Everton and their retail partner Fanatics have announced the opening of the club's first ever official store in Northern Ireland.
The store, located at 12-16 Castle Lane in the heart of Belfast's shopping district, opens for business on Thursday 7 October and will feature an extensive range of official Everton apparel, replica kit, headwear, fashion accessories, sporting goods, toys and souvenirs.
It will also feature an in-store personalisation service from November, allowing fans to have their replica kits customised.
Everton Commercial Director Alan McTavish said: "We are excited to open our first store in Northern Ireland later this week.
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"We have a strong fan presence across Northern Ireland and when we were presented with this opportunity by Fanatics, in one of Belfast's key shopping destinations, we jumped at the chance.
"As a Club, we are always looking at ways of broadening our retail offer and getting closer to our supporters. This store gives the Club the chance to connect with supporters in the region."
Fans in the Republic of Ireland can continue to purchase official merchandise online, through EvertonDirect.com and JDSports.ie, while the club looks at expanding its presence south of the border for the 2022/23 season.
Reader Comments (20)
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1 Posted 06/10/2021 at 06:58:27
Never thought I'd see the day a shop would open here rather than an outlet through a sports chain, so well done, EFC. Thinking big again.
2 Posted 06/10/2021 at 07:47:31
Along with some of the recent US activity, signs that maybe finally we have a marketing strategy to promote the Everton brand outside of Merseyside?
3 Posted 06/10/2021 at 07:57:57
4 Posted 06/10/2021 at 09:04:11
5 Posted 06/10/2021 at 09:21:26
6 Posted 06/10/2021 at 09:23:25
My daughter bought a home kit, complete with name and number, for my 6-year-old grandson – lettering began peeling off the first time it was washed. Ironic that had they been available, she could have bought him a season ticket for less than the kit cost!
ps: The same happened with my 13-year-old grandson's shirt although, to be fair, the Megastore replaced it without question or argument.
7 Posted 06/10/2021 at 15:36:34
Next best thing we should do is promote some cheap weekend deals to get that same support over and have them join the locals in a weekend of football, drink and singalong from County road to Mathew Street. They can then carry the songs on into the Sunday night scene in pubs like the Botanic in downtown Belfast.
Going to be hard given that the red shite have most of the support but we need to start thinking this way.
8 Posted 07/10/2021 at 12:09:24
A very clever move by the club methinks, hope one day to see the store myself as well as enjoying a few pints of the black stuff in the City of Belfast.
9 Posted 07/10/2021 at 12:33:33
The city of my grandfather's birth and I lived in Lisburn for 2 years with my son going to school there, so I've got a soft spot for Belfast.
10 Posted 07/10/2021 at 21:21:27
11 Posted 08/10/2021 at 11:55:36
Graeme (10) This is good news. Why the negativity? Who says opening a store in Asia would sell a single shirt? People who know more about this than me and you will have researched of there is a need for a Belfast store and if its sustainable. So why not?
One step at a time.
12 Posted 09/10/2021 at 10:42:52
13 Posted 11/10/2021 at 16:37:09
Initially we travelled over by boat and then the Speke - Harbour air link began. (Liverpool Airport was just plain Speke in those days and the fledgling Belfast Harbour City Airport was in its early days – today, it's The George Best City Airport).
Our early days spiritual home was The Duke of York bar (still a top pub today). The pub's owner, Mr Willie Jack, is a sympathetic Blue and the club were able to sit free of charge.
Today, our ESCNI has some 480 members province-wide, male and female of all ages, all creeds, but all Everton Blue. I pride myself that I, along with present Club Chairman, John McAlister, and club Secretary, Peter Cross, are still to the fore, celebrating 40 years of ESCNI growth, and long may it continue.
I hope the new shop is a success and I know that our members will do their best to support it. COYB.
14 Posted 11/10/2021 at 16:45:15
To the club: You should now open a set of club stores in the United States. New York/New Jersey, Chicago, Florida, San Francisco and Seattle all have Blues with money to spend on your gear. (I'd make the Seattle store profitable all by myself.)
As an alternative, open one store. Just one. Pick the town with the largest Everton USA chapter (Chicago Evertonians, perhaps?) and then advertise it like hell online. It would pull in orders from Bar Harbor to San Diego.
We deserve a store, dammit. Get on it.
15 Posted 11/10/2021 at 18:21:15
16 Posted 11/10/2021 at 18:42:18
It's all clear now.
17 Posted 12/10/2021 at 03:38:42
18 Posted 12/10/2021 at 04:59:01
Dont underestimate the market for the well meaning relatives who dont follow football closely. Ive a whole array of Inter Milan shirts, flags and memorabilia that started when I asked a relative going to Italy to get me an AC Milan shirt.
19 Posted 12/10/2021 at 06:21:02
I have a friend and business colleague who loosely supports Tottenham but doesn't really follow football. He's got Atletico Madrid, Galatasaray and all kinds of shirts. He collects football shirts like I collected football programmes as a kid.
When I visited my Grandad's house on Arkles Lane, I always used to visit a programme shop on Walton Breck Road, near the Kop and Albert Pub. He had a great collection. I could spend hours in there if the bloke hadn't pressed me to depart with my paper round money!!
Back on topic, I must tell my sister. She settled in the Tandragee area. Her husband is a Liverpool supporting local and they have 2 kids; one of each Merseyside flavour!!
20 Posted 14/10/2021 at 14:05:50
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