Who owns Everton's Hill Dickinson Stadium?

I tried to find the original concept drawing with the blue lettering across the glass atrium but had no luck, sorry.

The badges on each corner really are underwhelming and can hardly be seen, even from passing trains. Likewise, the banners erected on the East Plaza lamp posts seem very small.

It was stated, at a very early stage in the construction, that the large Everton letters on the South stand glass wouldn't be in the final build.

It's a fantastic stadium but the exterior branding leaves a great deal to be desired!

I heard from an Arsenal fan it took about 12 months for the stadium to be customised fully to their brand. I expect ours may take similar.

Also there's still work being finished on the site, which is likely a higher priority.

I'm sure it'll come in time. If it doesn't, I am sure the fans won't be slow to raise it with the club.

They get the right to have their name on the stadium. The Everton branding has started with the crests, more will follow. As for blue lighting, well that's nothing that a few lights can sort out.

Ashburton Grove (as some Arsenal supporters still call it), quickly became the Emirates due to sponsorship. Likewise the City of Manchester Stadium, now the Etihad.

Amongst other things, we are adjusting to having stadium sponsors. It's the first time we've had it.

And under a Theatre Impresario, we managed "The People's Club" and "plucky little Everton".

He mentioned his delight that Everton had chosen to partner with a large business and local employer that had stayed true to its roots. He elaborated (with permission to share):

"There will be more follow-up stories I am sure in coming months before the new stadium opening in the summer but our law firm in the modern day has a lot of national and international business with clients far beyond the Merseyside region itself through our 11 national and international offices and that national and international growth is something we hopefully bring benefits of into the local economy as we have maintained our HQ in Liverpool and still employ c 450 people here today.

A positive heritage angle both we and the club like of this new partnership compared to other possible corporate sponsors that I am sure they could have chosen with no connection to our City is that our law firm Hill Dickinson contains within it the legacy Liverpool office of Cuff Roberts, a firm that advised the club historically for many years and Will Cuff who formed that firm was a trustee of St Domingo's church when the club was formed in 1878.

This deal, however, is all about future growth and what we and the club will hopefully go on to do together from the long-term opportunity the new stadium partnership gives for the successful regeneration of part of the North Docks in our home city where our law firm was born 215 years ago.

If we can support the creation of a fantastic new events venue such as this for the whole city to enjoy and build around then we see that as something worth investing in and supporting as we in turn hopefully will grow and benefit from the global coverage the sponsorship provides to us."

It's just possible that the club really did find the right sponsor, as alluded to in the Sports Pro article I posted on the other thread.

Or always both since we beat Cavemen Utd 2-1.

Good to hear positive and meaningful stuff from the horse's mouth, as it were.

Regarding events, Matt, I've already heard rumours that a couple of massive names will be playing concerts inside the ground next summer.

I wish that Liverpool City Council were as ruthlessly professional and organised instead of being the complete opposite. I'm sure that, with Everton already having a train station, then this should help them when it comes to organising other events.