Blood Brothers

by   |   06/06/2021  55 Comments  [Jump to last]

“I thought, I thought we always stuck together. I thought we were blood brothers.”

“But the dreams were not forgotten, just wrapped and packed away in the hope that she could take them out & dust them off one day.”

The Manager Recruitment Process at Everton?

Originally it seemed a simple process of Moshiri having a recruitment meeting with Bill, Denise and Marcel to draw up a list of candidates... but it has been reported at different times this past week and from differing sources that there was another party at this recruitment meeting: Kia Jaroobchian.

Who is Kia Jaroobchian?

Kia is a Iranian-born, UK-educated businessman, same as Moshiri. He is not a Registered Football Agent but is a self-proclaimed Adviser to Players and Clubs, with investment interests in 70 players, mainly South American. Famously, Tevez and Mascherano — yes, he was involved in the infamous West Ham deal. He is currently reported as being adviser to Moshiri. It appears that Bill is pursuing a list of his own — Moyes, Martinez and Santo.

So there appears to be a split in the process... The Kenwright & Co faction and the Moshiri & Co?

The Kenwright faction consists of Bill Kenwright, Denise Barrett-Baxendale, and Marcel Brands, and the Moshiri Faction is Farhad Mshirir, Kia Jaroobchian and probably Alisher Usmanov. I'd put Brands in although he does not appear to be his own man. You would think he should be involved.

Why is there a factional split?

Whilst Moshiri is the major shareholder and owner of Everton, he does not run the Club or have a say in how it is run, by agreement. His power comes from the fact that he is a source of funds and makes the decision how much is released, spent and on what.

A conflict of Objectives?

The objective of Kenwright & Co is to run the Club as they have always run it and they have been successful in doing that. This is done by having the majority of the personnel in the Club under their patronage, including the manager if possible. There are ways to get rid of those managers that are not. The high turnaround in managers has been as a result of conflict between those that run the Club and those that own it and their differing objectives. This management recruitment process is a public manifestation of this conflict.

How long has it been going on ?

Actually the selection of Ancelotti was a Moshiri faction decision, though there are only rumours who was in that faction. Because of Ancelotti’s reputation, he appeared initially to be accepted by Kenwright & Co, but that changed as his tenure progressed. In my opinion, Ancelotti left because he realised that he was being out-manoeuvred and his reputation was at stake.

Happy, are y’. Content at last? Wiped out what happened, forgotten the past?But you’ve got to have an endin’, if a start’s been made. No one gets off without the price bein’ paid.

back Return to Talking Points index  :  Add your Comments »

Reader Comments (55)

Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer

Brendan McLaughlin
1 Posted 08/06/2021 at 08:29:04
"Whilst Moshiri is the major shareholder and owner of Everton, he does not run the Club or have a say in how it is run, by agreement." – And yet it's generally accepted that Koeman, Silva, Ancelotti and probably Big Sam were all Moshiri appointments.

Moshiri also went public a few years back to complain that he was spending more time on Everton affairs than he had initially envisaged. I think Ryazantsev was brought onto the Board to address this very issue.

Meanwhile, Kenwright – who is apparently pulling the strings – has so far been unable to orchestrate the return of the prodigal Moyes. Seems like, for Blue Bill, this mythical agreement isn't worth the paper it isn't written on.

Barry Hesketh
2 Posted 08/06/2021 at 10:14:43
If what Jerome has posted and what has been claimed on other threads about the 'arrangement' between Moshiri and Kenwright is true, Everton has absolutely no chance of being successful.

How can you have a split boardroom making crucial decisions that will affect the future of the club for years, perhaps even decades?

Why would Moshiri allow any minor shareholder to call the shots? What does he get in return for his cash? How has Kenwright managed to pull off this strange-looking deal? The most important question, if there is a fall-out between the protagonists at the top of the food chain, who wins and how without damaging, perhaps fatally, the entity that is Everton Football Club?

A dysfunctional club hierarchy that produces a dysfunctional football team at a huge financial cost, and all we can do is sit on the sidelines and watch in horror as it all unfolds before us.

Barry Rathbone
3 Posted 08/06/2021 at 10:19:23
It's like Billy Smart's Circus!
Brian Williams
4 Posted 08/06/2021 at 10:19:29
At the end of the day, it's all supposition and guesswork really, isn't it, because none of us supporters know for sure what goes on behind the Goodison closed doors.
Anthony Murphy
5 Posted 08/06/2021 at 10:25:22
Any evidence of this?
Tony Abrahams
6 Posted 08/06/2021 at 11:00:05
I'd like to ask the same question, Anthony, because if there is any truth in this rumour, I'd say it's all going to end in massive tears.

I remember Alan Hill, who was an assistant manager at Manchester City, saying that their club had a cancer running right through it, and not long after, Man City dropped through two divisions, and this is why I wrote a thread on ToffeeWeb straight after the last game of this season, because it's obvious something is not right behind the scenes at Goodison Park.

A Director of Football who is not his own man is the equivalent of playing football in a swirling wind and, if true, is the biggest indication yet of why we keep going around in circles.

Derek Thomas
7 Posted 08/06/2021 at 11:01:22
Lump 'them' all in together and there is no scenario, however outlandish, I wouldn't put past 'them'!

Sad, I know, but the truth is probably much stranger than fiction... and therein lies the problem.

So who is in charge, which one of the 3 stooges? Or are they just part of Fred Karno's blue and white army?

Is it like some multi-personalitied entity, different people in charge at different times... and every so often, does Mr Karno himself turn up and he changes it yet again?

Tony Abrahams
8 Posted 08/06/2021 at 11:17:06
I was told that there was that much backstabbing going on behind the scenes at Finch Farm whilst Allardyce was in charge, that it was unbelievable.

Two camps, nothing to do with any players, just ex-players who have all got their feet under the carpet, but of course this was only a rumour, and rumours go on quite often in life, although I'd say it's a fact that having a united club tends to produce better results.

Ian Burns
9 Posted 08/06/2021 at 11:29:54
With all due respect, Jerome, anybody could have come up with this story. It is easy to imagine, particularly given the delay in announcing the new manager. A new manager might have been approached and they are awaiting his decision? Who knows?

What makes this article difficult to swallow is the role of Marcel Brands. You put him in the Kenwright camp then you consider him to be independent. He has only recently signed a new contract and he wouldn't do that, one would imagine, if he didn't have some degree of control or significant say over such matters as this important appointment.

Of course you may be absolutely correct – but nobody knows – and this sort of supposition, based on rumour and putting 2 + 2 together and potentially coming up with 5, does nothing but create conspiracy theories based on nothing at all.

Let the process play out. After all... Spurs, Crystal Palace are also looking and they have been without an appointment for a little longer than we have.

On the other hand, if you have guessed right, then – like everybody else – I despair... and I suppose conspiracies are fun if nothing else!

Anthony Murphy
10 Posted 08/06/2021 at 11:36:42
The frustrating thing, Tony (and others), is that – apart from the actual football – we are doing a decent job. We have been exemplary with the stadium and other aspects, such as EitC, are run very well.

It's just the most important bit we are struggling to get right and I would go as far as saying that it's been nothing short of a shambles since Moshiri came in. Whose fault is it? I don't know, but others with non-footballing remits at EFC are doing a good job.

We need to be clear what Brands is meant to be doing as he is ‘Director of Football' and currently it's a mess. I have the same job title as many others working for different companies but our roles are completely different. If Brands is not choosing the manager and does not have ultimate control of transfers (evidence to date suggests not) then someone needs to clarify for all concerned what his remit actually is.

That for me is central to our problems. I'm not saying he couldn't do a good job just that the current set-up clearly isn't working.

Kunal Desai
11 Posted 08/06/2021 at 11:54:07
This would confirm what I got told a year back with too many fingers in the pie and people at boardroom level pulling in different directions.

If it were me, I'd be giving Denise Barrett-Baxendale her P45 and buying out the remaining shares of Kenwright. Get this fella out once and for all.

Eddie Dunn
12 Posted 08/06/2021 at 12:00:25
This article may hit on some truths but how on earth can Jerome know any of this?

I suspect, Jerome, that you are rehashing something that you have read somewhere. Secondhand gossip.

Shit happens... the Real Madrid vacancy caught us on the hop. The club had been lauded for hiring a big name and the only way they could do that was to give him options to leave under certain circumstances. Add to the equation high wages and covid income damage and you have a pickle... but not all of the club's making.

Let's just hope for a sensible appointment and some quality added to our squad.

Jerome Shields
13 Posted 08/06/2021 at 12:38:18
Thank you all for your comments.

I purposely left out the Moshiri & Co objective since it is complicated and would be hard to absorb for comparison if included in the article. The objective should be that of a proactive investor but, because Moshiri is not active in running the club and seems to prefer being at arm's length, he appears to be a reactive investor, using his role as source of funds to influence the investment performance.

The Moshiri faction sees Everton as a vehicle to increase value by club progression due to Premier League maintenance and a Docklands development. Of course, a higher Premier League position and being in more competitions would mean more funds becoming available. Moshiri is the investor in the faction; the rest are advisors. Unsmanov?

The fact that Moshiri finds his investment is costing him more and more money has him trying to get control of his investment, in the face of resistance, to reach his objectives. That is why he has a faction-lead manager recruitment process and a separate advisor.

Of course, I do question his methodology for a successful outcome if changes within the club are not under his influence and he is not engaging internally within the club to change things. What Everton will end up with is a new manager imposed on an unchanging internal structure that is resistant to change and structurally set up to make change difficult.

Moshiri's problem started when he agreed to take over the club on certain conditions. He probably got his shares at a discount, since others would not accept such conditions. But he broke the cardinal rule of investment: that an exit strategy should be in place from the start. He is now married to his investment, rather than being promiscuous, like a professional investor should be. He has been continually playing catch-up, trying to get control of his investment via his control of funding.

Brands should be his own man, but he is not. He is part of the existing establishment in the club and, though it was Moshiri that sought his promotion to the Board, he had little input into the appointment of Silva or Ancelotti. I put him in the Kenwright camp because he does not appear to be in the Moshiri Camp. . . and I had to put him somewhere.

I suppose the proof is in the pudding and what unfolds in the coming months, since all of this is going on behind closed doors, but this manager recruitment process is different than normally in that differences are getting into the public domain.

As the season progresses, we will see if things will be different than this past eight seasons and six different managers.

I chose the Blood Brothers theme because it was apt. Like Blood Brothers, it's not black and white and evidence and understanding are not clearly available. Though most people can come up with what is going on. Most Everton fans can identify with:

'Tell me it's not true
Though it's here before me
Say it's a dream
Say it's just a scene
From an old movie of years ago
From an old movie of Marylin Monroe. '

For the record, there are no old article references or second hand info. It is my own observations having experienced this type of shit myself and having had to deal with it, with my own reputation and money on the line. Once you experience it, take it from me: you can smell the stench a mile off.

Barry Hesketh
14 Posted 08/06/2021 at 12:50:22
In summation, Jerome @ 13, you have no proof whatsoever to support your claims? It's just an educated guess based on using your imagination and creating a Shakespearian scenario?

I'm pretty sure lots of Evertonians have a feeling that something about Everton FC is not quite right and therefore we can only speculate on what that may be.

Anyway, as someone above said, it's good to have a bit of fun, trying to second-guess what is happening behind the scenes at Goodison, but if your imaginings are even close to the reality, we should all be very concerned.

John Daley
15 Posted 08/06/2021 at 13:18:07
Moshiri… does not run the club or have a say in how it is run, by agreement. His power comes from the fact that he is a source of funds and makes the decision how much is released, spent and on what.”

So, he does run the club then?



“Farhad! Farhad! I've not slept all night. I'm so excited I can hardly contain myself. Listen to this, listen to this….you'll love it. I'm going to employ Phil Neville…r ight, Phil Neville and, as his assistant, that little short-arsed fucker with the white suit from Fantasy Island who used to point and shout “De plane! De plane!”.

It'll be brilliant! The two best finger pointers in the business stood on the touch line in Miami Vice togger and when we score a goal they can both point to the heavens in tandem and do a synchronised dance… maybe the midget can finish off with a backflip in the really big games. Wow, imagine it Farhad. It'll be like ‘Saturday Night Fever' meets ‘Honey I Shrunk The Cunt'. Marvellous. I'm welling up already just thinking about it.”


“For Gods sake, Bill. Not this again. How many times do I have to tell you? I'm not giving the job to Gary Neville's brother and the dammed dwarf off Gilligan's Island. What do you th….”


“Fantasy Island”




“Fantasy Island. You said Gilligan's Island. Different islands.”


“Fine. Fantasy Island”


“Listen, Farhad. You have no say in this shit. None at all. I run this football club, son. I make all the decisions. Me, Bill Kenwright, not you. We agreed, remember? I'm in charge. All you're in charge of is the coin and how much of it is spent, when it is spent and what it is spent on. I'm Billy Big Bollocks around here and you're just my bitch.”

(Awkward silence and an extended Sergio Leone style stare-off)

Now, can I have some money to employ Phil Neville and the little fucker with the white suit from Fantasy Island who used to point and shout “De plane! De plane!”, please?








The high turnaround in managers has been as a result of conflict between those that run the Club and those that own it and their differing objectives.”

Poor results, performances out on the pitch and the poaching proclivity of another club haven't played a part in proceedings at all, then?

It was only yesterday you were saying Calvert-Lewin would not score as many goals next season because Duncan Ferguson has been “telling him a load of shit” and the ‘opposite of what Ancelotti was telling him'. How the hell do you know what either of them said to Calvert-Lewin beyond those few snippets which the player himself publicly revealed?

(Considering Calvert-Lewin himself stated this week that in order to “reach a higher level, I would have to create my own chances and be dangerous with shots from outside the box. I must also learn to understand the nature of matches, in particular reading the space, and then adapt my game to this. Great players are capable of having this rapid analytical capacity.” It doesn't sound like he's had a shit sandwich smoothie squirted into his ear hole by anyone, or that he is incapable of spotting, on his own, aspects of his game which he can look to add to or improve in order to kick on again).

It's like listening to the wisdom of some wank Will Graham… an EFC empath, able to assume the state of mind and recreate the exact thinking of any fucker in and around the cavernous halls of a football club… effectively becoming a simulacrum of said person, walking in their sick shoes and wheeling off their most private words… simply by mangling and misconstruing a few evidential crumbs until they suit.

I guess it was this enviable ability that allowed you to ‘guarantee' Ancelotti would achieve a top six finish this season, then be in position to disclose the inner workings of a Finch Farm sect of ex-players deliberately plotting behind the scenes to actively prevent Everton from winning games and getting into Europe… as soon as said ‘guarantee' began to look as sound as a Victor Lustig scrap deal.

The same omega level insight that allowed you to opine that Carlo Ancelotti was responsible for bringing Marcel Brands onboard and placing him in charge of youth recruitment, despite the Dutchman arriving at the club to oversee all footballing departments 18 months before the formerly ‘Fantastico' fucker stepped through the door?

The psychic drill that allowed you to dish the dirt on how David Unsworth was actively blocking academy players from coming through to the first-team to protect ‘his fiefdom' etc etc etc?

Honestly, why not just wind it back a bit and refrain from presenting everything you presume, or perceive to be a slight possibility, as 100 percent fact?

Derek Thomas
16 Posted 08/06/2021 at 13:36:30
John @ 15; Forget it mate, It's Chinatown. It's the close season, we've no manager, reports of the bookies favourite going to Palace... and we still don't have any midfield worth the name.

Fans posting speculation may well be the least of it... especially if it's even half true.

Rob Halligan
17 Posted 08/06/2021 at 13:39:20
Who sacked Martinez, Koeman, Allardyce and Silva?

If memory serves me correctly, it was Moshiri. Seems Moshiri does run the club after all!

Bill Gall
18 Posted 08/06/2021 at 14:15:21
Can anyone honestly believe that a successful business man buys a company and does not have any say in how it is run?

As owner, does anyone think that, if someone on this board is wasting his money, he does not have the power to get rid of them?

No-one apart from Moshiri is aware of what agreements were made when he became owner. You don't become a billionaire being a Mr Nice Guy were money is involved especially with a certain backer and friend supporting him. Both of them want Everton to be successful to make money, and have placed people on the board to achieve this.

It is a well-known fact that playing and being successful in the European competitions can increase your revenue and bring in better players, so why do people believe that Everton FC don't want to play in competitions that brings in extra monies???

There is, and that is not unusual in the circumstances we are in, various rumors regarding who wants who as manager and the only rumor that may have some truth in it is Kenwright being a sentimentalist wanting Moyes.

My own thoughts are that being placed on the board as director of football matters. Marcel Brands is the one who is checking on who is available and then have a meeting with the owner and chairman to decide who they believe has the background and ability to get Everton back into the Premier League Top 6 consistently. Then invite that person to a meeting to go over his ideas on how to achieve it plus his terms. This may take meetings with more than 1 potential applicant.

Jerome Shields
19 Posted 08/06/2021 at 19:53:51
Thank you all for your comments. As expected, some would find some measure of truth in my article and others would find it annoying and post unfavourable comments. I even expected a lot worse and fully understand why posters would be annoyed.

I remember some years ago at a meeting I voiced my opinion on what a parent company's future plans were and got similar reaction. The meeting ended with great laughing at my opinion from all those that attended and no-one took it seriously. I acted on what I thought and left the company, with a lot of doubts. I actually hoped I was wrong, but was amazed how events unfolded exactly as I had worked out. They all ended up out of work. I have been in similar situations over the years.

I genuinely hope that I am wrong in my opinions on Everton, but can only express how I see it. I am ever hopeful that the coming season will be successful at Everton and things will come together, as I have been since the 1960s. But I can't find a single person at Everton, who is going to stand up and say 'Everton has to change and hard decisions have to be taken to turn things around, so that this great Club can reach its potential. ' As for collectively. . . no chance. What I actually see is the opposite: an attempt to stay the same as always, which actually means going backwards.

In the article, I have blamed no-one, because they are all too blame. It's like Blood Brothers; it should not have happened, but it did.

Tony Abrahams
20 Posted 08/06/2021 at 20:04:00
We definitely do not have a united club, imo, Jerome. It's funny everyone is talking about Everton now. I've just heard some second-hand news which came from somebody who is very much involved at Everton. They said Everton need a strong manager because, if not, Marcel Brands will look to manipulate him. He's only interested in buying young players. This is what I personally think happened when Silva needed experience and he ended up with Moise Kean.

James Flynn
21 Posted 08/06/2021 at 21:41:48
A few things.

Jerome, you put a lot of work into the OP. I have respect for people who do, no matter what they write. In your case, conspiracy nonsense.

Since you're not ITK, I wondered where you got the info you based the OP on and found it: Link

Which led to my wondering who the ITK gent was that had the "Inside scoop"; Duncan Castles. Looked him up. According to the THE FOOTBALL TRANSFER SOURCES RELIABILITY GUIDE: Link, our lad Duncan is Tier 4 – "Not to be trusted at all. These companies make money out of ensuring that you read them and they will make up anything to get you to harness advertising revenue."

With a caveat. He's one of agent Mendes's journo mouthpieces. Nuno is one of Mendes's clients. "Then it must be true", you say? Not so fast. Someone like Castles is so far down the sports journalism ladder, he's not going to check his other sources. He doesn't have any. His job is Mendes' stenographer; posting EXACTLY what Mendes told him to or find himself cut off. Nothing wrong with that. Player agents AND club owners all have their little favorites they give info to.

As far as Jaroobchian advising Moshiri? So what? Better than getting advise from Kenwright.

Dale Self
22 Posted 08/06/2021 at 21:56:17
James 21, very good of you to post that reliability guide! I've been worried about our situation and how some possible psyops program might be perpetuated. Nicely done.
Stephen Vincent
23 Posted 08/06/2021 at 22:44:29
Jerome, I think the quote you are looking for is:

'Say it's just some clowns
Two players in the limelight'

Jerome Shields
25 Posted 08/06/2021 at 22:46:58
James #21,

The main gist of my opinion is that Kenwright runs the club but, in the case of the manager, Moshiri provides the package and decides who is employed in that role and who is sacked. Obviously the appointment of the manager is critical, but when you appoint a manager, a lot depends on the team that helps him manage. If the manager does not have a good team helping him, he has little chance of success.

Most managers have their own team but, at Everton, there is a rigid backroom structure all under the patronage of Kenwright. What has been obvious to me for years is that there has been two power groups: that of Kenwright and of Moshiri. This began with the appointment of Brands to the Board by Moshiri to bring a football person onto the Board to prevent the previous transfer debacle which had cost Moshiri a lot of money. Silva, his appointee, did not work out, because of the Zaha Summer transfer debacle, in which Brands allowed Kenwright to interfere in transfer policy.

Brands began the transfer window with a prudent policy but it got out of hand when Moshiri released money and it became a shambles.

The Ancelotti appointment was Moshiri, with reports of Usmanov involved. Kenwright and Brands I understand were not involved. Ancelotti took six months to announce his personnel management team positions, but the stalwarts maintained their positions.

IMO, in the current recruitment process there are two parties with different agendas regarding the manager's appointment. Because this has been the case with the appointment of the last two managers , maybe also Big Sam, it is well set that this will be the situation in the current recruitment process.

I agree: so what if Jaroobchian is advising Moshiri and he would be better than Kenwright. But there is still a problem with a Moshiri appointed manager in that he will be expected to work with a backroom team that would not be his choice and under normal circumstances would not consider selecting.

Paul Birmingham
26 Posted 08/06/2021 at 23:11:04
For what I know based on what I do, working in Telecommunications for 35 years, is that on face value there is no fluid cohesion in the club.

But the club is run and managed as a club but who makes the big descisions in the board room at Goodison on stratedgy, policy, procurement, scouting etc?

This current challenge to find a new Everton manager must be a goof fit.. Too much time has elapsed and Everton, have to rebuild and reinvent else the club will end up like a momument in football history.

In real time the club has to become more dynamic at board level but that is only my view.

I love Everton, but as I've said before, there's hope, blind hope, Bob Hope and Everton.

But for once can the club find the right chemistry to deliver some success?

Let's hope so and before the start of the Euro Championship.

Don Alexander
27 Posted 08/06/2021 at 00:15:37
Jerome's opinion is interesting to me, and the naysayers have an easy time decrying him for alleged "lack of proof".

For most of us fans the proof comes what we see, don't see, hear and don't hear. It's the way life works for most of us.

What I've seen is thirty years of bog-standard football with a very occasional barely adequate season.

What I haven't seen in thirty years is football of a standard to give any hope at all of winning a trophy.

What I've heard is a series of players all extolling how much better their training and environment has been at the club they've just left us to join. Hmm.

What I haven't heard is any sense of accountability from within our ever-mediocre boardroom, ever.

And still it goes on.

Paul Birmingham
28 Posted 09/06/2021 at 00:42:44
Don, it's the hope that kills us.

This latest episode with the last manager for me, sums up a life time, as good as.

Tony Abrahams
29 Posted 09/06/2021 at 07:10:05
All's we can do is guess, or listen to little snippets that some of us might hear from time to time, because the silence that comes out of Everton is deafening, until they start doing a bit better and The Saviour starts rearing his head.

Come to Everton, we have already got you a first team coach, is something that we don't have to guess about, and if that's not unprofessional, then I find it hard finding a more positive word to describe it?

Football is a really bad industry for backstabbing and people also going behind each other's back, and this is usually why managers bring their own team? At least your own team will stick by you if things are not going well, because when you're not doing well, there is always someone waiting for you to fail, and this unfortunately is the way of the world, and why we have old ancient proverbs that say, “PREVENTION IS BETTER THAN CURE”

Jerome Shields
31 Posted 09/06/2021 at 08:46:51
Stephen #23,

Unfortunately very appropriate.

Paul #26,

If you want to do as you like with an organisation and company, you breakdown accountability, destroying procedures and systems of control, putting plenty of loyal staff in positions of control and ultimately getting a reduced number on the Board getting control of governance. It's all great fun, massages your ego, especially if you are ultimately not paying the bill. Such people exist. As I used to say, in a company, when you come across a dickhead, you can be 110% sure there is a bigger smiling dickhead above him. Everton is full of dickheads. This if you are a troubleshooter in a company manifests itself as a lack of cohension in a department or branch. Backstabbing prevails.

Don #27,

That is what you get when you put forward opinions. In other words, problems rather than solutions. This I expected and I'm surprised I was not attacked more. But we are all Everton supporters and are long-suffering and quite frankly sick to the teeth of suffering, and naturally anything that seems to add to that is upsetting.

Tony #29,

Your insights into the Youth system and Finch Farm are very enlightening. Everton is a backstabbing culture. From Martinez onwards, managers have all been backstabbed. I even think Ancelotti got a shock with the extent he was backstabbed at Everton. I also believe that Ancelotti decided to take this culture on. His public comments regarding lack of technicality, spirit, effort, motivation would have went down like a pork chop in a synagogue. Even Moshiri is a bit sensitive to agreeing to contracts and wages for some players. I have often thought that some players' team selection is determined by these costs and an unwillingness to tell Moshiri he has spent money on crap. If you are going to sell something, never directly attack the competition, because you are actually calling the buyer stupid.

There is a structural and embedded team at Everton built up over 20 years. When a manager is selected, he becomes part of this backroom team, whether he likes it or not. The backroom team is fixed; the manager is variable. If the manager is not playing ball, he finds himself with a team on the pitch prepared and playing for the backroom team, a backroom team that will protect and take measures to maintain their positions. It even happened to the esteemed Carlo Ancelotti and, what's more, he knew it. No wonder he left.

So what prospective manager is going to accept such a situation and agree to take the job? Most of us have little inside knowledge of the football trade, but I bet Everton is being widely discussed within the football trade and unfavourable opinions are out there and well known.

Thank you again

Paul Tran
32 Posted 09/06/2021 at 09:20:21
Interesting piece and thread.

I've always held the hunch that Kenwright 'chose' Moshiri because he was the first potential buyer that could be convinced that Everton was a well-run club that just needed 'money'.

We were, in my view, run like many of the dwindling manufacturing companies I've seen down the years. Standing still, no innovation, no desire to be genuinely successful, but still there because of long-standing customer loyalty.

Problem is, a big influx of cash raises expectations and heightens existing incompetencies and tensions in a business.

Moshuri runs the show for me, trusts Kenwright/Brands to run it day to day, trusts his hired hands for the footy manager stuff. Then it goes wrong and he dives in, making erratic, emotional decisions.

The club has all the hallmarks of incompetent vested interests, resenting others coming in with their track record, calling them 'arrogant' and sending them packing. Doesn't help that we keep hiring managers who perform badly,

I'm fine with poorly-performing managers being accountable, but who's keeping tabs on the academy that produces players for the lower leagues, the fitness staff that give us endless lists of injured players who play with lead boots on?

Doesn't matter who gets the job if the club is full of jobs for the boys incompetence.

Clive Rogers
33 Posted 09/06/2021 at 09:38:48
Moshiri runs the club without a doubt. Kenwright has been quoted as saying “ I'm out of it now”. He is just a figurehead now. He has a voice on the board but is largely ignored. He did enough damage over his twenty years in charge.
Jerome Shields
34 Posted 09/06/2021 at 10:33:55

Maybe even better expressed than I put it.

I agree Moshiri lets Kenwright to the Club, and wants to be arms length. But he does get concerned regarding the money he puts in and does try to have a say in preventing it being leaked down the Swanee.

Money is a emotional subject , some people even cal it a drug.

Being subsidised with Premier League money even causes some apathy toward loyal support.


Kenwright has more control. over the Board than he ever had. It's a funny way of being 'I am out'.

Tony Abrahams
35 Posted 09/06/2021 at 10:51:50
I'm out of it, said The Saviour, singing hey diddly dee!

Jerome, a very interesting thread but Paul, has said things in a much simpler way to understand, so if not better, certainly easier, although I think you're getting much better with your last couple of posts mate!

Jerome Shields
36 Posted 09/06/2021 at 11:12:07
Thanks Tony. Sometimes I can over complicate things.

Jon Woods a Director of Everton did let slip unusually after Everton was intially put up for sale , that noone would buy Everton under the terms and conditions that Kenwright was advocating. I have alway believing there is a ShareHolder Agreement between Kenwright and Moshiri. Therefore the relationship is formal , even if it appears loosely so , rather than trusting. Moshiri was happy to agree to such a agreement, though I think he may sometimes regret it.

Paul Tran
37 Posted 09/06/2021 at 13:14:43
Cheers Jerome, it's always easier to piggy-back a thought-provoking original post!

The TV money has made many clubs complacent on the business side of things. A bigger budget means you raise expectations and need to be better-run, more innovative and creative.

We were very good at being a medium-sized, relatively unambitious club. The problem Moshiri has is that his money has raised expectations, raised them beyond the competence of many at the club, I suspect.

The club needs a large shot of business competence off the pitch and football competence on it. Doesn't matter whether they 'get the club', or whether they 'shout on the touchline'.

Competence, pure and simple.

Gerard McKean
38 Posted 09/06/2021 at 14:02:57
First off this is a very clever article; I loved the cross referencing to Blood Brothers, a play that coincidentally made buckets of dough for the boardroom thesp. Well put Jerome, and thank you for an innovative approach to help Evertonians understand that if the club is a basket case as a business it is unlikely to succeed on the pitch, where it matters most. That last clause won't go down well with those who think it's ok for tails to wag dogs, but enough: EitC has distracted us too much already.

Eloquent support too from Paul Tran, who sums up the dilemma of our lack of competence in matters business and football. And once again I find myself in violent agreement with Don Alexander: Jerome ignore the naysayers who can see no evil because for them you, Don and I are making things up as we go along and it is heresy to criticise anything or anyone at the club.

I gave up submitting articles on this theme a while ago because even when you present facts you are still asked for “evidence”, or when you set out a considered argument why our CEO is way out of her depth you get her wannabe mates coming on to say well she must have something to be a CEO. That's true, I suppose, but that something is not the business acumen that's sorely needed. In this age of populism she knows exactly what's needed to stay on the right side of things.

But to finish: Jerome, Paul, you've hit the nail on the head lads. As has Tony A with his comment about the need for unity within the club. I don't know who belongs to which faction but I do there are factions. I once described the situation inside the club as separate empires. There are big empires and small empires. The small emperors get the autonomy to run things their own way so long as they pay regular and public homage to whichever of the big emperors they're attached to. This of course creates a breeding ground for nepotism, cronyism, incompetence and corruption. I'll stop now as this last bit is making me think of Johnson and his government.

Barry Hesketh
39 Posted 09/06/2021 at 14:18:13
Gerard @38
I think you're being too harsh on those who wish to see tangible evidence of any claims made about the club and its staff. I happen to instinctively agree with a lot of what has been written relating to the incompetence surrounding Everton FC in the past few years/decades.

Even if we did have irrefutable evidence of incompetence, wrong-doing, or anything else, what are we as supporters supposed to do about it?

The only option is for us to withdraw our support and keep our hard-earned in our pocket, which in the age of TV, will have no effect on the club or its leaders, we could shout very very loudly outside Goodison, but the leaders at the club haven't responded to that sort of thing in the past, save to sacrifice an employee in the shape of a manager.

Only those within the organisation can transform the culture at the club, and they have to be fully committed to overseeing such change, there doesn't appear to be an appetite for that, because as far as they are concerned they are doing everything perfectly well.

For those that wish to claim that our neighbours wouldn't put up with a lot of the stuff Evertonians put up with, I would argue that they help to elicit change because they are a major plank of the LFC brand, at Everton that isn't and hasn't been the case for Evertonians, at least in terms of attracting finance and sponsorship.

Jay Wood

40 Posted 09/06/2021 at 14:55:21
Sorry Jerome, but by your own admission you said you expected a lot more criticism for your piece than you received. Perhaps the lack of responses is due to indifference.

Jerome, you have a very pronounced inclination due to your unique writing style to present not even fanciful information, but fantastical meanderings, as fact, not opinion.

Just a casual reading of your opening post reveals a number of contradictions, as do your subsequent posts.

Moshiri is the major shareholder and owner of Everton but does not run the club or have a say in how it is run by agreement?

Moshiri's power comes from the fact that he is a source of funds and makes the decision how much is released, spent and on what?

One contradicts the other. The first clause is patently untrue.

At Moshiri's very first game as owner, the 2-0 cup win v Chelsea, you had BK saying about the already under pressure Martinez ‘what a manager!' Before the end of the season, Moshiri had kicked him into touch.

Koeman and Walsh were very much Moshiri's appointment, just as it was very much Moshiri's decision to boot Koeman out also. Allardyce again was Moshiri's appointment, against the advice of BK who championed caretaker Unsworth. It was Moshiri who sacked both Allardyce and Walsh. It was Moshiri who replaced them with his choices, Silva and Brands. It was Moshiri who promoted Brands to the board and just renewed his contract. It was Moshiri who sacked Silva and who was bold enough to go for Ancelotti.

The high turnaround in managers has NOT been as you claim due to ‘a of conflict between those that run the Club (BK and his faction) and those that own it (Moshiri) and their differing objectives.' It has simply been down to poor results and performance by said managers, or in the latest case a manager walking away. So Moshiri is very much the man ‘running the club' and taking these mega executive decisions.

Moshiri isn't running the club? If you mean micro-managing the club hands-on on a daily basis, I bloody hope he isn't!

Given his appointments in all senior management positions, the purchasing of the Liver Building and moving Everton's administration to the city centre, the meticulous preparation for BMD and the Goodison legacy projects, the growing diversity in our income streams, the attempts to expand and market the Everton brand internationally, all are evidence of a man very much in control of running the club with a long-term vision of what he wants to attain.

Contrast the above to BK's track record. But you want to propagate the belief that Moshiri is getting the run-around by Blue Bill..?

If anything, we could do with Moshiri meddling less in player purchases and manager appointments. Tosun was recruited because Moshiri saw him play well against Monaco once. Similar with Silva whose Greek team beat Arsenal once in Farhad's time there.

Are there legitimate questions that could be asked about the stickability and longevity of some appointments at Everton? Absolutely.

But your tendency Jerome is always to enter the realms of fantasy and state as fact such claims as ‘Carlo Ancelotti advised DCL on how best to improve his game which resulted in more goals, but then the arrogant DCL started ignoring him and listening to shit advice from Duncan Ferguson and the goals dried up.'

That is a remarkable level of access you have Jerome to make such claims. In all my time on TW I have never seen anyone who has put up a first-hand claim that they were actually present at a key event and saw and heard what happened. Second, third-hand, friend-of-a-fried rumours, yes. But never first-hand.

You go a step further Jerome in displaying psychic powers that enable you to remotely read the minds of the individuals you make such affirmative pronounce on.

PS - Gerard, I don't bracket you in the same category as Jerome. You are someone who has worked inside the club, alongside some of the players mentioned. As such, you are a far more credible commentator on the inner workings of the club than someone like Jerome who, I'm sorry to say, consistently comes across as an ill-informed fantasist.

Jerome Shields
41 Posted 09/06/2021 at 15:26:51

Yes money is the problem. Kenwright for years convinced our that was what was needed. I was convinced myself, but alway had difficulty answering the question why do Everton keep a underperforming Manager like Moyes, if they are a Big Club. Even the Media bought into the same crap. When the money arrived it was party time all they thought was they had to spend it and Club, Agent and mercinary Manager and player wanted in to pluck the Big Everton Goose that Kenwright had found. The Goose with the golden Egg. But the competence of the actually Club Management was exposed and fancy titles could not hide the fact they where never up to the job. As the years has progressed the window has opened up on the competence throughout the Club and that a meal ticket is the main concern of those employed there.


Thank you for posting on my thread. I am well aware of the facts in the past that you have posted and never doubted that they where sincerely meant and a true reflect of what you had observed. I found them very inciteful. . You where way ahead of the game in your analysis. Of course you where attacked and when I wrote this article I expected to be attacked to the level you were. I was surprised I wasn't, but wise words stand the test if time and there is and will be increasing numbers who will think you where right.

Your two empire idea is spot on. I do now get where you coming from. I am amazed that they even felt confident enough to take on Ancelotti. I think that this was a step too far as they are about to find out when they try to recruit a new Manager.

Jay #40

Thank you Jay I am not disappointed. . I did not know that Gerald actually worked in the Club. That is good enough for me.

I will remind you when you finally come around.

Andy Crooks
42 Posted 09/06/2021 at 15:45:35
Good post, Ged @ 38.

Interesting what you say about EitC. I am proud that we do a lot of good but I would like us to be known as a team that wins stuff. That would make me more proud.

EitC should never be a distraction. It should be something behind the scenes that benefits from success on the pitch. It should be the icing on the cake, not a feel good substitution for winning football matches.

Jay Wood

43 Posted 09/06/2021 at 15:49:33
Come around to what, Jerome?

Fantastical ramblings presented as fact?

You'll have a long wait.

Paul Tran
44 Posted 09/06/2021 at 15:57:06
The questions we (and the board) should be asking about EITC are:

What do they do to make it so successful?
How are the staff chosen, managed, motivated?
What are the differences in how EITC and the football club run?
What good habits/practices can the club lift from EITC?

Very lazy for anyone to suggest that they are two completely different incomparable entities. Good principles exist at all levels when it comes to recruitment, management and growing a business.

I've had it first hand from someone at a large newly-enriched NW England club that they modelled their community programme on ours.

I bet the football club could learn plenty if it wanted success badly enough.

John Cook
45 Posted 09/06/2021 at 16:01:56
Don't know where to put this but. the Echo reporting the "Big 6" fined ١.6M each, a fucking disgrace – but did we expect anything less?
Don Alexander
46 Posted 09/06/2021 at 16:15:56
If our Dazza ever gives up on the site we need look no further than Brazil for a more than adequate replacement when it comes to misconstruing opinion for fact.

Gerard at #38 could not be more supportive of Jerome. Nonetheless the latter is panned by our sunburnt one, who then goes on to fully exculpate he who agrees with Jerome!

If FACTS were the only credible currency for sites like this there'd be little to say. The joy in the site is taking account of OPINION.

Boring pedants are welcome to disagree of course.

PS - not only is the Blood Brothers playwright world-renowned, he's also a (lapsed) Toffee!

Kevin Prytherch
47 Posted 09/06/2021 at 16:17:08
Some of the accusations on here are laughable.

Kenwright is blamed for Steve Walsh (a Moshiri appointment) wasting money.

Kenwright is blamed for interfering in Brands transfer policy. Let's hope he said “don't buy anymore Iwobi's”

DCL won't score because he now listens to Ferguson - the man he credits so much of his development to.

All the stalwarts have kept their roles - we literally only have an assistant manager and goalkeeping coach in the first team as the rest all left with Ancelotti.

Moyes continually underperformed - don't get me wrong he hung around too long and I would never want him back, but if 11 years with the second most consecutive top 8 finishes in our history and a net spend of just £18m is underperforming then I'd love to see overperforming.

Unsworth blocks academy players from progressing - because our short sighted managers like Silva (never gave a debut to a youngster) had nothing to do with this.

I know people want to look for someone to blame, but I think there's a serious case of tunnel vision amongst some people.

Gerard McKean
48 Posted 09/06/2021 at 16:21:07
Barry #39, you're absolutely right: there's not much we as supporters can do. Not many of us would be willing to withdraw our support but I must admit I'm not as committed as I once was given my frustration with how the club is run. This is deeply ironic as I've just bought an apartment within walking distance of BMD. I've been re-reading Jay's piece about hating the close season and missing the whole buzz in the hope that my passion for EFC can be fully rekindled!
Tony Abrahams
49 Posted 09/06/2021 at 17:17:41
I know people want to look for someone to blame? Blaming someone solves absolutely nothing imo Kevin, but being prepared to do something about it is different, and I think this is more the gist of this thread?
Jay Wood

50 Posted 09/06/2021 at 17:18:58
Paul Tran, I recently had a fascinating exchange with a fellow Evertonian on all things Blue and what we should be striving to achieve.

He was a high flyer in the corporate world, a troubleshooter salvaging failing businesses as well as seeing new start ups get off to a flying start, so he knows his stuff.

He spoke of creating a standard, a 'Brand Everton', as an aspiration, placing excellence at the forefront of everything which would be embedded in every aspect of the business. It's people, behaviours, it's norms, its culture. The pursuit of excellence needs to be personalised and we have an historical, ready-made by which this standard should be measured.


As my friend explained, a Brand doesn't just happen. It must be earned starting internally with a root and branch examination of an existing structure and where necessary a reform of all practices, norms and behaviours.

Businesses that aspire to a NSNO standard consistently achieve the highest levels of profitability in their chosen markets. Brand attractiveness and uniqueness adds an aura to a business which adds value and makes it attractive to its team, it's customers and potential customers.

Everton has many positive components to take pride in which feed into this NSNO standard. EITC, EFPF, Everton Women, Everton Disability teams, BMD, Goodison Heritage, Finch Farm and The Academy.

Some of those components are more advanced on the NSNO chart such as EITC. As you point out Paul other clubs model their own community activities on those of Everton. The same can be said of the Former Players' Fund (FPF) which even the likes of Barcelona have replicated.

So in that regard I agree with you Paul. Within the club we already have an outstanding compotent and the people who developed and built EITC could well be important in embedding NSNO across ALL components under Brand Everton.

I would suggest the meticulous detail and planning behind the BMD And Goodison Legacy project are further examples of the NSNO excellence we should be striving towards.

There is evidence of vastly improved engagement in Overseas Operations and more varied, explicit and imaginative sponsorship deals.

A lot of this driven by Moshiri - not BK - appointments.

Is BK's continued presence at Everton something of an anomaly, a barnacle of the newly refurbished Good Ship Everton? I would say yes, but only Moshiri knows why he remains at the club.

Similarly, people are very quick to pick up things like Ellis Simms recent interview whilst still at Blackpool when they took out of context one thing he said about learning more at the Tangerines than he would have at Everton.

That was immediately interpreted by some as proof positive how totally inadequate the Finch Farm academy and all its training staff are. Unfair.

Ellis was actually speaking about having to play against stronger, better, more cannier players than he was used to.

It is telling to me that much was made of those comments, but very little to a more recent interview in which Ellis relates how Leighton Baines and Franny Jeffers, two months into his loan, called him back to Finch Farm to go through some video plays of him to highlight what he was doing well and what he could improve on.

He also mentioned that Marcel Brands, Gretar Steinsson (Head of Recruitment and Development), plus Paul Tait and Keith Southern of the U-18 management team also kept in touch.

All of that points to a caring professional staff looking after an asset on loan. Dare I say it, evidence of the FF staff attaining the aforementioned NSNO Brand standard.

I personally have little time for the absolutism some spout about all things Everton, based on little more than febrile imagination which is very much what Jerome (and others) are given to.

Thomas Richards
51 Posted 09/06/2021 at 17:34:57
Wonderful, glowing stuff on the beauty of the club from your high flying associate and yourself Jay.

In the meantime we are hopeless on the pitch, no manager and a mostly crap squad.

Dale Self
52 Posted 09/06/2021 at 17:49:29
Once again Jay 50 thanks for that post and well timed for those fading in their enthusiasm for this club. Since we're on personal notes (wait, wait come back it's short) I work at a company/institute that is about doing things profitably but differently, with a bit of care if you will. Everton is very well positioned to be the kind of club to which people can relate. I began supporting Everton because they weren't big money football but now that I've learned to love the bomb it still is part of the attraction that we're not completely corped up like an FSG unit.

Much of our present discomfort comes from seeing some ambition turn into a Frankenstein more of the Peter Boyle version than the original. Your insights on the ground level events taking hold is promising and exactly what we need to be keeping our eyes and hearts on. The chase to be CL competitive can get topsy-turvy especially with the coaches' market revealing some negotiation power on the side of the candidates like I've never seen. A lot of turnover and dissatisfaction at the top clubs is a bit of cover for the reputation hit we've taken. Should the board make this episode a turnaround Everton could continue to grow as a brand of football and way of life. Ok, that was a bit sappy at the end but it's been a bit shit of late and I'm ready to feel a little different about things.

Tony Abrahams
53 Posted 09/06/2021 at 17:52:54
That's why these threads are very good imo, because sensible people come on and post some very sensible things.

I've never in my life looked to blame anyone, I much prefer to look for solutions, so what Paul T, says about EITC, being lauded is interesting.

Is it because the people who work in this establishment have the common touch? I'd say it must be one of the reasons it's been successful, but is it a contradiction to say that having the same common touch (possibly the wrong phrase) in the cut-throat world of professional football, is not always the way forward?

I've just googled how many players have come through the academy for instance in the last seven years, and it's not many, and yet Unsworth has recently been talking a few other people up, inside our football club, telling us they are Evertonians.

It sounds great, but it means very little imo, especially when you're not doing your own job properly, (even though it's very difficult) which is more factual than critical.

Duncan Ferguson done us proud, when he took over from Silva, but whilst I can understand keeping all the staff on, under the first team squad, I find it staggering that every time Everton appoint a new manager, he's given a ready made first team coach.

Given a choice between an Evertonian, and an outsider, I'd take an Evertonian, every time, but sometimes I think people have it to easy at Everton, when I look at how long some people have been here without really producing results.

Paul Tran
54 Posted 09/06/2021 at 18:26:37
Tony, the mistake some people make about the charity sector is that its full of lovely people doing lovely things sitting in crop circles and channelling the spirits.

Well, the first bit is partly true!

My main point is that these days, charities, especially those with bigger budgets, are run like ruthless businesses. Ever moaned at the salary some charity chief execs get? Or about how fundraisers hound you for even more money? Many of them have separate retail arms to bring in the cash.

I suspect if you delve into EITC, you'll find great examples of love, care, community spirit and empathy. You'll also find a good business model, good management and a savvy way of getting EFC known for good stuff. I would argue that DBB's council presentation on BMD was a good example of this

For me, the current club hierarchy use it as a crutch after another non-achieving season, when they could be looking at using its strengths to make the club as a whole better run.

Sometimes some answers are on your doorstep, waiting to he noticed.

Darren Hind
55 Posted 09/06/2021 at 18:34:06
JD @15

Harsh, fair and, funny.

The gaps between your posts are getting too wide

Don Alexander
56 Posted 09/06/2021 at 18:59:32
Dictionary definition of "harsh" - "cruel, severe, and unkind".

Dictionary definition of "fair" - "treating someone in a way that is right or reasonable".

Is this sort of irrationality embedded in our boardroom as we seek to appoint someone we need?

And as for "funny" - only in the "peculiar" sense when it comes to those in charge.


Jerome Shields
57 Posted 09/06/2021 at 00:05:04

I have found the opposite in the charity or community sector. The telling factor is the Marketing budget which normally is the high and filled by self promotion spend for those in top positions in the organisation, as are expenses.

I know nothing about Eitc , but it appears to do great work. Gerard I remember some years ago was critical of it organisation and Barrett Baxendales , some of which I could indentify with as being my experience, in this sector. I have a 20 year Volunteering certificate, my way of giving back. Gerard was tore to pieces in posts relentlessly, even warned of the possibility of legal action. Lyndon had to come in to cool things down.

I therefore reserve judgement on this organisation, but do credit it with good work in the community.

I do agree it is a crutch for Everton non achievement.

Don #56

Thank you for your support. Often you have ploughed a lone furrow over the years highlighting what is actually wrong at Everton. I have always appreciated what you have done and hope my support helped.

Add Your Comments

In order to post a comment, you need to be logged in as a registered user of the site.

» Log in now

Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and Talking Points submissions across the site.

About these ads

© ToffeeWeb