Everton announce new tyre partnership
Everton have signed a deal to bring an official tyre partner to Goodison Park.
The Blues have agreed a tyre sponsorship with Avon Tyres for the remainder of the current season and the 2016/2017 campaign.
Avon Tyres, based in Melksham, Wiltshire, will have a presence within the stadium on matchdays to increase brand awareness within its key UK market by capitalising on the Club’s extensive reach.
Alan McTavish, Head of Commercial Partnerships at Everton said: “The new commercial team here at Everton are delighted to welcome Avon Tyres on board to the Club’s partner portfolio.
“Avon Tyres is an established, premium brand with a rich history in the motor industry and we look forward to working with them to achieve the brand’s business objectives.”
The new partnership reflects the key sporting property of Cooper Tire Europe, which owns and manufactures the Avon Tyres brand.
Sarah McRoberts, European Marketing Communications Manager for Avon Tyres, said: “Football is by far and away the most popular sport in the UK and the Everton partnership provides the perfect platform for us to reach a large number of potential new customers.
“This is the first time Avon Tyres has partnered with a Premier League club and we’re excited to see how the relationship will increase our presence in the UK football market in the future.”
Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer
Posted
29/02/2016 at
19:00:46
How much money does the club make from all these little partnership deals?
I didn't even know we had a new commercial team.
Posted
29/02/2016 at
19:12:54
I've heard it's not been rubber stamped yet.
Posted
29/02/2016 at
19:19:24
It's all gone a bit flat this one
Posted
29/02/2016 at
19:21:39
Get a grip, Colin. We're no longer treading water.
Posted
29/02/2016 at
19:23:38
You managed to keep the conversation rolling, Colin.
Posted
29/02/2016 at
19:24:38
Wheel never - nah, forget it.
Posted
29/02/2016 at
19:24:42
They were under pressure to bring a partner on board.
Posted
29/02/2016 at
19:25:26
Sounds like a wheely good deal to me.
Posted
29/02/2016 at
19:25:38
I've been tracking this one for a while.
Posted
29/02/2016 at
19:27:03
This story keeps on going round and round...
Posted
29/02/2016 at
19:27:12
OK, that's enough, jack it in.
Posted
29/02/2016 at
19:27:45
If Bill is behind this, it's all spin as usual.
Posted
29/02/2016 at
19:29:52
You must be skidding Brent....
Posted
29/02/2016 at
19:30:34
Well I'll be dammed.
Bonus point for anyone who gets that one.
Posted
29/02/2016 at
19:31:16
Tread carefully with this one lads.
Posted
29/02/2016 at
19:31:17
No, Mike, it's true.
Posted
29/02/2016 at
19:34:05
He's a nut job Brent.
Posted
29/02/2016 at
19:35:30
Nick, go on, tell us!
Posted
29/02/2016 at
19:35:57
Mike, that's not nice torque.
Posted
29/02/2016 at
19:36:19
All the new investment...a great squad....and Roberto in charge.
It's bound to be a Goodyear
Posted
29/02/2016 at
19:36:20
Cooper Tire Europe, Official business partner is Arsenal.
Hmmmm...
Posted
29/02/2016 at
19:36:22
"Avon Tyres, based in Melksham, Wiltshire, will have a presence within the stadium on matchdays"
I'm pretty curious as to what this 'presence within the stadium' will amount to? A couple of lucky season ticket holders in the Bullens, chosen at random, will have a premium tyre plonked on their seats so they get to watch the game in relative comfort instead of putting up with the usual arse coma?
Or do they just mean they're putting a poster up in the pisser or something?
Posted
29/02/2016 at
19:36:31
This story's just all a bit inflated, isn't it?
Posted
29/02/2016 at
19:38:04
It's all getting a bit tyresome now.
Posted
29/02/2016 at
19:43:28
Commercial team? Sounds like more hot air being spouted by the club to me.....
Posted
29/02/2016 at
19:53:16
Rubbery stuff, could see us safely on the road to greatness. Think you lot we're taking the psi earlier as they've raised the bar with this signing
Posted
29/02/2016 at
19:53:22
Wonder if Albert Dunlop will re-sign...
Posted
29/02/2016 at
19:57:33
I hear we are after that Pirelli kid from Monza...
Posted
29/02/2016 at
20:00:19
Maybe Martinez will rotate his squad a bit more now...
Posted
29/02/2016 at
20:08:26
Spare me these tyre jokes please!
Posted
29/02/2016 at
20:12:39
And since it is now almost mandatory to have our goalkeeper mentioned in every thread, how 'ard do these Avon tyres need to be?
Posted
29/02/2016 at
20:17:41
Good to see us bringing in pneu sources of revenue.
Posted
29/02/2016 at
20:21:07
Only if we're going Continental, Colin.
Posted
29/02/2016 at
20:21:27
I'm not avon anymore of this tread, I'm well rubber-ducked. Tyred too, been tracking this and time it was blown up.
Posted
29/02/2016 at
20:22:24
This announced just as Moshiri bursts on the scene.
Posted
29/02/2016 at
20:22:50
Got a feeling this one is a bit of a dead rubber.
Posted
29/02/2016 at
20:26:29
Apparently the players are so pumped up for the game against Villa.
I reckon at least one of them will get a brace tomorrow.
Posted
29/02/2016 at
20:31:41
Seem to think the place is Bradford-upon-Avon visited there a couple of years back, started off in wool now into rubber - call it sexy - sure is - any new investment in the in-club Everton has to be sexy.
Avon were a BIG name in tyres in the 60's/70's then there was Michelin - then Goodyear then ......who cares .. they were big.
Perhaps they are pinning their hopes on a rising star ... Everton!
Posted
29/02/2016 at
20:32:43
So Arsenal get their brand plastered over Europe while we get our badge on the back of a tractor in Wiltshire...
Posted
29/02/2016 at
21:27:25
It's been a great few days to be an Everton fan. I'm really pumped up about it. I just hope that the new investor will be good for the club and that his ideas for taking the club forward don't just fall flat.
Posted
29/02/2016 at
21:33:23
Kevin, perhaps 1-2 red cards also?
Mark, he probably will be directing all things Everton now with BK as a figurehead (or PR).
Posted
29/02/2016 at
21:46:52
Just read (only for the bright ones) this and it aligns well with our entire investment policy.
Posted
29/02/2016 at
21:52:21
Great thread.
Posted
29/02/2016 at
21:54:23
Let's hope we don't keep a low profile or get an over-inflated opinion of ourselves as we steer a course to a brighter future.
Posted
29/02/2016 at
21:58:03
PR 39 I think you should tread very carefully, young man.
Posted
29/02/2016 at
21:58:04
With the new ownership we are already treading a new path. Seems to be a Goodyear to see the end of the tyred old way of commercial deals and Robert Bridgestone
Posted
29/02/2016 at
21:58:42
Just indicates we are not middle of the road anymore. What next a Michelin star chef on one of the suites?
Posted
29/02/2016 at
22:02:18
Put the brakes on this sophomoric humor and stop going round and round, retreading the same worn joke!
Posted
29/02/2016 at
22:05:14
I hope we don't get let down.
Posted
29/02/2016 at
22:07:41
I suggested earlier this thread was finished. Spoke to soon.
Posted
29/02/2016 at
22:10:11
Our new sponsors will be getting rid of the free tickets through StubHubCap.
Posted
29/02/2016 at
22:12:05
After all this good news, we need a good blow out but knowing Everton we'll probably be deflated after tomorrow. Hope the wheel doesn't come off!
Posted
29/02/2016 at
22:15:22
Tyre? God, do you Bryts mysspell everythyng? That just looks ridiculous. Looks like Everton could be on the way to having its players look like NASCAR drivers with patches all over the kyts.
Posted
29/02/2016 at
22:16:15
In other news, Bainesy looks fuckin delighted.
Posted
29/02/2016 at
22:16:46
Jim - it's called ENGLISH
Posted
29/02/2016 at
22:26:40
Got to put a brake on all this and get a balanced view from the steering committee. Perhaps with all the humour going round we should radiate or be gearing up for a better engine in midfield.
Posted
29/02/2016 at
22:26:41
As neither Everton nor Liverpool are now likely to get into the Champions League... does that make the re-arranged derby match, a Dead Rubber ?!
Posted
29/02/2016 at
22:30:33
I'd've put summat witty on but I had to go out for a slash.
Posted
29/02/2016 at
22:33:05
Running a club is all about getting the balance right.
Posted
29/02/2016 at
22:33:31
I think our new shareholder is keeping a low profile
Posted
29/02/2016 at
22:34:57
I hear the deal is worth not less than 1.6 mil.
Posted
29/02/2016 at
22:36:36
Jym, I hope you like the Brytish wyt if not our spelling
Posted
29/02/2016 at
22:38:42
Simon 1.6mil seems an inflated deal
Posted
29/02/2016 at
22:47:25
I think this tread has runflat....
Posted
29/02/2016 at
23:06:27
Is this the hub of those tyre jokes?
Posted
29/02/2016 at
23:10:12
I agree, Christine, I'm tyred of all this nonsense.
Posted
29/02/2016 at
23:28:03
Keith (1) The appointment of a new commercial team was announced a few months ago.
Posted
29/02/2016 at
23:37:11
Hopefully this will fund a summer blowout.
Posted
29/02/2016 at
23:46:31
Sounds like the wheel deal.
Posted
01/03/2016 at
00:32:37
Will everyone stop all this and get an fucking grip!
Posted
01/03/2016 at
00:35:40
And don't make me run over it again!
Posted
01/03/2016 at
06:04:21
My morning paper's just arrived "ina tube".
Posted
01/03/2016 at
07:40:18
Just when we thought we were heading for skid row.
Posted
01/03/2016 at
08:07:31
Well, it's taken the pressure off Bill....
Posted
01/03/2016 at
08:11:51
News delivered on a company circular...
Posted
01/03/2016 at
08:35:12
Let's just hope the wheels don't come off for the remainder of the season!
Posted
01/03/2016 at
08:52:21
Next thing you know wheel be signing some bloke called Apollonius...
Posted
01/03/2016 at
09:22:18
This has no bearing on our situation. The hub of the matter is that we are treading water until we get sponsors who are able drive us to success rather than wait for the Avon lady to tart us up.
Posted
01/03/2016 at
09:25:46
Jim.
I think you'll find we invented the ENGLISH language, which is why it's called, erm... English, it's native to us you see.
If you want to speak Native American I suggest you converse in Navaho, Pawnee, Cherokee, Apache or any other native tongue of your country.
Just saying like.
Posted
01/03/2016 at
09:33:42
Tyre Jim? Why don't you go and tell your mate Tim, to go and retire!
Posted
01/03/2016 at
09:54:35
He won't Tony.
His inflated ego won't allow him too.
Posted
01/03/2016 at
10:07:55
I thought we already signed a tyre deal a while back? I recall McGeady parading a couple of spares at Goodison.
Posted
01/03/2016 at
10:18:39
Jim's alright Dave, I think he just does it to wind us up.
Posted
01/03/2016 at
12:49:41
Do they advertise football boots at Oulton Park?
Posted
01/03/2016 at
13:13:44
Poor Jim, cracks the Brit humour and it passes some by. Would've had Jags to promote it by the way...
Posted
01/03/2016 at
13:25:11
There goes any chance of the in stadium catering getting a Michelin star!
Posted
01/03/2016 at
13:53:49
My post was trying to be ironic.
Irony appears to be lost on some people... which is very ironic.
Posted
01/03/2016 at
14:06:54
Hoping Villa don't put the brakes on their skid to the Championship after this news...
Posted
01/03/2016 at
14:16:24
Joke's getting a bit worn...
Posted
01/03/2016 at
14:17:01
Come on, Dave tyre jokes only please...
Posted
01/03/2016 at
14:19:58
I'll be a bit cross if certain players are still plying their trade here next season.
Posted
01/03/2016 at
14:35:28
Sorry, Pricey, old son.
I'll try and stay no track as far as this THREAD goes.
Posted
01/03/2016 at
14:44:02
Do you think that they will de able to show Martinez how to plug a leaky defense?
Posted
01/03/2016 at
15:11:05
If Besic keeps improving, he might be the New Matic ......[geddit?]
Oh. Ok..... I quit!
Posted
01/03/2016 at
15:26:33
Maybe with this and other investments "wheel trim" the price of season tickets.
Come on that's got to be the winner!!!
Posted
01/03/2016 at
15:33:24
Good lad, Dave, think MK might call a pit stop on this one..
Posted
01/03/2016 at
15:47:37
Can't we talk about something else? Inflation maybe?
Posted
01/03/2016 at
16:25:44
I hope tonight we get to see Niasse. Perhaps we can see how Kwik-ly he fits into our group...
Posted
01/03/2016 at
16:27:14
Avon are our best friends. They are our Alloys in our fight against the rest of the Premier League.
Posted
01/03/2016 at
16:33:10
We need a woman at the helm... We could call her the "Avon Lady"!!!
Posted
01/03/2016 at
16:37:04
All this money coming in... It's not that long ago when we were on SKID ROW!!!!
Posted
01/03/2016 at
16:49:38
I think we all need to Jack this in.............
Posted
01/03/2016 at
17:01:57
If RM stays, let's hope he has a Good Year next season.
Posted
01/03/2016 at
17:03:19
I'll get me coat...
Posted
01/03/2016 at
17:03:28
I often wonder who negotiates these deals when products advertised by Everton FC are not global brands? The big money is always where products are noticed and bought around the world.
Posted
01/03/2016 at
17:55:54
I was thinking about a gag about us having to "fire stones" but I can't be arsed....
Posted
01/03/2016 at
18:44:10
Would the mascot now become the Avon Lady ?
Posted
01/03/2016 at
18:52:42
Let's hope the wheels don't come off tonight or we all be feeling flat.
Posted
01/03/2016 at
18:59:17
Come on lads, how many times are we going to recycle the same puns on one thread?
Posted
01/03/2016 at
19:35:57
You're right. There's no more tread on this thread.
Thank you and goodnight.
Posted
02/03/2016 at
00:14:49
Paul, 97 - balloons have gone up due to inflation
Posted
02/03/2016 at
12:36:31
Excellent thread lads. Just wondering whether our formation will change going forward because of this with 2 up front and 2 at the back, or just one up front...
Posted
02/03/2016 at
13:00:43
Simon (#61), that's my fave. Short and sweet, a spacesaver of a pun.
Funnily enough, I went to school in Melksham. It has been a 'company town' for donkeys years... Everyone's dad worked down the Avon, and most of my old schoolmates work there now (not the bright ones!).
Posted
02/03/2016 at
13:06:46
Kevin (#112), I don't think we should follow the formation Man Utd played a few years back of 1 up front and 2 behind... It left them far too Reliant on Robin....
Posted
02/03/2016 at
15:27:41
Duncan #114 - chapeau!
Posted
02/03/2016 at
15:36:00
I said... "I'll be dammed!"
Oh forget it.
Posted
02/03/2016 at
16:19:28
Nick - ye old town of Tyre and the dam that was built?
Posted
02/03/2016 at
16:49:29
Come on, Nick, let us in on the joke, the suspension is killing us....
Posted
02/03/2016 at
17:02:24
Good year for us then and that we have a release valve via ToffeWeb for our comments...
Posted
02/03/2016 at
17:03:28
Mike, I think it's the ancient town of Tyre. Alexander the Great. Siege. Involved a dam being built.
Nice one, Nick.
Posted
02/03/2016 at
17:04:23
Ah, Mike, I missed the "suspension"!
Posted
02/03/2016 at
17:18:45
If they help steer Everton in the right direction, then great. :)
Posted
02/03/2016 at
17:19:52
I honestly think we've turned the corner on this one.
Posted
02/03/2016 at
17:30:38
Nice of Avon to come calling...
Posted
02/03/2016 at
17:45:24
Only took me two days, Brent. :)
Nick's joke fell a bit flat in the end, didn't it....
Posted
02/03/2016 at
17:53:07
Nick, a low-profile Tyre is better Sidon?
Posted
02/03/2016 at
18:48:49
This is wheelie good fun. :)
Posted
02/03/2016 at
19:51:12
I'm tracking this one.
Posted
03/03/2016 at
09:19:41
You've got to be skidding. These jokes are getting tyreing. Get a grip.
About these ads
© ToffeeWeb
1 Posted 29/02/2016 at 19:00:46
I didn't even know we had a new commercial team.