Everton strengthen US connection

, 9 December, 13comments | Jump to most recent

Everton Football Club has formed an exciting partnership with Global Football America to give Stateside fans greater access to all things royal Blue.

The link-up will see the Blues become the first European club to offer fans in North America exclusive access to matchday tickets, travel packages and US-specific merchandise through the launch of evertonusa.net.

The dedicated US website launches today and to celebrate, Everton goalkeeper Tim Howard has recorded a special message to launch the partnership.

In his video message, Tim said: "I am delighted that Everton has officially partnered with EvertonUSA.

“Everton has always enjoyed the best fans in the Premier League and Evertonians in the States have lived up to that standard. So join the US Toffees at EvertonUSA.net and help us make Everton America's Team."

Global Football America runs the official US Everton Supporters' Club network, EvertonUSA which has over 60 affiliated groups and 35,000 members that gather in pubs and homes throughout the States to support Roberto Martinez' men every week.

The creators of Tim Howard Appreciation Day, which debuted earlier this season, EvertonUSA are delighted to bring US-based fans closer to the Club.

David Kurtz, owner of Global Football America which runs EvertonUSA, said: “Everton has always been a US-friendly Club and has enjoyed voracious support from within the United States.

“With this initiative, Everton will be the first European club to finally address the American market with the products and services that they have been desperate to access. The popularity of European soccer in the US is growing exponentially and Everton truly understands this growth.”

EvertonUSA organises an annual travel package to Goodison Park for Blues' fans and this year's trip will see a contingency of Americans watch Everton live in action at the Merseyside derby in February. The group has also arranged a trip to London later this year to take in Everton's away fixture against Chelsea.

For more information on the US-based supporters club network and to find out about the travel packages available, visit evertonusa.net.

Reader Comments (13)

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Gerry Quinn
1 Posted 09/12/2014 at 18:19:27

Fantastic news, and about time to. I wish you every success and hope the bandwagon of US fans gets totally overloaded. "And if yer know yer history..."

Phil Roberts
2 Posted 09/12/2014 at 18:39:23

Ought to do it big in Jacksonville.

If the Jags are going to become England's team by playing at Wembley every year, we should become America's team.

Colin Glassar
3 Posted 09/12/2014 at 18:53:31

Tim needs to give Bill Gates or Warren Buffet a call to see if they'd like to buy us.

Tony Onslow
4 Posted 09/12/2014 at 19:08:21

My grandkids are just back from New York and met several of NYC blues. The visit really impressed them

Andy Crooks
5 Posted 09/12/2014 at 19:16:09

A really good initiative. The comments on this site suggest to me that for some reason Everton attract more discerning US football followers because some of the best stuff is from them.

Most of us who are not Liverpool born blues and have no family connection have a story about why it is Everton. What is it for US blues and could the club develop it?

Ian Gulliford
6 Posted 09/12/2014 at 19:41:04

I'm in New York christmas week, where can I watch the Boxing Day game? (Mrs permitting obviously!)

Trevor Lynes
7 Posted 09/12/2014 at 22:49:26

New fans can be swayed by results and Americans like to support winning teams. They only like winners unless they are diehard supporters of local teams. If we beat Liverpool in front of those travelling Americans and put on a good show, then we will attract more fans from there.

I converted quite a few YemeniÂ’s and IraqiÂ’s plus a few Sudanese kids to cheer for us. I brought a few bits of merchandise and they loved to wear our shirts. Before I met them, they had never heard of us and tended to support Man Utd and believe it or not Liverpool.

Anyway, welcome to our USA fan club, I hope it really thrives!

Anthony Lamb
8 Posted 09/12/2014 at 23:16:41

I would suggest that as well as giving American fans "access to all things blue" and while I hope that the initiative is a success I would suggest that this often incompetent merchandising "department" pay a bit more attention to promoting itself with the people in this country.
For example, while accessing the Marks and Spencer website recently (Christmas present search of course!) I noticed in the clothing section there were pyjamas on sale for Man Utd, Man City, Arsenal, Chelsea, Liverpool and would you just guess.....NO sign of Everton! 2 of the Manchester clubs, 2 of the London clubs and of course ONE of the Liverpool clubs!
I am not suggesting of course that Everton chase M&S but it does suggest that we simply do not explore opportunities to promote the club quite as efficiently as our competitors. Explore the US market by all means but the vast majority of the next generation of active Evertonians will not be based in the USA.

Patrick Murphy
9 Posted 10/12/2014 at 00:27:58

Anthony - that might have more to do with M&S being in competition with Arcadia etc whose owner is a friend of our chairman, but not an investor in the club.

Ciaran Duff
10 Posted 10/12/2014 at 03:01:05

Anthony,
As a matter of interest was there clothing from any other clubs (excluding the 5 you mentioned) on sale from M&S online?

Christopher Kelly
11 Posted 10/12/2014 at 15:29:21

Ian, go on Everton USA on Facebook and become a member. Very easy access to all the meet ups in and around New York. There are probably 30 groups setup across the country.

Everton USA is growing rapidly. There is some great work being done over here and the brand is growing despite the Club’s lack of marketing nous. We had 50/60 people in SoCal alone last week for the Man City debacle.

Onwards and upwards!

Tony Onslow
12 Posted 10/12/2014 at 16:01:50

Ian 6. I am told that Dennys Bar, Carmine Street, Greenwich Village is the best place to be. Food's okay too.

Jamie Crowley
13 Posted 10/12/2014 at 17:46:11

Phil -

I live 30 miles south of Jax. We do nothing big here.

Trevor you say-
New fans can be swayed by results and Americans like to support winning teams. They only like winners unless they are diehard supporters of local teams.

Never a truer word spoken. I'd suggest to any craddle-born Blues they recognize any American who follows the Blues currently does not fit this mold and understands the true meaning of the words 'support', 'fan', and 'loyalty'.

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