Everton's first match in the Asia Trophy, a pre-season tournament to be held in Singapore in mid-July, has been confirmed, with Stoke City their first opponents on Thursday the 16th.
The game will kick off at 6pm local time (11am UK in the UK) while Arsenal will play a Select XI from Singapore. The winners of each match will meet to play in the final on Saturday 18 July with the losers playing for 3rd place.
All the matches will take place at the National Stadium in Singapore and tickets are on sale from Wednesday and a link for UK fans to purchase will be available via evertonfc.com early on Wednesday. At that point, fans in Singapore can buy via sportshubtix.sg.
Reader Comments (14)
1 Posted 12/05/2015 at 07:44:07
2 Posted 12/05/2015 at 08:45:16
3 Posted 12/05/2015 at 09:53:36
4 Posted 12/05/2015 at 13:52:35
5 Posted 13/05/2015 at 01:41:17
Last July, when they came to Bangkok, they only had the new shirts for VIPs and there was absolutely no Everton merchandise to be had anywhere.
6 Posted 13/05/2015 at 05:20:04
Hope to see you guys in Singapore!!
I just wonder what if we need to play the qualifying round of the Europa League...
7 Posted 13/05/2015 at 05:54:34
The fact that itÂs in Singapore says to me itÂs not well-planned at all.
Sorry but I have no idea why Singapore/Bangkok etc are thought to be beneficial locations for pre-season for any British team.
Firstly, youÂre talking about a long flight to get out there.
Secondly...well for those who havenÂt been to Singapore, next time youÂre taking a Frey Bentos pie out of the oven, shove your face in for a few seconds and youÂll get the idea.
Basically, if youÂre not standing directly under an air-conditioning vent, the sweat is pissing out of you.
We donÂt play our football in this climate, so why do any pre-season there?
I can still remember KilbaneÂs performance at left back in Thailand - running round like a fucking lunatic, losing pints of water (I remember being genuinely concerned for him).
Imo, we should always play our pre-season in Europe (not too far away either).
Oh and I donÂt buy into Âwell Singapore is a good business opportunityÂ (specially given the ineptitude of our hopeless marketing ÂexpertsÂ).
From a business perspective, selling 17 extra shirts in Thailand didnÂt change much and neither will this trip.
8 Posted 13/05/2015 at 06:38:19
Where the Asia market is lucrative is in commercial sponsorship opportunities. Obviously we have the deal with Thai Bev, and previously had Keijan, but there are lots of companies there who are desperate to break into the sports sponsorship market. If you ever watch a live game, or highlights on MOTD etc., note how much of the perimeter advertising is in a foreign language, or is dual language.
At one stage Vietnam was threatening to block broadcasts due to the amount of Asian internet gambling sites being advertised.
Man U has tier 3 and 4 sponsors ranging from watch manufacturers to paint producers - none of which you or I would have heard of, but itÂs not important as the UK isnÂt their market. They are paying for the right to include the association on their marketing campaigns.
Asia is full of marketing agents who will offer to hawk your brand around for the usual 10%. Less if you give them exclusivity. Most of them arenÂt worth bothering with but there are reputable agencies out there who would do an excellent job of promoting the Everton brand on a commission-only basis (i.e. no up front opex commitment from the club) but they just donÂt seem to be interested.
Pre 1992 it was a sport, itÂs now a global business with brand equity an important part of it. The likes of Arsenal, Chelsea and Man Utd have representative offices in Asia to advance their commercial reach. WeÂve never even tried. WeÂre small time, and weÂll stay small time with this lot in charge.
9 Posted 13/05/2015 at 08:26:54
10 Posted 13/05/2015 at 11:15:05
As a Kiwi Toffee (who saw them play here in 1987 as Champions) IÂd be pretty keen to see them back! My two sons ... Whose middle names are ÂEvertonÂ and ÂWilliam RalphÂ would think all of their Christmases had come at once!
11 Posted 13/05/2015 at 13:10:31
13 Posted 14/05/2015 at 11:18:43
Have me crying into my phone practically, maybe cuz in still buzzed from last nights champions league game.
We go to Asia just to get our new shirts nicked for the fraudsters!! Only Everton!
Skip the EL please, we donÂt need 40 extra matches in a place you have to spin a globe half-way round. No Asia either until we actually have a marketing team that doesnÂt forget the suitcase of jerseys weÂre going to sell outside the park. Just have those bitches run and run and run some more at home so we donÂt look like a beer league outfit come august
14 Posted 14/05/2015 at 11:38:41
15 Posted 14/05/2015 at 12:04:59
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