16/05/2025 178comments  |  Jump to last

That is the new name by which Everton's stadium at Bramley-Moore Dock will be known after the international law firm with origins in Liverpool secured one of the biggest naming rights deals in Europe.

Founded in 1810, Hill Dickinson is a commercial law firm spanning 11 offices across the UK, Europe and Asia. Hill Dickinson’s international growth has been underpinned by the hallmarks that also define Everton – with both organisations striving for excellence, supporting their local communities and delivering long-term positive impacts.

Angus Kinnear, Chief Executive Officer of Everton, said: “Welcoming Hill Dickinson as our naming rights partner is a bold and strategic step forward. This partnership goes beyond branding – it’s a shared commitment to progress, excellence and the regeneration of our city. Hill Dickinson Stadium will stand as a symbol of Everton’s ambitions, our values, and the global future we are building together."

The naming rights agreement with Hill Dickinson will create a shared legacy that extends beyond matchdays. Hill Dickinson will work closely with Everton in the Community, helping to amplify the reach and impact of the Club’s award-winning charitable programmes and its own Hill Dickinson Foundation across Merseyside and beyond. 

Craig Scott, Chief Executive Officer of Hill Dickinson, said: “To put our name to Everton’s new stadium is a once-in-a-generation opportunity We believe deeply in what this project stands for – a bold, transformational vision for Liverpool and its future.  

“This partnership is about legacy, ambition, and the power of two globally recognised organisations coming together to make a difference. 

“As Hill Dickinson continues to grow internationally, we remain proud of our Liverpool roots – and we are honoured to be part of one of the most exciting waterfront developments in Europe." 

 

Reader Comments (178)

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Mike Gaynes
1 Posted 16/05/2025 at 18:02:43
Wow. Naming rights deal announced.

BMD is gonna be...

Hill Dickinson Stadium

Okay, Merseysiders, help me out here... Hill Dickinson?

John Raftery
2 Posted 16/05/2025 at 18:03:26
Solicitors, Mike.
Paul Smith
3 Posted 16/05/2025 at 18:03:49
It doesn't trip of the tongue, Mike.
Mike Hayes
4 Posted 16/05/2025 at 18:05:46
We’ll call it the Everton Stadium. 💙
Chris Jones (Burton on Trent)
5 Posted 16/05/2025 at 18:07:51
Mike, is it our way of saying to the Premier League, "Don't fuck with us no more!"?

Anyway, strong local connections: [from Wikipedia] "Hill Dickinson's origins can be traced back to 1810, with the establishment of a Liverpool legal practice by the firm's founder, Edward Morrall. John Edward Gray Hill joined the firm in 1865. John Dickinson (1847–1907) became a partner in 1872, and the firm traded as Duncan, Hill & Dickinson. It established itself as a leading maritime law office, and represented the White Star Line in connection with the sinking of the RMS Titanic and Cunard Line in respect of the sinking of RMS Lusitania which was torpedoed by a German U-boat on 7 May 1915.

In 1927 Edith Berthen joined the firm as one of the first women in England and Wales to qualify as a solicitor. In 1931 one of the firm's solicitors, Hector Munro, represented William Herbert Wallace in connection with his trial and subsequent appeal against his conviction for the murder of his wife Julia in their home in Wolverton Street in Liverpool's Anfield district. His conviction was later overturned by the Court of Criminal Appeal, the first instance in British legal history where an appeal had been allowed after re-examination of evidence (see Regina v Wallace).

Partner William Goffey (known as WG) started his career in 1901 at Hill Dickinson's 10 Water Street office. He became senior partner in 1950 and continued to practice until shortly before his death in 1979 at the age of 94. As the son of a ship owning family who operated sailing barques from Liverpool under the name Goffey & Co, much of his practice was Admiralty and related work.

Goffey acted for Cunard Steam Ship Co Ltd in relation to the 1942 collision between the ocean liner RMS Queen Mary and HMS Curacoa (D41), which resulted in the sinking of the latter with great loss of life.

In the Black Solicitors Network's Diversity League Table 2009 Hill Dickinson was ranked 30th within the top 100 UK law firms. In January 2010, the firm was ranked as the sixth most female friendly firm (among the top 50 UK firms by turnover) with 27 per cent of its partnership made up of women."

Brian Williams
6 Posted 16/05/2025 at 18:09:09
Hill Dickinson?????
Andy Duff
7 Posted 16/05/2025 at 18:09:34
Wonder how much and how many years. Could do with bigger Everton badges.

Come on come on get down to Hill Dickinson park

Brendan McLaughlin
8 Posted 16/05/2025 at 18:10:02
Hill Dickinson... is that the dude who owns Toyota?
Chris Leyland
9 Posted 16/05/2025 at 18:10:13
This is a really strange one.

Their turnover is £104M a year so I can't imagine why they are doing this and how they can afford it?

Mike Gaynes
10 Posted 16/05/2025 at 18:11:22
Thanks, John. Hope they're really good lawyers. We've needed some recently.

Seems like they have a significant charitable presence.

And they don't take bets online!

Chris, thanks for that history lesson. Interesting info.

Chris Jones (Burton on Trent)
11 Posted 16/05/2025 at 18:11:50
Michael Kenrick
12 Posted 16/05/2025 at 18:11:54
That is just a horrible name. I'm sorry.
Paul O'Neill
13 Posted 16/05/2025 at 18:12:39
I've read some snide comments on BBC Sport (either kopites, supporters of parochial nothing clubs or the perennial moaners off here). But I must admit I like it.

They're not a well known enough company for it to sound too overly corporate, (King Power, Walkers, Emirates etc) but they're an international commercial law firm, which is quite classy. And they're local.

Jon Atkinson
14 Posted 16/05/2025 at 18:13:01
Let's be honest, it's shit.

Don't come at me with “But the money…”

Jason Hewly
15 Posted 16/05/2025 at 18:13:44
What the actual fuck?

"The Dick Hillinsons" incoming. For fuck's sake.

Chris Jones (Burton on Trent)
16 Posted 16/05/2025 at 18:14:58
Certainly a sponsor who won't embarrass us; they have quite a history and like Everton they have amassed an impressive list of "firsts" in their field.

Hill Dickinson — About Us

Julian Exshaw
17 Posted 16/05/2025 at 18:16:06
I won't be calling it that in a hurry. Horrendous name.

This is not a nice way to start this special weekend. I imagine fans will call it 'The Hill'. Sigh...

David Peate
18 Posted 16/05/2025 at 18:16:31
For many years, Hill Dickinson were the managers of the Liverpool & London Steamship Protection & Indemnity Association.

This was the institution in which the Titanic was (belatedly) entered and which covered, among other things, loss of life.

Peter Thistle
19 Posted 16/05/2025 at 18:18:48
Thanks, Everton, for fuck's sake. Way to 100% ruin the new ground with such a piss take of a name.

Is this an April 1st joke? We'll be the laughing stock of the football world. Gutted.

John Burns
20 Posted 16/05/2025 at 18:19:17
Well that's a surprise! How much are they paying and for what length of contract?

I was thinking Red Bull or Toyota, or any other global name. ….but never Hill Dickinson.

On the positive side, they must be Evertonians, and probably secret ToffeeWebers!

Brendan McLaughlin
21 Posted 16/05/2025 at 18:20:03
Mirrors Angus Kinnear's rather unambitious rallying call perfectly.
Tommy Carter
22 Posted 16/05/2025 at 18:20:37
Can I start this right here. Hopefully it gains traction.

From now on we refer to it as ‘The HD Stadium' and nothing else.

Mike Gaynes
23 Posted 16/05/2025 at 18:21:19
Well, at least we know what Hill we'll be dying on.

(Kidding...)

John Skelly
24 Posted 16/05/2025 at 18:21:36
This has to be a joke surely.
Kevin Naylor
25 Posted 16/05/2025 at 18:23:15
Is it just the Hill Dickinson Stadium or Hill Dickinson Everton Stadium?

The latter would be just about acceptable.

James Newcombe
26 Posted 16/05/2025 at 18:24:57
Bollocks to that. Bramley-Moore it is!

"You lost the league at the Hill Dickinson Stadium" doesn't have much of a ring to it.

Paul O'Neill
27 Posted 16/05/2025 at 18:26:55
Jeez Louise, you're all Evertonians so I love you all but for goodness sake…heer Up! It's a large commercial law firm, the name is fine, it's by all accounts a decent deal and I think the renders of the stadium fully branded look good.

I thought I was an unhappy soul until I came across some of the comments on ToffeeWeb. The sun is shining lads! New stadium, in the Premier League, more money. Please, for the love of God, straighten your faces. 😂

Jamieson Kirkwood
28 Posted 16/05/2025 at 18:27:28
Do you think it's possible that EFC had substantial fees owing to Hill Dickinson, which could be set off (the rationale)?
Mike Gaynes
29 Posted 16/05/2025 at 18:27:28
I live in a country where teams play in places like:

Guaranteed Rate Field
Smoothie King Stadium
Petco Park
Little Caesars Arena
Talking Stick Resort Arena
Loan Depot Field
Minute Maid Park

By comparison, Hill Dickinson seems pretty classy to me.

Ian Davis
30 Posted 16/05/2025 at 18:28:36
Not my choice but as the decision has been made.

I'm just going to accept it, and call it “The Hill”

Liam Mogan
31 Posted 16/05/2025 at 18:28:45
No one's going to call it that. It'll just be Bramley-Moore.

No doubt there'll be some stick from other fans, but the naming rights will probably mean a player or two more this summer.

Mark Murphy
32 Posted 16/05/2025 at 18:30:20
Don't give a shit what it's called. It's Bramley Moore and we're going to win lots of shiney fings.

To fuck with dignity and the moral high ground. They'd sell our soul in a heartbeat!Up the Everton ladies. Rah rah rah.

Fred Charters
33 Posted 16/05/2025 at 18:31:31
What a let-down 😡

I was hoping the Castore company would be our sponsors. The owners are Wirral born and are now known all over the world sponsoring clubs in a variety of sports.

The “Castore Stadium” has a nice ring to it. Probably like most Evertonians and perhaps the rest of the country have never heard of them.

David Peate
34 Posted 16/05/2025 at 18:31:58
At least Hill Dickinson is a Liverpool company and not some foreign car-maker or foreign tech giant or foreign airline.

Who really cares what it sounds like as long as they can add to the Everton coffers...?

Anjishnu Roy
35 Posted 16/05/2025 at 18:33:34
Awaiting confirmation from reliable sources, but the naming rights deal will fetch the club around €10m annually.

It's on par with Atletico Madrid's partnership with Riyadh Air for Wanda Metropolitano and significantly more than Arsenal's €6.9m deal for Emirates Stadium.

Ben King
36 Posted 16/05/2025 at 18:35:17
Sounds crap. How much is it worth?

What a letdown

Kevin Edward
37 Posted 16/05/2025 at 18:35:59
Doesn't exactly roll off the tongue, but better than McDonald's or Tesco.

It'll catch on I'm sure, HD I like.

We should get a discount when International lawyers are required, and freebies from the stationery cupboard.

Chris Leyland
38 Posted 16/05/2025 at 18:37:50
So come on, come on, get down to the Hill Dickinson stadium

Everton, you've never shone so brightly…
Andrew Grey
39 Posted 16/05/2025 at 18:38:16
Almost as bad as Bolton's 'toughshit' stadium.
John Hall
40 Posted 16/05/2025 at 18:38:34
I was hoping it would be the 'Everton 3 Liverpool 1' stadium!
Gavin Johnson
41 Posted 16/05/2025 at 18:39:47
How much a year??? It better be good when we've got to endure a shit name like that for our new home.

I think I'd have preferred AJ Bell Stadium if we were looking for a local sponsor.

Mark Murphy
42 Posted 16/05/2025 at 18:40:51
Tbh, as long as it doesn't rhyme with tanners or coppers, I'm fucking delighted!

We shall not be moved! The original and best.

Josh Horne
43 Posted 16/05/2025 at 18:43:02
George Goodison, a civil Engineer from Leeds who produced a finely crafted sewage report.

Maybe Hill Dickinson isn't so bad.

Jonathan Oppenheimer
44 Posted 16/05/2025 at 18:43:30
Let's be honest, no corporate name will ever sound as classy as Bramley-Moore or Goodison. So people would be crying about this no matter what.

If they truly have roots in and commitment to the community, seems like the best of an inevitably controversial decision.

But come on, it's gotta be The Dick, no?

Phil Roberts
45 Posted 16/05/2025 at 18:43:36
The Chester office did our wills.

Just about to get them changed.

Raymond Fox
46 Posted 16/05/2025 at 18:43:50
What the hell is wrong with the name Hill Dickinson? They will have paid a fortune for the right.

They are a historic large law firm based in the city. It's better than some faceless multi-corporation.

Jimmy Hogan
47 Posted 16/05/2025 at 18:45:50
Sounds like a 1970s folk duo.
Phil Roberts
48 Posted 16/05/2025 at 18:46:35
John #31. It should be 3 - 0 as in the number of stadiums we have built.
Julian Exshaw
49 Posted 16/05/2025 at 18:47:15
The Hill 'n' Dick.
Paul Ferry
50 Posted 16/05/2025 at 18:47:40
Get down to The Hill Dickinson Stadium

WOOOOOOHHHHHH

Roger Helm
51 Posted 16/05/2025 at 18:48:02
It's pretty meh. I've never heard of them.

Not as offensive as some of those mentioned above but I would have preferred a name with some global or even national impact. And how much is the club getting for this?

Liam Mogan
52 Posted 16/05/2025 at 18:48:10
Hill Dickinson played fiddle and steel guitar in the Flying Buritto Brothers, Commander Cody and His Lost Planet Airmen, and later The Eagles.
Chris Leyland
53 Posted 16/05/2025 at 18:49:44
Surely with this news and the future of Goodison that’s been announced, we can now call the men’s stadium the Dick and Goodison the Dickless?
Matt Butlin
54 Posted 16/05/2025 at 18:50:35
Well, I won't be calling it that!
Tricia Wood
55 Posted 16/05/2025 at 18:51:22
I am retired from the law. Hill Dicks – as they are known throughout the profession – were never seen as a legal aid firm, representing the common man in any case. They mostly represent big business and insurance companies defending claims.

Well, at least a betting company wasn't chosen… but it doesn't give Everton an international look either. All very parochial.

Tom Fazal
56 Posted 16/05/2025 at 18:51:29
Could have been worse. I'm happy it's a local company, but for me it was Bramley-Moore, is Bramley-Moore and will remain Bramley-Moore. A historic name for a historic team's location.

What they call the edifice doesn't matter to me — I will always tell people I have a stone on the Everton Way at Bramley-Moore.

Richard Duff
57 Posted 16/05/2025 at 18:51:51
For all opposition the message will be,

“Go to the Dick and get Hilled”

or something like that.

Kevin Naylor
58 Posted 16/05/2025 at 18:53:03
Unfortunately Benny Hill and David Dickinson immediately come to mind.
Martin Berry
59 Posted 16/05/2025 at 18:55:53
There must be a law against this? Sounds like a used car outfit, I will never be using that name.

I know the money's going to come in handy but I will refer to it as the "Blue Mersey" Stadium.

The benefit, as well as the dosh, is that no ones going to shaft us over any law issues, the Premier League will leave us alone for sure!

Andrew Ellams
60 Posted 16/05/2025 at 18:56:11
Just seen somebody call it the 'Dixie Stadium'.
Matt Byrne
61 Posted 16/05/2025 at 18:56:12
My first reaction was that this must be a kopite joke.

My second reaction was it is concerning. Sounds like the sponsor of Wigan or Blackburn.

Remember when they changed Newcaste's stadium name and everyone just called it St James Park?

Let's as fans just agree to call it Branley-Moore, The Everton Stadium, or even New Goodison.

Martin Mason
62 Posted 16/05/2025 at 18:57:19
Buy Ollie Watkins with the cash?

Awful name but who am I to say? Great move by them, this is the most iconic ground in Europe now. Bye Goodison, I for one only look forward on this. Goodison is associated with good things but many, many barren years and with Bill Kenwright.

Mark Murphy
63 Posted 16/05/2025 at 18:58:44
Seriously though, what's in a name?

If we'd moved with the times and granted naming rights to Goodison Park, we may not have had those points deducted.

Personally? I'd have loved it to be the Dixie Dean Koppites are Gobshites stadium but whatever we need to compete, so long as we're not beheading gays or insubordinate wives, I'll take it.;

And they're local! Hope they're fucking toffees though.

Phil Roberts
64 Posted 16/05/2025 at 19:01:35
If we are getting more money than Arsenal for their stadium, I am happy.
Nick Riddle
65 Posted 16/05/2025 at 19:02:02
As Mike G says, it could very easily have been a lot worse.

Having spent my working life in marine insurance, Hill Dickinson is a familiar name to me. A firm with a solid reputation and a strong connection to the city.

They're known colloquially as Hill Dicks, so the Hill Dicks Stadium it'll be I'm afraid.

James Marshall
66 Posted 16/05/2025 at 19:03:07
It's a sponsorship name, you can still call it Bramley-Moore Dock. I know I will.

Put it this way, you don't call the shirt the Stake shirt do you? It's the Everton shirt.

You see my point.

John Hall
67 Posted 16/05/2025 at 19:06:10
It's just a name. Everyone knows we've been calling it BMD for 4 years now and we'll continue to do so. Chill everyone!
Kevin Naylor
68 Posted 16/05/2025 at 19:07:17
HD stadium maybe has a better ring to it.
Brent Stephens
69 Posted 16/05/2025 at 19:10:33
After years of shit financial decisions, sounds like a decent financial deal. Nobody is making you call it by the sponsor's name. Call it what you want. The name will appear somewhere on the stadium, I guess, and that's the time to say whether it's too prominent. People will laugh at the name? Toughen up!
Colin Glassar
70 Posted 16/05/2025 at 19:12:31
I can just hear it now, Get yer dick in son. What a bloody awful name. How much are they paying? Fifty quid a week?

Typical Everton this. Hill-Dickinson-heads.

Matt Butlin
71 Posted 16/05/2025 at 19:15:48
Don't get me wrong it could've been worse. Like the ‘Cheesy Wotsits' Dome …but I had my hopes for something a bit flashier.

The Everton Ford Mustang Stadium.

Paul Hewitt
72 Posted 16/05/2025 at 19:17:17
Don't like it.

It's Everton Stadium to me.

Josh Horne
73 Posted 16/05/2025 at 19:18:24
John Bramley-Moore, once a chairman of the docks committee. Equally irrelevant and arbitrary with regard to Everton FC.

Great news it's not the Starbucks Arena or something equally tacky, and that the stadium is already bringing in a level of investment we have previously had no access to.

Kevin Molloy
74 Posted 16/05/2025 at 19:19:48
Hill Dicks?

Hell's Bells.

I really thought Deacon Goldrein Green was gonna get it.

Andy Duff
75 Posted 16/05/2025 at 19:20:07
Day after day we scored at the Hill
The north stand away fans sitting perfectly still
Nobody wants to be them
We can see that they're just fools
They don't even have an answer
To the Blues on the Hill...
John Keating
76 Posted 16/05/2025 at 19:20:36
Agree, it could have been a hell of a lot worse. As many have said, most will still call it Bramley-Moore which also fits in with the songs!

One plus for me is that a Company whose origins is in Liverpool has got the naming right.

And a big plus is, next time the Premier League do us for whatever, we might get free legal assistance!

Paul Ferry
77 Posted 16/05/2025 at 19:22:08
Thank God that Mr Duncan ducked out at some point.
Paul Kossoff
78 Posted 16/05/2025 at 19:22:46
And here was me, looking forward to Everton's new stadium having an absolutely fantastic name, that all would be jealous of. And what do we get? The Hill Dickinson Stadium. Awe inspiring, jaw dropping, all others cry, why can't we have a name like that.?

The questions are, who?, why? what for?

Underwhelming to say the least. I thought the Toyota stadium maybe.

I can just see the stadium all lit up at night with the iconic name.

I think if the bottom three most purile names in the premier League were relegated we would be toast. Warburton's, now that's a name.

The Hill Dickinson Stadium, who will probably go into administration within five years.

I wonder if we can afford to have the name not shown backwards to anyone in the stadium, you know, as at Goodison park. NosidooG,

NosnikciD muidatS. Dosn't look as good, does it?

Ryan Holroyd
79 Posted 16/05/2025 at 19:23:56
Absolutely embarrassing name.

I was expecting a global brand.

This has to be a wind-up?

Jeff Spiers
81 Posted 16/05/2025 at 19:25:30
What the Fuck!!
Paul Ferry
82 Posted 16/05/2025 at 19:25:37
Paul O'Neill:

'Jeez Louise, you're all Evertonians, so I love you all, but for goodness sake, cheer up'.

Who is Louise Paul? Is she your make-believe friend?

Kevin Molloy
85 Posted 16/05/2025 at 19:28:13
To be honest, Hill Dickinson Stadium is a lot classier than most commercial brands.

Much better than, eg, the Carlsberg Stadium, or the Ford Focus stadium.

Danny O'Neill
86 Posted 16/05/2025 at 19:32:45
It's a commercial sponsorship that will bring revenue to the club.

For me, it's the Everton Stadium.

A bit like the Etihad, which is technically still the City of Manchester Stadium.

Sponsors come and go.

Paul Ferry
87 Posted 16/05/2025 at 19:32:54
And so Neil Lawson (31): you at long last reveal your long-buried hideous Devil-worshipping black secret: "I had to run in a Merchant Taylors cross country race".

Merchant Taylor's School Waterloo. Moloch Academy.

I hear the colloquial name for those in the know in the right circles is Hill Dicks. They couldn't even squeeze in an 'Everton' somewhere or even a limp 'Waterfront' or a stronger 'Mersey'?

Derek Powell
88 Posted 16/05/2025 at 19:33:56
Better than Anfield.
Kevin Molloy
89 Posted 16/05/2025 at 19:34:06
Yes, 'Etihad' sounds too much like 'Dickhead'.


think it's an excellent understated quality tie-in.

Paul Ferry
90 Posted 16/05/2025 at 19:34:32
It's the Etihad Stadium, Danny, and will remain so until a new sponsor takes over.
Jeff Spiers
91 Posted 16/05/2025 at 19:34:45
From the Park End to the Dick End.
Paul Hewitt
92 Posted 16/05/2025 at 19:36:38
It's starting to grow on me.
Jon Atkinson
93 Posted 16/05/2025 at 19:37:06
It might be worth the inevitable Paddy Power piss-take advert, using comments from above…
Paul Kossoff
94 Posted 16/05/2025 at 19:37:33
Hill Dickinson's net worth as of the end of 2022 was £51.24 million.

In 2020, their net worth was £41.545 million. Their cash on hand in 2022 was £27.479 million, up from £21.344 million in 2020.

The firm also experienced a 12% increase in revenue to £145.5 million in the 12 months to 30 April 2024.

Mike Hughes
95 Posted 16/05/2025 at 19:45:34
The Hill Dickinson Stadium has a decent ring to it. Elite rather than corporate. It sounds classy to me.

Local associations with the city. One of the biggest stadium naming deals in Europe.

There was always going to be a sponsor so it could have been a hell of a lot worse. At least we are not named after crisps or beer or some gambling firm.


Paul Ferry
96 Posted 16/05/2025 at 19:48:27
Er no, Andy Duff.

Just no.

Paul Kossoff
97 Posted 16/05/2025 at 19:50:47
Chris 3.

"In the Black Solicitors Network's Diversity League Table 2009 Hill Dickinson was ranked 30th within the top 100 UK law firms. In January 2010, the firm was ranked as the sixth most female friendly firm (among the top 50 UK firms by turnover) with 27 per cent of its partnership made up of women."

Absolutely fantastic credentials, we can all breath easily now knowing that, because we care, yes, I am being totally sarcastic.

I actually couldn't give a toss about a Black Solicitors Network's Diversity League Table, or how many women work for them. We are here supporting a football team, remember?

Paul O'Neill
98 Posted 16/05/2025 at 19:51:59
Just a point. John Bramley-Moore made his money in the trading of slaves in Brazil, years after the slave trade was abolished in the UK. Historical? Yeah, suppose so.

Hill Dickinson really isn't that bad a name.

Derek Wadeson
99 Posted 16/05/2025 at 20:00:07
Officially confirmed our new stadium sponsor has joined the Toffeeweb moanfest.
Dennis Stevens
100 Posted 16/05/2025 at 20:01:45
I like it.

Whether on tv or at the stadium, you can always see Everton in HD!

James Marshall
101 Posted 16/05/2025 at 20:01:49
Paul @98,

Okay, Everton Stadium it is. :-)

Mark Murphy
102 Posted 16/05/2025 at 20:04:52
PH - the “Totally Wicked”?

I'd've loved the Alex Murphy Stadium, the Vinty Karalius stadium. The Fuck Wigan Pie-Eating Scab Stadium.

But money talks. Call it what they like. It's Bramley-Moore

As long as we don't support oppressive regimes and win the fucking Premier League, I don't care what it's called! Better than Quatar/Suadi etc

John Pickles
103 Posted 16/05/2025 at 20:07:59
"Commence Operation Hill Dickinson!"

Nah!

Paul Kossoff
104 Posted 16/05/2025 at 20:08:09
Fascinating article on John-Bramley Moore and his history:

https://www.nytimes.com/athletic/3712394/2022/10/26/john-bramley-moore-slavery-everton/"John Bramley-Moore, slavery and the site of Everton’s new stadium — The Athletic, 26 October 2022

Don Alexander
105 Posted 16/05/2025 at 20:10:05
Thank God we no longer have Bellefield.

"The Bell-e-field Hill-Dickies" would have been an unbearable piss-take!

Paul Kossoff
106 Posted 16/05/2025 at 20:10:09
Denis 100. 😀😀😀
Colin Glassar
107 Posted 16/05/2025 at 20:10:36
Jeff 91, as long as it’s not the Limp Dick End.
Paul Tran
108 Posted 16/05/2025 at 20:13:32
I like it. Successful, global firm with a historical and local connection. And they'll have splashed the cash for it.

Note that 'master negotiator' Levy hasn't got a stadium sponsor yet.

Could have been far worse. Imagine the Rex Makin Stadium!

Ray Roche
109 Posted 16/05/2025 at 20:17:21
Ian Davies has nailed it.


THE HILL !!!

Billy Bradshaw
110 Posted 16/05/2025 at 20:19:53
Trying my best to come to terms with it, but keep getting that buyers remorse feeling.
Paul Tran
111 Posted 16/05/2025 at 20:22:47
Does that mean the team will enter the pitch to the theme tune from Hill Street Blues?

"Let's be careful out there!"

John Pickles
112 Posted 16/05/2025 at 20:25:26
Hill Satis Dicki Optimum
Ernie Baywood
113 Posted 16/05/2025 at 20:25:44
Seems an odd one. I figure stadium deals are usually either for brand recognition or vanity. This one feels like the latter - there won't be many Evertonians right now thinking "actually I could do with some advice on commercial law".

But at their size, what could they really be paying?

At least the name is clunky enough that no-one will ever call it that.

Mike Doyle
114 Posted 16/05/2025 at 20:26:08
Paul #111] Not a bad idea - and an improvement on Grand Old Team.
Lord Hughes
115 Posted 16/05/2025 at 20:30:27
Quite like “THE HILL”.

But for comedy purposes it’ll be …

Let’s all get down to “DICKY HILL”?

Danny O'Neill
116 Posted 16/05/2025 at 20:30:45
Paul, it's the City of Manchester Stadium. Currently known as the Etihad for sponsorship reasons. If that changes, it will be labelled something else.

But it is still the City of Manchester Stadium.

The Everton Stadium or Bramley-Moore Dock will be our name. Sponsors will come and go.

John Hull
117 Posted 16/05/2025 at 20:30:55
I’ve always referred to it as BMD and will continue to do so simply because I like it.
Paul Tran
118 Posted 16/05/2025 at 20:32:03
Someone's just posted on BlueSky the top stadium naming rights deals for 2025. Top by far is the Bayerena €30M (for their own club!).

Top English one is the Emirates at €6.9M. I'd love to know what we're getting for this.

Emma Day
119 Posted 16/05/2025 at 20:32:38
When my daughter heard the new name, I thought she described the stadium name concise and succinct, and I quote;

“It's shit!”

Jack Convery
120 Posted 16/05/2025 at 20:33:34
Is this some kind of Sky Sports revenge for the giant blow up dildo, on transfer deadline night many moons ago.

Obviously, it could have been a lot worse: The Virgin Mates Stadium, The Reform UK Stadium or the Truth Social Stadium for example.

I just find it so underwhelming, like a couple naming their new baby after where it was conceived, ie Wilmslow, Top House, Slug and Lettuce (twins), or even Pump House.

To me, it will be Bramley-Moore foreverton.

Emma Day
121 Posted 16/05/2025 at 20:35:37
Benny Hill more like, Paul 111
Danny O'Neill
122 Posted 16/05/2025 at 20:36:41
Paul, apparently one of the biggest and lucrative sponsorship deals in European football. Someone more educated and knowledgeable than me can dig into that.

And at least we are now backed by lawyers in case that corrupt Premier League comes knocking at the door again. We can chin them off!!

Kim Vivian
123 Posted 16/05/2025 at 20:44:06
I'm actually okay with this. I worked with the tugboats (Alexandra) back in the 70s and I remember this name well.

Trips off the tongue ok as well. Just hope the money's befitting.

Ray Roche
124 Posted 16/05/2025 at 20:52:46
Paul Tran @118
I’ve just read €10m a year
Mike Gaynes
125 Posted 16/05/2025 at 20:55:03
Andy #75 and PT #111, good 'uns both.
Pete Neilson
126 Posted 16/05/2025 at 20:59:01
I’d of thought for a company with £145m revenue it’s unlikely to be anywhere near the Emirates/Arsenal deal. However it’s still more than Spurs, as with their £20m plus valuation , six years on they have no takers. Maybe TFG has taken the pragmatic view on the valuation. Hopefully the plan is to get us up the table, win silverware and get into Europe. At that point the valuation will increase.
Colin Glassar
127 Posted 16/05/2025 at 21:02:00
This has taken a bit of the Sheen off Sundays game imo. Bloody awful name.
Tony McNulty
128 Posted 16/05/2025 at 21:03:06
I think we'll all get used to this.

After all, we have had to live with Hafnia, Danka, and even Fat Sam and Benitez.

Given the aforementioned, in the overall scheme of things.

Andy Crooks
129 Posted 16/05/2025 at 21:14:33
I suppose the name doesn't really matter.

However, how can this relatively small firm be paying what we all hoped would be a lavish amount???

Craig Scott
130 Posted 16/05/2025 at 21:15:18
Rather than "The Hill and Dick" could we just colloquially call it "The Dock"?
Ian Bennett
131 Posted 16/05/2025 at 21:16:02
Clearly it's the Dicko Arena.

I've worked with Hill Dickinson for years. Well respected Liverpool firm, with offices in Europe and Asia. I've a lot of time for the new CEO, Craig Scott, and Matt Noon. Both big Evertonians, and quality business people in Liverpool. We use them for mergers and acquisitions, but the firm is big in shipping around Asia.

Does it trip off the tongue? No, but neither does Stake. £30M+ a year for both ain't to be sniffed at.

Clearly not a big queue of corporates wanting to pay more. I've no idea if the £10M reported us true. I suspect not… but neither did I believe the £12.5M a year that Moyes supposedly earns either...

Brian Williams
132 Posted 16/05/2025 at 21:17:40
It's been rumoured it's the third most valuable naming rights deal in Europe at £10M a year.
Andy Walker
133 Posted 16/05/2025 at 21:18:04
When the wind is howling down the Mersey on a freezing February night, the Blue Dicks will be apt.
Tricia Wood
134 Posted 16/05/2025 at 21:18:29
I am over the shock of Hill Dicks getting the sponsorship deal. I've known lots of good local lawyers train with them and move on in their careers.

It's Bramley-Moore and that's it for most of us. At a push, l don't mind the suggestion above, The Dixie Stadium.

Ian Bennett
135 Posted 16/05/2025 at 21:30:16
Andy 129 - I think its called ambition.
Scott Hamilton
136 Posted 16/05/2025 at 21:34:41
It's not so much the name. It's the fact that it doesn't exactly shout “ambition”.

A local, albeit large and well regarded, law firm based a stone's throw from the ground itself. Hmmmm… It seems more fitting for a newly rebranded Goodison Park and its hopefully resurgent women's team.

I think we were all hoping for something like the ‘Microsoft Arena of Dreams' or ‘Paul McCartney Presents The Apple Stadium'.

Anyway, it is what it is. Onwards and upwards etc.

I think if it's announced that Doucoure is staying on and has had a pay rise then the vibe on Sunday might not be quite what was hoped!

Brian Williams
137 Posted 16/05/2025 at 21:44:01
Scott #136.

Are we the third biggest team in Europe? No, but we have the third best naming rights deal in Europe.

If that's not ambition, I don't know what is. Perhaps you were expecting too much.

Scott Hamilton
138 Posted 16/05/2025 at 21:48:27
Brian - If that's true then it's great news financially.

I do think that he majority of fans will be at least a little disappointed though. The money's very welcome, it's more about making a statement by association. The Emirates and Etihad are the prime examples of aspirational partnerships (putting to one-side the sports-washing).

Anyway, The Hill Dickinson Stadium it is. No doubt we'll get used to it (in due course).

David Harrison
139 Posted 16/05/2025 at 21:52:53
As a lawyer at another mid-sized commercial UK law firm, this is a let-down. Hill Dicks are around the 50th biggest firm in the UK by revenue, and by no means the international behemoths the coverage appears to want you to believe.

I'm also sceptical about the financial value of this deal. Law firms are partnerships. Profits are split between the equity partners who each own a slice the firm.

It is incredibly hard to believe the partnership of a mid-sized firm with annual revenues of around £145M would have signed off on a deal worth anywhere near £5-10M. That's money that could be going directly into their pockets, and I would imagine significantly more than their annual marketing budget… I just don't see it.

Marc Hints
140 Posted 16/05/2025 at 21:57:39
Thought this was an excellent point from someone:

I knew this new name would come as a shock to a lot of fans; however, it sounds professional and will grow on us all. Embrace the phoenix rising from the ashes. It's up to all of us fans to get on board, stick together and make this opportunity a big success story.

Colin Glassar
141 Posted 16/05/2025 at 21:58:02
Rs already calling it, Hickory Dickory Dock.
Brendan McLaughlin
142 Posted 16/05/2025 at 22:03:29
Colin #141

"Watch Everton rise to the top"

Peter Mills
144 Posted 16/05/2025 at 22:06:43
Hill Dickinson have already been proudly and generously sponsoring Crosby Athletic Junior Football Club.

They know potential when they see it.

Joe McMahon
145 Posted 16/05/2025 at 22:08:30
I did attend the occasional Webinar with them, but I didn't realise they were that big.

£10M a year?

Maybe useful with PSR legal advice.

Paul Hewitt
146 Posted 16/05/2025 at 22:08:49
They can call it what they want. Still better than analfield.
Colin Glassar
147 Posted 16/05/2025 at 22:13:37
I’ll call it Biggus Dickus
Neil Copeland
148 Posted 16/05/2025 at 22:14:45
Hickory, dickory dock
Everton ran amok
As the red shite came
And lost again
Hickory, dickory dock

I will get me coat…..

Craig Walker
149 Posted 16/05/2025 at 22:16:43
Get a point v Southampton and United can’t catch us. Spurs can’t catch us now, either.

The stadium is stunning and HD are giving us good money. Small steps but it’s progress.

Paul Davies
150 Posted 16/05/2025 at 22:20:48
Couple of things, first is a bit of a historical link. Hill Dickinson, through mergers, incorporated another Liverpool firm called Cuff Roberts who used to advise Everton and one of their founding partners was William "Will" Cuff who was a prominent figure in Everton's early history, serving the club for over half a century.

Secondly, I wonder whether part of the deal will be made up of the provision of free legal services

Kunal Desai
151 Posted 16/05/2025 at 22:21:38
Does sounds rather odd. Hill Dickenson a ground i'd expect named somewhere like in the midwest of America like Kansas or Nebraska.

Hill Dickenson arena or something.

Brendan McLaughlin
152 Posted 16/05/2025 at 22:22:04
Hickory dickory dock

Everton rose to the top

The Shite scored none

Everton one

Moyes is a bit of a....

Tom Bowers
153 Posted 16/05/2025 at 22:22:59
The money is good but the name for a soccer stadium is positively awful.
Paul Ferry
154 Posted 16/05/2025 at 22:26:08
I already got it for you Neil mate

Dock and top don't rhyme.

Kev Wood
155 Posted 16/05/2025 at 22:30:18
Given the Scouse penchant for shortening names it could only be a matter of time before the Hill Dickinson Stadium gets called ‘the Dixie’. Now that isn’t too bad, in my opinion.
Mike Connolly
156 Posted 16/05/2025 at 22:31:04
Mike 29 Not being funny Mike but USA way you get away with any names. Here our country are the biggest piss takers around and with the name we have I think we are going to be on the recieving end of the piss take.
Brendan McLaughlin
157 Posted 16/05/2025 at 22:31:55
OK Paul #154

"Everton ran down the clock"

Feck...three grand children are much less demanding.

Christine Foster
158 Posted 16/05/2025 at 22:32:27
We talk endlessly about our tradition, our history of which we are rightly proud. For me a Qatar Stadium, a Toyota Stadium or a Google Stadium does nothing but leave me cold. No association to the city, the club or its fans.
We have built a magnificent Stadium out of an historic dock, in a deprived area of docklands and have chosen a company that has its roots in the very same docks. How appropriate is that?
Keep your plastic Google, or Arab airway, I would rather have a company that has its foundations in Liverpool, in the very docks we call home. It not only makes financial sense, it's classy but also sends a message, don't mess with us.
I agree that while the deal is a naming rights one, fans will continue to call it "Bramley Moore" or just "The Dock" but to my mind the club has surprisingly chosen a partner with heritage ties to the stadium, something none of us saw coming and everytime Everton are mentioned, the maritime links to our heritage and history will be made.
We seem to have another first. Welcome Hill Dickenson to the Everton family, welcome to Bramley Moore, welcome to "The Dock"
Neil Copeland
159 Posted 16/05/2025 at 22:35:29
Brendan but that spoils the ending
Brendan McLaughlin
160 Posted 16/05/2025 at 22:37:48
Christine #158

Perhaps you posted on the relevant thread and I missed it and if so... ignore this.

What did you make of the Angus Kinnear interview?

James Marshall
161 Posted 16/05/2025 at 22:38:26
So with various reports saying the deal is worth £10m a season, if that's correct then the only other question is how long is the deal?

A bit of reading online shows us as the third highest in Europe, with only Barcelona and Leverkusen above us. Bayern Munich and Dortmund are below us in the league table of naming rights. Our deal is double that of Arsenal with Emirates.

If it's over say 10 years, which appears to be something that does happen, then that's a good deal regardless of whether it's not Sony or Apple or whoever. Glitzy it ain't, but the money's good.

Neil Copeland
162 Posted 16/05/2025 at 22:39:22
Christine, very nicely put. I quite like the name too for the very same reasons as you. It is unique.
Gavin Johnson
163 Posted 16/05/2025 at 22:39:40
While £10m a year is probably the best we could get and still the biggest in the Prem and the 3rd biggest in Europe, I think if we'd have got a huge name like Amazon, or Qatar Airways, for the same money, a lot rival fans would be quite envious now.
Peter Mills
164 Posted 16/05/2025 at 22:40:11
I’ve only ever referred to our current stadium as “Goodison” or, more likely, “The Ground”.

“Bramley Moore”, “The Dock”, or “The Ground” all sound fine to me.

Paul Ferry
165 Posted 16/05/2025 at 22:42:56
hahahaha Brendan

Hickory Dickory dock

Everton opened the lock

We finished top four

Now close the door

Hickory Dickory lock.

Moyes is a ......

Please note the clever 'door' metaphor.

Brendan McLaughlin
166 Posted 16/05/2025 at 22:45:11
Ha ha Neil #159

Seamus Heaney... I'm not

Paul Kernot
167 Posted 16/05/2025 at 22:46:37
Plenty of here saying we'll get stuck for the name. That won't last long when most of them come here & get spanked.
Christine Foster
168 Posted 16/05/2025 at 22:52:01
Brendan #160, yes did read his interview and in my mind it was exactly right in that it's focus was all operational, day to day, the right people in the right places. His brief ID operational, the profit and loss..TFG on the other hand is the body corporate, the balance sheet, the vision (which I have still no idea exactly what their objectives are) the latter will determine just how successful Angus Kinnear will be or even define how success will be measured by TFG.
Why do you ask?
Andrew Merrick
169 Posted 16/05/2025 at 22:53:00
Well said Christine, but it ain't catchy is it

Bmd or HD slip out a lot easier in everyday chat...

We are witnessing the next stage of our club history, glad to be here, finishing a crazy season at the old lady, above utd and Spurs, the old lady gets a new life and we breath a new life into our new home...

Call it what you want, home is where the heart is, blue blooded is best,,coyb

Paul Kossoff
170 Posted 16/05/2025 at 22:57:17
I'll call it Incontinentia Buttocks😀
Paul Kernot
171 Posted 16/05/2025 at 22:57:57
Well said Christine. Legal firm to opposition teams; 'you're in the dock'. Guilty as charged. You lost. You're going down.
Ryan Holroyd
172 Posted 16/05/2025 at 23:01:14
The deal is worth nowhere near 10m !!

I don’t know where this figure comes from

Gavin Johnson
173 Posted 16/05/2025 at 23:05:37
What is the deal then Ryan?
Brendan McLaughlin
174 Posted 16/05/2025 at 23:08:26
Apologies Christine #168

I've obviously read a different interview from you.

Jerome Shields
175 Posted 16/05/2025 at 23:09:51
The Slave Trade was abolished in 1807 and they were established in 1810.Aleast they dodge that bullet.

UK Solicitors do not pay tax on client bills that have not been paid unlike Sole Traders and Companies were Debtors are part of the tax return calculation. Hence the seemingly low Turnover.

The name might be warm to Worldwide Clients, but I can't see it being so for Evertonians.But I do think Christine has made a good point.

Keith Dolan
176 Posted 16/05/2025 at 23:14:32
It'll be the same Everton, but coming to us in HD.
Mark Murphy
177 Posted 16/05/2025 at 23:14:36
Hey Paul - just got your Bry on top volume (missis is pissed) Ladytron then If there is something, getting me in the mood for the weekend.
Love Roxy almost as much as the Blues!
Viva Roxy Music!
Up the fucking Toffees
Eugene Ruane
178 Posted 16/05/2025 at 23:15:33
.
"It sounds terrible!"

Yeah it does, but ONLY if you say it.

Everton should take the money and you (and I) should take the following pledge..

"I (insert your name) make a solemn pledge that I will never, ever, EVER refer to Everton's new stadium as anything other than 'Bramley Moore'. And should I break my pledge, I hope to die in a cellar full of rats."

Seriously, (sort of) there's one thing nobody can force you to do and that's call Bramley Moore by some other name.

And six months from now, should you hear a mate say "what time are we getting to The Hill Dickinson Stadium?" you can punch them full in the face and say "you made a vow!"

Up the Hill Dickinson Toffees!

OW!!

(just punched myself in the face)

John Hughes
179 Posted 16/05/2025 at 23:17:47
Chris Jones (5,11). Fair play to you for taking the time to do a little research. I think HD is a great fit for Everton. Founded in Liverpool sixty years before EFC, a firm of maritime lawyers which today is an international commercial business. Some people are asking who the ?? are Hill Dickinson? In this day and age there’s no excuse for such ignorance, just google it for God’s sake. Seems like some would prefer the ‘Big Mac’ stadium or such like. Given Hill Dickinson’s heritage and connections to Liverpool and their already established reputation for supporting local causes, I think this is a classy move by TFG.
Mark Murphy
180 Posted 16/05/2025 at 23:21:17
IF that song had been written by Mozart it would have been his most remembered.
Lift up, your feet…..
Fcuking genius!
Keith Slinger
181 Posted 16/05/2025 at 23:28:46
The HD stadium I can acknowledge to be honest? It sounds better than the the full name of the sponsors IMO?
Paul Ferry
182 Posted 16/05/2025 at 23:29:43
Ryan Holroyd 172: 'The deal is worth nowhere near 10m !!'

What is the right figure Ryan?


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