BBC evaluates its own gossip column and produces statistical evidence to verify that most of the rumours have no basis in reality.The BBC's football gossip column has been around since 2002, a place where fans flock to see which is the latest high profile footballer or hidden gem that may be heading to their club and according to the BBC a staggering one million browsers a day were recorded during the last transfer window.
Following some number crunching by the BBC, it has found that many of the rumours usually proove little more than tittle tattle or wishful thinking by sports journalists and footballers agents alike as 64% of the 800 proposed transfers failed to materialise .
Everton were the third most talked about club, only slightly behind Chelsea and Manchester United as the impact of a new manager at the helm played its part. The Guardian was the most reliable newspaper source, whilst the best outside of the newspaper industry was unsurprisingly Sky Sports who you would expect to have their finger on the pulse, given the amount of money they invest in the Premier League.
As if to give creedence to the worthiness of the football gossip column, the article suggests that one of its ones to watch in January 2017, 'there is no smoke without fire' is the persistent rumour of Romelu Lukaku leaving Everton for Chelsea - fourteen times the Belgian striker was rumoured to be leaving Everton for Stamford Bridge in the summer but it failed to materialise.