We're talking about 10 seconds to send a tiny (standard/free) SMS to a short code, or using a smartphone, when invited to do so at the match. The MotM promotion & annnouncement would be done via big screen & perimeter advertising and in conjunction with a key sponsor.
The smartphone option would allow more extensive game assessment for team/players/manager. The idea is the first of a number of ways to increase the empowerment of fans. The potential benefit is two-fold: firstly to satisfy the fans' desire to have their say (MotM is just the start); and secondly to create a new potential revenue stream for the club.
We have occasionally had votes on TW for things like Player of the Month etc. I wondered if we could set up a similar simple poll to ask TW followers the following:
If Everton set up a system to allow fans at the game to choose Man of the Match via standard or free SMS or smartphone, and used the big screen and perimeter boards to promote/announce it, would you participate? Yes/No/Unsure
The reason for the posting is that we are doing precisely this as we speak & expect to have this in play at clubs across Europe for next season. It goes without saying that I want EFC quick off the blocks & we have already had dialogue therein. We think democratising & empowering fans on all manner of things, quickly & simply, offers benefit for everyone. MotM is just the beginning.
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1 Posted 04/02/2011 at 14:33:29
2 Posted 04/02/2011 at 14:35:00
To be honest, even if everybody voted every week, the profit margins wouldn't be that spectacular.
3 Posted 04/02/2011 at 15:01:47
4 Posted 04/02/2011 at 15:04:09
5 Posted 04/02/2011 at 15:18:01
6 Posted 04/02/2011 at 17:36:48
7 Posted 05/02/2011 at 01:56:59
EFC are quoting up to £20,000 per minute for digital perimeter ads next season. The MotM distinction raises the bar further & has plenty of add-on possibilities for club, fans & sponsor, with annual awards, lottery/reward & much more. But it's the sponsor, not the fans, who'll be contributing.
All will be revealed very soon.
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