Everton have launched a new campaign to raise environmental awareness and explore new ways to make a positive impact on the planet.
‘Everton for Change' will see the Club and Everton in the Community renew their commitment to reducing their carbon footprint, while introducing a number of new initiatives across all sites.
The campaign comes after both Liverpool City Council and Liverpool City Region Combined authority declared a climate emergency with the Council setting the aim of becoming a zero-carbon local authority by 2030. Mayor of Liverpool, Joe Anderson, also announced plans for the Council to become one of the first to appoint a dedicated Cabinet Member for climate change.
One of the Club's first ‘Everton for Change' initiatives, in partnership with Official Catering Partner Sodexo, will see the introduction of reusable cups in place of single-use plastic cups at Goodison Park. Starting at Sunday's match against Tottenham Hotspur, fans will be encouraged to return their reusable cups to designated stackable bins.
The ‘Everton for Change' branding — and the tagline ‘protecting our planet' — will also be visible at Goodison Park on LED perimeter boards, the big screens and across other parts of the stadium at all matchdays to raise wider awareness of the campaign.
Everton already have in place a number of initiatives across all sites, with the aim of embedding environmental awareness into the Club's day-to-day operations. These include:
· Reduced energy consumption with the use of LED lighting, installation of lighting motion sensors and centrally controlled heating
· Waste recycling points across Club sites (plastic, cardboard, wood, glass, paper, food, batteries and ink cartridges)
· Staff encouraged to use digital communications channels to reduce travel for meetings
· Bike 2 Work scheme for staff that minimises use of fossil fuels and provides a pollution-free mode of transport
· At matchdays at Goodison Park, plastic cutlery has been swapped for wooden cutlery, plastic straws have been swapped for paper straws, individual plastic packet condiments have been eliminated, and vegetables are delivered fresh in cardboard boxes to reduce packaging
Throughout the season, the Club will continue to develop its processes and procedures to further encourage environmental consciousness and ingrain best practice.
Everton's proposed plans to move to a new stadium at Bramley-Moore Dock will also provide the Club with a chance to design a sustainable and environmentally friendly stadium, taking advantage of the latest technologies.
Extensive work has already been carried out by the Club's Stadium Development team to ensure Everton is minimising its carbon footprint throughout the construction period and beyond.
Professor Denise Barrett-Baxendale, CEO of Everton Football Club, said: “It is clear that the dangers of climate change cannot be underestimated, as Liverpool City Council's recent climate emergency declaration and aim to become a zero-carbon authority has shown.
“As a Premier League football club, we take our environmental responsibility very seriously. We also understand the significant positive impact we can have by setting a good example and being innovative in what we do to protect the planet. We want to bring our fans, our staff and our suppliers along with us on that journey. The launch of ‘Everton for Change' will help bring to light some of the great work we are already doing, embed an enhanced and more aware environmental culture within our workforce and fanbase, and encourage others to play their part going forward.”
Reader Comments (53)
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1 Posted 31/10/2019 at 19:37:14
2 Posted 31/10/2019 at 19:40:31
3 Posted 31/10/2019 at 19:44:37
4 Posted 31/10/2019 at 19:45:28
5 Posted 31/10/2019 at 19:46:00
6 Posted 31/10/2019 at 19:49:56
7 Posted 31/10/2019 at 19:52:06
8 Posted 31/10/2019 at 19:56:33
9 Posted 31/10/2019 at 20:01:31
10 Posted 31/10/2019 at 20:05:38
11 Posted 31/10/2019 at 20:06:34
12 Posted 31/10/2019 at 20:13:16
13 Posted 31/10/2019 at 20:15:15
I heard that Wrightington hospital treated a guy from the Falklands. 16,000-mile round trip just to treat his broken leg. The Falklands have got a reciprocal deal with the UK.
The average American, for example, is responsible for 14.95 metric tons, compared to 6.57 metric tons per person in China and only 1.57 metric tons in India.
Why can't Everton just be a football club, instead of trying to please everyone?
14 Posted 31/10/2019 at 20:15:20
It's fine jumping on politically correct bandwagons, but sort out the stuff on the pitch, it's a football club.
15 Posted 31/10/2019 at 20:16:10
I am pretty sure our strikers leave only a minimal carbon footprint in the penalty area and I know for a fact the backline is biodegradable.
16 Posted 31/10/2019 at 20:16:16
I agree entirely, it's down to us to attempt to make the world a better place for our descendants. It's a shame that some posters find it necessary to make what they appear to consider humorous comments on a serious issue.
17 Posted 31/10/2019 at 20:18:56
18 Posted 31/10/2019 at 20:22:27
19 Posted 31/10/2019 at 20:24:31
I'm afraid that you have blotted your copybook, and I had so much faith in you.
20 Posted 31/10/2019 at 20:26:50
Moreover If we reduced atmospheric co2 by any amount, say 50%, to theoretically allow outgoing radiation to escape and prevent the alleged warming it would be "blocked" by water vapour which shares the same wavelength coverage and much more.
The entire man made climate change meme is the biggest emperor's new clothes story the world has ever seen. Well done Everton for falling for the 3 card trick again
21 Posted 31/10/2019 at 20:28:26
But as Dave @ 8 points out, it is a long-overdue obligation that our generation has failed spectacularly to fulfill for our offspring.
It must be nigh on 35 years ago that I first read E F Schumacher's Small is Beautiful which left a huge impression on me and shaped various facets of my life.
I've long thought that industrialism, consumerism and exploitation of nature's finite resources was not sustainable and that we were destined to leave a stark inheritance to our children.
I thought I would be long gone before that was the case. With the onset of extreme record-breaking land and sea temperatures each year and the mega destructive weather conditions they provoke, I'm no longer certain that I will have turned to dust before entire ecosystems collapse and the primates known as homo sapiens and the societies that they created collapse with them.
The direct benefit to Everton of this club initiative is that it may save our future Bramley-Moore Dock stadium from being reclaimed by the sea!
22 Posted 31/10/2019 at 20:30:22
23 Posted 31/10/2019 at 20:33:04
24 Posted 31/10/2019 at 20:34:14
25 Posted 31/10/2019 at 20:34:45
After our daughter of fifteen years of age was moved to tears by the speech of Greta Thunberg at the UN the other day, she became angry with our generation “who had been doing nothing for thirty years.”
So, we decided to help her prevent what the girl on TV announced of “massive eradication and the disappearance of entire ecosystems.”
We are now committed to give our daughter a future again, by doing our part to help cool the planet 4degrees.
From now on she will go to school on a bicycle, because driving her by car costs fuel, and fuel puts emissions into the atmosphere. Of course, it will be winter soon and then she will want to go by bus, but only as long as it is a diesel bus.
Somehow, that does not seem to be conducive to ‘helping the Climate'.
Of course, she is now asking for an electric bicycle, but we have shown her the devastation caused to the areas of the planet as a result of mining for the extraction of Lithium and other minerals used to make batteries for electric bicycles, so she will be pedaling, or walking. Which will not harm her, or the planet. We used to cycle and walk to school too.
Since the girl on TV demanded “we need to get rid of our dependency on fossil fuels” and our daughter agreed with her, we have disconnected the heat vent in her room. The temperature is now dropping to 12 degrees in the evening, and will drop below freezing in the winter, we have promised to buy her an extra sweater, hat, tights, gloves and a blanket.
For the same reason, we have decided that from now on she only takes a cold shower. She will wash her clothes by hand, with a wooden washboard, because the washing machine is simply a power consumer and since the dryer uses natural gas, she will hang her clothes on the clothes line to dry.
Speaking of clothes, the ones that she currently has are all synthetic, so made from petroleum. Therefore on Monday, we will bring all her designer clothing to the secondhand shop.
We have found an eco store where the only clothing they sell is made from undyed and unbleached linen, wool and jute.
It shouldn't matter that it looks good on her, or that she is going to be laughed at, dressing in colorless, bland clothes and without a wireless bra, but that is the price she has to pay for the benefit of The Climate.
Cotton is out of the question, as it comes from distant lands and pesticides are used for it. Very bad for the environment.
We just saw on her Instagram that she's pretty angry with us. This was not our intention.
From now on, at 7 pm we will turn off the WiFi and we will only switch it on again the next day after dinner for two hours. In this way, we will save on electricity, so she is not bothered by electro-stress and will be totally isolated from the outside world. This way, she can concentrate solely on her homework. At eleven o'clock in the evening, we will pull the breaker to shut the power off to her room, so she knows that dark is really dark. That will save a lot of CO2.
She will no longer be participating in winter sports to ski lodges and resorts, nor will she be going on anymore vacations with us, because our vacation destinations are practically inaccessible by bicycle.
Since our daughter fully agrees with the girl on TV that the CO2 emissions and footprints of her great-grandparents are to blame for ‘killing our planet', what all this simply means, is that she also has to live like her great-grandparents and they never had a holiday, a car or even a bicycle.
We haven't talked about the carbon footprint of food yet.
Zero CO2 footprint means no meat, no fish and no poultry, but also no meat substitutes that are based on soy (after all, that grows in farmers fields, that use machinery to harvest the beans, trucks to transport to the processing plants, where more energy is used, then trucked to the packaging/canning plants, and trucked once again to the stores) and also no imported food, because that has a negative ecological effect. And absolutely no chocolate from Africa, no coffee from South America and no tea from Asia.
Only homegrown potatoes, vegetables and fruit that have been grown in local cold soil, because greenhouses run on boilers, piped in CO2 and artificial light. Apparently, these things are also bad for The Climate. We will teach her how to grow her own food.
Bread is still possible, but butter, milk, cheese and yogurt, cottage cheese and cream come from cows and they emit CO2. No more margarine and no oils will be used for the frying pan, because that fat is palm oil from plantations in Borneo where rain forests first grew.
No ice cream in the summer. No soft drinks and no energy drinks, as the bubbles are CO2. She wanted to lose some pounds, well, this will help her achieve that goal too.
We will also ban all plastic, because it comes from chemical factories. Everything made of steel and aluminum must also be removed. Have you ever seen the amount of energy a blast furnace consumes or an aluminum smelter? Uber bad for the climate!
We will replace her 9600 coil, memory foam pillow top mattress, with a jute bag filled with straw, with a horse-hair pillow.
And finally, she will no longer be using makeup, soap, shampoo, cream, lotion, conditioner, toothpaste and medication. Her sanitary napkins will be replaced with pads made of linen, that she can wash by hand, with her wooden washboard, just like her female ancestors did before climate change made her angry at us for destroying her future.
In this way, we will help her to do her part to prevent mass extinction, water levels rising and the disappearance of entire ecosystems.
If she truly believes she wants to walk the talk of the girl on TV, she will gladly accept and happily embrace her new way of life.
26 Posted 31/10/2019 at 20:43:32
No joking allowed. Some folks take offence even though they are on an internet forum, via a phone or PC unnecessarily wasting resources (electricity, rare metals, plastics etc) to get online and post from their high horses about how other people should not have a bit of light hearted dark humor on what is actually a football forum.
27 Posted 31/10/2019 at 20:44:37
28 Posted 31/10/2019 at 20:46:06
As ever, when such authors expose the cost of big industry on the environment and society, some pretty powerful players lined up to ridicule and debunk them.
Indeed, a conspiracy theory on Schumacher's death persists to this day. Essentially, both authors have been proven correct on their writings.
29 Posted 31/10/2019 at 20:46:51
30 Posted 31/10/2019 at 20:50:25
31 Posted 31/10/2019 at 20:50:34
32 Posted 31/10/2019 at 20:54:57
33 Posted 31/10/2019 at 21:20:21
34 Posted 31/10/2019 at 21:26:43
It's a cleverly crafted piece, but assumes that no alternatives exist now or can be developed in the future to circumvent the challenges. There are and there will be.
It is a complex problem. It is challenging asking people to make fundamental changes and sacrifice or compromise habits that many see as a birthright.
It will take compromise and collaboration and no small change to the typical short termism of politicians and governments.
It may already be too late. We may already have gone beyond a critical tipping point.
But without acknowledging the considerable body of scientific evidence, by doing nothing, an Ecological Armageddon WILL result. A consequence WILL be the extinction of the planet's most dominant tenant.
Being Everton, that will probably happen as it did with two World Wars and Heysel just as we are on the cusp of dominance.
The planet will be fine. Without a singular dominant species it will eventually heal itself, until consumed by its own life giving star.
35 Posted 31/10/2019 at 21:31:54
The usual. That he was done away with by malignant forces who didn't want his beliefs to gain popularity.
36 Posted 31/10/2019 at 21:34:13
37 Posted 31/10/2019 at 21:46:49
But every company/corporation has to have consideration towards its environmental footprint, and this is just part of Evertons. I have read that the flutter of a butterflys wings on one continent can create a tornado on another. I think thats why I keep renewing my season ticket, in the hope it is creating a trophy-winning hurricane for my grandsons.
38 Posted 31/10/2019 at 21:47:06
39 Posted 31/10/2019 at 21:53:06
Wouldn't it be better to redevelop rather than increase our carbon footprint?
Using paper straws and reusable cups doesn't balance against thousands of tonnes of concrete.
Maybe the club should have just introduced those measures and not made such a big deal of it.
40 Posted 31/10/2019 at 22:06:53
In the very paragraph you reference I qualify my view with 3 simple words:
'by doing nothing'
42 Posted 31/10/2019 at 22:10:32
Exactly. Concrete production is one of the fastest growing carbon emitters. That said, I recall at the Beijing Olympics they designed some carbon-neutral eco venues. Technology is there but I assume it's expensive.
43 Posted 31/10/2019 at 22:11:12
Contrary to popular media accounts of global warming, climate modelling produces theoretical scenarios, each scenario being assessed as having a theoretical probability. These theoretical scenarios and probabilities are produced using mathematical models. These models are such that most climate scientists do not have the background or competence to form a view of their validity. The ranges of probabilities are subject to large uncertainties. There is no basis whatsoever whereby you could say that any particular scenario WILL happen.
44 Posted 31/10/2019 at 22:40:09
That said, I do wonder about the timing from the club in releasing this oh-so-responsible info, but thank them for giving us fans an inkling of what Denise Barrett-Baxendale is truly all about. One day, the marionette will assume the role of the puppet-master if all her dreams come true, I suppose.
45 Posted 31/10/2019 at 23:02:38
How extreme the impact of such a scenario may prove, and just how it will unfold, cannot be categorically stated.
But it is not difficult to imagine food and potable water would be difficult to obtain; public health systems would collapse; sickness and disease would be epidemic; law and order would also evaporate; 'decent norms' would be sacrificed in a Darwinian fight for the survival of the fittest.
Too fanciful? Too extreme that society and the global population could collapse and reduce so rapidly due to a cataclysmic event?
I recently watched again the excellent low budget BBC drama, Threads, first aired back in the 1980s.
Chillingly, echoing current global politics, due to political arm-wrestling between east and west over the middle east, a nuclear war breaks out.
Not directly comparable to the Ecological Armageddon being discussed in this thread, but the scenarios I describe above are repeated in Threads.
Indeed, if some reports are to be believed, the UK could experience a dose (albeit mild) of some of the above as a consequence of Brexit impacting on supply of food and medical supplies into the country.
No-one can predict with any degree of certainty the future, Stan. But current existing conditions, together with the data of past events, can certainly inform you of possible outcomes if nothing is done, or alternative possible outcomes if different solutions were explored.
46 Posted 01/11/2019 at 13:43:58
What I am saying to you is very simple. Your statements in those two paras @34 are evangelical and without foundation. There are imagined, theoretical, scenarios, and future reality. Nobody knows the latter, despite all the 'scientific' attempts at modelling. I do know about modelling, so speak from a different, technical, perspective from most folks.
47 Posted 01/11/2019 at 14:33:05
48 Posted 01/11/2019 at 14:52:16
49 Posted 01/11/2019 at 14:58:53
My perspective is not 'evangelical' as you describe it, but rather more based on the odds of probability. The fossil history shows that entire species disappear, but the planet remains and regenerates itself. We are not exempt from that probability.
The vanity of humanity is that, as possibly the most dominant species that has ever swam, crawled, walked or flown since life first emerged on planet earth, no single species has impacted so much on the extremely sophisticated checks and balances that nature itself evolved over hundreds of millions of years.
If the entire history of planet earth was condensed into a 24 hour clock, modern humans would appear at 23:59:59. That is, we have been tenants of the planet for just 1 second of its entire 86,400 seconds in our imaginary condensed 24-hour clock.
You are then dealing in 'nths' of a second (since the onset of the industrial revolution) when humanity started to gain dominance over nature, depleting its finite resources, harvesting or hunting other species into extinction, creating imbalances in finely tuned ecosystems, polluting its air and water.
Other species, such as the dinosaurs, enjoyed much longer tenancy of the planet without destroying the ecosystems on which their survival was dependent. To this day, there are mutually beneficial symbiotic relationships between all kinds of species. It was only the cataclysmic impact of a meteorite that wiped them out. Their extinction was not of their making.
It took hundreds of thousands of years, but the planet healed itself and life regenerated itself. Such will be the case if and when the last homo sapien breathes its last breath.
Humanity, for all its evident knowledge, science and technology, its ability to shape its environment, cannot supplant nature. We are, in effect, directly contributing to our own demise and extinction.
That's not smart. And contrary to what you say – 'I don't think anyone has said 'do nothing' – some very powerful governments and politicians advocate doing just that. Indeed, some of them deny and ignore the evidence completely and wish to expand and extend some practices which will only accelerate us towards a possible Ecological Armageddon.
In an earlier post, you detailed just one aspect of the environmental question – climate change. Any and every data should be rigorously challenged. And is. But it is not about one single aspect, Stan. Like nature itself, there are many, MANY intertwined threads that make up the whole tapestry of life that are being picked at and unravelling.
Some raiments already look threadbare. Yet others are rapidly going the same way.
By nature (no pun intended) I'm an optimistic type of guy. Everton, that. But I do admit to a growing sense of disquiet about the abuse and depletion of a life-support system on which we are all dependent.
50 Posted 01/11/2019 at 15:10:48
As you say, environmental assessment is complex. Indeed, so complex that the subject of this thread, the Everton CEO pronouncing about paper drinking straws versus plastic, and the other subjects covered, is very simplistic. It looks a lot like posturing, jumping on political bandwagons for image. Not necessarily and not always a bad thing, but usually not impressive.
On a football forum, I'd rather read about football.
51 Posted 01/11/2019 at 16:32:06
During opposition corners, make them aware of players from the other team in their environment waltzing in past them to score without being challenged.
Also for the forwards, make them aware of objects in the environment of the opposition penalty area like the goalposts and what the bit in-between is for.
52 Posted 01/11/2019 at 17:03:15
53 Posted 01/11/2019 at 17:46:08
54 Posted 01/11/2019 at 20:31:07
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