Season › 2024-25 › News Beto uses 'haters' as fuel to spur him on Lyndon Lloyd 23/07/2024 38comments | Jump to last Beto says that a desire to prove his detractors wrong is what pushes him to improve as a footballer. The striker has been defying the doubters his entire career, from his lowly beginnings at Uniao Tires in Portugal's fifth tier where he would work part-time at KFC to bring in cash to his big-money move to Everton last year, one that has yet to fully get going. Beto struggled to impress last season after joining from Udinese in a £26m deal, starting just 10 games in all competitions and scoring four of his five goals coming off the bench, with his gangly and unpredictable style drawing skepticism from observers. As he begins his first full season as an Everton player — he was signed shortly before the transfer deadline last August, three games into the campaign — he is determined to show that he has what it takes to be success in one of Europe's toughest leagues. "We need to understand one thing: football is simple," Beto told BBC Sport. "We play football in our lives and [the supporters] are working like eight- or 12-hour shifts and they come. "Not everybody in this life is going to love you and not everybody in this life is going to hate you. In this sports life, for me, it's OK. "Sometimes I like to read my comments when I played badly or missed chances. They will say 'Beto is shit with missing chances'. But I like it because I say 'OK, I will make this guy shut his mouth.' "I take it personal too. When I'm in training the next week or the next day, I remember it and I say 'No, this guy is not going to say this about me any more' and I keep going. “I need to have competition and I need to have people criticising me. I need to have haters. I need these kind of things in my life. Even when I was young it was always like this. When it is football, I take it really seriously. "I have notes. I have screenshots from Facebook, YouTube — when they say something like I'm not good enough or something like that, I say 'OK'. I take a screenshot, I put it on my notes and I read it." Reader Comments (38) Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer () Michael Fox 1 Posted 25/07/2024 at 23:30:38 I've always liked this guy, with the right supply he will make a great stricker. Si Cooper 2 Posted 25/07/2024 at 23:34:50 Hope he is right that he can channel the criticism and make people change their minds. If he's a confidence player, however, he needs to be much better from the start of the season because I doubt he will get any slack. Anthony Jones 3 Posted 25/07/2024 at 23:37:09 I'm sorry Beto, criticised or not, you are an athlete but not a footballer.Screenshot that. Ben King 4 Posted 25/07/2024 at 23:58:16 Just do your talking on the pitchWhat we saw last season was a poor first touch, an inability to make the ball stick and some erratic finishing We did also see some decent link up play, a presence up top and brute determination that led to decent offensive playsSo what will you show us this coming season because that will dictate the off field opinions Dale Self 5 Posted 25/07/2024 at 23:58:26 Hee hee! This man is going to make a fool of many doubters whether they admit it or not. He may not have the finesse of Dom but he damn sure has the physicality needed in this league. I believe he can also carry the drive in the front line as Duke and Tark do in their lines. The Beto goes on. John Wilson 6 Posted 26/07/2024 at 00:14:45 I love his attitude. He knows he is not the best and needs to improve. He didn't buy himself. But if he shows heart and passion, our fans will love him. A full pre season might really make a difference as he didn't have that with us. He has some balls. He identifies that he is in a privileged situation now but identifies with the average person as he himself worked in KFC not too long ago. He has the build and the finishing and goals count. Just needs to keep working on first touch, taking balls down from Dyche ball, and holding the ball up better. He needs to be more like Dom and needs to be in a Dyche team. But with the players coming in and those that have come in, even Dyche ball might evolve to something resembling football. We can hope. Kieran Kinsella 7 Posted 26/07/2024 at 00:47:15 So he reads ToffeeWeb then. He's an odd duck. Italy is usually the league of technically adept yet he did well there whereas England 100 mph and physical seems more up his alley yet he hasn't impressed so far. Mike Gaynes 8 Posted 26/07/2024 at 01:28:25 John #6. spot on. Kieran #7, yeah, I think he does. Nice to have a regular reader, eh?I've liked him ever since that storming 70-yard run for the third goal against the Barcodes. I like Ben's description of brute determination -- big, physical, fast and a relentless worker. He's not skilled or a particularly gifted finisher, no weaving dribbles or top corner shots from 20 yards, but I believe that given time on the pitch he will score goals. Sean Kearns 9 Posted 26/07/2024 at 02:27:40 I love Beto and think he showed enough promise last season to be given a go… he's a beast and scored a few goals too. I also seem to remember an absolute bullet header at some point in the season that cannoned off the post, and a great looping header he scored from a deep cross that was ruled out for offside. ( a cup game maybe)… he's lively but just needs to calm down when he's through on goal. He's got cult hero potential deffo!! Get behind the lad, he fights for us and that's more than we can say for a lot of the squad in the last decade. Ajay Gopal 10 Posted 26/07/2024 at 04:32:39 Beto is a handful for most defenders. If gets 6-8 goals this season with about 15-20 starts, that would be good progress in my opinion. But, to be honest, I am more excited by the prospects of his campatriot - Chermiti, who I believe has enormous potential to be a successful centre forward. Kieran Kinsella 11 Posted 26/07/2024 at 05:00:58 MikeI hope so. No one loves an underdog story better than me. I know Eddie The Eagle Edwards the UK version of your “Rudy”.But 26 million adds a lot of expectation to the underdog. We thought Niasse who Lukaku called “rough” was expensive at half that price. Denis Straq cost about a fiftieth of that. To quote Kevin Keegan “I would love it love it” if Beto came good but at this point Chermiti at half the cost looks a better bet not mention DCL at 4 percent of the price Brian Cleveland 12 Posted 26/07/2024 at 05:06:28 As you obviously read our comments Beto, can I have your shirt? Peter Moore 13 Posted 26/07/2024 at 05:24:57 May this excellent chap realise his massive potential this season, from the first game. Good luck Norberto, you thoroughly deserve it. May your attainment match your effort. UTFT. Danny O’Neill 14 Posted 26/07/2024 at 05:58:21 In his second season, I hope he proves his doubters wrong. All I ever want is for a player to succeed in a blue shirt. Best wishes and good luck lad. Derek Knox 15 Posted 26/07/2024 at 06:00:43 I wasn't aware of any 'hate' towards him, but being critical, he is highly paid to score goals, and as of yet, he has basically failed to deliver. He seems to have all the attributes that would be ideal in a striker/target man, yet to date, he is not very good in the air, seems like Bambi on Ice on the ground. Good work if you can get it eh ?Wouldn't be too upset if he spat his gold dummy completely out of his expensive pram, and decided to steal a living elsewhere !Or if he does come good (doubt it) I can wash the egg off my gob and get on with it ! Craig Scott 16 Posted 26/07/2024 at 06:13:00 What's with this new age description of any criticism nowadays as ‘hate'?Criticism can actually be valid, accurate and useful to receive if it is used to improve as Beto himself alludes to. But why describe critics (whether accurate or not) as “haters”? It's a pathetic snowflake response. Critical supporters don't hate you Beto, they just want you to deliver value for the significant sums of money you're paid each week. Bob Parrington 17 Posted 26/07/2024 at 07:03:34 Craig - understood. Haters is a strong term. Constructive criticism is good and should be welcomed, listened to and analysed. Then used to become better at whatever the criticism is targeting.It is when criticism goes over the top, becomes somewhat vehement, that can be destructive. From time to time this is evidenced by only a few on here, more because of the passion of our fans than meaningly harmful (me thinks!). I can't recall such level of this against Beto but I might have missed something. It might be nothing from this site, of course.His comments do show that he has a sensitive side, which is not a bad thing unless it becomes self-destructive. I'm no expert on the subject but for 76 years life experience. Si Pulford 18 Posted 26/07/2024 at 08:11:42 Sorry. I like a hard worker as much as the next man. And love a redemption story. But Beto so far has looked half decent at times and dreadful at other times. He makes mistakes professionals shouldn't make. He's wild. Let's give him the benefit of the doubt and write off season one as settling in to a new league. But if he hits double figures I'll be astounded. I'd sell for the first decent offer. Barry Rathbone 19 Posted 26/07/2024 at 08:41:57 Football fandom is the province of the extreme these days. A player joins a club as the Second Coming, then morphs into a figure of hate in no time. The comments here and the rabies-filled content of the Live Forum being prima facie evidence.One poster simply cannot post without being venal about players, fans and just about anything in life — although I suspect chemicals or a mental issue afflicts that poor soul.Beto is right — he has haters — and this business of "If he proves me wrong, ah well" is disgraceful. I hope he proves them wrong. Tony Abrahams 20 Posted 26/07/2024 at 08:56:08 If Gandhi, or even Mother Teresa, were footballers, they would also be getting stick off more than a few people on the internet.Beto, being very much an unorthodox striker, possibly used to unsettle more accomplished footballing defenders in Italy. But it's different in England, where most central defenders are very physical. He has now had a year to acclimatize, so let's hope he proves those haters wrong! Dave Cashen 21 Posted 26/07/2024 at 10:18:32 Good for him.Some players have the mental fortitude to say "Fuck You" to their haters. They will do everything in their power to ram the words down their haters' throats. Others aren't quite as mentally strong (Barkley used to visibly wilt) and will be crushed by them.I don't believe there are blurred lines. Criticising a player once or twice, even harshly, is fine by me. They get the big bucks and are there to be shot at. It's when it becomes obsessional that it becomes hatred. When certain fans simply can't wait to rip into their regular target. Ashley Young would have to be deaf, dumb and blind not to be aware of the hatred directed at him. He is often hammered on pre-match threads before the team has even been announced. Yes, he gave away a penalty at Anfield… and Yes, he is long past his best, but the manager chooses him and for the life of me I don't see the benefit in this so-called "constructive criticism". He's 48 FFS. How is he going to benefit?"Red card waiting to happen"? What bollocks. I didn't see him collect an automatic ban for racking up too many cards. What we do know is that, if he does pick up a red card next season, the "I told you so"s from those who have been proven wrong for so long, will be deafening.I've seen numerous threads on several sites dominated by the name Tom Davies, even when he had been out injured for months. Is that "constructive" criticism? Is it even logical?It would appear that the "critic" and his target have very different views on what constitutes hatred but, if Beto has identified an individual or individuals (and he clearly has), then I want him to ram their words right back down their throats. Karen Mason 22 Posted 26/07/2024 at 12:36:37 If we call ourselves True Blues, we shouldn't be directing 'hate' towards anyone who playes in a Blue shirt. Sure, criticism about their play is okay, but it should never be personal. Only ever about their play or efforts. If players are giving their absolute best and trying hard, as Beto does, then maybe encouragment for him to do better, rather than severe criticism is in order.If a player in a Blue shirt is strolling around the pitch, looking like they don't give a monkey's for the fans or the club, then critise all you like.Somebody on here once described Beto as :'Like a lose horse at the Grand National.' It made me laugh out load, because it is a pretty accurate assessment, but in a good way. While Calvert-Lewin is 'like a thoroughbred on Derby Day', they are indeed different. But between them, they could cause mayhem to many Premier League defenders. I want every player in a Blue shirt to succeed. Especially those who work so hard and are humble. Beto fits that description, so let's keep chanting his name around Goodison. Jonathan Oppenheimer 23 Posted 26/07/2024 at 13:13:23 There are a number of reasons to go easy on Beto, not least the fact that he did not choose to pay that large sum for his services. Kevin Thelwell did that.He was brought in because we feared Calvert-Lewin would get injured, and he stayed healthy last season. Sure, he was there to be competition for the starting number 9, but that was never realistic if Calvert-Lewin was healthy. So, given he never got a run of games, no pre-season, was new to the Premier League, and the only thing he chose was to challenge himself in England, I'd say he doesn't deserve the hate he gets.All that, plus the fact that he scored a big cup goal early on for us, works hard, and is back ready to prove the haters wrong, I like the guy. I could see it leading to him almost trying too hard, but he didn't just get lucky scoring that many goals in Italy. With a bit more pace up to top this season with Ndiaye and Lindstrøm, a full healthy season for Harrison, a less stressful one for McNeil, and a more settled squad, Beto could have a decent season if Calvert-Lewin goes. If Calvert-Lewin stays, I fear he'll struggle again to get in a groove. But I sure would love to see him prove the haters wrong. Alan Corken 24 Posted 26/07/2024 at 13:26:19 I betrust that Beto will betoss his betrayers who are betwattled rather than betaken by his ability to betoil and so bethwack and perhaps bethump his so-called betters. Betcha! Martin Farrington 25 Posted 26/07/2024 at 13:39:31 Beetoe - Beetoe - Beetoe - Beetoe - Beetoe - Beetoe - Beetoe !!!Daaaa deee dah dah dah dee dahDaaaa deee dah dah dah dee dahWohhhhohhhhh Beetoe[To the tune of Geno by Dexys] Robert Tressell 26 Posted 26/07/2024 at 14:02:45 Jonathan #23. Agree with that except idea that Beto cost big money. He cost about £22M (€25M). That is less than the likes of Rutter at Leeds, Ings, Wood, Daka etc. £22M is peanuts for a striker. Jonathan Oppenheimer 27 Posted 26/07/2024 at 15:23:09 Robert, 23, agree to a certain extent, but I'd rather be shopping in the Chermiti aisle than the Beto aisle. You get 2 Chermitis for 1 Beto. It wasn't too long ago that Brentford got Toney for £5million, I believe, so while the costs have gone way up in recent years — and are now coming down due to PSR — that's still a big number for a guy who I'm assuming never showed a soft touch and top-class dribbling skills in Italy. Christy Ring 29 Posted 26/07/2024 at 16:15:41 I wish the lad well, but if DCL goes we're in big bother if Beto is our no.1 striker in my opinion, and having watched him up close against Sligo Rovers, the centreback had him in his pocket, and his first touch was so poor. Nick White 30 Posted 26/07/2024 at 18:25:12 I like Beto and hope after a good preseason he will be at his best next season. But I don't think he is a like for like replacement for DCL and so to see the best from him we may need to change our tactical approach. Hope he has a brilliant season and we climb the table! Robert Tressell 31 Posted 26/07/2024 at 19:29:28 Jonathan # 27, I know what you mean but the fact is Beto is not an expensive striker. He's expensive for us - but £22m is really not a lot of money these days.As a different point altogether, you can definitely find better value below £22m but you will typically need to spend some time developing potential. That is absolutely what we should be doing too. Jonathan Oppenheimer 32 Posted 26/07/2024 at 19:53:22 Robert 31, fair point, and I get it. Just saying a lot more is put on your shoulders at that price tag than half that, fairly or unfairly. And I guess time will tell whether he lives up to the cost. And we can all agree we'd love to see him flourish this season, so let's go on with it! Robert Tressell 33 Posted 26/07/2024 at 20:25:51 Totally agree, Jonathan, Not directing this at you by the way, but I think a lot of the time the expectation hasn't taken account of inflation.Of our starting First XI, only Pickford cost more than £20m (Mykolenko and Doucoure come in just under) - and 5 cost less than £5m.Compare that to even mid-table West Ham with: - Kilman £40m - Kudus £36m - Alvarez £32m - Ward-Prowse £29m - Paqueta £36m - Aguerd £29m - Zouma £29m Dale Self 34 Posted 27/07/2024 at 14:27:10 Ooh, it seems Beto's characterization of critics has created a small snowstorm. I think the 'he is shite' reference justifies the term 'haters', end of. Danny O’Neill 35 Posted 28/07/2024 at 16:13:22 Dave Cashen @21 sums it up for me. We all criticise and praise players, but I tend to leave it to individual performances, not wait in the wings to target any particular player.Okay, over the years I've criticised Michael Keane, but only because he often worries the shit of me! But then he's given us moments. The goal against Palace that was Brazilian like and put us on the path to safety. That screamer against Tottenham. And then, after being asked to play up front against Wolves, he gets the assist for big Yeri Mina.I used to witness it with Leon Osman and later, Tom Davies. The snipers waiting for them to fail. Even Calvert-Lewin is coming in for stick. Don't get me wrong, if he has a poor game, I'll comment, but I won't slate him for what clothes he decides to wear. You should have seen Neville Southall. As said on Howard's Way, it was like he fell into the first things he found in his wardrobe!!Let's give Beto a chance. Second season, probably more settled and gives us a different option. He's a bit of a brute and I'm sure he'll find the target. As will Dominic and the new lad.I'm looking forward to the new season and having the Blues back in town. There's a song there. Brian Wilkinson 36 Posted 31/07/2024 at 13:48:21 Geez it's our fault in the games then when we have been singing the Olé Beto song; let's try a verse of "What a waste of Money" — see if that gives him a kick up the backside.The nearest like-for-like person I can link Beto to is Niasse, both would beat a couple of players, then fall over their own feet, he could well come good, but I'm not holding my breath.Like others have said, he certainly is not a replacement should Calvert-Lewin move on, we need a striker coming in no matter what, Chermiti will be a useful backup striker, but I feel we need to get in someone who can take the number 9 jersey. Fred Quick 37 Posted 31/07/2024 at 14:26:09 It's not the players fault if Everton decided to make Beto a major purchase to try and solve our continuing malaise in front of goal, and whomever sanctioned the deal and evaluated his suitability to perform in one of the toughest leagues' in world football, should take a good look at themselves. Beto, purely and simply is not good enough for the Premier League, we've bought so many of these types of forwards since Lukaku was wearing the blue of Everton, perhaps the recruitment criteria, is how will this latest 'striker' upset the fans, does he lack pace? - tick, can he trap a ball? no! tick, does he miss the target by miles? tick. The list of possible things that a striker should have but for some unknown reason, when they sign for Everton they are bereft of most of the basic ones, it's uncanny. It's a similar argument for Dominic Calvert-Lewin, if he was making goals for the midfielders but not scoring himself, most would find that acceptable, but we don't do goals from midfield either. There's nothing like having a style of play that lends itself to keep it tight and hope something happens at the other end of the pitch, rather than finding ways to make something happen at the business end of the pitch, with of course an accomplished striker who can bury the created chances on a far more regular basis.Dyche has addressed the issue of lack of goals by making us defend well, and there's no shame in that, however, if we go through another low scoring season, we'll be dicing with the trapdoor once again - that's not scaremongering that's a reality. Everton, is a very strange club, we relied upon Mike Lyons to play up front in the 70s, whilst we waited for a proper forward to arrive, we've waited seven years to properly replace Lukaku, meanwhile at other clubs, they have more than one major striker, and lots of midfielders who are capable of contributing more than the odd goal. Is it the manager(s) or is it the club itself that so torments the supporters. Will we see Michael Keane unleashed in a forward role, when we go x games without scoring? Danny O’Neill 38 Posted 31/07/2024 at 14:33:53 I don't disagree with a lot of what you say, Brian. I'm optimistic that Beto can come good in his second season with him being a bit more settled. And hopeful for Chermiti who, let's remember, is only 20. Jerome Shields 39 Posted 03/08/2024 at 00:10:59 I like Beto.I think he was trained well in attacking basics, He only gets bit parts at Everton.I think if he is giving more playing time he will Improve. 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