Season 2011-12
The Mail Bag
Why the low home attendances?
This season, our home attendances have been the lowest I can remember during Moyes and his time here. Just last season, we had good attendances, just as we have had before.
The state of Goodison Park is one possible reason, but I think the product served to fans is the main reason. Bad starts to the season are starting to take effect. While big profile players such as Arteta leaving is another.
This team lacks big names, huge fan favourites. We used to have at least one player in the team that caught the eye of people. I remember Gravesen being one, Rooney another. Arteta was our last jewel to sell shirts and keep people coming.
The overly defensive style by David Moyes is also a putdown that does not help. Some might say we had a new jewel coming up from the youth ranks, but Barkley was soon forgotten because Moyes decided to "protect" him. Yet, even as our bad first half of the season has turned around, some of the fans has stayed away.
On top of the £5 million loss we have each year, we now have a bigger loss due to falling attendances which is going to have an effect on whether we can buy Pienaar. I think that Moyes's decision to not play Barkley has had a negative effect on attendances, as he was the only real crowd magnet we had or still have.
Barkley is a local player and there was much excitement around him. Jelavic has done well but in terms of being a crowd magnet, he is still not quite there; for that to happen, he needs to have a whole season with us and he will need to score around 20 goals. In times where money is tight it is even more important to have a "jewel" who sells shirts and attracts fans.
This season has been a testing one. Losing Arteta has had an effect on people, fans are staying away from Goodison until another jewel enters the field. Can Kenwright and Moyes succeed in bringing the fans back? Pienaar needs to be signed and Barkley needs to play a much bigger part than what he has done this season.
I know that Cahill cannot fill the shoes of the "jewel" and I think Moyes needs to realise that if he plans to keep the attendances from dropping further.
J A Hansen, Posted 04/05/2012 at 00:28:25
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Clubs are not allowed to charge differential pricing in home and away ends in the Premier League, and I'm sure it would be the same in the FA Cup.
They've been running offers all season. Before Christmas, if you bought a ticket for Norwich, you got Swansea at half price. All these deals must eat into the incentive to take out a Season Ticket, and rather just go to "most" games, and give a couple of the category C games a miss.
I'd be interested to see how many half season tickets are sold each year, given the perennial shit start syndrome.
I think another factor to be taken into account are all those stupid start times, Sunday games, etc. A lot of people aren't self-employed, and now either have fixed work patterns, or work this milleniums sci-fi like work-planet oddball shift patterns, where the weekend becomes part of the working week.
Then, you add the rest of the non-transfer / no youth breakthrough / sell apologist /baleful part in Corrie / cant-sell, wont-sell / 'weld the old guard in cum what may' bollocks......
We have another 'jewel' now in Jelavic (and Pienaar if we can keep him) and the effect of that needs to be seen next season.
I tend to believe the 'economic' explanation. In tough times people have to make choices about their budgets and while a successful club might retain a higher level of priority for supporters, a trophyless one, trundling down the middle of the premiership, may not hold the same attraction.
It will be interesting to see how the season- ticket sales have performed this year. We have to remember that working families have had their finances decimated by this government and we don't have enough supporters who are rich enough to have had their taxes reduced to make up the difference.
Liverpool's gate against Fulham on Tuesday was low by their standards and this was in spite of a forthcoming Wembley final which usually raises enthusiasm. This may be just another indication that the football supporter's pockets are not bottomless any more. The unemployed have already been virtually priced out of attending football matches.
Rare for me to say it but, on pricing, i think the club deserve credit for some of their initiatives.
Theres numerous reasons gates are down. If you give people a reason to feel passionate and enthusiastic about their club Evertonians will show.
The demonstrable progress of the Moyes years stalled around 08/09 and the football has been getting incresingly "percentage" and outright boring with big players leaving. I think everything bottomed out autumn to winter this year.
Then there is dissaffection with the board, the outright contempt with which they treat the fanbase, Kirkby, economic factors, obstructed views and terrible facilities.
You have also got to give people a reason to show, you cant just keep slapping your fans in the face and expect them to attend unconditionally.
The way the club has treated us over the last 15-20 years, with arrogant contempt, I think gates have held reasonably well considering.
2. Moyes and his tactics.
Those are the 2 main reasons I've been hearing on this forum, number 1 from before the season started and number 2 since the start and there was no change from last seasons bad start.
2) Shit chairman and board
1. Evertonians dont do marches like the scoundrels across the park. traditionally they vote with their feet. I said at the start of the season that the lack of investment by our board and the associated dissatisfaction of our fans had already led to circa 5,000 fans walking away and that this trend would continue if investment in the team was not forthcoming until we were down to about 25,000.
2. The absolutely dire and negative football produced by David Moyes in the first half of this season. Whilst 2012 has been a massive improvement personally I still remember the awfull fare provided up to mid January - an absolute insult to the traditions of Everton and nothing to do with a lack of finance.
3. The current recession.
One final comment however, despite the currentv recession, should we somehow find investment in the summer, retain our current big hitters, re-sign Pienaar and make a couple of other prudent signings (Donavan and a second striker ?) then I believe gates would be back up. evertonians have lost hope at the moment, thats why so many aren't going, but if that hope can be restored then I believe many would return.
Make it happen BB or piss off !!
He did the same thing with Gueye. He broght him on a couple of times last season and he clearly wasn't good enough, so he has let him progress and now he looks a lot more like a premier league player.
I've watched Barkley play for the first team and the reserves and he doesn't look good enough to me yet. I'm sure Moyes will introduce him when he's ready.
I think the reasons are many and varied, also there are other attractions for young people these days, and I think it is still true that you need to get fans as young children.
Obviously our lack of success has had an effect, especially as younger fans want to be associated with teams winning trophies. I think our regular match going fanbase is about 30,000 tops. Also our lack of investment doesnt help as all fans like to see new players each year.
I dont know if we will ever get back to winning leagues again, maybe not in my lifetime. So it is likely that our fanbase will erode still further over the coming years unless investment can be found. But I think that might be easier said than done.
But as fans all we can do is keep buying our season tickets and getting behind our team. Irrispective of who is manager or chairman. My love for my club is completely unconditional.
It's true that the economy has been in freefall for 3/4 years but the effect of that and government policies with respect to benefits and tax credits (and accordingly income) is only taking real effect now or very recently. Additionally, public sector employers have only been shedding staff significantly for about a year now and Liverpool and the local area (where 99% of Everton supporters live....unlike our neighbours!) is affected more by that than any other city in the country.
Remember too that for every decimated household income it may well mean that it is not only a case of one person who can no longer afford to attend games, but maybe involves a partner and a couple of kids too.
I'm not suggesting the recession is the only reason for lower attendances but where in ancient Rome it was 'bread AND circuses', now it is often 'bread OR circuses' I'm afraid.
There are only so many times you can accept surrendering games and being lied to by club officials.
Loyalty accepts honest mistakes but the dawning that the piss is being taken tends to remove enjoyment.
In a nutshell watching Everton is not enjoyable regardless of how many web wallahs keep saying "top 10 finishes".
Oh....and playing crap football and selling our best players.
Generally poor negative tactics and football
shit views - £35 for a 'non restricted view' in the top balcony yet i can't see the 18 yrd box at the Gwladys End...fucking joke
When some people are likening the relationship between Everton and its fans to that of an abusive partner, it says alot about theway Everton have treated its support.
£35 for a terrible view. £10 parking. Few refreshments £5.
Total of £50 not reasonable when game can be watched at home with a can on the interweb.
If i've had the money i've always bought a season ticket and that was the only decision I had to make.This year I thought about not getting one because i'm fed up with Moyes,his teams and tactics but in the end renewed it because my love of Everton will always trump any feeling I have about any manager.
Did you see how the team played Aug - Dec? Watching was more a duty and a chore than in hope of entertainment. Take away the occasional "up-and-at-em" odds-defying performance and it was bloody awful. There are few obstructed views in the Lower Gwladys (apart from Fellaini wigs) but plenty of empty seats.
Conditions? I've watched Everton in the 60s and 80s; travelled in railway cattle-trucks, stood on cinder terracing at Elland Rd, lost shoes in 60,000 plus crowds, been unable to move in the Gwladys St crush and been soaked in the open ends, home and away, but didn't care one jot about the conditions ? it was a joy to watch Everton then.
Its ludicrously expensive when you total it all up to watch what is generally (although not so much recently) awful, negative non-entertaining football. On top of that, shit views and poor quality food. There's more unemployed people than there has been for a while - at the same time when footballers are earning more than ever. Sky TV and the mass media in general - the people who effectively control money in football - are mostly corrupt and generally quite sinister in their motives. The rich get richer the poor get poorer. Then you're asked to pay £40-50 quid to sit behind a pillar, eat a cold sausage roll, drink a warm pint and watch us play one up front at home to Swansea.
Footballers, Sky, Agents and many others involved in the game are literally hoarding away ridiculous sums of money - all at the expense of the common fan. A football ticket should cost more like £5-10.
I get Evertonia each year and so can choose my seat but if I didn't then I would rather watch it in the pub (my local in Sheffield plays every Everton game for the 7 - 10 blues that drink there) than pay £35 to watch from behind a set of posts and not seeing more than 6ft in height due to the roof in the Bullens or the back of the Gwladys. We need a stadium without obstructed views desperately.
Also, I'm not anti Moyes and there were mitigating circumstances but the football we played at the start of the season was enough to put you off for life.
I think I cover all three catagories as to why people might stop coming. Staying away from the game because you don't like Kenwright is just choking the club.
Also, it's simply easier to sit home and watch. Nothing replaces a live atmosphere, but if I have to watch my budget, I can still watch the team for every game. Just at home.
I wonder if Paul Rideout would have been my favourite had I been able to get the same access to matches back in the 90s.
By all accounts he was a bit pants, but I thought he was great.
That said, Evertonians know all too well what to expect from Everton during the summer periods and when the season starts ? players sold, shit start in the first half of the season, and a reasonably good finish to the second ? an all too familiar pattern and for many perhaps that's just boredom. We're not looking like winning anything and a top-half finish doesn't really represent value for money for those, I suspect. So a season ticket as well as, for many, the associated costs travelling to the ground plus food/beers and matchday programmes is too much of a hit to the pockets.
Interesting article on English and Football Germany a while back in the Guardian, definitely worth a read re. prices:
http://www.guardian.co.uk/football/blog/2010/apr/11/bundesliga-premier-league
1) Kenwright.
2) Moyes.
That simple.
I think despite your assertion of simplicity, the reasons you stop doing something so habitual and emotional as going to Goodison are probably a little more complicated. I suspect you are in a similar position to the other 3000 or so who also no longer go, and I'm not surprised, as there is a complete lack of any kind of 'feel-good' factor. We effectively get told every summer that we won't improve the team, then we don't, so people just aren't excited about something that is supposed to be exciting.
Imagine by the end of June we've snapped up Pienaar, and Kenwright has somehow given Moyes the funds to sign Dempsey and also another pacy winger (let's say Scott Sinclair for arguments sake). Would you be excited enough to come back? Do you think other people you know would? If not, what would it take, or do you think you've had it for good? (By the way was this season your first without a season ticket and how has that felt?)
To be quite honest, I feel sad that ticket prices are so high -? £35 is overpriced. In Germany and Norway ticket prices are very similar. Lower the prices is one solution.
We had players which excited fans; we do not any more. It is too early to tell if Jelavic will be the big hit, and Pienaar will most likely go back to Spurs because we cannot afford the transfer fee.
Not having a "jewel", like Rooney who we did have, it makes the team less attractive. If we got Raul from Schalke 04 and Pienaar then I suppose gates would go up to a more normal number.
Fact is, Fellaini is most likely gone, our only other to get exited about is Barkley, since he is local and has earned all that praise since the start of the season. His performance against QPR was promising.
Kenwright and Moyes are to blame, for allowing players to stay beyond their selling date. Moyes's first half of the season syndrome is getting old and too familiar. Just like our tactics with one upfront at all times, things can get too predictable, also for our fans.
Even after the second half surge up the table, fans are staying away. If ever there was a message to learn something from, then this is it.
Where is the BU? Have they been silenced? They could press for reduced ticket prices: £25 maximum per game... something needs to change.
The one and only reason i wont be going again is shithouse moyes and his negative dour shite
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613 Posted 04/05/2012 at 07:29:26
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Man City : 29,856
Chelsea : 33,924
Blackpool: 38,347
I know the Man City game was on a Tuesday night, but the high attendance for the Blackpool game may well have had something to do with a ticket price of £25?It's a period of recession and it's really time that all football clubs ( not just Everton) started to realise that and were a bit more considerate to the fans. The Premier League is ceratinly at the top of the league when it comes to ticket prices compared to other leagues in Europe.