Blues launch diversity and inclusion campaign

Friday, 14 December, 2018 5comments | Jump to most recent

Everton have launched a new campaign called 'All Together Now' to celebrate diversity and increase awareness of everything that is done by the club and Everton in the Community to promote equality for all.

‘All Together Now' ties together the club's and Everton in the Community's collaborative work in the area of equality and diversity to ensure all Blues supporters — and anyone visiting Goodison Park or its community facilities - feel welcome and catered for at all times.

To mark the official launch of the campaign, all members of Marco Silva's first-team squad warmed up in ‘All Together Now' t-shirts ahead of Monday night's live televised game with Watford.

Campaign branding, featuring the tagline 'a football family for everyone', was also seen across LED perimeter boards, on the jumbotron screens and in a variety of areas during the 2-2 draw.

Everton's reputation as a club of 'firsts' has seen pioneering work in promoting inclusivity across the Everton Family.

In the summer, EitC launched The Blue Base, a former derelict building in Salop Street, close to Goodison Park, which was transformed into a function centre to act as a pre and post-match lounge for vulnerable and disabled fans on matchdays. The building also hosts ‘Pass on the Memories' — a programme that supports the elderly living with dementia or suffering from social isolation while encouraging them to immerse themselves into the Everton family.

The club also utilised groundbreaking technology to deliver the world's first virtual matchday mascot experience for a boy with severely reduced mobility, became the first Premier League club to achieve breastfeeding friendly status, and the first professional English club to unveil a new kit using the Club's women's team.

In October, the club partnered with Lil-Lets to battle period poverty and offer free sanitary products across Goodison Park and Everton in the Community facilities.

The club is also a Disability Confident employer and applies best practice in the employment of people with disabilities.

Throughout the season the Club will continue to develop and deliver new initiatives aimed at further encouraging and celebrating equality and diversity.

Professor Denise Barrett-Baxendale, CEO of Everton FC, said: “Throughout our 140-year history, we have been regularly recognised as a family-orientated club with proud traditions and values.

“We are committed and dedicated to embracing equality and diversity in everything that we do. The launch of our new equality campaign ‘All Together Now' says it all, we want to be an ‘Everton Family for Everyone' and will not stop in our mission to drive equality through the positive power of football.”

Reader Comments (5)

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Bobby Mallon
1 Posted 14/12/2018 at 07:24:40

Well done!

Jack Convery
3 Posted 14/12/2018 at 17:06:52

Makes me proud.

Derek Knox
4 Posted 15/12/2018 at 01:21:02

There is little doubt that Everton and the players, the ex-players, do a lot, not only this time of year, for the Community, the sick (old and young) which I doubt is equalled by other clubs. I may be wrong, or totally biased, but it is encouraging all the same. Long may it continue!

Paul Birmingham
6 Posted 15/12/2018 at 05:17:03

The club, based on winning national awards for its Community work, I'd like to think is ahead of the rest; great news.

Now to eclipse this on the park, starting today!

Brian Patrick
7 Posted 15/12/2018 at 15:08:26

Let's concentrate on the football. This is just window dressing PR. The usual soundbites, equality, diversity, pc crap. ,P.The reality is a lot different; we recently contacted several academies in the UK. The only one not to reply was Everton. Liverpool replied. As did Southport as did Tranmere.

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