The topic of ticket prices has been a hot one in English football in recent weeks and was brought to the fore last month when Liverpool FC announced plans to hike the cost of their most expensive match tickets.
Many observers had expected Everton to freeze season ticket prices for next season but the club made the roundly applauded move of bringing them down.
The club's Chief Executive said it was important to put the fans first in this respect and he points to Everton's recent track record of trying to keep costs down and for catering to young fans.
“Having one of four Season Ticket holders in Goodison under the age of 22 has to be great news for Everton," Elstone told evertonfc.com. “The loyalty and longevity of our young fans is critical to the future of the Club and something we've said for a long time is that we genuinely feel like custodians of the Football Club. It's up to us to nurture it, to grow it, to build loyalty and to expand the Everton fanbase.
“If we can do that at a young age by making our ticket prices affordable, then come the day we hand it on to the next custodians of our Football Club we should be in a very, very strong position.
"The feedback we've received [since the announcement] has been really positive and it's good to get that because it wasn't an easy decision.
"I don't think many clubs, if any, have done it but it was definitely the right decision for our fans."
Reader Comments (28)
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1 Posted 08/03/2016 at 17:15:09
2 Posted 08/03/2016 at 17:34:14
3 Posted 08/03/2016 at 17:56:43
4 Posted 08/03/2016 at 18:09:26
And, anyway, they should be giving free season tickets away next season at Goodison, having to witness what we've endured on the pitch this season.
5 Posted 08/03/2016 at 18:22:02
Everton showing we really are the People's Club once again.
6 Posted 08/03/2016 at 18:28:46
7 Posted 08/03/2016 at 18:46:53
Perhaps one Bobby can have a word with the other Bobby and encourage him to ensure a good matchday experience for our younger fans.
UP THE BLUES.
8 Posted 08/03/2016 at 19:09:59
9 Posted 08/03/2016 at 19:15:22
That said, I would be delighted if our new major shareholder gave smirking Bob his marching orders.
In fact I'd love to do it personally.
Me: (smiling) "Well Robert...or maybe you prefer Bob? Well anyway Robbie, not to put too fine a point on things, or to beat around the bush...or go all round the houses, to be perfectly frank...and earnest, it was felt at this particular juncture, or point in time, that a different direction might be beneficial to the general well-being of the club and to the Everton brand, in a 'moving forward' type scenario. We have of course taken on-board many different views and opinions and listened to arguments both for and against, but felt that for real organic, tangible growth and lasting development, the most helpful and profitable solution would be to not have a shifty twat like you at the club"
10 Posted 08/03/2016 at 19:30:51
11 Posted 08/03/2016 at 19:33:59
12 Posted 08/03/2016 at 20:07:30
13 Posted 08/03/2016 at 21:52:57
14 Posted 09/03/2016 at 00:22:42
The problem I have is, although my boys love Everton and football, unfortunately my boys are starting to miss the odd game here and there for things they would never have considered missing games over.
My cousin goes to the game with his 7-year-old and he's having the same issue.
All these boys have both Saturday and Sunday football teams, my two play 4 nights a week too. They clearly love football.
I'm worrying a lot about the simple fact that Martinez isn't just boring the shit out of me, but he's managing to bore the kids who can see his poor management, even at a young age.
Unless we fix our management problem, we will soon be unable to give kids season tickets away.
15 Posted 09/03/2016 at 07:22:22
18 Posted 09/03/2016 at 09:14:56
A number of season ticket holders have already stated their intention not to renew their tickets as long as RM remains in charge. If results continue in the current vein with no sign of the manager seeking to put right his own failings, it won't be long I fear, until a trickle turns into a flood and season ticket sales hit an all-time low.
19 Posted 09/03/2016 at 09:16:23
20 Posted 09/03/2016 at 09:48:22
21 Posted 09/03/2016 at 14:08:09
22 Posted 09/03/2016 at 14:18:33
Delicately and sympathetically put. There's clearly something about Martinez's smug arrogance and complacency that drives is all mad. We'd all love to scream some home truths in to his face but he'd probably smile back the smile of someone who knows better.
It is a positive thing to reduce prices for kids but it would be a whole lot better if you have the something they really wanted. Of course what they really want is what we all want: goals, wins, attacking pace, do or die defending and players with steel coursing through their veins not much to ask really!
One thing is certain: Martinez is not the man to deliver it!
23 Posted 09/03/2016 at 14:31:48
When I became a teenager I had to suffer all the shite football of Catterick (last seasons), Bingham (until he bought Duncan Mckenzie and Bruce Rioch) and the frustrating Lee years. Then came Howard Kendal (glory, glory years) followed by..........well, you get my drift don't you? Fantastic years followed by barren decades.
My suggestion to you is that you tell these young 'uns that being disappointed and being served up dollops of shite by EFC is part and parcel of being an Evertonian. If they want to continue on this tortuous path then they are going to have to man up and be prepared to suffer. It's what we do.
24 Posted 09/03/2016 at 14:42:53
25 Posted 09/03/2016 at 16:17:05
I remember as a kid wanting to play more than anything (though less on TV back then) so maybe they just like playing more than watching.
However if they find it boring, I suspect its maybe the influence of others at 7, 9 age, they very much look up to those around them . And just to be clear, I am not saying you are providing this influence, but there is a general malaise around Goodison these days and at times potentially intimidating for younger children?
BTW, I've seen a rumour in the rags on why Mourinho would see Everton as more appealing any thoughts?
26 Posted 09/03/2016 at 16:31:16
Just on the point of Martinez's reign driving fans away, there were 39,000 at GP on Saturday. Does anyone feel that the crowds will keep coming, to some extent, despite poor-average results, if the games are exciting and produce lots of goals?
27 Posted 09/03/2016 at 16:48:38
28 Posted 09/03/2016 at 18:55:09
Just one more reason to hate him....
29 Posted 09/03/2016 at 19:37:29
I can't answer that it's irrelevant; what I do know is the walkout against Sunderland seems to have had the desired effect as it made the so-called powers that be sit up and take notice. Love them or hate them and I personally hate them it seems to have had a massive effect. Hence the £30 away ticket cap.
31 Posted 10/03/2016 at 01:35:09
Colin, what you have put to me is what I've relayed to my boys, I have explained that we can't expect to win or be fantastic, we can watch Barcelona, Madrid, Bayern etc for that.
Hopefully our glory days can return as for me I believe this will help with the younger generation of fans.
How do I explain to my kids that the eldest was born in 2006 and he has to look back to 1995 to hear about our last trophy, especially when the fooks across the park seemingly arrive at finals most seasons, even with a bog standard team.
Who knows, maybe Martinez will win the FA Cup, consequently getting us into the Europa twice out of his three years and giving us our first bit of silver wear in over two decades.
Can't see it like, but it's strange to think it could happen and I'd still be unhappy.
He must be doing something wrong!
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