Looking on the OS, am i right in saying that the megastore is to close and we will be opening a new flagship store in Liverpool 1?
If, like me, you don't actually live in Merseyside, I rely on the megastore for my EFC purchases. If this store closes, I will have to buy online. I do like looking round the store at all the other merchandise and to pick up an impulse buy!!!
Am I wrong?
Any clues guys?
Matt Kay, Posted 01/05/2009 at 08:35:17
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1 Posted 01/05/2009 at 14:14:35
2 Posted 01/05/2009 at 14:49:07
The money is good but I feel it is a missed opportunity going with Le Coq. The image of the club is a big thing
3 Posted 01/05/2009 at 15:00:37
I think this is good news rather than bad. I know that there are a lot of mixed feeling about the new LCS strip, but the deal is for 3 years with a possible 2-year extension, so we will have to learn to live with it.
Get this season's kit for £10 today as the online megastore closes at 5pm I think today.
4 Posted 01/05/2009 at 15:08:06
5 Posted 01/05/2009 at 15:13:15
I would imagine that, after all the brickbats aimed at the club on this topic, Wyness understandably, Kenwright less so, there should be broad acclaim. Not simply that the club is moving up to where many believe it should be, but that it does appear to have not only listened but to have responded in a way that I suspect causes surprise to many.
Credit where it’s due (R Elstone presumably). This is a good news day.
6 Posted 01/05/2009 at 16:25:56
7 Posted 01/05/2009 at 16:14:17
8 Posted 01/05/2009 at 16:32:18
9 Posted 01/05/2009 at 15:45:51
LQS kit has a huge sentimental factor in our history and maybe it?s a good time to do this deal with more success around the corner, who knows? But please God not the Bib!
I don?t know anything about online shopping but the biggest online sports retailer can?t be a bad thing. Let's not stop here, anyone lend me dirty big set of ladders, I feel like painting a couple of Birds Blue!
10 Posted 01/05/2009 at 18:28:35
If we win the FA cup and we tour OUR CITY with the cup, we will miss out on thousands of pounds with the shop shut.
Another master stroke Robert.
So the deal of the century breaks down to one and half million pounds a year, thats going to buy quality players for sure.
11 Posted 01/05/2009 at 18:51:09
12 Posted 01/05/2009 at 20:10:35
3 year deal with Le Coq Sportif - £1m per annum with optional 2 year extension
10 year deal with Kitbag - £3m per annum, this figure includes the rent on both megastores to Peter Johnson for Walton Lane and to Grosvenor for the Liverpool One store.
When you take it all in, it’s not that impressive.. but it’s better than what we had. To put it into context Manchester City’s deal with Le Coq Sportif was £2.5m per season.
13 Posted 01/05/2009 at 20:11:31
Fat arse Wyness took our pride away with his franchising of different areas of the clubs business. Remember his wonderful quote, "I am an Evertonian like all of you, and we will have a spade in the ground in May," ? that's May 08.
Can anyone tell me why he left????
14 Posted 01/05/2009 at 21:21:28
15 Posted 01/05/2009 at 23:45:08
Could it be that the commercial team are finally starting to pick up their performance in step with the boys on the pitch? I like Mr Elstone, seems like a decent guy, hopefully this is the first of many.
Re: the LCS shirt deal - I think this is fine tbh, shirt looks okay and the deal will be renegotiated in the second year anyway if we continue to progress and brand grows/other folk show interest.
16 Posted 02/05/2009 at 01:12:53
Man City get $2.5m from LQS...we get $1m
17 Posted 01/05/2009 at 15:47:23
"In addition to the deal with Kitbag, the new retail arrangement for Everton includes a sports marketing agreement of up to five years with Le Coq Sportif which will generate a further £3 million."
Does anyone know whether it is £3million over 5 years or every year for 5 years.
I don't mind Le Coq Sportif too much, the kit design look pretty good to me. Thank god we never went with adidas. Have you seen their new kit designs for their teams such as Chelsea. I was hoping for Nike but you cant have it all your own way.
One important thing from the whole deal is that we are getting a shop in Liverpool one which is really good news.
Finally, do you think this deal with Kitbag and Le Coq Sportif is any good?
18 Posted 02/05/2009 at 11:56:48
By the way. who made this blinkered statement last year?...
"Only Newcastle fans spend vast amount of sums on merchandising, and out of town Liverpool supporters; if we had a store in the city we would only make a couple of £1000s a year through that channel, so I don't think its worth it."
Have a guess...
19 Posted 02/05/2009 at 12:25:05
On another point re the Sponsorship deal, let?s hope our Chief Exec. is another gem of a find on the commercial side. He?s only young for the role he?s doing in Club so let?s hope we see more of this type of hard-nosed business coming through from him. Weed out the commercial shite, and cream off the readies from the Global brands who no doubt will be queueing up to be part of the Everton brand as it develops on the field.
To this I would like to back up comments about a range of subtle merchandise for grown ups to wear for work.
For the white collar fans, a range of white shirts with just a small tower on the pocket could generate 5 sales per worker - and genuinely put it through expenses as "Workwear".
5 x £25 = £125 per fan x 10,000 £1,250,000
- and we?d have to replace them every year.
Then there?s the must have work socks, work undies, work vets.
Then for the real fanatics there?s the works designer suit (with Everton plastered all over the inside lining - some posh designer on Saville Row is charging £1500 a pop for this kind of thing).
We could be going to work full of Everton merchandise every day, and only those with a keen eye for detail would knnow.
Any ideas from our Blue Collar workers.
20 Posted 02/05/2009 at 12:56:58
This guy will re-do the lining of an existing suit for £200 - image it in Everton Blue, with EFC branding all inside it, with confidence that it?s generated another revenue stream for the Club.
It?s only by coming up with this kind of off the wall ideas and implementing them first that commercial advantages can be made.
What about teaming up with tailor(s) in the City to offer the same.
Scousers can come up with loads of off the cuff jokes, because we all know that everyone from Liverpool is funny. What about money making ideas for the Club that have not been thought of before.
Like a very hard quiz question, can anyone come up with some ideas or answers.
21 Posted 02/05/2009 at 13:18:21
Also, what about overalls with a Rupert's Tower on them? Hi-viz jackets (you can get them in town I know but they could still do it and get the money). In the constuction game we all like to show our colours so they might just think on and do something about it.
22 Posted 02/05/2009 at 14:04:14
23 Posted 01/05/2009 at 09:31:20
24 Posted 02/05/2009 at 14:12:21
Barrior to entry - a licence from each participating Sports Club, overcome by paying decent royalties to the Club that said Target Market is affiliated with.
Market Promotion example:
(numbers and details don?t matter)
"Buy your personalised Everton Hard Hat for £10 and £4 goes to Everton football Club." exclusively from ScrewfixDirect.com. Also available in Jewson, Keyline, Travis Perkins etc...
Now who thought Everton could market their merchandise through Builders Merchants, never mind along Saville Row?
25 Posted 02/05/2009 at 14:43:45
26 Posted 02/05/2009 at 18:04:09
27 Posted 03/05/2009 at 01:44:05
28 Posted 05/05/2009 at 07:19:42
29 Posted 07/05/2009 at 18:35:52
In another post someone suggested calling it Everton 2. What a wonderful address that gives to the Store. Now I have that in my head nothing else sounds as good.
For a bit of light hearted childish fun (maybe this should go to BlueKipper instead) .. what would you call the store?
30 Posted 09/05/2009 at 23:37:48