Everton have today announced a new partnership with global drinks giant Monster Energy.
The deal will see Monster Energy become the ‘Official Energy Drink Partner of Everton Football Club,' giving the brand a presence at Goodison Park on matchdays as well as branded content and exposure across Everton's digital channels.
Monster Energy is a global lifestyle drinks brand and available in over 140 markets worldwide, including Asia which remains a key focal point for its new sponsorship portfolio. With a reputation for ‘refusing to accept the traditional' Monster Energy has built partnerships across sport supporting motocross, off-road racing, Formula 1, MotoGP, NASCAR, MMA, BMX, surfing, snowboarding, skiing and skateboarding.
Alan McTavish, Commercial Director at Everton Football Club, said: “We are excited to welcome Monster Energy as an Official Club Partner. The Monster Energy brand will be familiar to a lot of our fanbase and through this partnership they will enjoy global exposure by accessing marketing assets as well as a presence at Goodison Park on matchdays. Monster is an ambitious brand with a unique approach, and we look forward to seeing what we can achieve in partnership together.”
Monster Energy's SVP Marketing EMEA, Jon Tuck commented; “Monster Energy is hugely proud to be able to announce our partnership with Everton Football Club. Knowing the passion and pride of Everton fans in the UK and worldwide, we are excited about the opportunity to work closely together to unlock some great experiences for everyone connected with the Club.”
Reader Comments (50)
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1 Posted 17/09/2019 at 18:23:46
2 Posted 17/09/2019 at 18:24:35
3 Posted 17/09/2019 at 18:47:48
Alas, it's just an energy drink outfit – I doubt whether our beauts have the strength to lift the can.
4 Posted 17/09/2019 at 19:43:19
5 Posted 17/09/2019 at 19:55:58
6 Posted 17/09/2019 at 20:39:09
PR stunt after another defeat.
7 Posted 17/09/2019 at 21:10:03
Schools have banned them in some cases. Unfortunately, due to the brand imaging, a lot of kids are attracted to these.
8 Posted 17/09/2019 at 21:11:19
9 Posted 17/09/2019 at 21:18:38
Energy drinks and Angry Birds... maybe the plan is to rot the brains of the next generation of fans entirely.
10 Posted 17/09/2019 at 21:23:34
Will it spark the first-team squad into putting in a proper shift every game and preparing properly off the pitch for every next game and maintaining focus, communication, passion, desire and effort and teamwork in every game?
Surely, surely the Riot Act has been read and Harry Catterick no-nonsense tactics to shirkers has been used at Finch Farm this week?
If there's no change this weekend and the next month, then we face another season in no-man's land.
I'd start with Moise Kean, but I reckon, for this game he may start, plus if fit André Gomes takes the place of Schneids, Bernard for Siggy. Make Delph, the new Captain, but I think this could happen, the next time Seamus is injured, but then Delph could be injured at the same time.
Who then should be Captain, else should Seamus stay as Captain?
11 Posted 17/09/2019 at 21:37:28
12 Posted 17/09/2019 at 22:20:07
They threw in the towel last Saturday with 15 minutes to go.
13 Posted 17/09/2019 at 22:32:59
14 Posted 17/09/2019 at 22:48:39
15 Posted 17/09/2019 at 23:02:05
16 Posted 17/09/2019 at 23:03:07
Monster is a major brand. Partnering with companies like this is further evidence the Board are trying to market our brand at a higher level.
17 Posted 17/09/2019 at 00:01:18
It is Silva's job to privately talk to individuals and the team collectively to correct what is going wrong and by tactics, team selection and motivation, come up with the winning formula.
If he is not up to it, it is up to Brands to recognize that and go find someone better.
18 Posted 18/09/2019 at 02:08:11
I think the consensus on TW is that the club has lacked on the field leadership, for some years, and have too many players who lack the will to win when the chips are down.
Delph is a winner and hates losing. We could do with a few more like him.
19 Posted 18/09/2019 at 06:49:15
Who does the pork pies and the Toffee Lady these days?
No, I'll have to rephrase that...
20 Posted 18/09/2019 at 08:20:52
Spot on, mate. Hyperactive rubbish drink crammed full of sugar and caffeine — not the sort of thing that "Young Blues" need to think we're advocating through promotion.
21 Posted 18/09/2019 at 09:00:22
We are raising our profile and being paid for it. Whilst I personally wouldn't drink such, I don't see how we can take the high moral ground here.
I mean, if we are to be so picky on who sponsors our great club we will be looking long & hard, let's be fair if it was a soft drink it would also be full of sugar, a pie company full of fat, maybe we should stop the Toffee ladies from dishing out sweets?
We are already sponsored by a Betting company and let's be fair gambling can ruin lives. So to all the naysayers: can you suggest a suitable sponsor that is available and willing to invest in Everton FC??
22 Posted 18/09/2019 at 09:18:22
23 Posted 18/09/2019 at 10:23:39
24 Posted 18/09/2019 at 14:25:03
25 Posted 18/09/2019 at 14:57:42
26 Posted 18/09/2019 at 15:01:21
I now know that taurine is a moleclue originally discovered in bull semen or bile and is said to strengthen and protect heart muscle cells as well as hearing and vision. Hmmmm! Delicious!
Thus the justification of the likes of Red Bull and Monster using it (together with caffeine, I have to report Eric) in their energy drinks, although there is conflicting opinion on taurine's benefits to humans by medical science.
27 Posted 18/09/2019 at 15:31:53
Sponsors include insurance companies that fucked over the entire world economy, car companies that asked for American bail-out money, gambling companies that create addiction in some folks, etc.
If the kids' parents are so asleep at the wheel to allow their children to down a Monster, that's on them, not the company, the product, or any Club that allows them to sponsor their brand.
Jesus, whatever happened to personal responsibility? Our kids are so sheltered, it's no wonder they flounder as young adults. Parent (verb), don't bitch.
28 Posted 18/09/2019 at 16:05:20
You're right taurine as well as caffeine, and 9.5 teaspoons of sugar in the big cans, see attached report of which I am sure there are many on the net.
Make of it what you will but this is a bad move for the Club and needs stopping.
29 Posted 18/09/2019 at 16:09:27
30 Posted 18/09/2019 at 16:17:41
In any case, there are sugar-free variants of Monster – just the same as most other drinks brands.
31 Posted 18/09/2019 at 16:24:41
I love Chang and had 12 years in Thailand to prove it but I was over 18 years of age, and of course I can gamble too!
The problem I have is the harmful crap that is in these drinks that youngsters can buy, and they don't bother reading the ingredients, I never did when I bought pop! I think we are wrong to advocate this product and I think there maybe a backlash on this move.
Anyway that's all I have to say, the evidence is in the attachment.
32 Posted 18/09/2019 at 16:52:43
There is some legitimacy to the opposition but, as Jamie C states (in this case), parents are (supposedly) the well-informed adults who are best placed to educate and guide their children on their dietary habits and the health risks of imbibing too many soft/energy drinks.
That extends to what parents put in their shopping cart, buy for snacks at the shopping mall or cinema, and the food and drink they serve up at family meals.
Such education should extend to enlightening kids on the deceit of subliminal messages of advertising and the appealing images used; that they would be somehow incomplete – outcasts from their peers, even – if they didn't wear/eat/drink/whatever the particular brand being promoted.
It's my experience that kids actually feel more secure and like adults, parents in particular, looking out for them without totally molly-codling them.
33 Posted 18/09/2019 at 17:06:34
34 Posted 18/09/2019 at 17:13:51
Seriously though, sports tend to attract scum bag sponsors. For years F1 was bankrolled by cigarette companies. We have loan sharks, dodgy financial firms (AIG), corrupt despots (Qatar), gambling firms, petroleum greenhouse gas creators, etc. But if we're talking morality how about the morality of charging someone who is making £20k a year, £600 a year to watch someone doing a bad job on £120k a week?
35 Posted 18/09/2019 at 17:16:30
36 Posted 18/09/2019 at 19:53:00
37 Posted 18/09/2019 at 23:13:55
I thought we were already sponsored by "Lack of Energy"
Won't this mean a conflict of interest?
38 Posted 18/09/2019 at 23:27:12
So yeah, Monster's good stuff – but drink responsibly, kids!
39 Posted 19/09/2019 at 06:16:06
40 Posted 19/09/2019 at 10:05:24
41 Posted 19/09/2019 at 10:32:16
“It tasted like I was drinking anti-freeze “
Bill, how do you know? Have you tried anti-freeze when you've run out of meths?
42 Posted 19/09/2019 at 13:09:26
It's just an amino acid that we can make synthetically now.
44 Posted 19/09/2019 at 14:02:58
No idea how much its worth but hopefully it's a good deal meaning extra revenue for increased salaries, transfers, pay contracts off etc.
We still need to spend a lot more, weather that's with Silva in charge or someone else. Top 6 is going to be a struggle (as is top 10) but the season is early and I live in hope.
Monsters can be good or bad. It's our midfield zombies I'm concerned about.
45 Posted 19/09/2019 at 14:24:17
46 Posted 20/09/2019 at 10:07:05
Monster is the worst of the lot. I've had real problems getting my youngest lad to kick his addiction to it. It's fucking terrible stuff.
47 Posted 20/09/2019 at 10:17:11
Heres the thing though, people are here saying they are bad for kids, well guess what? smoking and alcohol are bad for adults too, but we still do it.
We all have this insatiable desire to ruin ourselves and the planet. We are told not to do something, so our initial reaction is to do it and find out why we shouldn't.
As for sponsoring Everton? Ethics and morals went out of the game years ago, unfortunately for us we were just too slow to catch on. Now we watch our rivals pull away based on huge commercial deals and other such factors.
So, if they can line our pockets like red bull do with other teams and other sports, then I'm all for it.
When we lift a trophy I doubt many of us would think 'I should really enjoy this day but I can't because Monster gave us the money to compete for it.'
ps: I still haven't kicked the addiction. :)
48 Posted 20/09/2019 at 10:39:51
50 Posted 20/09/2019 at 16:22:30
As adults, we're interested in morals and politics, but in the case of supporting a football club like Everton, I think we are acting differently, and all that matters is winning football games. If we do that, all is well with the world, especially if we win trophies, in which case the world becomes paradise.
51 Posted 20/09/2019 at 20:42:54
52 Posted 21/09/2019 at 12:15:11
Great deal for the blues, at least we are taking the commercial sides of things seriously. Monster are well, a monster sized company, best deal since NEC.
As for ethics, give me a break, as others have already stated; what are responsible parents supposed to be teaching their offspring? I bet more kids do drugs than get hooked on energy drinks.
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