Fratelli Beretta agree to continued Everton sponsorship

Everton have secured an extension to their sponsor partnership with Italian food giant Fratelli Beretta.

The deal ensures the Fratelli Beretta brand will continue to adorn the front of matchday shirts for the Premier League club's Academy teams for the 2020-21 season.

The logo of the eighth-generation family company will also be visible across Academy and Men's first team matchdays at USM Finch Farm and Goodison Park, as well as the Club's online channels.

In 2018, Everton became the charcuterie brand's first Premier League partner, and Fratelli Beretta the Club's first Italian-based sponsor. In 2019, the deal was expanded to include support of Everton's Academy, in recognition of the shared values of family and a commitment to investing in future generations.

During the partnership, Everton and Fratelli Beretta have highlighted the values of family, and the important contribution sport makes to physical, mental and social wellbeing.

Activations have included Everton's US Ambassador Tim Howard surprising members of an Everton Supporters' Club in Austin, Texas, at a BBQ hosted by Fratelli Beretta, and the ‘Family Stories' video series — highlighting the bond between different generations of Everton supporters in one family.

Alan McTavish, Commercial Director at Everton, said: “Fratelli Beretta's decision to invest further in our partnership speaks volumes for the close relationship we have developed since we started working together and the commitment both brands have to building a long-term, mutually beneficial partnership. It also demonstrates the value of partnering with Everton has had on their business.

“We are delighted that this new agreement is an extension of what was an already expanded deal and over the last two years we have developed a relationship based on our shared ambitions and values, and our focus on investing in the future.

“Everyone at Everton is proud to continue our work delivering the next chapter of our partnership with Fratelli Beretta as we continue to maximise their brand visibility across our global markets.”

The partnership is in line with Everton's commercial strategy, with the Club retaining the opportunity to directly commercialise the kit branding positions available across Everton's Women's and Academy teams to support overall growth in commercial revenue. The extension will further support Fratelli Beretta's aim of raising awareness of its products in Asia, Europe and the USA which also aligns closely with Everton's own international growth plan.

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