The Mail Bag
Granddad Burgess at The People's Club
Comments (40)
A lot of you recently took an interest in my granddad's 90th birthday celebration, so I thought you may be interested to know what we and 'The Peoples Club' did...
As he is a fanatical Evertonian and has been going to the games (season ticket holder) for 81 years, we thought it suitable to celebrate the occasion 'all things Everton' as it were.
On his birthday on New Year's Day, I was able (with a little help) to get a card signed from all the Everton players at Finch Farm. Also (because of my friend's persistence and familiarity with a few staff there) we were able to present him with a signed football and a signed hanging banner.
We had been ringing the club since early December to try and get the club to mark the occasion in some way. We were told all was in hand but nothing could be finalised 'til after the Sunderland match. Fair enough. A few more phone calls to the club to ensure a seat would be supplied because he isn't the most mobile any more (his season ticket is Lower Bullens, so we thought somewhere by the main stand would be more suitable).
We were told that he was to be presented on the pitch at half-time or before the game to mark the occasion. A few photos and a signed football or something similar would all be done to send a true follower of the club home with some of the happiest memories he would've experienced in 81 years of all things Blue.
On Sunday 4th January, we had a small party in the Vic pub in Waterloo, again with a little help. Gordon West made an appearance and stayed for an hour chatting with my grandad and giving him two framed photos, one of him ('66 FA Cup) and one of Dixie Dean. A day throughly enjoyed by all.
Even Alan Jackson from Radio Merseyside rang him up on the Tuesday on his show for a small chat and to wish him all the best.
On the day of the Hull game my Grandad accompanied by his son and daughter arrived at the ground at the arranged time of 13.30. He was ushered in through reception, straight onto the pitch where a few photos were taken with Sharpy and they gave him a signed ball. Back into the foyer where he did see some past players (only by chance), he asked if there was anywhere he could have a drink only to be told to go over the road to the Winslow!!
The seats they gave him where in the main stand on HH row, high up with no hand rail, how my mum and uncle got him up there i don't know. To top off a quite disappointing day not even an annoucement at half time or anything on the big screen.
I wrote a artical in the mailbag section of ToffeeWeb explaining about my grandads pitch appearance and the response was quite moving, people wanting to get to the game early to pay respects to a true blue, fans in america explaining to his daughters what a true fan and dedicated blue this was, everyone who knew wanted to show their respects.
Finally to top it all off, the laison officer rang my mum to say they will send one pic and to check the DOB is Jan 7th!!! When my mum said she was a little disapointed at his treatment and mentioned the trouble getting him to the seat. this was met with a curt response of, well the seats totalled up to £100 and gave the impression we should of been gratefull. When my mum mentioned she thought more could of been done, again this was met with a delightful 'if you put the ball on e-bay it could fetch upto £100' ...not really what my mum was after. The "People's Club" ended this birthday celebration conversation with this gem, 'he may be important to you cause he's your dad, but it's all ten a penny for us.... we get this stuff all the time"!!!!
This has deeply bothered us all as he has championed Everton Football Club through 4 generations of the family ever since any of us can remember, and is responsible for us all being devote Evertonians. Perhaps if he was member of the Everton Shareholders Association like Lena Roberts he may of got a shirt and flowers presented in the boardroom, then taken to lunch in the exclusive Dixie Dean Lounge.
The People's Club would do well to remember the 'people' they are supposed to represent.
Nil Satis Nisi Optimum.............hummmmmmm.
Mike Burgess, Posted 13/01/2009 at 21:08:42
Comments
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They don?t rely on gate receipts anymore and therefore do not have to pander to the public. I?m sorry your grandad was treated so shabbily and I?m sorry that Everton have lost that human touch and that touch of class that once made the club stand out. But as Michael said business is business.
It?s difficult to put into words how sad and angry I personally feel about your grandad?s treatment by the club he has followed all those years ? a club we always believe does everything in the right way ? the People's Club.
In order that he will quickly forget about the shallow business orientated side of football today, I personally hope now that the team win their next two matches in style ? just for him.
Give the old?n a wee pat on the back for me, and a happy birthday from one old fart to another.
I used to work for Everton on matchdays, many many years ago, and the staff then couldn’t do enough for you. The players were hit and miss - some would bend over backwards, others wouldn’t give you the time of day (even at a time when the salaries weren’t telephone numbers).
My last involvement with the club was a couple of years back when I arranged for Tim Cahill to make an appearance for the fans here in Singapore, when he was on duty with the Aussie squad.
Although it was down to the Football Federation Australia, Everton did "have a word" and all was arranged. They did ask how it went, and asked for photos, but I guess it’s easier if someone else is doing the work.
Nice touch by Gordon West though. Players of his era totally understand the fans’ viewpoint.
It?s worth noting, though, that while Mike?s experience could be representative of the norm, there have been instances where Bill himself has come through with a magnanimous gesture for a fellow fan, be it laying on coaches to London, sending a signed team photo to a lad who?d ended up in hospital with a broken neck following a nasty fall from a window, or the tributes to Bernard Murphy and young Rhys.
I?ve been critical of Kenwright in the past, but I actually think that were it down to him, Mike?s granddad would have been treated a bit better. The devil-may-care attitude that some are experiencing may start at the bottom with the low-level staff who may or not be Evertonians and may or may not have the depth of feeling for fans like Mike?s dad who has paid to watch the Blues for 81 years.
If they said they couldn?t, then fair enough, but to build his excitement up to saying this and that will happen... then for him to be treated like a chore... well it's just disappointing.
I do see the good things they have done mentioned above, been very moved at a lot of them, championing the club for doing so... but it shouldn?t take a tragedy or transport malfunction to bring out their human touch.
But as they are only custodians, we will be back in the stands, cheering on the blue boys as always...
For my personal experience I go back to the mid-80s when, as a 13-year-old kid, I was doing a school ?design? project with a mate on football stadiums. One Sunday, my mum drove us over to L4 and we literally turned up to see if we could get in to any of the two grounds to take photos etc for the project.
For some reason our first stop was the pit, where we were subsequently charged a king?s ransom to be taken on a very brief and tacky tour and weren?t really allowed to do anything we wanted to for the project. Even 25 years ago they were a souless odious shower.
After this, we went to Goodison and literally knocked on the wooden door on Goodison Road. We were greeted by a lovely lady who invited us in and arranged for us to be taken on a private tour around the ground and trophy rooms / boardrooms etc. We were there for ages and they even made us tea and biscuits.
It was such a lovely touch and the difference of approach between the two clubs has always explained to me the very crux of what the difference was between Liverpool and Everton. It is therefore very sad to hear of stories like the one of your grandad, although I am aware that the club in recent years have still done some fantastic gestures when people have died or got married etc. and just hope that your experience was more of a ?one off?.
I?m getting ill with the whole situation at EFC after years of going home and away to have the piss taken out of me. You should be proud of your granddad. Tell him I?m proud of him too. They should stick the fuckin club on Ebay but then again, no-one will bid for it.
Nil Satis Nisi Optimum my arse.
Some people of "The People?s club" are great (or even living legends such as Davey Hickson), that could not do enough for ya and are employed by the club on match days. Shame your granddad did not get treated better as he deserved.
Whilst Everton are having to chase the ?corporate dollar? to compete, they also recognise the importance of the core support (as evidenced by the current CEO?s initiatives to identify how to improve ticketing policy etc.)
Everton handling such situations better is not just based on sentimentality, but business sense as well. Alienating core supporters (?customers?) is hardly the way to increase the ?customer base?.
Yor Grandad is a legend, there?s not many around like him anymore I bet!
’if you put the ball on e-bay it could fetch upto £100’
’he may be important to you cause he’s your dad, but it’s all ten a penny for us.... we get this stuff all the time"
Whilst not wishing to doubt the accuracy of these quotes, I think you should name names so that we can all seek a proper explanation from the individuals concerned. You must appreciate that without this, supporting corroboration, your comments will lack the credibility required to get to the bottom of it.
With regard to the location of the seat, I can only assume from your description of events that you hadn’t fully explained in advance that only a seat at pitch level would have been appropriate. Also you have to specifically request acknowledgements over the tannoy or on the big screen. It sounds like there was a lack of communication all round (including from yourselves) which has contributed to your disappointing experience.
I fully accept that the day did not go the way you had hoped and I’m sure the people I know at the club will be equally disappointed. As I say, if someone had behaved in an unacceptable manner, then you should name names and report this directly to the club to get to the bottom of it. Have you formally complained to the club through official channels? We’d all be interested to hear how the club has responded.
He has put up with some dissappointments through his long life I am sure and it won?t shake his love of our club. They made them tough back then didn?t they. There is still so much good from his day and I am sure he will tell you so.
As far as the club is concerned, unfortunately it reflects what goes on with the growth industry of PR and image. They are so full of their own self importance that they forget who really matter.
Michael Kenrick - who makes Everton the People's Club? We do mate ? the ordinary people who love and support Everton. not the club flunkies, not the managers nor the players but people like me and Mike?s grandad and even you.
You become more bitter by the week and you are losing your objectivity. Go take a look in the mirror mate and don?t take yourself so seriously. People's Club - always.
Put this alongside the Liverpool 1 fiasco with no representation of the club and the debacle of the Kirkby move. If I am sitting in my office and something like this had dropped on my desk, the possibilities for promotion of the club would have been endless and all for making a veteran Blue and his families day unforgettable. This guy has seen Dixie play watched Tommy Lawton, Alex Young and told all his kids, grandkids about these heroes, which is why they are now lifelong blues.
They could have interviewed him for the programme, asked him the first game he went to, who was Everton's best ever player, a million questions that my Dad has told me the answers to and I now tell my son. A spot on Granada reports and the BBC... do you really want me to go on?? What a sorry bunch and what an opportunity missed.
I will still contact Everton re my Dad when the time is right, possibly write to Granada and BBC also, but based on your experience I don't expect too much from the Everton side.
Just a couple of points of business in relation to this incident given that football is considered a "business".
1. It takes 10 times more effort and money to generate a new customer than keep an existing one.
2. If happy customer will relay his positive experiences of your "business" to 10 people, then a pissed off one will do the same to 100 people.
3. The gutter press love to build you up then knock you down. I wonder if the "Liverpool Echo" will print this story and so consider the effect of it on a large number of your "customer base". Consider the headline ? The People?s Club snubs its oldest Person. I would put extra staff on the PR phoneline with apologies at the ready.
4. When there is an obvious PR failing, here is the best solution in my opinion:
- Admit it with full humility and sincerity. Yes you Bill.
- Invite the old boy back for the Arsenal game to get his 2 minutes of appaulase on the pitch.
- Invite any other old boys (fans of say 60 years+) to come along as well and give them a table in one of the corporate suites. There can?t be that many about.
- Get Tabacula to interview these old boys on the day and get these gem supporters recorded on film as part of our EFC digital history. Once these old boys have passed on their memories go with them. The fact that these people are still about is as important as those original boadroom documents found in the Skip but now luckily part of the David France Collection.
- Use a bit of Spin doctoring to turn this PR disaster into a right good story. Bill you could speak to your lovey media pals and make sure Sky, BBC and ITV give some coverage to the story.
I suggest the above not out of any sentiment but purely from a hardline business point of view. I am typing this up with my big Everton mug on my desk "branded" with "The People?s Club" down the side. This kind of incident can really do immeasurable damage to the value of YOUR own chosen brand identity. Your customer base never came up with the brand concept. It came from within "your business" and your customer base have merely bought into it.
If you no longer wish to be known as the People?s Club, other brand concepts to appeal to a new target market audience could include: "The Corporate Kirkby Club", "The £100 a Game Club", "The Give us Yer Money and Fuck Off Club". These are straight to the point, honest brand concepts that allow all your customers to know where they stand and what they are buying into. More suggestions from YOUR Customer base may follow.
As a final note I would just like to apologise to Mr Burgess on behalf of all loyal Everton fans who will be outraged by this. Let?s hope Bill gets his business brain into gear and takes on board the feeling of disappointment from his loyal customer base, and sort out the issue before the competing "business" across the park use it as an opportunity to undermine your existing brand identity of "The People?s Club".
From the previous generation, stories of following Everton in the early 20th Century are gone forever. How long will it be before stories of following Everton in the 30, 40s and even 50s are gone forever?
Possibly.
Sadly, after all these years, I think he is right. To us, we support; to them, we are customers ? nothing more... So, The People's Club? It's a myth and I?m a season ticket holder and regular for 50 seasons.
I assumed that the post was intended not only to highlight poor treatment of an elderly fan on what should have been a red (blue) letter day, but also to act as an admonishment to those that you feel led to the poor experience.
Personally, whilst I have been let down by the club in the past, I have never come across any individual who has acted with such crass insensitivity. Consequently you have a duty to help weed these people out so that it doesn?t happen again.
I see far more value in identifying those individuals (and taking them to task about it) so that our great club is held in the best regard, rather than just beating it up for no positive (future) purpose. I had asked if you had formally reported this and what the club?s response was. This way there would be no ?witch-hunt?. Unfortunately what?s done is done. Nothing can be done to improve your grandad?s experience on the day, but action could be taken for remedy and to ensure this doesn?t happen in the future.
However, none of this is possible without having the names. It is this point that I am making. I assume you don?t want me to raise it with the club next time I meet them?
By the way, I did say that I wasn?t looking to doubt the accuracy of the quotes ? and I mean that. I just wish people, just for once would take what people say at face value rather than look for some (unintended) ulterior motive.
If this Kirkby fiasco really does come to fruition then there are going to be some cold and lonely nights at the Tescodome because me (50 years a blue) and a lot of people like me will not follow this club out of the city. I am born and bred in Liverpool and a scouser first, an Evertonian second, if this is the path we are going down and how we treat lifelong supporters then the future of Everton will be a soulless club run by soulless people.
Do you think that West Ham, Portsmouth, Liverpool, Newcastle and on and on roll their elderly fans out onto the pitch during every half-time? They don?t, and they have just as many if not more fans than we do and receive just as many requests from fans asking for this or that. The club did give him a seat, a signed football, brought him onto the pitch with Sharp. But you wanted more, of course you did, we always do.
At the end of the day, for all of you saying this is a soulless club and you won?t follow this type of club when they move stadiums, would you please show me a team who roll out their old fans every half-time and give away seats close to the pitch to all of their elderly fans on their birthdays. Because I watch a lot of these games, actually nearly every premier league match each weekend, and I don?t see this happening. So please, come to reality and get over this feeling that Everton treats it?s fans worse than anyone else, it?s childish and extremely naive.
To my mind, what happened shows not just how uncaring the management is, but also how unthinking they are from a business acumen stance ? it would have been a great opportunity for some really good PR and they threw it away.
I imagine many of those staff involved in this just didn?t care, and probably never do no more than the absolute minimum, and that sloppily. However, that they weren?t upper management at the club isn?t an excuse.
To Lyndon L, that Kenwright occasionally manages a gracious gesture and that it may have been lower management who were involved in these arrangements, doesn?t exonerate Kenwright. Just like in any business or in the military, ultimately it?s the upper management who give the lead and need to stand up and take the can when things go wrong. If Kenwright does nothing, then we?ll at least know how he regards the faithful fan.
To Marco B, I?ve no evidence to suggest it applies to those at Everton involved in this affair, but I know from a good source at EFC that not all the staff there are blue and that some in fact are red. I don?t, however, think that means the reds there can?t do their jobs well in the service of the club.
To Larry B, why not suggest to your Dad that he and Mike B?s Grandad get together for a chat about their Everton memories, and tell the Echo or Radio Merseyside or Granada or the BBC in advance about their proposed meeting, and/or film and tape their conversation and send it to one of the media. They may then take it up and give these grand old Evertonians the moment they deserve. A TV channel could even come up with footage of the players and matches the men spoke of and make a whole programme or two (pre-war, post-war) of their memories.
To Steve W, I think?s it admirable that you are prepared to take up the issue next time you meet the club, but maybe an open board isn?t the place for names to be named. Maybe Mike B should email you the name? Btw, how is it you are able to meet responsible people at the club?
You wrote ?As supporters, we choose to .. turn up and pay ? their side of the deal being they will try to provide you with a form of entertainment ? they owe us football and nothing more.? ? I think that?s a bit simple and perhaps why the club get away with some things. If you go to the theatre, a concert or the cinema, the facilities aren?t unimportant, and so it should be at a football club too.
I don?t know how it is a ManU, Arsenal, etc, but I know the large continental clubs provide much more than EFC for about the same ticket cost ? seating at steeper angles so you can actually see without standing up (I?d guess the terraces converted to seating at Goodison rise at an angle of 10-15 degrees, whereas a slope of 25-35 degrees is needed for everyone to see); no post;, extensive car and bus parking at the ground (okay, not possible at Goodison); free public transport on the day as part of the ticket cost; more facilities and more seating for (blue card) handicapped and more space for wheelchairs and at very reduced ticket prices (one third the normal, accompanying person free); better catering facilities but food no dearer than Goodison; moderner toilets, etc. Bayern Munich even have a kindergarten and small Legoland in the stadium where you can hand in young children while you watch the match.
To Paul J,
You ask what makes a people?s club. Yes you are right in one sense, it?s the people and their affiliation and family tradition, and all that that means. But like in any relationship, it has to be a two-way thing.
Some years ago I lived in Frankfurt and the top-level club there, Eintracht, is what I call a people?s club. You can actually join the club, annual fee £100-200 depending on what facilities you want to use. For that you can join any or all of the over 20 different sport groups they run, from football, triathlon and darts to ice hockey, volleyball and frisbee-throwing, you get reduced-cost season tickets, free magazines and (very importantly) voting rights at the AGM. It?s at these AGMs the ordinary club members and fans at Eintracht vote in or out the different chairmen.
Can you imagine the so-called people?s club Everton ever letting us rabble have voting rights???
Hey let?s call it something like the Granddad Burgess Veteran?s Day.
Each year, lifelong Everton Granddad?s get a Telegram from EFC inviting them to this day (better than waiting to be 100 to get one off the Queen). Their attendance on the day are filmed and recorded and added to the David France Collection. They will then truely go down in Everton?s history for all time.
I can just see it now when they wheel me out in 2050 and I tell the story of how we beat the RS twice within 6 days and went on to win the League and Cup Double in 2009 (Steady on, Tony).
Can anyone contact David France to Champion this idea that will add even more value to his collection?
It has been merged with Everton?s own archives and an expanded collection, known simply as The Everton Collection is moving forward a pace.
Please see the article on:
www.toffeeweb.com/season/08-09/comment/fan/article.asp?submissionID=10336
I am happy to raise this concept at the next meeting of the Trustees.
I?d love this to happen as would a great many fans. What a wonderful Birthday present to give any granddad who was around long enough to attend.
I?m sure you could even manage a swift email to the trustees pointing them to this post so the issue is on the agenda for the next meeting.
I think the media will pick up on this an add more exposure about how "The Everton Collection" is also looking to the future as well as the past.
Shame your grandads experience wasn?t the same.
But logic and football, well it?s like the Tescodome ? very dodgy ground. I would simply say that if Everton want us to forget ?sentiment? and apply logic, they should expect no more than 7 people at the next home game. Because there is NOTHING logical, about watching a team, that plays in a league.... IT CAN?T WIN!
And sure, there are all sorts of requests, but lumping them all into one pot is disingenuous. The fact is, if you ask ?how many people have held a season ticket for 80 years or more?? the answer is almost certainly.... erm one. So.... not really a problem, you just have to apply a little thought.
In my opinion, a club that?s as badly run as Everton and has under-achieved the way it has, should have Mike?s Granddad carried around the ground at half-time by Kenwright and the rest of the major shareholders, EVERY week, while he drinks free Champagne and flicks his fag ends at them.
(Although come to think of it, if he?s 90, he probably doesn?t smoke...)
Mike Burgess ? you can sign up for free and submit your grandad's claim to fame as a true blue.
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There is an Everton supporter aged 90 (still living) who has been a season ticket holder at Goodison Park (Everton Football Club) for 81 consecutive years. Can anyone tell me if this is a World Record? I?ve looked on the website but cannot find out if even such a record has been recorded.
Please come back to me as this may just make a true blue Evertonian very happy.
Tony I?Anson.
In reality, they probably do get a lot of requests such as this and your experience was probably soured by the phone operator, who obviously doesn't give a toss about Everton or anyone else. I agree with Steve Williams that that matter should be followed up before that clown ruins even more people?s perspective of the club.
Mick Wrende ? I think it's a bit ridiculous to say Steve Willliams's comments were "hateful". And you also say, "And what makes you think any further complaint would be of any interest to the staff at the club? The damage has been done now". It makes perfect sense to make a complaint so that this doesn't happen again. Rash comments by you in all fairness.
Tony l?Anson
A record for 81 years plus - I doubt it and I am sure the great supporters across the park will have many more - all of whom were in the crowd of at least 120,000 of them in Istanbul and never missed a game on the kop since the May blitz in 1940.
KAGS


I thought seriously about not publishing this in light of the number of readers who love to point out every opportunity we take to do the club down.
I'm publishing it, not for that purpose, but rather as an object lesson for those who are still sucked in by this "People's Club" nonsense, and who expect the club owes them something for their diligent support over the years. Well here's the shocker: THEY DON'T.
As supporters, we choose to support and up turn up and pay for our ticket... or not. It's a fairly simple unwritten contract, their side of the deal being they will try to provide you with a form of entertainment branded as "The Premier League". And that, dear friends, is as far as it goes.
In reality they owe us football and nothing more. I fully understand the graceless retort your mum received.... "Damned fanatics... We're here to do the business of football, and they're here to pay their money, eat their pies and cheer as the goals fly in."
You can argue that, in the modern world, a business needs to be more conscious of the needs of its customers and that such attitudes need to have gone away long ago... along with the dinosaurs. Clearly they haven't.
I see it too as a continuance of the air of elitist power and autocracy that permeates down from the higher echelons of Goodison Park. It's the preserve of the VIP, of Sir Philip Carter, of Bill Kenwright OBE... They may call themselves "real fans" but they have really no desire whatsoever to be mixing with the riffraff and hoipoloi from Third Class/steerage, the Great Unwashed.
For me, personally, I'm actually not bothered by it. I expect nothing of them, other than football. All the rest is bollocks. I'm sure this is not a popular view, but Everton Football Club should be concentrating on making sure the football side of things is the best it possibly can be. Unfortunately, I know they're not.