The Mail Bag
Electronic Advertising Hoardings
Comments (25)
Is anyone else, especially those who are able to get to Goodison on match day, starting to get really annoyed with the electronic advertising hoardings, especially now that the nights a drawing in?
I’m not sure how it looks on TV, as I am able get to all the games. Bit sitting in the Park End, whenever the ball is up towards the Gwladys Street End, I find it near impossible to follow the ball as I’m confronted with flashing lights coming from behind the goal and the side of the pitch.
I really hope they get rid of these electric hoardings pretty soon, as its starting to wreck my enjoyment of watching the match.
Adam Bennett, Posted 02/11/2009 at 12:50:17
Comments
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Michael Kenrick
I haven't advertising and I hate those stupid hoardings. I can't understand how they don't mess up the players, especially when they feature movement.. surely its distracting? Anything in my peripheral vision like that would be a distraction. But I've never hear this raised before...
Tony Lockett
1 Posted 03/11/2009 at 05:31:56
1 Posted 03/11/2009 at 05:31:56
I remember a couple of years back, a fair few supporters were criticising us because we still had the old style advertising hoardings (a banner on a slab of wood), and suggesting that it was making us look like a small club. Even Bolton and Fulham had the electronic ones, they cried.
Now that we have them, we want them gone.
Ah, the wonderful life of an Evertonian :-)
Now that we have them, we want them gone.
Ah, the wonderful life of an Evertonian :-)
Shaun Sparke
2 Posted 03/11/2009 at 08:09:37
2 Posted 03/11/2009 at 08:09:37
Well with the way we have been playing lately, I will take any distraction that is going, be that an empty crisp packet floating in the breeze or some kind of electronic gizmo.
Tim Taylor
3 Posted 03/11/2009 at 08:15:03
3 Posted 03/11/2009 at 08:15:03
Hateful. But inevitable. Modern football dontcha just love it.
Vijay Nair
4 Posted 03/11/2009 at 08:43:08
4 Posted 03/11/2009 at 08:43:08
Shaun,
Maybe someone should throw a beach ball onto the field and we could blame that! :)
Maybe someone should throw a beach ball onto the field and we could blame that! :)
Mark Billing
5 Posted 03/11/2009 at 09:21:23
5 Posted 03/11/2009 at 09:21:23
I’ve spent the season complaining about how when the ball is low in the box at the St End I can’t pick it out due to the light emitted by the advertising hoardings; thought it was just me being a grumpy old git but I now know that I’m not on my own. Get rid!!
Sat in the Top Balcony for the Wigan game - perfect - no such gizmos on the Bullens side!
Sat in the Top Balcony for the Wigan game - perfect - no such gizmos on the Bullens side!
Michael Lynch
6 Posted 03/11/2009 at 09:42:07
6 Posted 03/11/2009 at 09:42:07
Its all about money so their is no way they will ever remove them. I can see where your coming from though. I imagine this is a common problem throughout the Premier League. Perhaps the Premier League should introduce some sort of fluorescent ball that will be easy to define.
Brian Lawlor
7 Posted 03/11/2009 at 09:56:25
7 Posted 03/11/2009 at 09:56:25
Michael - i agree totally. I had a conversation with a few of my mates last season and suggested it could be distracting to the players. I was laughed at!
I have never heard anyone complain about the previous advsertising hoardings.
I have never heard anyone complain about the previous advsertising hoardings.
Jamie Rowland
8 Posted 03/11/2009 at 10:23:43
8 Posted 03/11/2009 at 10:23:43
You have to have them - they are a revenue generator (although they show more about the Evertonia club and the Evertonian magazine than anything else). The big screens are the same. At a lot of clubs, the big screen just shows the teams all game. At everton we have it showing adverts and replays (the replays are good!).
At the evening games they are a dsitraction - especially when an advert comes on with a white background - they light up the pitch! That has to put players off. (but its the same for both sides??!)
All good - neither love them or hate them - if we had a decent marketing department we’d probably make some decent money out of them instead of advertising the club!
At the evening games they are a dsitraction - especially when an advert comes on with a white background - they light up the pitch! That has to put players off. (but its the same for both sides??!)
All good - neither love them or hate them - if we had a decent marketing department we’d probably make some decent money out of them instead of advertising the club!
Danny Burke
9 Posted 03/11/2009 at 10:34:14
9 Posted 03/11/2009 at 10:34:14
Maybe thats the reason for "hoofball" the lads cant see it on the deck!
Andy Macrae
10 Posted 03/11/2009 at 11:24:15
10 Posted 03/11/2009 at 11:24:15
I started a thread a few months back regarding these new hoardings.
Someone, who said he worked for a company who supplies these, said that we got them for free & now get NO money from the hoardings.
Other clubs who buy the hoardings are able to recoup the advertising fees.
Hence why it only ever shows club related adverts.
Someone, who said he worked for a company who supplies these, said that we got them for free & now get NO money from the hoardings.
Other clubs who buy the hoardings are able to recoup the advertising fees.
Hence why it only ever shows club related adverts.
Paul Joy
11 Posted 03/11/2009 at 12:21:22
11 Posted 03/11/2009 at 12:21:22
We get thumped 5-0 by Benfica
We are playing shit football
We have not won a game for ages
We are skint
We have a chronic injury list
The Kirkby situation
Oh yeah don’t forget about the advertising hoardings!!!!!!!!!
FFS - get out more you saddo
We are playing shit football
We have not won a game for ages
We are skint
We have a chronic injury list
The Kirkby situation
Oh yeah don’t forget about the advertising hoardings!!!!!!!!!
FFS - get out more you saddo
Andy Mack
12 Posted 03/11/2009 at 12:24:16
12 Posted 03/11/2009 at 12:24:16
I find them a massive distraction, hopefully time will see the tech mature into more subtle movement and the horrendous flashing will calm down a bit. It’s new, so there is movement for no reason other than, "you can make things move! Wow!" The web was the same with animated gifs and banners, then it calmed down (although now we’re cursed with flash ads galore). Hopefully the advertisers concerned will grow up a bit and it’ll resort back to something a little easier on the eye.
Nick Entwistle
13 Posted 03/11/2009 at 12:34:20
13 Posted 03/11/2009 at 12:34:20
HATE HATE HATE.
Our eyes are no more than sponges for advertisers.
Our eyes are no more than sponges for advertisers.
Sam Higgins
14 Posted 03/11/2009 at 12:36:29
14 Posted 03/11/2009 at 12:36:29
Is anyone else, especially those who are able to get to Goodison on match day, starting to get really annoyed with the moon and stars, especially now that the nights a drawing in?
Sitting in the Park End, whenever the ball is up towards the Gwladys Street End, I find it near impossible to follow the ball as I’m confronted with twinkling lights coming from the sky.
I really hope they get rid of the moon and stars pretty soon, as its starting to wreck my enjoyment of watching the match.
Sitting in the Park End, whenever the ball is up towards the Gwladys Street End, I find it near impossible to follow the ball as I’m confronted with twinkling lights coming from the sky.
I really hope they get rid of the moon and stars pretty soon, as its starting to wreck my enjoyment of watching the match.
Tony Williams
15 Posted 03/11/2009 at 13:18:12
15 Posted 03/11/2009 at 13:18:12
Sam, you want to try it on Saturdays at 3:00, that bloody big ball of gas (not Tony Marsh) in the sky doesn’t half distract me from watching the footy... granted we are look up at the ball in the air most of the times.
On a serious note, I have never been distraced ever by the hordings, I am too busy watching the ball or the players to even consider what’s on them.
On a serious note, I have never been distraced ever by the hordings, I am too busy watching the ball or the players to even consider what’s on them.
Jonathan Tasker
16 Posted 03/11/2009 at 13:35:12
16 Posted 03/11/2009 at 13:35:12
Sorry to be the purveyor of bad news but I work in the Advertising hoardings business. The majority of the money is made through the advertising being seen on the telly. The moving images, as the original post points out, are much more visible or distracting depending on your point of view. The advertising rights holder and Everton can bring in a lot more revenue through these new digital images. The fact that the images can be immediately created is a real benefit to advertisers and that is why most grounds now have them. I agree that they are distracting but they are effective. Perhaps if our team played more football, and less hoofball, you would be less distracted!
Nick Entwistle
17 Posted 03/11/2009 at 15:01:14
17 Posted 03/11/2009 at 15:01:14
Hey JT,
It is annoying to me that we turn up or tune in for football, but the advertising becomes so dazzling that it puts you off the event itself.
They’re so effective that they seem no different to having on-screen advertising, and who would agree to that?
I absolutely resent them...
It is annoying to me that we turn up or tune in for football, but the advertising becomes so dazzling that it puts you off the event itself.
They’re so effective that they seem no different to having on-screen advertising, and who would agree to that?
I absolutely resent them...
Graham Holliday
18 Posted 03/11/2009 at 15:49:53
18 Posted 03/11/2009 at 15:49:53
Jamie Rowland -
There is a Premier League directive whereby referees, managers and other possibly contentious images are not allowed to be shown on the big screen - so as not to incense the crowd.
It’s annoying but it makes perfect sense.
It will be the same at each and every Premier League ground.
There is a Premier League directive whereby referees, managers and other possibly contentious images are not allowed to be shown on the big screen - so as not to incense the crowd.
It’s annoying but it makes perfect sense.
It will be the same at each and every Premier League ground.
Sean McCarthy
19 Posted 03/11/2009 at 20:30:32
19 Posted 03/11/2009 at 20:30:32
Its official!!! Some people will moan about absolutely ANYTHING!!!!
FFS the advertising hoardings!!!!!! What's next??? Maybe the grass is the wrong shade of green especially when the groundsman cuts it into those fancy patterns!!!
FFS the advertising hoardings!!!!!! What's next??? Maybe the grass is the wrong shade of green especially when the groundsman cuts it into those fancy patterns!!!
Oh and now the dark evenings are with it don't those bright flood lights just get on your tits???!!!!
Albert Dock
20 Posted 04/11/2009 at 08:09:25
20 Posted 04/11/2009 at 08:09:25
I haven’t advertising and I hate those stupid hoardings. I can’t understand how they don’t mess up the players, especially when they feature movement.. surely its distracting? Anything in my peripheral vision like that would be a distraction. But I’ve never hear this raised before...
Wrong.
I mentioned digitalised elephants running around the perimeter on 18 Aug this year.
Wrong.
I mentioned digitalised elephants running around the perimeter on 18 Aug this year.
Dan Brierley
21 Posted 04/11/2009 at 12:55:10
21 Posted 04/11/2009 at 12:55:10
Albert Dock, so you play for Everton and get distracted by the hoardings do you? Let's hear more about it....
Ciarán McGlone
22 Posted 04/11/2009 at 15:45:55
22 Posted 04/11/2009 at 15:45:55
One thing I’ve noticed about those advertising boards is that they only ever seem to be advertising either Everton brands or already existing advertising partners (Chang to be exact).
Are we as inept at attracting sponsors as we seem to be in every other business area? Or is there a very good reason why Evertonia and Chang are on these things permanently on match days?
Are we as inept at attracting sponsors as we seem to be in every other business area? Or is there a very good reason why Evertonia and Chang are on these things permanently on match days?
Albert Dock
23 Posted 04/11/2009 at 16:05:11
23 Posted 04/11/2009 at 16:05:11
Dim Brierlley.
The first paragraph is a quote from the first reply to the original post.
Either pay attention or stop doing whatever it is that impairs you in this manner.
The first paragraph is a quote from the first reply to the original post.
Either pay attention or stop doing whatever it is that impairs you in this manner.
Anthony Doran
24 Posted 04/11/2009 at 16:42:12
24 Posted 04/11/2009 at 16:42:12
Nevermind the hoardings the bigest distraction watching Everton play lately is my dog taking a shit in the back garden!
Karl Masters
25 Posted 04/11/2009 at 19:35:00
25 Posted 04/11/2009 at 19:35:00
Nice to know that, Anthony.
Maybe you should join your dog... they do say dogs and their owners....
Maybe you should join your dog... they do say dogs and their owners....
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