Kevin Thelwell has issued a classy farewell statement to Blues fans as he summarizes the challenges and triumphs of the last 3 years as Everton's Director of Football:
Dear Evertonians,
I would like to start by saying what a privilege it has been to serve as Director of Football for the past three years. This is an incredible club with so many good people working for it and supporting it. I am proud to have been given the opportunity to work here.
Despite the difficulties we have faced over this period I have loved every minute of it, even in the most challenging of these times. Clearly, we have had some tough obstacles to overcome, and it has not been what any of us would have hoped for or wanted for our club.
With a backdrop of PSR commissions, points deductions, relegation fights, takeover attempts and a financial reality that necessitated tough decisions on player transfers and significantly reduced team investment, it has not been easy to keep our heads above water and retain our Premier League status. Navigating the last three years, whilst building a magnificent new stadium, hopefully provides some pride for you and gives everyone associated with our club and the city the opportunity to look forward to a brighter future.
I feel that I leave with the Club in a much better place than when I arrived, both on the pitch and off it. Being consistently outspent by every team in the league has not been easy but it was a necessity to ensure the survival of our club – and that is something that I’ve always been honest and open about. My goal has always been to manage with the multiple immediate challenges, without jeopardising the long-term future of the Club. As a result, we are in a much stronger financial position, and I am excited about where we are on the pitch.
From a football perspective we have had to be creative through player trading. Whilst we have received £225m in player sales over the last three years, our circumstances have only allowed us to spend £145m across six transfer windows. Whilst we haven’t got every move right, to build a team capable of competing at Premier League level against that landscape, having to be pragmatic in moving on some of our best players and future talent in the process, is an incredible achievement.
We have some outstanding professionals here and the experience of Seamus, Jordan, Tarky, Gana and Doucs in particular have helped to keep our ship steady in the most difficult of times. We also have a core of outstanding young talents that have the potential to play key roles in Everton’s future in Jarrad, Jimmy, Dwight, Jake, Tim, Yousseff, Harrison, Nathan and of course Iliman. I look forward to seeing them do us proud in the games to come.
Finally, I would like to thank David and his coaching team for an excellent job so far – long may it continue! Also, thank you to the dedicated staff at Finch Farm who have worked so hard and sacrificed so much to keep the wheels turning, and to TFG who we all hope will take the Club back to where it belongs! And last but certainly not least, I would like to thank you. Every Evertonian has played as significant a part as anybody at the Club during what has been the toughest and most uncertain of times. The unstinting backing for the players and staff at Goodison, and on the road, has been humbling and amazing to see every week. I am eternally grateful to have seen and felt your support and passion.
Thank you again for that support, and best wishes for the future. Kev.
Quotes sourced from Association of Sporting Directors
Reader Comments (61)
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2 Posted 10/03/2025 at 14:55:56
Somebody remind me again - why is he leaving?
3 Posted 10/03/2025 at 15:00:47
4 Posted 10/03/2025 at 15:25:55
Ian@2
Unless he has made the decision to leave himself for a new challenge which I doubt Ian then I would be guessing that its because he is part of the old regime and TFG want their own man. For me though this is the worst decision that TFG have made so far.
Paul@1
Maupay is a classic example of what this guy was having to deal with in the market Paul. He cost about £12 million I believe. If you spend £12 million on a striker then you get a £12 million striker. Bog all in EPL terms.
5 Posted 10/03/2025 at 15:26:15
The honesty about the shit sandwich he was dealt oozes out of his statement.
I can't help but think that he must be envious that he won't get the chance to have taken us forward under the new ownership and the new Everton Stadium.
But, the owners clearly have different plans on our future direction.
Good luck and best wishes Mr Thelwell. I for one, believe you done a good job with your hands tied, which you openly explain.
6 Posted 10/03/2025 at 15:26:40
It might be the owners, maybe its Davy, who if there is to be a DoF wants his own man or maybe wants to go it alone.
We will probably find out in time.
7 Posted 10/03/2025 at 15:26:49
The likes of Bolasie, Tosun, Klaassen, Sigurdsson, Koldrup and Scheniderlin all cost more relatively than Maupay and all left for peanuts.
I think he has proved a canny operator and we will do well to improve on Thelwell.
8 Posted 10/03/2025 at 15:35:47
Ian #2, I wish he wasn't. I think he's done a hell of a job. But TFG has every right to put its own people and system in place.
PH #1, guess you've run a complex business operation without making a single personnel mistake. Congratulations.
9 Posted 10/03/2025 at 15:43:21
The whole Kenwright and then the Kenwright/Moshiri period has seen a watering down of the club status, the sale of our assets on and off the pitch and a collapse of the footballing status we enjoyed for almost all of our previous pre Kenwright history - instead we had directors and shareholders feeing us untruths about everything from investment to physical attack. I am thankful we survived and i thank everyone who assisted - some I acknowledge may not have got near Everton in the role they held at one time, but in trying times Thelwell and several others did a good job.
Good luckl to him.
10 Posted 10/03/2025 at 15:44:58
11 Posted 10/03/2025 at 15:46:45
When TFG conducted their 100 days review this would have come up like a sore thumb..The easiest solution was to get rid of Thewell and restart and restructure with a new Chief Executive who would be accountable.
It is a attempt to tackle one of Gerald McKean's (who worked at Everton) 'Little Empires'.Hopefully it is the beginning and the other 'little Empires' that have plagued Everton follow suit.
Really good news for the future of Everton.
12 Posted 10/03/2025 at 16:00:21
,like I said he's did a decent job. And I've made plenty of mistakes.
13 Posted 10/03/2025 at 16:01:13
14 Posted 10/03/2025 at 16:16:41
PH #12, sorry about that, I can't always spot satire. Guess I need a winkie emoji or something.
15 Posted 10/03/2025 at 16:20:04
I recently spoke with “Billy the bee”, the Brentford podcast bloke, who interviewed Maupay and said he was actually a really nice fella but hated our fans for the way they treated him and his team mates, especially that time on the railway station.
16 Posted 10/03/2025 at 16:20:48
They didnt create this shitstorm. They were simply tasked with keeping us afloat while we went through it. They did it.
Job done
17 Posted 10/03/2025 at 16:50:40
Very genuine and classy man.
19 Posted 10/03/2025 at 17:34:47
And thank you for this letter that shows you understood the value of the worldwide Everton supporters., all the best in your future.
20 Posted 10/03/2025 at 17:51:55
Im tired of people judging Thelwell off of one bad signing that didnt really have much effect on us in the long run. Especially when he had plenty of good transfers all while having the only net POSITIVE (Brighton aside) transfer spend over his 3 years.
Let the Maupay signing go already people.
21 Posted 10/03/2025 at 17:56:29
A few dud recruits for me, and Id like to have seen the Academy progress further, but on reflection its hard to disagree with Kevin having done a very good job.
Good luck to him.
22 Posted 10/03/2025 at 18:03:29
23 Posted 10/03/2025 at 18:07:09
It would be a recipe for disaster, as would Moyes trying to do all jobs again.
Still not sure why Thelwell sacked
24 Posted 10/03/2025 at 18:11:40
In today's click bait world he's either 'shite' or 'brilliant'. He did a good job and I hope we don't regret letting him go. Good luck Kevin.
25 Posted 10/03/2025 at 18:19:47
26 Posted 10/03/2025 at 18:29:29
He hasnt been sacked.
He hasnt been offered a contract after his current one expires at the end of the season.
27 Posted 10/03/2025 at 18:45:53
Everton will have enhanced his reputation within the industry. It will be interesting to see where he pops up next.
28 Posted 10/03/2025 at 18:49:37
29 Posted 10/03/2025 at 18:52:42
However Im just a fan and hopefully the owners know what theyre doing.
I wouldnt expect anything other than this kind of statement from Thelwell. An understated and classy operator.
I think the next club he goes to are getting a talented individual with plenty of humility.
30 Posted 10/03/2025 at 18:58:05
Quite interesting that he didnt mention Dyche, maybe there were tensions between the 2 which no doubt would be enhanced by having very little to spend during their time here.
31 Posted 10/03/2025 at 19:21:39
He had neither the money to invest, nor the time to build, a club worthy of what we all know Everton deserves. Instead he was here when all that mattered was survival.
We survived under Thelwell, just barely, but we did. He is as responsible as anyone — along with the supporters, the players, even Dyche and Lampard — for keeping us afloat, laying the foundation for a new dawn. For that, and based on everything we know about the man and his dealings, he deserves nothing but praise.
Also, fuck Neal Maupay, that little twat.
32 Posted 10/03/2025 at 19:37:37
33 Posted 10/03/2025 at 19:48:41
Conor - 28 - well observed - you are right - it speaks volumes by the lack of any sort of statement on Dyches contribution during his tenure!
34 Posted 10/03/2025 at 19:53:18
35 Posted 10/03/2025 at 19:57:13
Agreed re OBrien. He and several others have shown a good level of performance and/or vast improvements under Moyes.
Excepting Mykolenko, Tarkowski, Pickford, Doucoure who are performing at a similar kind of level despite the change in management.
Just shows what happens when somebody who knows what theyre doing is in charge and gives players a fair chance and tries to play to their strengths rather than not picking them because they werent his signings.
Im excited to see how McNeil and NDiaye perform under Moyes. I think those two alongside Alcaraz with two solid midfielders behind them are a potentially excellent midfield with match winners amongst them. It remains to be seen whether Tim can stand up to that task and the phenomenal Gana will need a long term replacement.
Branthwaite and OBrien will obviosuly be a long term and solid defensive base. Therefore I think with some clever recruitment we are probably 2 full backs, one striker and one defensive midfielder away from a really strong side.
The striker is obviously not an easy task but I think there are full backs out there that could instantly improve our team. Alfie Doughty would be an improvement and Leif Davis also at left back. Both achievable
36 Posted 10/03/2025 at 20:26:53
The statement comes across as someone with a real affinity for the club, this man saved Moshiri from taking us to oblivion!!
Are we a better squad? That could be debated over and over, Gordon & Richarlison would make this squad better, I can't think of any other sales that would, and I'm sure if he didn't have to sell them he wouldn't.
He's been doing a different job to what a DoF is used to, selling high buying low consistently, getting the big earners who were not contributing off the books and putting us where we are now,in a decent position to spend.
The things he must have learned in these tough times are now going to be used at another club, which is a shame in my opinion.
37 Posted 10/03/2025 at 20:31:50
Football is full of people with seemingly bright ideas, people who in essence ‘talk-a-cracker' and come across so much cleverer than the average man (money can make you lazy, being a perfect example) but Thelwell, has been mostly silent whilst doing his job with both hands tied behind his back, and for this I will always give him a lot of credit.
Whatever road they choose to go down, let's just hope the club get the next appointment right.
38 Posted 10/03/2025 at 21:00:07
39 Posted 10/03/2025 at 21:13:13
It's remarkable we are now heading into the 2025-26 season and a magnificent new stadium as a solvent Premier League club.
Thelwell is part of the reason for this. Its been a grim part of our history but the real culprits for the crap standard of players do not include Thelwell. It's the owners who have let the club down.
40 Posted 10/03/2025 at 22:07:44
But the DoF role also includes developing or setting up an effective system for scouting young up-and-coming talent in the age group leagues and overseeing their development either into the top team or selling for a profit.
Given our financial constraints, I would have thought that more emphasis or signs of some product coming out of this part of the job would have been a hallmark of Thelwell's tenure. Not sure that it has but he was given a hard task to do and deserves to be respected for his efforts.
41 Posted 10/03/2025 at 22:21:24
Constant change in that position doesn't help. Like Everton as a club, we need patience and consistency, not knee-jerking.
42 Posted 10/03/2025 at 22:38:10
43 Posted 10/03/2025 at 22:54:35
But I'd be interested if there is evidence that our recruitment over this time has shown an emphasis on scouting younger talent and resources put in to developing an academy of up-and-coming players from 'the school of science'.
Given the financial situation he knew we were in at the time of his appointment that could have been the first thing he could have focused on. No point pontificating about future goals. No better time for such an objective than 'now'.
44 Posted 10/03/2025 at 23:00:46
Good luck for the future. I reckon we all are sure you will be successful in whatever role you choose.
45 Posted 11/03/2025 at 04:53:50
I remember the board announcing a Strategic Review of the Club and as a result DBB came up with her 20 point plan, one of which was to employ 26 new staff.
I don't recall Thelwell being mentioned even once in the process. The review had commenced before Thelwell had even arrived at the Club.
46 Posted 11/03/2025 at 06:44:21
Moyes is clearly here for the long(er) term - he was only ever going to be short term if we went down.
Watching from 7,000 miles away, the change in the "style" of football with largely the same group of players was instant - even in that initial home defeat by Villa we were creating chances.
The changes to the club structure this summer will be as key as the changes to the squad, IMO.
47 Posted 11/03/2025 at 07:57:53
Too many in our recent history have done the complete opposite of this! With the greatest of respect to Thelwell, given the absolute mess he was given (along with Dyche) the constraints placed upon him and the space we are now in as he steps away I suspect in the future we'll look back and think his time was a success as we look forward to hopefully better times.
Thanks and good luck in the future.
48 Posted 11/03/2025 at 08:30:27
I would hope we continue to make good progress under our current manager then, once we reach the level Moyes never goes beyond, we switch to a younger, more progressive, manager.
But I would certainly give Moyes 2 more years after this season, based on a steady improvement of course.
I would also hope Moyes finally shows some balls when taking on any of the so called big 6.
With regards to Thelwell, I am sorry to see him go. Personally I think he did a terrific job
49 Posted 11/03/2025 at 08:32:40
Moyes has Finch Farm behind him. He was their favoured selection for manager. In the face of new owner changes, they naturally wanted someone they knew. Moyes is largely playing ball already, promoting from within the club.
The staffing levels at Finch Farm which you could trip over, verified by Dyche and Moyes on his arrival, needed addressed. Thewell has taken the bullet for that and had no place to hide.The restructuring will be about power and the revised DoF role will have less power.
Moyes at some stage has to step out from Finch Farm if Everton are to get to the next level of challenging in the Premier League; otherwise, it will be just above mid-table survival in the Premier League and one competition from February till the end of the season. Qualifying for Europe will be a false earn, with slippage down the table.
A Premier League club of Everton's stature should be competing in multiple competitions every season. Anything else is not good enough for Evertonians. Otherwise, we are just supporting the same old self-serving gravy train of Premier League survival, reduced work on the same wages from February on, and league slippage from April on as they all prepare from their Summer holidays.
You could add underperformance after International breaks and a warm-weather break, that Ancelotti did away with. He would know the value of warm weather and dismissed it in one sentence. They are having a great time at Finch Farm at the moment.
You are right, the Summer will show the direction. I used to take the Summer off, avoiding the transfer trash But this past 5 years have been different — starting with the Rooney transfer.
50 Posted 11/03/2025 at 08:44:04
The never ending conundrum. Build for the future, or look at the here and now?
If you are constantly chasing the end of the rainbow, you'll never get there. But then, a forward drive with intent or win a trophy, can be a catalyst and platform for success, which itself breeds growth and investment.
Nottingham Forest are a good example. Relegation threatened last season, went into this season as relegation candidates and now on the cusp of Champions League qualification.
Apologies for reminiscing, but our good selves back in 1984. It built momentum that set us up for all too short-lived success. Although you could argue that was 3 years in the making in a different era.
The reality is you need both. As with anything, a balance. The obvious focus will be the first team right now, however equally important is what is going on in the background for the longer term vision.
51 Posted 11/03/2025 at 08:52:58
“Coming back to Everton felt like coming home, and I have to thank Kevin Thelwell for making that happen. “From day one, he showed how much he cared about this club, always fighting to make it stronger, even in the toughest times. “We all know the challenges Everton has faced the last three years, but through it all, Kevin gave everything to help the team move forward. “Everton is more than just a football club, it's an institution built by the people who give their heart and soul to it. Everyone who comes here plays a part in its history and growth. “Kevin has definitely left his mark. Wishing him the best for what's next!”
52 Posted 11/03/2025 at 09:28:04
I will use an analogy of me growing up, the eldest of six children in the 60s with very little money. My parents as a TEAM kept the family together, by managing to feed, clothe us while maintaining a very happy and dignified home life based on very little material inputs.
Kevin has done that for Everton and I do believe that there is a core side there which has much greater potential and can compete at a much higher level. The next month will hopefully prove me right especially if we get some of our injured players back.
Finally I hope we don't regret this decision and I for one will follow Kevins next appointment with interest.
I also believe that if the plan is for David Moyes to incorporate that role with support from a wider Football set up, it will also be a mistake.
Yes he should have the final say if he definately doesnt see the benefit of a player but he should focus on what he is now doing best, getting the best out of each individual player and moulding into an effective team.
This summer we could have used Thelwell proven strategy to fill in the missing piece of the Everton squad jigsaw.
53 Posted 11/03/2025 at 09:45:33
I don't understand the part of Thelwell taking the bullet for the mess that Finch Farm was and still is. Are you saying Thelwell was part of the blame for that?
I don't think you are but, to be clear, Finch Farm has been a mess, off the field, for a long time — and was allowed to be and to get that way under the guardianship of Kenwright and his clique.
54 Posted 11/03/2025 at 10:28:13
No, Thelwell is not to blame. He came into a regime that gave him the go-ahead, as did Brands (he was better than Brands on transfers), but now things have changed and he was the suitable expendable one rather than others. Thelwell was always expendable.
Hope that makes it clearer. I agree with most posters on Thelwell, but there is a bigger picture regarding Everton's future and Finch Farm will determine a lot.
Thelwell is going and good luck to him. He is already the past.
55 Posted 11/03/2025 at 10:41:42
56 Posted 11/03/2025 at 11:14:33
Clearly it involves Moyes with a far bigger say in transfers. (I don't think anybody would disagree with Manager being heavily involved, tho not sure that happened with Thelwell and Dyche?) Maybe it was a Moyes condition for accepting the job?
Whilst happy with the manager having significant say in transfers, I can't see in modern age that he can do all the reconnaissance and the negotiations. So I'm interested to see what this wider team looks like.
Many argue that DoF model doesn't work in England, seems to work ok for some. Personally, I'd have kept the role, just tweaked the responsibilities.
57 Posted 11/03/2025 at 11:18:28
Dave, I'm agreeing with a lot of people today and agree with you. The academy has not been as productive as it should be or could have been.
For me, it didn't help having Unsworth at the helm. When he was effectively promoted to Director of the Academy (if the memory serves right), he didn't oversee matters across the various age groups and seemed to still be focussed on standing in the dugout at U21/U23 matches.
I think it was around that time, the powers that be handed out coaching roles in the academy to individuals whose only coaching credentials were that they used to play for Everton.
Maybe that's a bit harsh of me, but it's how I viewed it at the time.
By the way, I've no axe to grind with Unsworth. When we lived in Woolton, my son's childminder lived across the road from him in a close in nearby Gateacre and I bumped into him a few times. Very nice bloke. Approachable and no airs or graces. A decent player for us at the time, just not cut out to be a coach and certainly not a manager.
That bizarre twist of events when he signed for Villa, only to return to Everton within weeks before the new season had started, still bemuses me.
58 Posted 11/03/2025 at 16:14:50
59 Posted 11/03/2025 at 20:08:24
Cheers, Kevin, and all the best to you. You'll always have a welcome at BMD.
60 Posted 11/03/2025 at 20:34:11
You ok hun ?
Never rated Thelwell as a dof. Brought in some decent players which is good for a chief scout, but a dof should have dealt with Dyche quicker and not been pathetic in making big decisions
61 Posted 12/03/2025 at 02:02:36
What has also not been getting media exposure at all is his leadership on revamping and modernising the Club's Academy setup (something long-overdue even before his arrival in Feb 2022). We are still a long way from having a world class youth setup like La Masia of Barcelona, but Kevin's work laid a strong foundation to get things back on track.
Another point that a lot of folks might not be aware of: When Liar Bill, Barrett-Baxendale and Moshiri took turns going AWOL at occasions that required Club Leadership to address the public, it was Thelwell (with Chong & Dyche) who showed up with a brave face instead. That was what I would consider performing beyond the job brief of a typical DoF and leadership during tough times.
I wish him nothing but the very best for his next role.
62 Posted 12/03/2025 at 10:03:28
'Personally, I'd have kept the role, just tweaked the responsibilities.'
That is pretty well what they will do.But it was too big of a job with Thewell and the structure he had built around him.TFG say the role will be restructured. For them I think that means wages % within budget and under the accountability of the Chief Executive. The role well then become within that context and will be more orientated to scouting and recruitment. Moyes will still have to work with someone on transfers.
I think it was obvious to the TFG after they talked to Thewell he was not going to accommodate this change.So he was told his contract would not be renewed.Simple as.
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1 Posted 10/03/2025 at 14:55:02