Everton kit sales rocket for 2016-17 season

Saturday 8 October 2016  12 Comments  [Jump to last]

Everton Football Club has reported a sharp rise in sales of each of its Umbro kits for the 2016-17 season in comparison to the same point last year.

The third kit is up a remarkable 53% from the 2015-16 season, whilst home kit sales are up by 17% and the away kit by 40%.

All of the kits this season have proved extremely popular with Evertonians of all ages, whether it's the blue and white home kit, the dark navy and salmon away strip or the vibrant yellow and blue third apparel, with each of the designs incorporating a tribute to Goodison Park. The co-ordinates of the stadium can be found in the back of the neck of each of the shirts alongside a motif of the Archibald Leitch architecture that the ‘Old Lady' is famous for.

Speaking about the kits for the current season, Everton captain and England international, Phil Jagielka, said: “I really like all of the kits this season; the home kit is always my favourite as there is no better feeling than pulling on that Royal Blue shirt but I especially like the nod to the stadium and its history on each of the kits. 

“It's a great touch because nothing compares to playing at Goodison Park in front of all of our passionate fans.”

Last year, Everton and retail partner Fanatics agreed a deal with JD Sports to make all of the Club kits available in selected JD Sports stores around the country as well as at international airports including; Liverpool John Lennon, Manchester and Gatwick, making it easier for Evertonians across the country to get their hands on the three strips.

Chris Bailes, the Head of Account Management at Fanatics, has spoken about the great success of the kits this season: “We are obviously delighted with how well the kits have sold so far this season, it's great to see the hard work between Everton, Umbro and Fanatics pay-off and we are looking forward to them continuing to sell well.

“Hopefully we'll also be able to see some of the fashion ranges selling just as well over the duration of the season as well as a number of other projects we are currently working on.”

All three kits for the 2016-17 season are still available to purchase in store or online at evertondirect.com.

A list of places the kits are available to purchase in the UK: Liverpool Airport, Manchester Airport (Terminal One and Two), Gatwick Airport, Oxford Street, Liverpool One, Speke, Birkenhead, Aintree, Chester, Cheshire Oaks, Runcorn, Prescott and Brombrough.


Reader Comments (12)

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Kim Vivian
1 Posted 08/10/2016 at 19:13:12
So that's it eh? Gatwick Airport and Oxford Street equals "...around the country..."? I don't call anything within 30 miles or so of Liverpool "around the country".

Strike a light!... Who goes to Oxford Street? I suppose Gatwick is only about an hour away but pity any Blues in the West Country, East Anglia etc. What about Lakeside, Bluewater and other big retail parks around the country which I don't know?

When I go into my local stores looking for EFC kit, I always make the point they should get more in if they are going to sell out so fast!

Terence Beresford
2 Posted 08/10/2016 at 20:51:51
I love getting the assistant at Liverpool airport too show me the huge stock of RS merchandise. Then say "No thanks".
Gordon White
3 Posted 08/10/2016 at 20:53:31
Exeter, Plymouth? Even Bristol? Please. Pretty please .
Karl Masters
4 Posted 09/10/2016 at 01:34:15
I preferred last season's Home kit and I think the increased sales are down to:

1/ The Koeman effect and decent start on the pitch.

2/ Being available in more places.

Now imagine what might happen if the kit was available in hundreds of places worldwide

One bad spin off of the Moshiri millions is the fact that people are not so worried about our commercial income as they used to be. But, nothing has changed as far as I can see. Still an amateur operation.

Matt Traynor
5 Posted 09/10/2016 at 04:13:45
Karl (#4) if Moshiri is the astute businessman he's lauded as being, then he personally will have every concern about what you rightly describe as an amateurish operation.

The guy's in it to make money – like the last guy – but hopefully by improving the value of his asset by investing in it – not just carpet-bagging and sitting on the shares as broadcast revenue rises – like the last guy.

Paul Kelly
6 Posted 09/10/2016 at 08:27:40
Kim, I live in the South East, with kids in tow I'll pick you up (and family) and we'll all shop together at Gatwick (halves on juice and parking), and we'll all get measured up together, ha.

Then spend a season sat on the M25 getting back home, in which case the kit will be out of date anyway!

Ralph Basnett
7 Posted 10/10/2016 at 07:27:51
New stadium is a goer then with all this extra revenue!!!!!
Thomas Surgenor
8 Posted 10/10/2016 at 08:04:28
Ralph #7

Doesn't kitbag get all that extra revenue?

Eric Myles
9 Posted 10/10/2016 at 08:41:21
Kitbag is no more, Thomas. It seems their successor has more commercial nous, though, if they have increased the availability, leading to an increase in sales.
Simon Jones
10 Posted 10/10/2016 at 09:29:23
Surely most youngsters find this stuff on the internet anyway and leave an iPad lying around with a bookmarked page for parents to insert credit card details? Seeing it for sale around the country wouldn't make a huge difference? It's only the old fogies like me that want to see it in a shop so I can work out whether my belly now requires XXL instead of XL.
Joseph Mullarkey
11 Posted 10/10/2016 at 19:46:34
It never fails to piss me off when I see tons of merchandise for clubs like the RS, Chelsea, Arsenal, Man City, even Barcelona and Real Madrid when I am out, but never any Everton. I'm not just talking about shirts – it's all types of merchandise.

I don't understand how we still haven't realised that this is a commercial opportunity missed financially and to give the club more exposure.

I have had very bad experiences purchasing from the online store and don't trust their service, leaving me with no other outlet to buy training kit and stuff for me lad.

Ralph Basnett
12 Posted 11/10/2016 at 12:15:02
Thomas (#8), it was a little tinge of sarcasm, matey!!!

We will only get a new stadium when we get the winning bid for the Commonwealth Games.

The gentle stream of money that comes in from merchandise would not even make a dent in Martinez's severance pay, whichever dick wrote up that contract for him!!!!

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