Thoughts of an Anon Blue
Prologue
A man walks into the 6/7th best company in the land to apply for the job of Manager. During the interview, he makes a promise to make the company consistently one of the top four performing companies in the land. The Big Bosses are suitably impressed and hire the Manager, making him one of the best paid company Managers in the land.
The Manager is provided with significant resources to further develop the company and, a year later, the company ranks as the 5th best company in the land. All key stakeholders, including the big bosses and company fans are suitably impressed and excited for the future prospects.
A year after this, the company finishes as the 11th best company in the land. There is no official holding to account of the Manager, but considerations (such as the extending of business to additional European areas straining resources) are taken into consideration, key stakeholders are somewhat forgiving and the Manager is kept on.
During the next year the company continues to slip down the best company rankings, with the Manager still failing to adapt to the changing business environment, or admit the fact that competitors are often fully aware of where the company's weaknesses are and how they are to be exploited.
The Manager continues to insist that there is 'no problem' — that the company is just 'unlucky' and that things will turn around soon. Partly due to the nice and likable nature of the Manager and partly down to their own incompetence, the Big Bosses and the Media do very little (if anything) to hold the Manager to account over his performance. This is despite the continuing concerns of company fans, and the opinion of many 'experts' that the company is seriously underachieving.
Then out of the blue, the company is purchased and a new major shareholder enters the story…
Current Status
Whilst the above story was deeply layered in subtlety, the more eagle-eyed amongst you would have put the various elements together through hours of careful thought and realised that the 'Company' I was referring to is Everton.
I was born an Evertonian in the year 1987, and now have nearly 29 years of service to the Royal Blue under my belt (a mere Greenhorn to many ToffeeWeb readers, I'm sure). I have in the past been a season ticket holder, but don't get to the Old Lady much these days as it's a £200 round-trip and there are easier/cheaper ways to get myself into a heartbroken fume.
Everton represent to me the greatest enigma of my life. There is nothing in my life which gives me a greater mixture and span of emotions than those boys in blue (I've not yet had children, but I imagine supporting Everton to be a good 'starter kit' for this experience.) Hope, despair, happiness, sadness, joy, rage, elation and devastation to name but a few, and I generally get all of those just from reading the team sheet each week.
There have been times when I have wanted to walk away from Everton, but it's unfortunately something I'll never be able to do. When they are playing, I need to be watching; when I wake up in the morning, it's the Everton news and gossip I check first before I even do my teeth or hop in the shower.
Those who understand need no explanation, and those who don't, do not matter.
I'm proud to be a Blue for several key reasons. First and foremost, I love the fact that Everton are supported by proper football fans who know and love the game well. I would hate to ever see Everton become a 'franchise' similar to other clubs in the Premier League (pointing no fingers, but we all know who they are) with 'fans' that just buy/wear the shirt because it's trendy, or fans that don't just talk utter uneducated bollocks about the game, but feel the need to do so by dialling up football phone-ins and embarrassing their club to the nation.
I love the history that Everton have, the players who have in the past put on the blue and the hold that the club gets over its fans. Everton in the Community work is also magnificent and for me sets the standards for professional football clubs.
There really is something just a little bit special with Everton compared to all other football clubs, but it's difficult for me to put into words and perhaps we are not meant to.
What I don't like about Everton is the 'small club' and 'plucky little over-achievers' mentality that seems to be in place at the club at present and for as long as I can remember. Maybe initially under Moyes this mentality was justified. Moyes was a fantastic servant to this football club, and regularly over-achieved in his performance. He was able to do this with limited resources, and build the foundations for Everton to step up to the next level and for that I will always be grateful to him.
Where I think perhaps Moyes came unstuck, is that he was unable to make the transition of mind-set from a plucky over-achiever, to a consistent high-level performer with set expectations. This is maybe why he failed to win over fans and the bosses at Man Utd during his tenure there. It is unfortunately this mentality which also seems to have stayed deeply imbedded at Everton.
Mediocrity seems to be something that the club are willing to accept and it's why we are not up competing with likes of Liverpool, Man City, Arsenal and Spurs for trophies and players on a regular basis as we should be.
With the players we have, I should be looking at the upcoming away fixtures at Man Utd and that other club on Merseyside and be expecting a performance worthy of a result. Unfortunately I fully expect us to go there and play like we're really happy just to have been asked to play against such great clubs, and maybe scrap a result in the process. What we should be doing is going to these clubs with the mentality that we are here to take three points, and we are good enough to do so. It's all about the mind-set.
This problem of mind-set is coupled with a Manager who seems to be so set in his ways that he would rather watch the ship sink then consider changing the method for plugging the holes.
I should say that I like Martinez as a man, I think he's an absolute gentleman of a bloke. I also think that he is to be applauded for the talent that he has been able to attract, develop and retain at the club in recent years. We all have our favourites, but for me Lukaku, Deulofeu, McCarthy, Stones and Barkley are serious talent that he has bought in and/or developed during his tenure. There have also been games in these last few seasons where Martinez has really hit the nail on the head and we have been sensational to watch.
That being said, his refusal to be anything other than ridiculously positive in interviews — even after we've been awful — is beyond frustrating at times. His inability to adapt his tactics as required for the specific opponent/situation, or for when the opponent quite clearly has us worked out, highlights the fundamental weakness in his managerial style. I very much doubt that 'set-pieces' have made it onto the training regime at all this season despite the fact that even a non-football fan could tell you that we have an issue there at both ends of the field.
New Chapter
The big question is whether or not Martinez is the man to take Everton forward to the next level with the new ownership in place. To be perfectly honest, I'm not sure. On the other hand, there have been times under Martinez where Everton have played sensational football, and he has been able to bring in and keep some really talented and exciting individuals. However, the indications are that he hasn't be able to shake off the 'small club' mentality and that he doesn't possess the tactical capability needed to compete at the top end of the league and for major honours consistently.
With the new ownership coming in to place, I would like to see the Everton Manager being held to account for performance. There's nothing wrong with having a target of qualifying for the Champions League and then being held to account if this is not achieved! For any of us who have ever play Championship Manager*, it is one of the key parts of the game.
It's not personal, it's just business, Sonny. From my knowledge of the business world, a Manager that performed as poorly as in the story within the prologue would not be in his post for very long. Premier League Managers are very well paid for their jobs, so should they not be held to account for performance like the rest of us? The likes of Man City, Man Utd, Spurs and Liverpool are never satisfied with mediocrity, so why should we be?
I cannot imagine that a man like Mr Moshiri has been able to achieve all he has achieved and been as successful as he has been by being happy with less than excellence and not holding his people to account for their performance. I'm optimistic that we could be seeing a welcome change in the governance arrangements and culture at the club in the near future.
Evertonians Expect
* For those who have not played Championship Manager, don't; it will take over your life.
[Note From Author — Thank you for reading my article Blues! I'm not one that usually goes in for the whole article-writing deal, but I hold future ambition on one day having some work published so I thought this a great opportunity to develop my skill set. Any comments on the structure and readability of the article (as well as the content) would be much appreciated. COYB!]
Reader Comments (51)
Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer
2 Posted 01/04/2016 at 16:53:46
With the new ownership coming in to place I would like to see the Everton Manager being held to account for performance.
... makes that results rather than performance. This isn't synchronised swimming - it's a results business going back to your 'Company' analogy.
I should say that I like Martinez as a man, I think he's an absolute gentleman of a bloke
... are you Sylvan Distin?
3 Posted 01/04/2016 at 17:01:15
I keep returning to the fact that he didn't buy the club outright and decided to be a major shareholder with less than half of the shares. There may indeed be good reasons for this and in the fullness of time I may be proved wrong I certainly hope so but I see no real change in the way that Everton FC will operate in the near future. It was pretty convenient to have Mr Moshiri come on board when everybody believed the US guys were the front-runners to do so.
As usual the manager at Everton FC will be the person who makes or breaks us and we have to hope that Roberto or his successor finds a way of obtaining good results on a regular basis, because there doesn't appear to be any real appetite at board level to push the club forwards on the playing side.
I suppose by this time next year we will know more about Mr Moshiri and his ambitions for Everton FC but it might be a lot more of what we have already seen for the past decade and a half off the pitch and not quite what some fans had hoped for.
4 Posted 01/04/2016 at 17:01:49
5 Posted 01/04/2016 at 17:03:12
The sad irony is that it was Moyes himself who did the most to perpetuate this fantasy about England's fourth most successful club no doubt as a strategy to boost his personal reputation and keep him in his very well paid job as "knife to a gunfight" exponent when performing so poorly against his peers in the Premier League.
6 Posted 01/04/2016 at 17:51:29
I wouldn't sack Martinez while we're still In the FA Cup and I think even if we won it, it wouldn't be too much to ask to massively improve our home form in the league. I'd be quite happy with that after the season we've had. I can't remember a more frustrating one. Whether Bill and his buddies would agree with me, I don't know but I suspect they'd be quite happy too.
Having said that, if things stay the same, he's probably in shit street, and rightly so.
7 Posted 01/04/2016 at 17:55:15
Success guaranteed I would imagine.
Customer: "Do you have any books by that feller..or possibly woman?"
Shopkeeper: "Which feller..or possibly woman?"
Customer: "I don't know, they don't put their name on their work."
Shopkeeper: "Yes we have a whole section of his or possibly her work"
Customer: "Really!?"
Shopkeeper: "Of course not you twat."
8 Posted 01/04/2016 at 18:05:04
9 Posted 01/04/2016 at 18:17:06
I think he did that quite well and can't seem to see how you can call him a 'Moyes fan boy' as he apportions blame for Moyes entrenching the small club mentality that is still endemic.
10 Posted 01/04/2016 at 18:49:03
Still chuckling at that. Cheers.
11 Posted 01/04/2016 at 19:28:35
Where the club is accepting mediocrity but the fans patently aren't is in having a very poor manager. The Company analogy is in this case perfect and whilst I generally support the board, it is unforgivable that we continue to employ our current manager. I'd gladly sacrifice a Cup win to see him sent packing.
12 Posted 01/04/2016 at 19:35:42
Ah... I get it. Nice one.
13 Posted 01/04/2016 at 19:39:24
The transition from lower quality stock to higher quality can prove cost prohibitive but most businesses agree that quality sells. and that one should only aim for the best.
Businesses going through these cyclical periods need steady management, often allied to new investment and the confidence of their long suffering loyal customers if they are to succeed.
14 Posted 01/04/2016 at 19:58:37
16 Posted 01/04/2016 at 20:31:33
Good luck with your future writing.
Editorial Team
17 Posted 01/04/2016 at 20:38:05
James, yea the business world vs the football world. I geddit, But we have hundreds of posts making that point and struggling to make sense of the comparisons ... and you know what. Football is still its own business, always has been, and it's probably getting more and more unique as the money continues to skyrocket.
Actually, I see the analogy as more focussed on Martinez's failed promises and declining performances. He's still enjoying the 'moment' because one man, Bill "What a Manager" Kenwright won't sack him, no matter how bad it gets (and the Arsenal game was the bottom of the barrel for many). That man is unique to EFC; I suspect most other ambitious football clubs would have sacked him by now.
18 Posted 01/04/2016 at 20:56:15
Accepting mediocrity was a byline for survival by any means... but that was then, not now. The mentality of the board hopefully will have changed one hopes with Mr Moshiri coming in, ambition replacing mediocrity?
19 Posted 01/04/2016 at 21:31:14
Instead, it was just a gentle run-through of the club's current situation with a few (hardly libelous) little groans about the manager. Why would you feel the need to hide your identity before doing something so harmless and run of the mill? It's like putting on a boiler suit and a Michael Myers mask before popping to the shop to buy a bag of Minstrels.
No more anonymous articles, unless they're going to leave the reader mouth agog, and the author on the run from a squad of manhunters hired to track him down and say "bit fucking harsh that, mate", before severely reprimanding him and then getting back to their hunt for that bloke who wrote Beowulf.
20 Posted 01/04/2016 at 22:45:43
Seamus Coleman
Tony Bellew
Duncan Ferguson
Amanda Holden
John Parrot
Jurgen Klopp
Eugene Ruane
Andy Crooks
Tony Hibbert
Joey Barton
Eddie Howe
So I've got very few leads. I have to wonder firstly if Richard Dodds is back and just shy or does anyone know what John Paul Kissock is doing these days?
Or maybe it's David Moyes and he's looked at the Villa job and got cold feet while undergoing a mid-life crisis and making out he's much younger.
Unless Anon is actually a name? And he just so happens to have a surname of Blue and we all misunderstood.
21 Posted 01/04/2016 at 22:54:11
It's like putting on a boiler suit and a Michael Myers mask before popping to the shop to buy a bag of Minstrels.
Ha, ha, ha ... RM's comments often reduce me to tears but that's the best line I've read on here in ages.
That reminds me - I must dig out my old Michael Myers mask from the garage tomorrow. It definitely livens up the morning dog walk and our Dixie couldn't care less as long as he gets out...
22 Posted 01/04/2016 at 23:02:41
It is a kind of appeasement that has been our downfall for far too long. The absolute fury of the overwhelming majority has not been reflected in mealy-mouthed questions being directed toward the powers that be.
Unless Interviewers stop their sickening pussy-footing around Martinez and really put him to the sword, or there are mass crowd demos, things will not change.
My advice to Anon Blue is not to join the wailing subservient mob but to expose false gods and prophets.
23 Posted 01/04/2016 at 23:02:53
Nevertheless it's a good article but with a slightly flawed opening analogy. The reason a football club, generally speaking, can rarely be compared to an efficiently run business is because (as in our case) it has thirty thousand odd loyal customers continuing to buy its wares, week after week, regardless of how good or bad they are.
This customer loyalty is, sadly, also the reason a club like ours can have a Chairman (nice guy he may be) to whom the business is a wonderful hobby which has allowed him to wallow in his boyhood nostalgia for much longer than he should have.
Unfortunately he has failed to show a necessary ruthless-minded business approach which might have afforded today's young supporters a taste of the same pleasures and successes he once had. On his watch, the club has coasted along in a lengthy spell of romantic mediocrity.
Despite declarations to the contrary, most clubs (and ours in particular) don't have to operate in a hard-nosed business environment except maybe during transfer windows. This is why someone as relatively inept as our current manager is allowed to remain in post while continuing to perform badly, and while spouting what amounts to utter shite, week after week.
However, there may be a glimmer of hope that we are beginning to see a hint of real-world business pressure beginning to be applied by Mr Moshiri.
It's surely no coincidence that, within a couple of weeks of him buying to the club, a normally soft-touch Roberto is warning the players that they're playing for their places. It seems like a bit of traditional management speak which would normally never pass through Martinez's lips.
At the same time, he's apparently telling John Stones that he'd better learn from his mistakes. This from the same manager who should, after a couple of repeats of deadly overplaying at the back by Stones, have told him that in times of danger his first priority is to defend and nothing else and that, the sooner he learned that lesson, the better.
We can only hope that Moshiri will ignore some of Bill's over-active sentimentality (which I'm sure he's sampled in bucketloads already) and look hard at our league position and results.
To continue in what might be our newly found clinical business approach he will, hopefully, also tune in to what the customers are saying about the product on sale which has not looked to be of a consistent and saleable quality for some time!
24 Posted 02/04/2016 at 00:45:30
25 Posted 02/04/2016 at 01:23:31
26 Posted 02/04/2016 at 02:12:08
27 Posted 02/04/2016 at 07:49:48
I wouldn't want anonymous posts but I wouldn't be surprised if the way we respond to comments on threads often depends on the identity of those we're responding to (attacking the message because of who the messenger is).
28 Posted 02/04/2016 at 07:55:05
If you mean it, feel it, stand by it. Any constructive criticism will make you a better writer anyway, so there's nothing to be feared publishing under your own name.
As for the meat of your article, you're voicing a lot of supporter frustrations and the hope that Moshiri will step in and change the aspirations of the club. We all hope that, mate, and a cursory glance at the postings even during the last two weeks will tell you that.
ToffeeWeb sets the bar for matters concerning Everton, take a leaf out of its book; don't just copy, find your own voice.
29 Posted 02/04/2016 at 09:35:44
30 Posted 02/04/2016 at 11:38:48
31 Posted 02/04/2016 at 11:50:45
Go on give us a clue.
33 Posted 02/04/2016 at 13:25:50
34 Posted 02/04/2016 at 13:37:57
ou need a name so you know who you are picking on.
Okay, use mine. I'm a big boy.
35 Posted 02/04/2016 at 13:41:23
I really do feel sorry for these, what I call "in limbo fans". Fans who started watching us after our last golden age and have only seen us toiling for survival for too long. They deserve all our respect.
36 Posted 02/04/2016 at 14:06:11
Colin, you're quite correct: I feel sorry for those fans (my son and daughter among them) who remain supporters but have never really seen the team win anything meaningful. They do deserve respect. But, then again, we all do.
We really need a new start under Moshiri and the first step would be to replace Roberto Softollies with someone with a track record.
Bill must be kept out of it because he will always take the easy option then play up as the correct and only logical choice!
37 Posted 02/04/2016 at 14:14:59
I watched it all the way through for the umpteenth time, and was lucky enough to be there at Goodison for the game itself, as well as the first leg 0-0 draw in Germany. I then watched the highlights of the final.
After watching them and then having to return to the present and reality.... I felt fucking awful! That's it really.
38 Posted 02/04/2016 at 15:00:52
39 Posted 02/04/2016 at 15:03:04
My own take on this season is that it's just bonkers, not only Everton's enigmatic showings, but the startling metamorphosis of Leicester City, the implosion of Chelsea, and the emergence of a vibrant young Spurs side.
It sums it up that we could end up winning the FA Cup, and having a big say in who wins the Premier League or qualifies for Champions League, yet it might still seem like a big fucking deflated souffle of a season.
40 Posted 02/04/2016 at 15:07:19
41 Posted 02/04/2016 at 15:13:37
42 Posted 02/04/2016 at 15:31:05
There haven't been 'bushels' for years.
Sadly.
43 Posted 02/04/2016 at 15:57:24
A well structured article. However, if you are going to grab the attention of the reader, you have to write something which is more than regurgitating a subject which has been done to death on TW and will continue to be so until this manager is replaced or the penny drops that set pieces and defensive structures are all part of being a top manager worthy of EFC.
I suggest you tell us the future instead of something we already know!
44 Posted 02/04/2016 at 17:41:13
46 Posted 02/04/2016 at 00:12:32
Not sure if we will know if he is up to it this season and have a feeling the board will give him a couple of months next season to prove his worth. I would really like Martinez to get it right but there is a massive niggling doubt that he will.
47 Posted 02/04/2016 at 00:18:06
Sure there are aspects of running a football club that need to be treated exactly as you would any other business, but to suggest that fashioning a winning team is just the same as making any other product is a gross simplification.
Even sticking to traditional manufacturing, making some products is a million miles away from making some others and quality can be a matter of perception as much as being tangibly demonstrable depending on how / if the industry is regulated.
Of course, Evertonians deserve to have a board who hold the manager accountable to the highest expectations (as well as his own promises) but I personally hope Roberto Martinez is judged by the results of his team(s) and not by his fashion sense, perverse optimism, over-use of superlatives in his second language, taste in music, reluctance to air his grievances in public all of which are too eagerly seized upon in my opinion.
John Daley (#19) "...and then getting back to their hunt for that bloke who wrote Beowulf." If you mean the stuff on ITV and not the original (they were anonymous weren't they?) then join the queue.
48 Posted 03/04/2016 at 10:06:14
I couldn't agree more about the "mind-set" problem. This is surely a major priority for our next manager. Martinez has only succeeded in carrying on with Moyes's "little brother" attitude. It will probably be on show today at Old Trafford!
49 Posted 03/04/2016 at 10:35:36
Everton as an organisation deeply frustrate me and have done increasingly so for a number of years. We weren't in a good place when last our captain held silver aloft and we hadn't been for a few years. But we had a fierce passion and were unafraid of any opposition.
I recall being on Wembley Way with my Dad the afternoon that we won the cup in '95, our fans had a fearsome "Braveheart" attitude which clearly terrified the "Almighty United".
Far too many years have passed since without success. I do blame the dithering Moyes for his deliberate tiny mindedness when glory beckoned. He bottled out and failed us. Despite his upbeat early years quotes, he ceased believing in us. He became tiresome, sedentary and utterly unimaginative.
Roberto Martinez arrived with his sunny, upbeat philosophy of encouragement and praise. And the football was (and still can be) interesting, fascinating and positive. Yet all too quickly this began to evaporate and it seems to me that if he were to stay (let's say for a decade), then he too would become tiresome, sedentary and utterly unimaginative.
Perhaps it isn't these managers who are turning from "young tigers" into lazy fireside cats?
Perhaps it's that they aren't required to be anything more?
50 Posted 03/04/2016 at 14:13:11
There seems to be two issues here. First, the author's decision to post anonymously. And second, the actual content which Anon Blue invites others to critique and comment on.
On the first point, it seems a tad harsh and a wee bit of a contradiction for the editor to admit TW doesn't usually post 'anon' articles, but for no particular reason made an exception in this case, and then goes on to criticize the author for submitting anonymously and challenging his/her content.
On this point, all the more so given the author's stated ambitions to get his works published, surely a simple request from TW for him or her to put their name to the piece, or it would not get posted, would have resolved this.
The author him/herself if they truly do have ambitions to be published should have the courage of the conviction of their opinions and proudly lend their name to the piece.
As to the second point, I'm sorry Anon Blue as well written as your piece is, I found it rather bland and long on familiar rhetoric. It really isn't a particularly original or insightful piece.
As others in this thread have suggested, posted anonymously I anticipated an expose of some sort into the deeper workings or thoughts of the likes of Kenwright, Matinez or Mr Moshri.
It was nothing of the sort and certainly didn't merit the mystery of anonymity.
51 Posted 04/04/2016 at 17:50:12
I'd just like to ask Anon about his admiration for Martinez in bringing on and developing 'serious talent'.
It begs the question as to why we are languishing in the bottom half of the Premier League.
52 Posted 05/04/2016 at 02:25:12
Now, we are considered the under achievers. I still believe though. With the right leadership, from boardroom to management to the pitch, we can still be a force to be reckoned with. The supporters are immense and always will be, and they can drive this dream forward as much as anybody.
53 Posted 06/04/2016 at 11:44:52
To be fair, our wonderful club has the best fans in the world. We've been through it all over the years and yet we can still have a laugh, we can still have the banter, and yes we don't agree with each other all the time over everything but that's life and Everton is a big part of that. Long may it continue... "COYB"
54 Posted 06/04/2016 at 14:21:23
One observation if contributors to the site are going to be insulted by the editors (anyone who has read this site even slightly will know that MK means "Moyes fanboy" as an insult) then the trend of anon submissions may well continue....
Add Your Comments
In order to post a comment, you need to be logged in as a registered user of the site.
Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and Talking Points submissions across the site.


Editorial Team
1 Posted 01/04/2016 at 16:41:00
One question: Why the need to be anonymous? We don't usually go for that, so this is something of an exception. I don't understand the need if you intend to publish more. At the very least you would have to have a pseudonym. Is your real name that recognizable?