An Open Letter to Farhad Moshiri

George W. Bush was, in fact, an absolute catastrophe as president. On his watch the US suffered a horrendous terrorist attack that could have been prevented (and allowed the perpetrator to escape justice), launched a massively costly war under deliberately falsified pretenses, and experienced a fraud-based market crash and economic meltdown that all but collapsed our financial system and permanently destroyed or damaged the finances of tens of millions of Americans. His "accomplished advisers" were the liars and clowns who perpetrated these frauds.

If there is one example that Everton's owner should not follow, it is the one you cited.

Saying that, he's a saint compared to the moron who currently resides in the WH.

Just another anti Kenwright critic being choosy and inconsistant about what is right or wrong with the club.

I see time and time again that principles are very selective when it comes to discussing our issues.

Trevor, "offended" would be too strong a word, but I was certainly jarred by the comparison. Thank you for your thoughtful response.

The sooner him and his cronies are run out of Evertton the sooner we can start the rebuilding process.

Be in no doubt Trevor Silva is done. Today was the first game ever where the whole board attended together.

The problem is Kenwright has Moyes lined up to take over.

"The problem is Kenwright has Moyes lined up to take over."

Is that supposition on your part or have you seen evidence or news coverage to that effect?

I'm always a little confused by the various TW assertions that Kenwright is still making the football decisions -- I thought Silva was Moshiri's pick, and I also thought Brands as DOF is now making those calls. Why am I mistaken here?

If it's their call, I can't imagine Moshiri and Brands picking Moyes. They have no previous connection with him. May never have met the guy.

https://www.liverpoolecho.co.uk/sport/football/football-news/bill-kenwright-receives-supporter-message-17306257

I'm with you on GWB Jr.

What surprises me is that America actually voted for him in the first place? I didn't follow that election too closely, but his PR people must have done an amazing job in concealing his lack of intellect and assumed knowledge that the CEO of America must have to do their job effectively.

Maybe, I should be asking questions of the electorate also? The upcoming election here will be fought by a clown, a communist and a Meryl Streep wannabe, it will not be one of this nations finest moments.

Rob @15, actually we didn't vote for him, but well, American politics blah blah blah. Sorry, I don't want this to derail into politics.

Trevor, I read the whole letter now, and skipped that paragraph, and it's excellent. Good piece, lad.

I also hope they have learnt lessons from the past, and whoever is appointed, whether it be temporary or on a more permanent basis, that a suitable contract is offered.

By that I mean, a reasonable time scale of tenure, contracts can always be extended if success follows. But as in Silva's case, 3 years was ridiculous, as he will walk away with a handsome sum for failure.

The opponent, Al Gore, was also something of a stiff who didn't have much appeal. He's much more popular now as a climate-change crusader, where he has shed his stuffed-shirt image.

The current crook in the White House also got fewer votes than his opponent. See, our system is as imperfect as yours, albeit in different ways.

Fuck off. Sell up and take Silva, Boa Morte, Ferfusin, Kenwright, and at least a dozen of your failing players with you. You have exacerbated our demise while we hoped. This club is empty.

It's soulless and heading like a Nottingham forest. A once great club never to be again. My consolation is I was there before you when we won league titles without the sticky fingers of a money-grabbing board with no ambition.

What have you got? A burning hole in your pocket and a dream of an amphibious stadium that will never be built.

What have I got? The great memories of watching Ball, Kendall, Southall, Reid, Gray and managers like Catterick and Kendall getting great football out of some average players.

You can do one coz I don't believe in your dream. Mine came through years before you or Kenwright arrived.

Would Tottenham go back to Glenn Hoddle or Harry Redknapp?

Liverpool turn back again to Kenny Dalglish a third time?

No.

So why on God's earth do we turn to another manager that spent a decade here with no success and no wins away to the top four (as it was)?

The Collected Letters of Paul Hewitt is on my Christmas list.

Doesn't that sum the whole thing up?

"Democracy: Everybody gets what nobody wants!"

Let's hope some see sense and gets things sorted before the unthinkable happens. The evil ones across the park winning the league while we head south... Fucking horrible thought.

The difference though is Dalglish was a proven winner and won the League Cup on his return in 2012.

Moyes is well and truly a journeyman now and, if we did appoint him, then for me it's just the Allardyce thing all over again.

Remembering the horrendous days of Mike Walker and that hamper seller from woolly back land, I have to admit to a lot of respect for Kenwright, Moshiri and Dan Meis. At least they've given us some hope that the glory days of John Moores & co could return.

Ok, things are shite at the moment. And it hurts that them across the park are flying. And I'm not sure that Silva is the right man. But let's not chuck put the baby with the bath water - without Moshiri, where will the cash come from? He may not know a huge amount about the game but he seems to have bought into the club ethos.

Just be thankful we haven't got a Russian oligarch, a dodgy Saudi sheik, a chicken farmer or Mike Ashley in charge! Or be bankrupt like Bury.

Fingers crossed for a few miracles. Might go to Mass tomorrow!

Like everyone I'm rather concerned where our club is going the year the shite win the titles.

That said, Moshiri made a bad mistake -- not just in the manager he hired, but in hiring him before he hired his DOF. We will never know whether Brands would have hired Silva. Moshiri's correction now would be punting Silva and having Brands hire the manager he chooses.

And if Brands makes the call, it sure as hell won't be Moyes.

Bravo...

Come the new year if we haven't got anyone permanently, the aformentioned caretaker needs the ability to finish us in 17th or above (and I'd gratefully take that right now!).

Many on here are saying Pochetino is in the Guardiola/Morinho/Klopp class, is he? He in my opinion has basically done a Moyes, he's been at a club and has achieved an average league position commensurate with the money he has spent without winning anything.

Benitez on the other hand has been there got the T-shirt and won, he's also got the experience of a dog fight at bottom and what it takes to bring a club out of the Championship. I doubt Poch would dare go near a club in the relegation zone for fear of a challenge.

Most will loathe him on here and allow passion to addle clear reasoning.

Come the new year he will available, but I think the club will pass him up. Expect Silva Mk2, the club I believe wants this kind of younger manager who's desperate for a chance and easy to control. What's Brands achieved in the world of football compared to Benitez, could he handle such a presence?

For all the problems we have now I feel very sad to say we are very capable of repeating them if we make a poor choice of the next manager.

But Rafa will be available, make no mistake, and well before the New Year -- the Chinese league season ends next weekend, and his Dalian side is in the bottom half of the table. For what they're paying him, there will be no tolerance of that. I predict they are already working on the buyout agreement and he'll be back in the Western hemisphere a week from Monday.

DBB is Kenwrights man (or woman to be politically correct) and the club is rife with Kenwright acolytes.

Thats the problem there is no clear direction or leadership at the top of the club.

I have a very good friend who is friends with Keith Harris and he told him that he was glad to be out of Everton. Its the most dysfunctional board he has ever worked with.

Can you think of any reason why we shouldn't go for Benitez? I can't. He's just too good to pass up.

To hell with what that lot think over the park or will say should he come. I feel sure he'd love to stuff them at Anfield while managing us.

I will say that it doesn't bother me a bit that Rafa managed the RS or called us a "small club", which other folks here would consider a disqualifier. But I'm not a Merseysider steeped in the rivalry.

Current odds for replacement managers for the 3 hot/vacant seats:

Arsenal
Poch 6/4

West Ham
Benitez 6/4

Everton
Moyes 1/2

You can take odds with a grain of salt, but they're a pretty solid indicator of what the public-at-large thinks. The ones not wearing blue-tinted goggles. I think you can see the differences between who they believe aligns where. We ain't at the top.

That's fooooking depressed me!

How the Fook can we end up with Moyes "Knife to a gunfight" while West Ham gets Benitez.

Right, where's the valium?

Quality

Brown shoes, relegated Wigan, even Paul Jewel and Steve Bruce couldn't manage that fete. Koeman kept Southampton 'challenging' after selling all his best players. (Was that why he was hired)? And in Spain their was a big divide in the Spanish club he managed after winning the cup, I think, do we do due diligence here?

And on to Marco 'fuck up' Silva, relegated Hull, was awful at Watford, and equally as cack here. What did the board expect?, that he'd suddenly become good? Can't they see the woods for the trees? It's fucking embarrassing.

Look at Spurs, that's ambition, whether you agree or not. That's the way to go. The RS fucked off the irish/Scottish English speaking burnt lipped twat after coming second, but our managers 'get' Everton, so it's okay. Bollocks, get a winner in here, break the bank. Money talks.

I have an image of Moshiri bending over a bin saying...help us Obi Wan Kenobi. The force is not with us at all.

Eddie @65. completely agree. There's no point in having a Director of Football if you still allow an old luvvie to make managerial appointments and recruit his old pals.

All in all I like your article Trevor and I like the thought that FM should do his business and not let BK chose managers and such.

take care, Ari.

After they leave, there is often a period of chaos and a string of failing managers who should, on paper, have much better performing teams than they do. The successors have the funding, the players and the organisation which delivered success. But success eludes them and often there are stories of malcontent players, unhappy dressing rooms and a general air of failure.

ManU has never recovered from Ferguson's reign, and show no signs of doing do even now. Chelsea has stuttered along after Mourinho's initial period, and Arsenal continues to have a hangover from Wenger.

I think Everton is, in a less elevated form, suffering from "post-Moyes" syndrome. Moyes was, in fact, a remarkable manager. With no funding and a very ordinary groups of players, he outperformed year after year. That he didn't win the Premiership is not to the point, he did significantly better, consistently that should have been the case. That the football was not great, that he had a KITAP1 mentality was not to the point, he played according to the assets he had and in a manner which was, in context, successful.

Successful managers leave deep impressions on teams. Since we have not yet seen any of the "top" clubs survive a succession from a successful manager, Moshiri is faced with a situation to which there is not an available example.

I suspect the only solution is a root-and-branch reformation of the club, a kind of Year Zero with the elimination of all Moyes era structures, staff and attitudes. This can probably only come with a new stadium and a complete change in management. Moshiri will have to be a very tough bastard to pull this off.

It may be unfair on Unsworth, Kenwright, Duncan Ferguson, and probably Seamus Coleman, Leighton Baines and others. But it is probably the only option.

I am going to match you now in taking the risk of referring to another American President and I hope I don't incur the wrath of the Blues across the pond. But I'm interested in their opinion.

Some, quite a few, of the posts make the case for root and branch reform of our football club, which those TW readers who are sick and tired of my views would no doubt agree that I could make this my specialist subject if were to appear on Mastermind (a quiz show on British TV). So it goes without saying that I believe such posts are bang on the money but what I just don't get is why Moshiri has not seen enough to take action.

So here comes the presidential reference by way of a little anecdote: when she first came to the club I was open-minded and optimistic that Denise Barrett-Baxendale could do some good. My high hopes did not last for too long as I watched a quite brilliant illustration of how flattery can take you a long way with some people and a simultaneous and equally effective exercise in empire building.

Watching this from close up and having no personal ambition to worry about I decided to give her a gift of a book I greatly admire and I enclosed with it a short letter explaining why I so like the book and why I thought she should read and take heed.

The book is called "Team of Rivals," by the outstanding American author Doris Kearns Goodwin, in which she paints a portrait of an outstanding politican and arguably the greatest of American Presidents, Abraham Lincoln. Kearns Goodwin's summative thesis is that by surrounding himself in cabinet with the very politicians who had run against him for the presidency, and in some case vituperatively so, Lincoln created a team at a time of major crisis that brought different ideas, views, and visions to the table but which, by his intelligent and magnanimous leadership, could be discussed without fear or favour until consensus was reached.

Needless to say the advice in my letter to listen to the message of the book was ignored. The CEO prefers the "my way or the highway" philosophy of management. Recalling the graffiti when Rooney went to MU, "You could have been a god but you chose to be a devil," I'm tempted to get my paint brush out: "You could have been a Lincoln but you chose to be a Dubya!"

At this time of our own crisis, the club and the Board are crying out for the voices of intelligent, creative Evertonians who welcome the challenge of listening to sometimes different voices and differing opinions. It is the interest of EFC which must be paramount.

With regards to DBB, I keep getting Delores Umbrage flashbacks...not good.

This is the worst read I have ever had the misfortune of reading!

Before I mention anything football I think you should stop whatever it is you are doing and think about the million Iraqis that died because of George Bush and his great advisory team willing to drop bombs on kids to profit out of war. Not to mention the uk soliders who died. You my friend are a disgrace to mention that evil man in football forum.

As for alluding negatively on BKs role in all this I find strange because like or loathe the man, we were steadier under his stewardship with less resources to hand. Theres no evidence kenshite has any responsibility for the bad decisions being made. Its just to deflect from moshiri the messiah at all costs. We need balance, fact and evidence.

Bk hired Moyes and brought moshiri in ffs. And ket Moyes and RM get on with it without intervention.

Then you go on about moshiri's great investment. Investment is all relative. We still only pay the seventh highest wages like we did under kenshite.

Weve sold a 80m cf and our highest buy is 45m.

Under Bk it was £28m highest out and £28m highest in.

Im not disputing we needed moshiri's money as the game has got richer I'm trying to illuminate that its all relative. We still only budget to be 7th and not:

"restore us to the higher echelons of the game"

As you incorrectly assume. Again without evidence or fact to back up your statements.

Its moshiri who has also implemented the failed DoF model which hampered koemans strategy of bringing in witsel, depay and giroud. And has left silva without a cb, a striker and the injury prone cms of gomes(god bless him) and delph.

Silva makes that clear in the pre palace match press conference if you listen properly.

And whilst I don't blame silva he is actually the worst manager weve had and he was the man moshiri's wanted most.

You also hint at criticism of allardyce. A man who would have definitely got us to 7th and probably overchieved under these constraints if left on his own to buy players and organise the club. Just lije Leicester have taken advantage if utd, spurs and arsenal turmiol.

You criticise duncan ferguson a man who loves Everton and has all his badges and has been loyal to every manager he has worked under. And bringing rooney back woukd be "sentiment"??? The most skilful Englishman and clever player since Gascoigne? So our kids couldn't learn from him?

If like Moyes always said:

"you finish in the position relative to the size of your wage bill"

Then id rather do it without brands and without some fashional handsome Portuguese fucker with a cup to his name. I don't know about you but id happily do it with duncan and rooney as coaches under an arteta?

Or do you really think someone whos done alright at top Portuguese club or won something with psv can understand the simplicity of football better than Everton people?

Well they obviously they fucking cant and someone has to be honest with moshiri.

We don't need a fancy DoF. We don't need boss kids from abroad who arent really boss because juve didnt want them. Madrid didnt want them. He needs to be told go and get a 200k a week cf! For starters

Even Tim Cahill knew that. Costa. Do you remember?

Our wage bill is half the size of utds. So lets have half the squad size. Pay 18 players as much as utds highest 18. We can have two sub keepers, two veteran Bains like squad members and five good kids. Forget the cups until we are in the champions league. (unless you reach the quarters) Let your main 18 focus on the league. There's your advice moshiri. Oh. And let the manager manage.

Been really reluctant to look past the manager and players, but maybe it's time to.

The split between manager and fans is irreconcilable. I hope Mr Moshiri doesn't believe that anger won't eventually boil over towards those above the manager. You can certainly already see it with some.

I must need more coffee because I clearly typed the wrong URL into my browser.

Interesting write up on our progression.

https://talksport.com/football/606573/everton-Roberto-Martinez-marco-silva-farhad-moshiri/

Mr Moshiri, do you really want Everton Football Club to become the next Leeds Utd or Nottm Forest because that's where we will be if you keep this man any longer. The whole future of our great club is solely in your hands. I really hope to god you make the right decision; if not, we are finished.

The whole sorry tale over the last few seasons is so so depressing. There are times when I wished I didn't like football. But I do, and I love my club. Do the players even know the meaning of a fan loving their club whoever they support. From my point a view I would say they haven't a clue. What a bloody shambles we are.

You honestly believe Okocha, Djorkaeff, Campo and Anelka played poor football.

The Allardyce stuff was a sheeps rhetoric that was started by Wengers whining because he couldn't bully his Bolton side.

Alllardyce plays to strengths simple as that, no matter if you like him or not.

You expected good football from the squad he had here? Do me a favour. One poisonous problem at Everton we hear far too much jargon to suit agendas.

Allardyce is also way ahead of many people on the sports science side of the game, something so important to the likes of Pep and Guardiola if you listen to them.

There is no comment more empty to me than expecting good football from the team Allardyce had.

Its like expecting this side to get champions league football.

I still laugh at people thinking Anelka went to Chelsea after playing poor football and Gudjohnson to Chelsea and Barcelona after playing so badly for Bolton.

I think all of those players plus the goalkeeper and Stellios were either internationals or former and lets get real, the french had dozens in near every position to choose from, Djorkaeff was well capable.

thsts a disgusting misrepresentation of what Paul said. You're better than that. You're an evertonian ffs

Andy 77

When did i say i admired anyone? I called bk kenshite. Rooney WAS a great player are you saying otherwise the article is about his stature as a coach. But whilst i wasnt saying he was great for us. I will add, in his last season for us he was leading scorer and gave us the goal of the season or decade. His amazing performance in that game possibly turned our season.

I never mentioned wanting allardyce back. I had facts and logical opinion about whats gone on. Feel free to blow them out the water. Rather than play the misrepresentation game.

I also said we needed moshiri. I just don't want to nosh him off for achieving nothing. Do you?

Closed minded converstaion is one of the key wastes of energy.

Allegedly they want to check the market before finally pulling the plug.

But at no point did paul ask for allardyce to return and throwing walkers name into the hat was diliberate misdirection because you couldn't find fault in the true essence of the point that paul was making.

Im not offended Eric. I wish you well!

His reply to Andy was a blatant sales pitch for Allardyce. I was simply pointing out he is not the only manager to beat Bayern Munich. Therefore, the fault lies in the essence of the ridiculous point he was trying to make. At no point did I purposely misrepresent what he said.

If he has a problem, let him fight his own battles.

Nobody will succeed under Kenwright.
Moshiri is a fool to have retained Kenwright. I think we can all guess what Ferguson is there for.

And Brands is a useless bastard to.

Infant I hope they all fuck off and take all the players too.