Theo Walcott has completed his move from Arsenal to Everton in a reported £20m deal, becoming the Blues' second signing so far in the current transfer window.
The 28-year-old follows Turkish striker Cenk Tosun through the door as manager, Sam Allardyce, and director of football, Steve Walsh, look to strengthen a forward line that has struggled to put shots on target let alone score goals in recent matches.
Everton beat off competition from Walcott's former club Southampton to secure the England international's signature on a 3½-year contract and take their spending for January past the £40m mark. He will wear the No.11 jersey vacated by Kevin Mirallas who joined Olympiakos on loan earlier this month.
Despite scoring 19 goals in all competitions last season, Walcott had become a peripheral figure at the Emirates Stadium and hadn't started a Premier League game under Arsene Wenger since April last year.
He no doubt views his move to Goodison Park as a fresh start where he could put himself back into the mind of England manager Gareth Southgate ahead of the World Cup in Russia this summer.
He joined Arsenal in January 2006 for £5m and has since earned 47 England caps but wasn't selected for Euro2016 and has since been overlooked by Southgate.
In all, Walcott made 270 Premier League appearances for Arsenal, scoring 65 goals and providing 43 assists, having scored 4 times in 21 games for the Saints with whom he started his professional career in 2005.
“I've come to Everton because I'm very ambitious and I want the club to push to the next level," Walcott said upon signing. "I'm very excited to be starting a new chapter and felt this was the right place for me to be.
“The fact there's a new stadium going to be developing in the next few years, it's exciting times for Everton Football Club.
“I'm dead excited and I just want to do what I do best which is playing football and expressing myself because I'm excited again, I really am.
“I do really believe that I'm going to give it my all, which is what I always have done, and this place is going to get even more out of me.
“There's something about this move which I've just felt good about."