 25 years would you really pick Everton? Of course we would, 8 days a week, but some cockney journalist doesn't love Everton like we do.
Remember that saying that went something like-"build it and they will come". Well, entertain them or win something consistently and the media will come. Just like they did to Newcastle, Spurs, Blackpool, Man Utd, Liverpool, etc. We are not being hard done by!!
We lost Anichebe after and hour, lost Jagielka, had Hibbert at CB and despite some biased reffing, City never actually scored a goal, we scored all 3.
It's this "they shall not pass" attitude that has been missing, it's great that we try to play football, but you need a team that can scrap for the ball when you lose it (Barcelona, world's best team, world's best at closing teams down and winning the ball).
This season we have played Man Utd, Chelsea, Arsenal, Liverpool, Spurs, City and lost only once. Conversely we have played, Blackburn, Bolton, Wigan, West Brom, Wolves and Fulham, won none -? the analogy is clear to me, we can match the big sides, football wise, but we need to up our game in the same way against the so-called lesser sides. Everton have missed a great opportunity this season to make a name for themselves, the overall quality of the league has evened itself out. Birmingham next up will be an interesting fixture, Arteta and Pienaar possibly back, a new CB pairing.
When I was younger, I used to get Shoot! magazine as often as I could and it is interesting to compare how that used to be with the likes of Match that are available today. Shoot used to have proper articles, that took up a whole page or more. Nowadays, everything is in bite-size chunks and there are pictures everywhere. In Shoot! you got a different team pic of a top league team every week and there were always team pics of teams from the other divisions too. In Match in 2010, you battle to find anything not from the Sky 4 and there's no way at all anything out of the Premier League will be there.
On a similar note, I spent some time earlier this year with my brother who lives just outside Southend and I went into the JJB there. Probably the closest Premier League team to Southend is West Ham, yet the only replica kits you could find there (other than piles of half-price England kits ? this was after the World Cup) were the Sky 4 and Barcelona and one Celtic shirt as far as I can recall. Not even a Southend kit! The same principle would apply here ? the store sells what they think people want to buy.
Having said all of that, I find it quite satisfying that I am one of the refined few who support Everton in South Africa! Who wants to be a sheep?
'Like most of us, the southern press think the world of David Moyes and justifiably sing his praises constantly.'
It was iffy enough when you were peddling this 'Like most of us' line when we were at the other end of the table. In this Age of Reason, and on these pages at least, it seems to me that David Moyes is polarising opinion like never before. So your 'most of us' platitudes don't cut it for me I'm afraid.
I don't know what 'us' you're speaking of, but it certainly doesn't include me.
Those and Nausea, which Louis Saha often gives me bouts of.
According to The Guardian- which I actually think gives us a very fair hearing, to get back on topic- Saha is off to Bordueax.
We ain´t big enough to warrant back to back coverage and we haven´t been for a long time. Of course soap opera behaviour and big money attract more attention, it´s not a big puzzle.
Now if we´d only could stop complaining about no billionaires buying us, the media hating us, ref´s helping out rich clubs (shit any club except Everton), the lack of loyalty in all the players we have saved from the scrapheap and all the other ridiculous schemes some people in here cook up every now and then I could go back into my slumber. A slumber I like to call my period of being an Evertonian. No one has an agenda to silence Everton, we are just insignificant.
Let´s talk about Birmingham instead.
Ehm, sorry about that. I´ll retire to my rocking chair now.
"Doesn't bother me much, as the press has always been crap with us. "
That saved me 15 seconds.
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1 Posted 22/12/2010 at 00:15:11
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