What I did find interesting was the number of Cardiff fans in support of it.
I think that has something more to do with red being synonymous with Wales though. I can never imagine it washing here thank god!

As for the Liver Bird.. It annoys me no end how LFC have got the 'rights' to this iconic image of the city.
A small Blue Liver Bird on the white home socks ? Now that would cause some raised eyebrows ?

In any other business, this kind of move would be applauded. On paper it looks like a decent re-branding exercise and I can understand the thinking behind it if you look at it from a purely marketing perspective.

It does however, make a mockery of 100+ years of tradition, and I certainly wouldn't support anything like it happening to our club. I'd rather stick with Blue Bill than some foreign investor who was keen to make us the "Everton Red Sox" no matter how much better off we would be financially.

Leeds went from yellow to white. Brazil used to wear all white. Chelsea used to wear sky blue. Juventus used to wear red. Real Madrid used to wear bue. Even we sported a red strip for a while. I hate seeing tradition being torn down in this game, but those clubs kept on keeping on & so will Cardiff.

Quick 'devils advocate' question: Would we, as Evertonians, be bringin this up if Cardiff traditionally wore red & were changing to a blue shirt & white shorts?

2. Whenever u look at red vs blue rival clubs across the globe, the red ones seem to be more successful. Cue merseyside, Milan clubs, Manc clubs, London clubs etc. why? Coincidence perhaps, or that people act upon their beliefs ... Self fulfilling prophecies.

As Paul mentions above, Everton did play in the Liver Bird originally.

But relax, we've got Blue Bill from the Boys Pen, not some foreign type who would put the money to buy us onto the club, borrow against season tickets, borrow against broadcast revenue, sell the old training ground, sell the new one and lease it back.

But..."

If some billionaire offered EFC the chance to be great again and rid of the current mob- on the condition we wore red. I'd accept on the understanding it was a our away shirt and the concept was based on our 1891-95 shirt. In which we won our first championship. Yes, wearing red!

Look at the Cardiff fans - they were up in arms about this, and even though the owners backed down for a short time, they still have ended up in red!

I'm not sure an owner would be dumb enough to make us play in red, but don't be surprised if one day a big American owner jets in, decides we need to play in aqua green, orange, and white, and calls us the Evertonian Dolphins! Yee-haw!

If a bloke came along with £2billion to spend and said we had to wear another colour, would it be so bad? Cardiff still have a blue 'away' kit. You have to balance this stuff out with modern economics - I mean if a company takes over another and decides as part of the deal that they want to re-brand it, who can stop them? Football is business like any other, and although I would be 100% against us wearing red, I very much doubt you'll see any Cardiff City fans complaining if they win the Championship next year with all the cash they'll have at their disposal.

A new ground, training facilities, new players.....these things don't come cheap and if wearing another colour is the kicker, then so be it.

Don't fear it, embrace change.

Forever Blue.

As for Swansea pissing themselves, their new 2nd kit for next year is pretty much identical to the Welsh national kit. Perhaps they see themselves as national ambassadors now that they are in with the big boys

Fans aren't as passionate about tradition as they were (nil satis ...., anyone remember?).

The american "franchise model" where teams at the whim of an owner move to different cities, change names and all that old pony will happen eventually.

You only have to read posts on the BU thread a good portion of the posts delight in stating the owners can do what they want 'cos it's fuck all to do with us.

Kit changes are neither here nor there.

C'mon this is a silly, if hypothetical, argument; it'll never happen.

I'd have a bight orange kit with green fuckin' spots if a Sultan came along with an open cheque book.

A change to red for them or us would seem to be impossible because of the two-team city situation (Bar Codes beware), but owners are owners - they can do what they like. Fan power? Sky sets whatever kick-off time it wants, and we still have to pay to get in!

The worst part for me would be the changing of the club badge. For me that one thing does symbolise the club and to radically change it would be a real stretch. But when the money is on the table, you realise that the only thing that really matters, is that your club can afford to be competitive. If you dont agree, just read toffeeweb most weeks. We are always wishing for a few quid to buy a new player or keep one, or whatever the flavour of the day.

No matter what happens you can always be safe in the knowledge that we could never stoop as low as the redshite.

We are known as the Blues & Toffees.

As a foriegn supporter, I don't expect my opinion to mean much, but if it was for the good of the club, and made us compete financially with the big boys, get the dye out. You could still call the team the Blues - Queensland Reds only just started wearing red a few years ago after changing from maroon and blue.

Does anyone think that the people supporting the club during the red stripe mosquito fleet jerseys kicked up a stink when a change was suggested? If they did, would they still be upset now?

Do you really think Everton care how many Chang beers are sold in the UK or elsewhere? Do you think Thai Beverage really care what Everton fans think of Chang Beer?

I think if Everton fans knew how we ended up being sponsored by Chang it might open people's eyes a bit as to how business operates in sponsorship.

Do you have any insight into how "we ended up being sponsored by Chang it might open people's eyes a bit " and in what way peoples eyes would be opened.
This is a genuine question, as I have no real idea as to how that happened, and not a snide comment on your post.

But I heard (from 2 different sources, in different sectors, in different countries) that actually Thai Bev had a marketing tie-up with Carlsberg to cross-promote each others crap in Asia and Europe, and Carlsberg did the dirty on them.

Their response was to go sponsor the team nearest to Liverpool, and that was us. They used that tie-up as a means of launching the product throughout the UK (which Carlsberg hadn't done).

If you look at the font used in the Chang packaging, and the colouring, it's remarkably similar to Carlsbergs.

There's a lot more to the story, but that's it in a nutshell. A nutshell that also shows "the biggest sponsor deal in our history" or however it was lauded actually fell into their lap, thanks to the sponsors of our rival being a bunch of twats to do business with. Or something like that.

Steve #884, Pictures in the US of Landon, Howard, pictures in Australia of Cahill all wearing Chang logo's.. Im sure its beneficial to them. All Tesco Extra, and most superstores now stock Chang ( in the world beer sections, usually 3 big bottles for a fiver by the way !! )..

Mark #889 Thai Bev also made a big splash about it in Asia a few years back. Buses fully-wrapped with the Chang - Everton tie up. Sadly we'd just sold Beattie as they launched the campaign (he took up most of the space on the ad!)

Matt #891, This new Nike deal does look to be a bit controversial, how could it be anything else when we're talking about Everton? Although I go along with another poster on a previous thread, I'd rather have a tick on my shirt than a cock.

I think it is terrible that Cardiff have sold out their history and heritage and I wouldnt want us to do the same. Rebranding does sometimes work but sometimes works for a short period of time, remember new labour? We already have a strong brand we just need a marketing strategy that capitalises on our history such as being the team that has more top flight seasons in Englands top divisions than any other and therefore the world, the 4th most successful club in terms of league titles, one of the original 12 clubs in the football league. And for much of the 20th century it was Everton who led gound breaking developments so this can be achieved again if we can attract a investor who has empathy and respect for our past and at the same time is forward thinking. I am sure there is a global brand out there who would want to benefit from being linked with us. The problem is Bill Kenwright!

It's always good to get financial backing and support - but Cardiff City have been going long before these new owners arrived on the scene and hopefully they will be going for a long time after these guys have sold on to somebody else. Tradition should count for something in sport - clubs do have a history and I believe that it is a foolish club that takes little notice of its history.

Yes they do http://www.myfootballtops.co.uk/national-teams-football-shirts-asia-c-5_268.html

You'll see all the ASEAN countries except Malaysia all have a red home kit, except Thailand which just changed it this year.